Domain Authority: Everything You Need to Know Monitoring the performance of your website is crucial to know the progress of your business. The performance, on its part, is further determined by a number of factors. For instance, Google’s PageRank algorithm measuring the link equity used to be a crucial input in determining the performance of your website. But gradually, Google had stopped updating the PageRank data. This has made website owners to lean more towards the metric called Domain Authority (DA).
Developed by Moz, Domain Authority is the metric to determine the search engine ranking score. Numerous confusions revolve around this metric as some believe it to be important while others deny. In this blog, we seek to offer a clear insight.
# Why do You Need to Increase DA? If you think DA has a direct impact on your ranking, it’s high time to bust that concept. Domain Authority is the indicator of your site’s success, but it cannot drive success. The relevance of DA lies in the fact that it compels you to adopt the right strategies to improve your performance and beat the competitors. DA allows you to compare your site’s value with respect to the competitors. Simply learning that your DA is 45 is insignificant. But knowing that your DA is 45 whereas a competitive site’s DA has reached 70 will compel you to increase the effort and consequently attain the desired results.
# Does Google Support Domain Authority? No. Googlers have stated time and again that Google doesn’t use any Domain Authority metric. But just because Google doesn’t promote it, its significance cannot be overlooked. Lets’ explain why. Do you believe that a newly launc hed website with a low Domain Authority (say, a DA of 20) has an equal chance of ranking as that of a website with a high Domain Authority (say, a DA of 72)? We hope, you got the picture!
# Can DA Save Money? Surprisingly, the answer is yes. DA helps you to understand the relative competitiveness of various websites. This is why the experts of any t op SEO agency recommend to check DA and based on the metric, advise to stop spending resources on vanity keywords and modify your SEO strategy.
# What Is the Difference Between Domain Authority and Page Authority? Domain Authority calculates the strength of an entire domain or subdomains, while Page Authority (PA) measures the ranking potential of a single web page.
# How is DA Calculated in Moz? DA is calculated on a scale ranging from 1 to 100 (1 being the lowest, and 100 being the highest) through an algorithm designed by Moz. Moz calculates Domain Authority on the basis of numerous metrics including: •
Linking Root Domains — This refers to the number of unique backlinks that your website has earned. If the site has obtained 15 external links from three different sites, then you have only three linking root domains. Acquiring a few links from multiple sources can boost the site’s ranking more than obtaining numerous links from the same site.
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MozRank — This metric scores the strength of the external links used in your website. Therefore, it’s not simply the number of links, but the quality of links that matters. One good external link may be more fruitful than having two low-quality links.
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MozTrust — MozTrust is more specific than MozRank when it comes to determining the quality of the external links. Basically, it measures how closely your site is connected to trustworthy sites.
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Quality Content — Content is one of the determining factors behind a website’s search engine ranking. Therefore, it’s no surprise that the quality of the site’s content plays a major role in improving its domain authority.
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Social Signals — Moz, just like Google, uses social signals as one of the key factors in identifying high-quality content. For example, it can be assumed that a piece of content which is liked, shared, and commented on a number of times, is of superior quality. This, in turn, helps in determining the Domain Authority.
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Search Engine Friendliness — This indicates the use of SEO, the site structure, and user-friendliness of the website. The site structure may directly affect the User Experience (UX) since a poor structure makes it difficult for the users to navigate through the site. It also complicates the procedure of crawling and indexing the site by the search engine. Thus, it affects the site’s ranking and DA.
# Tips to Improve Domain Authority
Now that you have got a comprehensive idea about DA, we are here to answer the long-awaited question: how you can improve the Domain Authority of your website. Though there’s no magical secret to influence the DA metrics, you may try the following steps to increase DA. 1. Pick a Proper Domain name
The domain name must be relevant to the site. For example, the domain name of our site is webguru-india.com. Our company offers several web-related services including various types of website and web application designing, mobility solutions and digital marketing. This explains why we have created such a domain name. Also, it should be easy to remember so that the visitors face no trouble in recalling your site. 2. SEO Optimization
Our comprehensive SEO tutorial explains in detail as to how you can make the best of your SEO efforts with the key factors: -Proper use of H1 and H2 (headings) in the content -Optimizing titles and descriptions -Adding valuable internal links in the content -Carefully setting the URL structure and SEO optimized permalinks -Using keywords naturally in the content and not stuffing them. Including variations of the main keywords and using long-tail keywords are helpful in this regard. -SEO optimizing the videos, images, and other media elements used in the content 3. Create a Mobile-Friendly Site According to Quoracreative, about 80% of users use a mobile device to access the internet. Therefore, creating your website in a mobile responsive manner can help it to rank high in the search results, drive more traffic and shares, and thereby improve the Domain Authority.
4. Become a Pro in Your Niche Brand reputation and reliability are important factors in determining DA. These can be achieved by creating high quality and engaging content that can adequately answer user queries.
If you are struggling to polish the writing skills, you should check out these online tools that may enhance your expertise.
5. Improve Page Speed According to a study by HoboWeb, the users wait no more than 2 seconds for a page to load. Therefore, improving the page speed not only increases ranking and DA but also enhances the UX. Now, improving the page load speed demands possessing technical expertise. You need to keep an eye on multiple factors including the following: -Remove unnecessary plugins -Upgrade WordPress to the latest version -Upgrade to a powerful server -Optimize the size of the images without affecting their visual appeal Since an amateur’s hand may spoil the outcome, we recommend you to contact a professional website development company.
6. Market Your Content While content marketing can effectively increase conversions, it is also critical as a link-building strategy. After curating an awesome content, you must want other sites in your niche to link to your site. Though marketing web content through social platforms like Facebook and Twitter is a traditional practice, Quora is also emerging as a potential platform to gain legitimate backlinks and thereby boost your DA. For instance, if your niche is digital marketing services, you may search in Quora to find a question like “What are some top digital marketing services�. Now, instead of simply linking to your content or website, try to write a proper answer that can help the readers.
At a Glance Domain Authority is a practical way to measure the SEO efforts and compare the strength of your website vis-a-vis your competitors. The higher the DA, the more likelihood of the site to earn a better search engine ranking and receive
more traffic. However, DA is an indicator of the site’s success and cannot drive success.
Conclusion Having discussed various aspects of Domain Authority, we must remind you not to be excessively obsessed about the score. Rather, consider DA as a part of your long-term SEO strategy. It offers a solid metric to check how your site may perform over time. Use it to understand your position in today’s competitive market, modify your SEO strategies accordingly, and thereby drive more traffic to the site. What is your take about it? Feel free to share with us.
Source: https://medium.com/@rajuc/domain-authority-everything-you-need-to-knowfef884b0820d
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