How Emotional Marketing Can influence Digital Marketing
In the labyrinth of what we call the World Wide Web, numerous companies fight to get to the top spot of the Search Engine Result Pages (SERPs) to gain customer traction. And thanks to the presence of countless brands, it has become a tough task for any company or enterprise to figure out that special way to reach out to its target customers. In the run-up to garner customer attention and loyalty, various digital marketing services offer/use a plethora of techniques as the proverbial solution(s). While there are many marketing techniques you can choose from, emotional marketing remains the simplest (and arguably the most effective) technique that has the ability to catch the customers’ attention. Emotional Marketing: Adding value to the digital marketing services “People buy on emotion and justify with logic” is a common sales motto that marketers have put to use here. This is backed by researchers who believe “the emotional section of the brain can process sensory information in onefifth of the time the cognitive section needs” (Source: Forbes). That is why, you should always choose a marketing technique that customers can usually relate to in a better way – targeting emotions. Here, the emotions can constitute of happiness, fear, sadness, or anger.
Emotional marketing is thus a scientifically proven marketing concept that is bereft of heavy technical jargons but has the ability to guarantee results. As you add an emotional value to the marketing of your brand, you help to enhance your brand’s appeal or value proposition in the market. Treat this as storytelling. All you have to do is to engage your target audience in a loop which speaks to them about the immediate and persisting issues and the way to address them. Give them solutions to those issues and tactically include your services and company’s name in the sales pitch to connect the two. Ensure that you are crystal clear about what you are trying to say since proper communication is the key here. In the fight to garner an everlasting customer loyalty, only those brands that are able to elicit some kind of emotion from their target audience, wins. For example, organizations such as PETA or CRY hit at the emotional quotient of people while marketing themselves. Also, the FMCG
brand Nestle had resorted to emotional marketing in a big way using Mothers’ Day to regain the trust of the customers for its popular cereal ‘Maggi.’ Why does Emotional Marketing work? It has been widely observed that customers generally prefer a gentle, approachable, and cheerful salesperson over a brusque and rigid one when it comes to buying products or hiring services. In the same way, emotional marketing can help to deliver results for your brand/company if you choose to tell a story from the point of view of your target audience and are able to establish a connection to their needs. Emotional marketing campaigns also allow you the freedom to keep a note of analytics and track the customers’ reaction to your campaigns. This way you are more aware of what your customers want and remain confident of repeating or rejecting the strategy the next time. How to add emotions in your marketing campaign?There are two ways content marketing services can make use of emotional marketing.
First, you stick to an emotional topic and strategize using words, graphics etc. For example, to create awareness against child labour, campaigns can be run on its demerits and possible repercussions on the larger society. Second, you narrow down to a niche and draw a strategy to address every single problem you find in that niche. For example, to address the issues concerning women, sustained campaigns can be run to generate awareness about women centric issues like trafficking, domestic violence, sexual abuse, breast cancer, etc. A pressing issue or product campaign can also be turned into a questionnaire where your customers need to select specific options as their answers. This can strike a chord with the audience and expand the reach of your brand through word of mouth publicity. The only thing to make sure is formulating a strategy where the customers remember you the next time they face a problem you have addressed. The examples of FMCG brands conducting surveys to understand the customers’ preferences readily come to mind.
Conclusion: Emotional marketing can play a crucial role in promoting your brand. Too much of it can overshadow your brand while too little might backfire your entire plan. However, if you can come up with a strategy that balances both the sides, you can be the ultimate gainer. In case you find it difficult to act upon, make use of a top internet marketing agency to device one while not going over the top.
Source: https://topsitenet.com/article/209418-how-emotionalmarketing-can-influence-digital-marketing/
-------------------------WebGuru Infosystems
Email ID: enquiry@webguru-india.com Phone No.: +91-33-40200844 Mobile No.: +91-8420197208
Visit Us: https://www.webguru-india.com
Stay Connected Via: https://www.facebook.com/webguruinfosystems https://www.linkedin.com/company/webguru-infosystems-pvt--ltdhttps://twitter.com/webgurutweet http://pinterest.com/webguruindia https://instagram.com/webguruinfosystems