Can a Business Benefit from Mobile App Development?
An article in the Business Standard carried a speech by the Infosys CEO wherein he cautioned business enterprises to “Innovate or Perish�. This is absolutely true owing to the rapid technological changes, which can send the latest technology into obsolescence in no time. When it comes to businesses embracing digital transformation, the development of mobile applications has certainly become the trend. This is mainly the result of a rising worldwide statistics on the usage of mobiles and mobile apps. According to the statistics, the number of mobile users were found to be a whopping 3.7 billion users in January 2018. Similarly, the mobile app revenue is projected to touch a healthy $139 billion in 2021 (Source: Statistica.) The growing footprint of mobile apps among the global user community has prompted business enterprises to invest in the development of native or hybrid apps, either in-house or by engaging professional mobile app development companies. As a result, you have apps catering to a number of areas such as real estate, eCommerce, utility services, travel and tourism, entertainment etc. The main benefit of having a mobile app is that it is 1.5 times faster than a website. This is due to the fact that the app is stored locally on your device and does not require to be downloaded, unlike a website. However, the main question that arises is, does it help your business to post profits? Before you take the plunge and decide to develop your business app, you should consider the points that are mentioned below: Define what you want from the App. Allocate the required resources and time for developing the app. Also, calculate the investments to be made in terms of marketing the app. Since a mobile app may not be the ideal solution for every business, the first step
should be to focus on the critical areas of your business. Usually, apps are for businesses, which have high customer interaction and engagement.
Get Information on apps To decide about the requirement of an app for your business, it is important to have some information about them, their pros and cons so that you can take an informed decision before investing your money. For example, your smartphone comes bundled with apps that are related to email, calendar, music etc. Besides, your smartphone has an app store as well through which you can download specific apps of your choice. Apps Have Transformed the Way We Do Things A few years ago it would have been unimaginable to think that you could order food from your favourite restaurant, call a taxi, order groceries, carry out money transfers across banks or book tickets for a movie, bus, train, or an aeroplane. These have become possible now for the service providers have their own apps that make it easy to do business with them.
Present Scenario of Apps The advent of mobile apps has brought a noticeable change in the way we run our lives and experience new ways to do things. Now, there are apps for practically everything wherein you can execute their myriad functions at will. Gone are the days when you had to wait for the bank to open, stand in a long queue to buy movie or train tickets or connect to a restaurant. Now, thanks to the mobile apps, you can connect to the supplier/provider/seller at any point in time, for there are no working hours or holidays! How can your business benefit from a Mobile app? If the mobile apps can help customers in so many ways why not leverage them to help your business. Let us find out the ways, a mobile app can help your business and reach out to your customers. Reduced cost: The mobile apps have helped to reduce the cost of sending notifications to customers through the SMS route. Moreover, apps eliminate the cost of maintaining a large workforce to handle customers queries. Importantly, the cost of operating an app gets reduced when it is subscribed by a large number of customers. Fast service: Mobile apps are a faster alternative to websites. In the latter case, a user has to click on the browser, key in the URL and wait for the home page to load. On the other hand, the response in a mobile app is much faster since a majority of the business data reside in the device owned by the customer. This facilitates a seamless and quicker way of connecting with your customers leading to a better customer experience. Remember! A better customer experience helps your business to grow with the rise in repeat and new customers. Brand promotion: When customers use your mobile app they invariably interact with your brand. This helps in generating trust and promoting your brand. The trust factor helps to sell more products or services thus boosting profits. Moreover, by syncing your mobile app with social media platforms, you can expand the reach of your brand even further. Better Business Analysis: A mobile app can provide you with better insights into the customer behaviour, demography, peeve points etc. It provides a better platform to reach your customers with the launch of new products/services, discounts offered etc., through push notifications. Moreover, by analysing the app usage pattern, you can find the average time spent, money made with each purchase etc. In fact, you can quickly find out the number of specific products and the place and time of their purchase. These pieces of information can be extremely useful to plan your future business strategy.
Conclusion A robust, feature rich and secure mobile app can help your business by way of providing a great user experience and brand promotion. If you want to build attractive native or hybrid mobile apps for your business having a great user interface, then contact an experienced mobile app development company.
Source: https://webguruinfosystems782506011.wordpress.com/ 2019/09/17/can-a-business-benefit-from-mobile-appdevelopment/
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