Is Humour A Desirable Element in Creating Web Content Or Web Design? Chances are that you have paused a few times to read a humorous content while browsing through a list of sites. And unless you are a tech geek who finds the cold details of coding interesting, you are more likely to move on after coming across a drab content. Humour can play its charm on us by releasing bottled up emotions in an instant. Reading a content interspersed with humour more often than not keeps us engaged. This is in sharp contrast to websites where cold statistics or boring content can make us shun that site altogether.
Elements that can turn a website 'cool' To stay ahead in a game where everyone more or less with similar competencies, products, or services scratch their heads, yes literally, to be preferable to customers – the supposed Holy Grail for every web designer, the use of a few elements becomes necessary. Well, a few things can work in your favour if elements like typography and colour palette are used in consonance to pique the interest of users.
However, this can turn out to be a double edged sword as well, for if your designer takes too much inspiration from Picasso or Rambart, the site's navigation speed and slow loading time can send users to rival sites, and you to the drawing board clutching your web designer in tow. Apart from using cool looking typography and a mix of attractive colours, you can use humour in your content as well. But how? Or where to draw a line between being humorous or crass. A content generator for a website design company can use six types of humour while developing a content. In fact, should humour forms the leitmotif of your website the likelihood of more people visiting it can be real high. Importantly, humour should be used sparingly but effectively in order to make visitors develop interest. Hence, before you incorporate humour in the content, you should know the types of it and their usage.
Types of humour Yes, what we thought of as humour can be classified into types as well, that too six in number – Phew incredible! Let's discuss them in some detail: 1. Based on personal accounts not necessarily true: Also called anecdotal, in this type of content personal details even if apocryphal are shared to pique the interest of users. However, due care should be taken to keep it relevant to your content and of course, short and crisp for no one likes to read lengthy stories no matter how engaging. 2. Keep yourself in the firing line: Yes, you read it right as self deprecating. This is an important addition to the 'types of humour palette', for it shows you as human and not as someone who delivers sermons from a pedestal. All of us make mistakes and users do so as well. Thus, users are likely to take interest in content that talks of people, say like you, through sarcasm and self deprecating humour. 3. Succinct: If you find a certain aspect of your website as cerebral (read a tad boring) then use succinct or compact humour to lighten up the mood. Thus, you can say, 'I'd rather check my Facebook than face my checkbook' by Craig Coelho – made sense? Well not much to me as well but hope it conveys the type of humour. 4. Deadpan: Also called dry humour it uses terse comments that are mostly expressionless but satirical in nature. Here, the content instead of generating a grin on the reader's face manages to evoke a wry smile. For example: 'I have a paper cut from writing my suicide note, it's a start..' by Steven Wright. 5. Ironic: The humour used here evokes exactly the opposite reaction than what is written. This should be avoided at best for at times readers might not just get the pun. Hence, a web design company should use it sparingly that too for a niche
audience only. 6. Comparison: Here metaphors are used to make readers understand the true import of your content. For example: If your site deals in e-cigarettes then metaphors can be used to wean away people from real cigarettes. The use of humour should be strategic and not to be used just for the heck of it. Care must be taken to use humour where content might appear to be dry or difficult to comprehend – all technology related information can be clubbed into this category. A serious content can be made palatable to users if humour is used in right proportions. In fact, you need not put humour in words only but use it in the form of GIFs, images, or memes as well. For rather than reading lines no matter how humorous they might appear, it always serves well to intersperse your content with funny imagery. Hope, after reading this your faith in humour laced content increases and it would be really great if you share your suggestions. You can read the full content: https://www.wesrch.com/gp/is-humour-a-desirableelement-in-creating-web-content-or-web-design-3661
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