WordPress vs Magento: Which is the better eCommerce platform? According to a recent study by 99firms, the value of global retail eCommerce sales is expected to reach $3.45T in 2019. This underpins the shifting dynamics of the global retail market in alignment with the changing customer preferences for buying things online. The success of any eCommerce store would depend on the robustness of its built platform such as WordPress, Magento, Shopify, and Opencart, among others. However, choosing an eCommerce platform for your online store can be a challenging one as every platform claims to be the best. This is where you can engage eCommerce website design services to develop a robust online store that offers users with an experience similar to that of a physical store, besides offering easy management facility to the administrator. In this blog, we will discuss the pros and cons of the two wellknown eCommerce platforms, viz., WordPress and Magento, in order to give you a clear insight about them. Salient Features of WordPress and Magento Both the platforms are customizable, SEO friendly, and are backed by an active online support community. Also, both the content management systems (CMS) allow you to add and modify your content in the most effective way. However, they have some differences as well, which we will discuss threadbare in the following passages. # WordPress WordPress is an open-source content management system (CMS). According to the Hosting Tribunal, about 60% of the CMS-built sites are based on WordPress. If your business goal revolves around content marketing and digital publishing, WordPress is the right choice for you. #Pros: ď Ź User-friendly CMS: Due to its origin in blogging, WordPress is a strong content management system, which allows you to administer
your online store in terms of editing pages and uploading new content. SEO friendly: Various SEO plugins are available in WordPress that help to optimize content in terms of keyword focus, meta tags, and much more. Responsive: WordPress provides numerous themes, which can come in handy while making the online store responsive on mobile devices. The application of these themes on mobile devices can make the site attractive for the users.
#Cons: Speed: Certain themes of WordPress contain multiple generic codes, which can decrease the speed of the site. If you aren’t a WordPress expert, it can be difficult to understand as to which codes are essential. This is why you should employ professional experts to offer quality WordPress development services and discard the unnecessary codes thereby enhancing the loading speed of the site.
#Magento Magento is one of the 10 choicest content management systems available to build an online store. If your objective is to build an online marketplace selling multiple products, Magento can be the perfect pick. #Pros: Huge Community: The open-source platform is supported by a large number of developers and designers. Therefore, you will never have to worry about its reliability. Multiple Customization Options: The simple user-friendly interface of Magento offers multiple customization options. Further, it continues to add new features with every version update. If you want to improve any aspect related to payments and security, customer service, and SEO optimization, Magento is the go-to destination. #Con: Need for hosting: Magento customers need to host their websites and take the responsibility for configuration. The problem is that many online store owners are not familiar with issues concerning hostings, domains, etc. If you happen to be one such owner, you may hire professionals who can offer quality Magento development services. Conclusion: Identifying the purpose of your eCommerce venture is the primary step to determine the right platform to build your online store. For instance, if your objective is to establish a multi-vendor marketplace, Magento is the ideal solution. On the other hand, WordPress can be beneficial if you seek to sell virtual products that don’t require complex shipping arrangements or tracking orders. However, if you don’t have any prior experience to build or handle an eCommerce platform, it can be difficult to select the suitable one for your site. To address this issue, you can contact the experts of a top eCommerce development company to guide you.
Source: https://www.storeboard.com/blogs/technology/wordpress-vsmagento-which-is-the-better-ecommerce-platform/1278651
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