DoFollow
NoFollow
and
Links & their usage
Allow search crawler programs to give a page rank, link juice, or vote of quality to the receiving site.
DoFollow Links
Help a receiving site to get better rankings, page & domain authority. All links are dofollow links by default.
Prevent search bots from considering linked websites for votes of quality.
NoFollow Links
Prevent untrusted sites or pages to get benefited. Help to gain user traffic.
Usage Dofollow: <a href=”https://www.webguru-india.com”>SEO services India</a>
DoFollow :
Nofollow: <a href=”https//www.webguru-india.com” rel=”nofollow”>
NoFollow :
• Use it to pass on link juice to other website(s). For e.g., primary to secondary • Use it to garner better search rankings
• Use it for NOT passing the credit to other sites • Use to keep paid links to your site
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