want to get into the movies? webmovies video guide
Why do I need video on my website?
In the current trading conditions your website has to fight harder for attention than ever. You probably spend a lot of time and money directing potential customers to your site - but what happens when they get there? Is the content compelling enough to hold their attention? Is the proposition conveyed in the few seconds it takes before they hit the back button? Does it pass the so what test? Your potential customers are busy, their time is precious, and if they have to spend more than those critical few seconds trying to take in your selling proposition - then all of the time and money it took to get them there is wasted! So what can we do to avoid this? Web Video is the answer Let us face it, people are lazy. If they have a choice between taking in a well presented video message or having to read through a web page - there is no contest.
If a picture paints a thousand words - what price video?
Everyone is conditioned to video. It is a part of everyday life, and requires little or no effort to absorb. It is also the most potent and powerful media around. That is - if it is professionally presented. Nothing screams amateur more than a poorly lit, badly produced video with second rate audio. Welcome to WebMovies That is where we come in.WebMovies.TV is a branding style of Aquila Digital Limited, a UK West Midlands multimedia and design company.WebMovies is high quality video for the web, and we can produce a 1 minute video from just ÂŁ495* using state of the art equipment and a good understanding and knowhow of media, the web, and presentation.
* any set from series 00 - one minute duration
Why WebMovies works http://www.webmovies.tv
As you may have seen from our website, the main concept is to video your company presentation in high definition against a green-screen background which is replaced by one of our stylish digital sets designed to create a TV Newsroom look and feel. The main reason we are able to keep our costs so low is because we have a controlled environment, and with a little communication, by phone and email prior to the shoot, we will only need you to visit our studio once - on the day of the shoot. Along the way we will give you all the help and guidance you need to produce a professional and polished website video.
3 Simple Steps http://www.webmovies.tv
Step 1: Decide on your content The very first step is to complete the web site form on the contact page as an initial enquiry and as soon as we have your basic details we will call you back. We will not put you on the spot for instant decisions but instead we will give you a very quick overview of how the system works. Decide if you want someone from your company to present your message (the best and most cost effective choice), or if you would prefer to use a professional presenter. Also think about whether you want to include any extra material such as part of an existing movie or part of a PowerPoint presentation etc. Try to answer as many questions as you can to help us build a picture of what you want to achieve with your video.
3 Simple Steps http://www.webmovies.tv
Step 2: Confirm content and cost We will call you back to confirm costs and answer any of the questions you may have. If at this stage you decide to go ahead with the video production we will require a ÂŁ250 Studio Booking Fee to be paid in advance, and the balance when the video has been completed. We will look through your draft script and make any suggestions for you to consider.Then we will put together a storyboard with the final script which we will email for your approval. The script will be broken down into scenes so that you do not have to attempt speaking it all in one go. We also suggest that you open a free YouTube account so that your video can be hosted online making it easier for your web designer to link to or embed it in your web page. When you are happy with the storyboard, we will agree a shooting date.
3 Simple Steps http://www.webmovies.tv
Step 3: The shoot day On the day you will have up to 3 hours so there will be plenty of time to sit down over a coffee and run through your script before shooting. Everything will be filmed in high definition. The shoot itself is quite straightforward, your script will be shown on a tele-prompter for you to read out a scene at a time, and we can do as many takes as we need. Before you leave you will be able to review the raw footage from the camera to a TV set, and note the best clips to use. And for you - That is it!
The rest will be down to us http://www.webmovies.tv
Post production Following the shoot we assemble and edit the video, key out the green-screen and drop in the background set you have chosen. Add any stills, titles, logos or any other graphics and then render the movie. Next we upload a low resolution, watermarked version to your YouTube account as a final pre-flight check, and at this stage we will require the balance of the invoice to be settled. The final High Resolution file will then be uploaded to replace the previous one in your YouTube account for your web designer to use as you please. To conclude ... 3 simple steps to your own website video.We hope you will join the growing number of businesses that start to benefit from adding another dimension to a static web page. If you do - rest assured you are in professional hands - please take the time to see what clients say about us on our testimonial page. We want to get you into the movies! If you need any help or advice please call or email us. 01902 71643 contact@aquiladigital.co.uk
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Some video FAQs http://www.webmovies.tv
Why involve YouTube? We recommend you use YouTube or a similar video hosting application for a few simple reasons: ❑ It is free ❑ Online storage of your video ❑ The video is streamed from their servers (Video streaming is a technology which allows the video to play when only a little has been loaded rather than having to sit and wait while the whole thing loads.This technology on your own server can be very expensive) ❑ It is easy to either link to or embed on your website. ❑ It is convenient to be able to upload all of your videos in one place ❑ It can generate it is own following and allows a link back to your website.
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What video format do you suggest? We advise Flash technology over Quicktime,Windows Media or any other format simply because it has a far greater take up and is playable on almost every computer around the world. Also it gives great quality at compact file sizes, and it is possible to add other graphics, Flash animation and even a transparent background if needed. Why film in High Definition as it is just for the web? â?‘ It is the old story, start with the very best quality and then compress to the codec and size of your choice. Quality in - Quality out! â?‘ 16:9 wide screen just looks great! What software do you use for video editing? We use Final Cut Pro - a top end professional edit suite which is the tool of choice for many great film and TV production companies.
Can I use a pop up video player rather than taking up space on my web page? Yes you can, there are many online video players on the market in fact we use one throughout our own site.They can be activated by clicking a pre-defined button. Speak to your web designer, or give us a call for advice. I want a video to play on my home page on the first time it is opened but not every time someone navigates back to it. Create 2 home pages and name the first one index.html (which contains the video) and the second say home.html - index.html is always the first page to launch when visiting a site but set the navigation buttons to to home.html from every other page so that index.html only ever loads once when someone goes to the default web address.
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Can I have a video with a transparent background so it plays on top of my web page then disappears? Yes you can - it involves creating a Flash FLV file with an alpha channel and importing it into a Flash SWF file which can be positioned wherever you like on the page. What if I want some background music in my video? We can create royalty free audio for you and add it alongside the video track if you need it. Let us know your requirements and we will be happy to help. What are the important things to get right when producing a video? ❑ Image quality - use a professional video set up ❑ Audio - bad audio will ruin a good video ❑ Lighting - very important ❑ Make sure to tell a coherent story with a call to action ❑ Titles help to emphasize key points
What should I wear to appear in the video? Nothing green or reflective - but do wear a smile! (Anything green is removed or keyed out so it becomes transparent). How can I remember my script while filming? You do not have to.We break it into scenes and you read a line at a time from a teleprompter just below the camera lens so it looks like you are looking into the camera. Each scene will comprise of only a few lines so it is easy to be natural and relaxed. If you get it wrong we will do as many takes as is needed to get it right!
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I have more than one story to tell Consider a different video on another page - one that you click to play so it does not drive everyone mad if they see it every time the page is opened. What images can I show on my video that I already have? Just about anything digital. JPEGs Powerpoint slide images (or Keynote on Mac) PNG files, EPS files etc. If its a format that is difficult - we can probably convert it to something else. Feel free to discuss anything that you feel is important. Don not forget we are also a graphic and photographic studio so anything you need to create we can do in house. I want to include my video in my PDF brochure too can I do it? You are in luck! With Acrobat 9 reader or above video can be embedded right in the document and in Flash format too (FLV or SWF) so it is available to all.You need to embed it using Acrobat 9 Pro but we can do that for you if desire.
Do I own the video? Absolutely! Use it anywhere you like. What if I want a high resolution version for an exhibition? Again you are in luck! It is shot in HD and we archive the full resolution master for possible future requirements.We will be happy to quote on any special requests. If I do make a video I want to replace my old website too! Now there we can help you. Give us a call and we can discuss your options on building a new site that is built from the ground up ready for search engine optimisation. Video is just one of my plans. How else can you help me? Pretty well whatever you need in the digital marketing arena. Whatever assets you have or create we will try to get the maximum mileage out of across the board, so you have a well designed totally co-ordinated and cost effective marketing presence.
www.webmovies.tv
www.aquilavideo.co.uk
Aquila Digital Limited Suite 201, Sunbeam Studios, Sunbeam Street Wolverhampton WV2 4PF 01902 716433
www.aquiladigital.com