The role of the social media in business Social media break up of users
2.2 billion
1.8 billion
1.3 billion
1 billion
(Source: Dreamgrow.com)
How does social media help your business? 1. Targets a greater user pool
2. Brand building
Reaches a greater number of customers
Creates an online reputation
Targets specific demographics
Curates an engaging content for business
Creates brand followers
Builds brand equity
4. Better customer service
3. Greater visibility Creates a greater customer engagement
Facilitates direct communication with customers
Generates organic traffic
Better customer query resolution
Helps in improving the search ranking
Enhances customer trust
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