Website Marketing Magazine - October 2011 Edition by Leigh Burke

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No more sellingscript s p.44

OCTOBER 2011 Minesh Bhindi Reveals Billionaire Secrets

Ari Galper

p.46 Minesh Bhindi

plus Gadgets interviews

products Q and A

Jeff Hayzlett

Jeremy Thompson

Best practices For implementation p.41

Jeff Hayzlett Interview p.12

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wmm contents

[ OCTOBER 2011 ]

Regular Columns 6

Editorâ&#x20AC;&#x2122;s Letter Welcome to the August edition.

WMM Inbox Got something to say? Tell us what you think.

Whatâ&#x20AC;&#x2122;s On Seminars, Expos and Summits, oh my!

WMM News Stuff you should know about.

WMM Success Story Internet Marketing Success Story, Matt Wadsworth, Proving There Are No Excuses

Subscribe Subscribe for free to win an ipad.

Ask the Expert Rick Mathieson: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World

WMM Gadgets and Toys You know you want them.

Advertise in WMM Be seen by 150,000+ potential customers.

WMM Tools Books, Courses, Software etc.

WMM Videos Watch useful videos on internet marketing etc.

Q&A Your burning questions answered.

WMM Useful Links All the links in one handy place.

Jeff Hayzlett Interview Social Media/Marketing Expert

Ask the Expert Interview with Rick Mathieson

WMM Marketplace Buy & Sell domains and websites.

Featured Products & Contributors The people and products that helped make this edition.

Back Story Business Success Interviews Minesh Bhindi Reveals Billionaire Secrets

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wmm contents

[ OCTOBER 2011 ]

Features

6 Reasons Why Your Home Based Online Business Failed to Make Money

44 No More Selling Scripts

By: Allan See

Use a Strategy to Earn Money Online By D James

Save on Ecommerce Fees and Still Get the Services You Require By: Michael Rupkalvis

How To Make Money On eBay On A Sustained Basis By: Omedo Charles

3 Ways to Get Money Quick By: Paul Ventura Working Online: 7 Strategic Keys to Online Work That Benefits YOU By Katja Hoffman

Starting An Online Business - The Most Common Mistake By: Arnoldo Fernandez Contributors

eDISCOVERY: BEST PRACTICES FOR IMPLEMENTATION By Jeremy Thompson Internet Business Start Up - 8 Golden Rules To Finding The Best Products To Sell Online By Kahlia Fisher

6 Reasons Why Your Home Based Online Business Failed to Make Money

Legitimate Home Business Opportunities - 3 Ways to Make Money By: Jonas Kreen

No More Selling Scripts? By Ari Galper

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wmm editors letter Welcome to the October edition of Website Marketing Magazine. I'd like to welcome our new contributors this month. We also have our regular contributor Ari Galper from UnlockTheGame.com and other innovators contributing some great articles that you should get a lot out of. With the silly season almost upon us, now is a great time to take stock of your internet marketing strategies and start ramping up for Christmas sales. If you haven't had a chance to download out iPhone App, check it out now, as we have recently updated it. Get access to the latest issue of the magazine right from your iPhone or iPad. It's available in the app store, see our website for further details. I hope you enjoy this month's issue of the magazine, and as always please email me if you have any comments, contributions or feedback. Leigh

Work like you don't need the money, love like you've never been hurt and dance like no one is watching. - Randall G Leighton

leigh@WebsiteMarketingMagazine.com

WebsiteMarketingMagazine.com Suite 25, 738 Burke Rd, Camberwell, VIC, 3124, Australia Subscription enquires: www.websitemarketingmagazine.com/ subscribe/ Order the printed edition: www.magcloud.com/browse/issue/28 813/follow Advertising enquires: www.websitemarketingmagazine.com/ advertise/ ads@WebsiteMarketingMagazine.com Contribute articles: http://websitemarketingmagazine.co m/contribute-an-article/ Website Marketing Magazine Published 12 times per year. Printed by MagCloud. Copyright â&#x2122;Ľ Leigh Burke and Website Marketing Magazine. All rights reserved. Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher

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Various experts in their fields The instructions and advice in the magazine are for entertainment purposes only. The creators, producers, contributors and distributors or Website Marketing Magazine disclaim any liability for loss or lack of results from following the advice expressed herein.

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wmm inbox Im lost

App Millions?

If you tell us what you Like and donâ&#x20AC;&#x2122;t like about Website Marketing Magazine, What worked for you Or what you think sucks, Then we can make it an Even better magazine. So come on, Flick us an email And let us know. You might win our Great prize on Page 6.

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I've been getting a lot of emails lately about making millions with iPhone and Smartphone apps. Is this really possible or just more hype? - Sherman. Our experience has been that while it is easy to create a great app, there is a lot of noise out there which can make it hard to be seen. Creating Apps is like any other business, it requires a great idea, strategy, focus and follow through. -Ed.

Shopping Cart Software?

I'm starting an online store. Can you recommend some good software that will have all the features I will need? Mba Keep an eye out for our article on shopping carts next month. Byt to get you started, look at Yahoo stores, Ebay stores, 1ShoppingCart for an end to end solution and Zen Cart for a self-hosted option. -Ed.

I've been struggling with affiliate marketing for the majority of the past year. I get quite a bot of traffic to my sites, but only seem to rack up one or 2 sales per month. To add to my pain, some of these sales often request a refund. I can't figure out what I'm doing wrong. Can you help me? Magnolia. Affiliate marketing can be a very tough gig. You really need to build your reputation and list over time, and focus on making genuine recommendations for products you would use yourself. If you don't have a list, start one with a service like www.Imnicamai l.com, and that will become your primary business asset. -Ed.

>>Email Us: editor@WebsiteMarketingMagazine.com

Did you know: The first emoticon is commonly credited to Kevin Mackenzie in

1979, but was a rather simple -) and didnâ&#x20AC;&#x2122;t really look like a face. 3 years later, was proposed by Scott Fahlman and has become the norm.

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wmm what’s on NOV 07 PubCon Las Vegas 2011

Mon. November 7 to Fri. November 11, 2011 Location Las Vegas Convention Center, South Hall , Las Vegas, NV, US http://events.linkedin.com/events/559843/clickthru

SEMA Online Marketing Conference > Mon. October 31 to Mon. October 31, 2011 Location

OCT

"Full Circle" Marketing Workshop Starts:

Thursday October 27, 2011 at 08:30AM EDT

Ends:

Thursday October 27, 2011 at 11:30AM EDT

Event Type: Region: Location:

Training/Seminar Cleveland/Akron, Ohio Area Quail Hollow Resort Concord Hambden Rd Concord, OH 44077 US

http://events.linkedin.com/even ts/816515/clickthru

Las Vegas Convention Center, Las Vegas, NV, US http://events.linkedin.com/events/7908 83/clickthru

what’s on OCT

SoCon2011 | Brand Journeys In Social Media

Thu. October 20 to Thu. October 20, 2011 Location

ICO Conference Centre, Paddington, GREATER LONDON, GB http://events.linkedin.com/events/734588/ clickthru

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Get more customers, Leverage the internet, Monetize Social Media, and Growth Your Business

Quotable: "Inside every working anarchy, there's an Old Boy Network." Kapor, Mitchell.

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wmm news Why Facebook fans are useless

WORLD INTERNET PENETRATION RATES

Roughly 70 percent of Facebook users say that they do not want to be advertised to by businesses that they are fans of. So, why lust after something that won't pay? The marketing community has an infatuation with fans -- that is, the kind of fan that simply clicks a button on Facebook. Some now believe the bloom is off the rose. Roughly 70 percent of Facebook users say that they do not want to be advertised to by businesses that they are fans of. So, why lust after something that won't pay? Given the above, are Facebook fans useless?

INTERNET USER IN THE WORLD

On their own, they are. However, with the right approach there are smart things marketers can do to make these fans evolve into true customers. Here are four tips in the right direction.

INTERNET USAGE STATISTICS

Quotable:

"The Internet isn't free. It just has an economy that makes no sense to capitalism." Brad Shapcott

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Feature Article .

6 Reasons Why Your Home Based Online Business Failed to Make Money By Allan See Any given day, millions of people look to get out of the rat race, and try to make money from home. We all crave to have a life. We don't want to collapse trying to make money. Everyone starts with immense enthusiasm like a child running after ice cream. Within three months most are walking. Within six months majority closed shop. If your business does not money, here's the reassuring news. Failure in running a home based business or an online business is common. Recovery from failure to success is also common, and for those owners persistent enough to bounce back, nothing can make them go back to their old lifestyles ever. So what went wrong? And how to pick up the baton and touch the finish line? How to be finally successful in our journey to make money? 1. Incorrect mindset Most of us come from a career background. We have the worker mindset. Our focus is to get our job done and collect the paycheck. We are afraid when other people come do our job. They might later take away our job. As a business owner, whether it's a home based business or an online business, we have to plan, find product to sell, make that product, sell that product, make the customer happy so they want to come back again and again for more, communicate with people interested to buy but have not yet decided to buy. There's so much to do when we choose to make money on our own. We need a change to a home based business and online business owner mindset. But what is this mindset like? Recognize that time is of utmost importance when we set out to make money. Whatever that we can get other people to do we should. If free that's great. If there is a cost then as long as its affordable, and the works get done better and faster than we can achieve ourselves, go for it. Deciding factor is can we make money? Do not allow self-pride to hinder our goal to make money. Just like the aeroplane taking off from the runway, the home based online business must be up and running soonest, at all costs. 2. Help for your home based or online business As a home business or online business owner we are our own teacher and mentor. Sometimes that may not be enough. It's good to have a friend who is also running a home based business or online business like yourself. So very often the kind of difficulties that need to be overcome are common and there is no need to re-invent a solution when asking and sharing is all it takes. This can alleviate a whole lot of stress.

3. Run out of gas We have to keep the initial enthusiasm and fire burning. Never allow the wish to make money to wane. Key to making sure this never happens is to get your home based online business to earn money as fast as possible, doesn't matter that it is small income at the beginning. It is a wellknown fact that franchise businesses exhibit a significantly higher success rate and earlier take off rate than completely new concept businesses. 4. Patience and determination It definitely helps to have a symbol of your goal right in front of you. Why are you working your guts out for? This can be a model of a house that you want to own, a Porsche car that you have been dreaming so long to have, a happy family that can afford they things they want, and so on. Some look at their children and immediately feel the necessity and the must do even I die trying kind of force. You've got to be able to survive the bounce. 5. Don't fall for short cuts It's an illusion. Short cuts, especially when they come free of charge, don't work. There are many people who made millions in a month. People can push buttons and make tons of money, but it takes time, knowledge and a whole lot of experience to do it. The best that you can do, and this is proven to work, is you should aim to cut short your learning curve, and better still, earn while you learn. 6 Fail because your home based business or online business never got started If you want to learn how to swim, you've got to get in the pool! Reading and planning and for that matter watching a ton of videos will in fact certainly help you... but please don't stop there. If you want to make money the take definite action to get your home based business or online business off the ground.

Have you noticed? The hardest of these obstacles can actually be avoided. The best and most effective, nearly 100 percent success rate, business method that works is to clone some body else's home based business or online business that works and proven to make money.. This applies to home based business, internet business, online business, and any other type of business. Clone McDonald if you want, or Burger King, or Long John Silver, or Apple or whatever business that is proven to make money. Pay a little bit if you have to. It's far better than struggling with little certainty in sight. Cloning another successful entrepreneur's system offers the highest chance to recoup your investment and make millions thereafter. Come to think of it, this actually reminds me of my classmate. He will always copy my homework answers and score full marks all the time. He took his own time to study, and having copied my solutions, studying actually came a whole lot easier, and faster, for him! So, after you finished reading this article, take action right away. Search and clone a working system and let it make money for you as soon as possible. You can continue with your learning as you earn money. Only this way can you quickly join the minority of successful home and online business owners that make millions of dollars, enjoy a life, and will never want to go back to their previous lifestyle ever. Allan See is full time making money online. The key ingredients to achieving success in doing online business is a businessman mindset. Never re-invent the wheel.

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wmm success story Jeff Hayzlett Interview Social Media/Marketing Expert and Kodak’s former Chief Marketing Officer Jeff Hayzlett is recognized as one of the most influential marketers of our generation. As Chief Marketing Officer of Kodak, the company saw record growth and established themselves as a global leader in research and new product development. Jeff left Kodak in 2010 and is currently an author and speaker.

Success Story

Name:Jeff Hayzlett

1. During your time at Kodak, from 2006 to 2010, social media went mainstream. How did you integrate social media marketing with traditional marketing to generate sales? For the most part, you shouldn’t look at it as a different type of destination, but an overall program. That’s part of everything you do. It should be natural to everything you do. Spent a great time doing activities to step and repeat (an old printing term) but had great applications in the digital world. Had content, but found different channels to implement the message. Social media is now one of those channels. 2. How important was social media to your overall marketing plan? Was there a tool/network (i.e. Twitter, Facebook, etc) that stood out above the others? At Kodak we were using about every tool there was and is, in order to listen and talk to customers. One of the most effective ones for Kodak has been Twitter. When you think of the essence of the Kodak brand, it's around Kodak moments and memories. These happen when you share them. Twitter is about sharing moments of your life so there is a natural affinity between the two. 3. Since Dell announced their Twitter sales success ($6.5 million in 2009), companies have began to take social media seriously as a sales generation tool, not just a passive marketing tool. Have you see this happening with Kodak? Were actual sales being generated through social media? Or did it function primarily as a communication channel? Kodak’s campaign to name the “Kodak PlaySport” has become a legend in the social media community. The subsequent sales that have been generated for Kodak’s HD pocket videos has been carried out almost completely by promotions on twitter and word of mouth via that channel.

Quotable:

"Your clickstream is your vote." Joseph Reagle

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To let other business owners know they are not at it alone and there are other people like them that have similar dreams hope and aspirations and they are looking for answers.

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WMM 13 4. What role did blogging play in your marketing plan at Kodak? Kodak had one of the very first corporate blogs in the country. But when I say corporate blog, it is the most uncorporate blog it could be, which probably makes it one of the most successful. It is with personality and flair, and at the same time we were one of the first people to implement a chief blogger. It operates much like a chief editor in the newspaper. They blog about areas of interest where other talented people get to write and share. Everyone in the world knows a picture is worth 1000 words, and at Kodak the blog is titled "1000 Words"; appropriately so. 5. Since leaving Kodak in May 2010 how have you changed your marketing approach, now that you are marketing your personal brand, instead of the huge and storied Eastman Kodak? Jokingly, I will tell you that I have less conversations with attorneys and HR : ) But nothing at this time. At Kodak, I was very successful in getting the message across using the tools at hand. I will say that I’ll be spending a great deal more time in mobile and in the use of video because I think these are two huge growth areas by consumers and media, and will be an extremely effective tool. 6. What role is online marketing playing in the promotion of your new book, The Mirror Test? A great deal. It’s been spread almost exclusively online, and word of mouth. We purchased some ads, but a great deal of it is in the area of SEO and driving good content that is searchable. 7. What motivated you to write The Mirror Test? To let other business owners know they are not at it alone and there are other people like them that have similar dreams hope and aspirations and they are looking for answers. 8. How much of what you write in The Mirror Test is based on your experience with Eastman Kodak? Can these principles be applied to small business as well? They are all intertwined. There is no difference between a small business on Main Street, and a big business on Wall Street. Same principles, same energy, same success metrics, marketing campaigns all apply. The only difference is in the scale. There are more zeros on Wall Street businesses than main street business in the numbers being generated. What is good on Main Street, is good on Wall Street. That is one of the big lessons I have learned. 9. What do you hope your readers will take away, and put into practice? The key message is that every business leader, big or small needs to look into the mirror and ask themselves those big questions and know for the most part the person in the mirror is responsible for answering those questions. 10. What are you reading now? And what's next for you? Elizabeth I. The story on the life of Queen Elizabeth, and her reign. The next book is “The Last Stand”. I am reading another book on Custer’s defeat at Little Big Horn by Crazy Horse and my Lakota friends. It most certainly will not be a book containing any vampires or werewolves. I’m a veracious reader. Although I do a few eBooks I am more traditional in my reading. I like paper, and hard cover.

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Feature Article .

Use a Strategy to Earn Money Online By: D James

A great application of a strategy would be to build an online business that reaches your goal of financial independence and working from home. How could you approach this? Think first of a time-line going from point A to point B where A is your current state and B is where you want to go. The planner would approach this time-line by setting a certain, but small number of significant goals to reach in a specific time. The creative thinker would then ask what they could do uniquely at each goal to grow the business.

If you have taken some time scanning through internet to look at internet or affiliate marketers and their success stories, you probably have asked just how they became so successful. Typically, a person's reaction to this is to either sit down and try to plan out just what to do next, or, simply start working online in a haphazard way - just trying one thing or another. What people typically miss or don't understand is that a plan is not enough. While some might luck into success, most will not. What is really needed from the start is a strategy for working online. Many times, however, people confuse a strategy with a plan. Planning is the process of defining a set list of tasks to be completed in a certain amount of time. For example, you could plan to build a profitable niche website over the next three months. Though this is not a bad way of thinking, a plan is focused on a specific goal. What isn't taken into account is a broader perspective on building your online business through thoughtful growth. So, just what is a strategy then? Imagine someone who is extremely creative or inventive but has no sense of organization or detail. Now, imagine a planner who can take a goal down to specific steps and dates. A strategy can be thought of as the combination of these two types of thinking. Strategic thinking must utilize some creative thought on what to do with planned goals to reach a broader end result.

Let's use the example that you want to focus on niche marketing. A strategy could be that you would first learn niche marketing by creating an information product of interviews with successful marketers who have developed niche sites. You as the interviewer start with little knowledge, but through the interviews you have started learning how to approach niche development, tips and tricks, and best topic areas. With that information you can create a simple, low-cost ebook to sell online. Now, your strategy has just started to gel learning the business through interviews, learning how to package an information product, starting to get your name known by others in that same area. This is an example of the creative thinking needed to build something successful. Next, you could start building your own niche websites and blog on how you achieved them using much of the knowledge you learned from your interviews. You've now reached even more strategic growth - others will want to learn from your blog while you learn even more with your niche sites. As you can see this type of strategy to start learning and earning money online can continue to grow and blossom into a full-fledged online business. With some creative thought around how to learn, grow, and achieve, then plan some significant milestones, you can then understand how strategic thinking can lead to real success.

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wmm ask the expert Rick Mathieson is the Author of: The OnDemand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World. Interview by: Brian Haines 1. What motivated you to write The On-Demand Brand? As someone charged with engaging consumers in branded experiences, I began to realize just how desperate we as marketers are to connect with today’s iPhone-toting, Facebook-hopping, videogame fragging, Twitter-tapping, I-want-what-I-want, righthere-and-nowgeneration. As the pace of change accelerates, many marketers feel themselves falling behind. The fact is, we have a consumer republic today that is simply and relentlessly tuning out media – and by extension, brand marketers – who fail to appeal to their interests and to their increasingly interconnected, digital lifestyles. As a result, all of us have felt the stress of having to pretend we’re hip to all things digital. And all of us are guilty, at least once, of chasing after “what’s cool” long after consumers have moved on. So I took a look at who seems to be doing it right – and then interviewed literally hundreds of today’s most innovative marketers to see what they’re doing right, what they’ve done wrong, and what can be learned from it all. What I began to realize is that it’s not merely about tracking the latest consumer trends and technologies. And marketers aren’t out of the loop just because they don’t understand everything digital yet. What became crystal clear is that many marketers simply lack the tools – the philosophical framework – to create the kind of experiences consumers want and demand in the digital era. THE ON-DEMAND BRAND is designed to change all that. 2. In Rule #3 (Don't Just Join the Conversation – Spark It) you make an interesting point: "Just because social networking is hot, that doesn't mean it's right for your brand". How can this be evaluated to know what, if any, social media approach should be used for a given brand? The single most important factor in digital marketing success is finding out who your customers are and how they use digital media in general, and in this instance, social media in particular. You might be surprised at what you find.

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"The idea is to have the kind of engaged environment that you might find on the blogger platforms, like Facebook and MySpace, but very specifically targeted at the tribe of motherhood,"she says.

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Did you know: Although the MP3 standard was invented in 1991, it wouldn’t be until 1998 that the first music file-sharing service Napster, would go live, and change the way the Internet was used forever.

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wmm ask the expert Just as an example, I think most people would say that in order to reach teens, it’s essential to have a Twitter presence. Well, not necessarily. Depending on the specific target group, Twitter might be all wrong. According to comScore, only 11 percent of Twitter’s users are between the ages of twelve and seventeen. By contrast, 83 percent of teens use text messaging – making mobile a far more useful channel for reaching this audience. Likewise, some may think Facebook may not be a good way to reach older Americans. But the fastest growing segment of Facebook users is women 55 years and up. And these are just in the aggregate. Depending on your unique consumer base, you may find a channel or mix of channels that is very specific to your needs. In the book, I point to two examples – one good and one bad – from the same company. You can visit Procter & Gamble’s Facebook page for 2X Extra Tide detergent and “share your favorite places for stain making moments.” You could also poke yourself in the eye with a stick. I’m not sure who it’s aimed at, but it’s more a cautionary example than a laudatory one. At the same time, P&G has tapped into research on how young girls and women use social media. Nearly 70 percent of American girls ages 15-17 have built and routinely update profile pages on websites like MySpace and Facebook. Some 35 percent of girls have their own blogs, compared to 20 percent of boys. And thirty-two percent of girls have their own websites, compared to 22 percent of their male counterparts. While the breakdown of gender participation in these kinds of activities approaches parity in adulthood, women are more likely to use them as a means of fostering and maintaining nurturing, empowering emotional connections with others. So P&G created BeingGirl.com a social site designed for teen girls and sponsored by the company’s feminine products brands. Unlike the communities built around Tide, there’s no overt selling on the site, which is designed to enable girls to discuss the issues they face at that age – music, cliques, dealing with parents, puberty and so on. What’s more, girls can ask a professional psychologist questions that are then shared with the community. Answers are provided with subtle branding lines about how BeingGirl.com is brought to you by Always Pads & Panty Liners and Tampax Tampons. They can also order free samples of the company’s products should they desire. According to P&G, this site four times as effective per dollars spent as advertising. It’s been so successful, in fact, that the company has now replicated the site in 21 different countries. It’s all about finding out who your customers are, how they use digital media, and what kinds of experiences – and communities - they’re looking for. 3. Would you explain what you mean by "products are the new services"? Well, you might not recognize it by taste alone, but Coors Light isn’t just a beer anymore. It’s a portfolio of Facebook apps that enable you to access maps that direct your “brew crew” to nearby bars – or MySpace pages where you can locate happy hours in your geographic area and upload pictures of your posse for the chance to win prizes. For that matter, Chantix isn’t just a smoking-cessation drug anymore, either. It’s a service that connects you a with a personalized website and easy-to-use tools to track your progress, as well as to access to support groups and on-call coaches who can help you squelch your addiction. Your daughter’s Webkinz isn’t just a stuffed animal. It’s an online virtual world where she can take care of her virtual pet, earn KinzCash and play games. It’s been so successful that even Barbie now has her own virtual world, called BarbieGirls.com, where girls can customize their dolls’ looks, shop at an online mall, and hang out together at a place called "The B Cafe."

Check out Willie Crawford’s website:

http://rickmatieson.com

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wmm ask the expert Even your Special K cereal is far more than a lowly bowl of cornflakes these days. It’s an online weight management service and social network called “The Special K Challenge,” where you can share your frustrations and triumphs with others, and customize a meal plan that’s not coincidentally built around Special K products ranging form Cinnamon Pecan Special K Cereal, to Peaches & Berry Special K bars, to Pink Lemonade Special K2O protein water mix. The service will also give you telephone wake up calls to motivate you to eat healthy. You can even get expert advice from celebrity blogger and model Gabrielle Reece. As many of the examples in the book demonstrate, in the digital age, differentiation may come less from the quality with which your products are manufactured, and more from the on-demand digital services they deliver to your customers. A great example: Nike + Running System, a little device on Nike running shoes that interacts with your iPod Nano to monitor workouts and offer instant stats and feedback. On the running trail, the system measures your time, distance, pace, and calories burned. It’ll even play your favorite power song when you’re in need of instant motivation. At the gym, it’ll do the same thing on the bike, elliptical trainer, or treadmill. Whatever the venue, all that data is uploaded to nikeplus.com so that after you sync your iPod with your PC, you can track your progress over time. More recently, the nikeplus site had added more personalization and social networking functions. Runners in networks are ranked based on how much the run. The site will make shoe recommendations based on interactive questionnaires. Users are able to share running info on Facebook and Twitter. And the service will even suggest potential running partners. Runners have found this all so compelling that Nike’s share of the running shoe category skyrocketed from 48% to 61% in just three years. Likewise, Apple could have been content launching the iPod MP3 player. But as we’ve seen with the ecosystem created with the iTunes and app store, it’s clear the iPod, the iPhone and now the iPad are just the beginning. Which is pretty powerful stuff. 4. Rule #5 (Want Control? Give It Away) seems to be the essence of social media. How can a company do this, without their brand being spoofed to death? Is there a way to moderate, and if so, should this be done? In all forms of social media, you need to proceed with caution. The truth is, people are going to be having these conversations about your brand, or spoofing the daylights out of your commercials, whether you’re a part of that conversation or not. Many innovative brands have decided it’s better to be the primary enabler of these conversations and activities. The key is giving up enough control to make for engaging experiences while retaining enough control to minimize the potential damage. Look at MasterCard. Here’s a brand that has seen its Priceless TV spots mercilessly spoofed online for years. Instead of running away, the company has launched user-generated video contests voted on by consumers for the chance to win great prizes. I especially like efforts like MasterCard’s Priceless Pep Talks campaign, a website where consumers could send personalized video greetings from football star Peyton Manning, who playfully chiding loved ones by name and personal foibles via email and mobile phone – all while promoting the brand. Here you are facilitating social interactions within a branded experience in a unique way. Best of all, you aren’t just joining a conversation someone is having about your brand. You’re sparking that conversation in an entertaining way.

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wmm ask the expert Broader scale, in terms of community, look at Chrysler’s Jeep brand. It could just sponsor a page for off-road enthusiasts, and probably does. But it also has its own Facebook page where the faithful can stay in touch and keep on top of the latest Jeep Jamboree events, share their Jeep adventures with others, make friends, make plans, meet up, and get more information on the latest models. For Jeep Compass, Jeep didn’t even bother to put its own URL at the bottom of advertisements – it listed its MySpace page instead. As Chuck Sullivan, engagement manager at Jeep’s digital agency, Organic, once put it, the idea is “to fish where the fish are.” Starbucks does much the same thing with its Facebook pages, promoting upcoming drink specials and promotions. And look no further than Johnson & Johnson’s BabyCenter, a hugely successful online community that reaches 78 percent of all online women who are pregnant or are mothers of children under 24 months old. As BabyCenter’s Chairwoman Tina Sharkey tells me in the book, “More moms go through BabyCenter in a month in the U.S., than there are babies born in the U.S. in a year.” Over the last few years, Sharkey has led BabyCenter as it has expanded its offerings to include expert advice, research and articles based on a child’s age, to foster community among moms so women have a place where they can share pictures, find people like them, write blogs, share comments, pass on motherly advice and more. "The idea is to have the kind of engaged environment that you might find on the blogger platforms, like Facebook and MySpace, but very specifically targeted at the tribe of motherhood,"she says. Now, these consumers could go to the site and rip on J&J, and they probably do. But by providing the platform for conversation, J&J is able to respond to any issues faster and more directly than they could if it was forced to try to just advocate on their behalf on some external site or page. That’s not to say brands can’t lose control even in these environments – look at Nestlé’s early, unfortunate response to attacks from Greenpeace on the Nestlé Facebook page, in reference to a supplier that allegedly cuts down rainforests to produce palm oil. You do need teams adept at crisis response – not low level “social media” interns or employees monitoring and mediating conversations via social networks. 5. With more than 92% of American business having less than 100 employees, how do you recommend that they make use of your 10 Rules for Digital Marketing Success? Is this reasonable for the "average" business, or is this only for the "Burger Kings" and "Unilevers" of the business world? These rules apply whether you’re talking about a major consumer brand or a mom-and-pop store. Obviously the larger brands are going to have bigger budgets and have the ability to leverage popular culture more adeptly than small companies. But on the flip size, smaller companies are more nimble, and are able to apply many of these rules more rapidly than their larger brethren. In the book, I look at how Jones Sodaessentially built its small but growing brand using social media. Here’s a beverage brand that could never hope to compete with Pepsi or Coca-Cola on their own levels. So the Seattle-based company long ago began enabling users to send in photographs to use as bottle labels via its website. Today, it has over a million submissions and has used upward of 4,500 of the photos on its bottles – which consumers can collect and trade. Even if your photo isn’t selected, you can order a case of soda in your own custom bottles, featuring your image or design, for a small fee. As Jones Soda founder Peter van Stolk recently told Business Week: "We allowed the labels to be discovered, and that gave consumers a sense of ownership. It makes it more relevant to them and provides an emotional connection. With big soda brands, the 'Britney Spears model' – paying a lot of money to some hot artist to sponsor your beverage – is just so done. The wonderful thing about our competitors is, for all the money they have, they should be thinking more originally but they don't. If they ever do, I'm dead."

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Feature Article .

Save on Ecommerce Fees and Still Get the Services You Require By: Michael Rupkalvis If you're considering online credit card processing for your business, you are aware there are many options and it can get overwhelming and confusing. Vendors take time to help you understand, but each offer may sound different from one vendor to the next. The truth is; you don't have to take the first offer you receive when seeking an Ecommerce merchant account, no matter how personable and helpful the salesperson was. Yes, salesperson. Many new entrepreneurs don't realize that they are actually customers when they are applying for their credit card services. Here are some ways to cut your Ecommerce fees and still get exactly what you need. Comparison Shop Just like you would go to a variety of car dealerships before you put down your money on a car, you should compare prices and packages when searching for a merchant account. Research fees as well as reputation, and remember that even if you are in a high risk business, someone will want to provide you with an account and you will have some options. Sniff Out Hidden Fees

Minimize "Card Not Present" Transactions For an Internet merchant this is not a realistic option, much of the time. One way to avoid these additional fees is to encourage electronic check usage instead. If you can't minimize these transactions find a vendor which specializes in this kind of business. Those that make most of their money online will need a merchant account provider familiar with Ecommerce anyway. Be Willing to Change Processors One of the more expensive mistakes you can make is to stay with someone who is charging more than competitors. This is where that spreadsheet comes in handy. If you have an established relationship with a provider, sure, let them have the first crack at helping you expand to the Internet, but if you can get better rates elsewhere you should accept the need to go through two statements each month in order to save money.

One of the most common ways disreputable credit card processing companies make their money is to place all sorts of hidden fees in the contract. This is one of those times you will want to actually read everything on the page. Take a couple of days if you have to and ask about every fee listed. Make a spreadsheet to compare total costs based upon estimated sales on an average month.

How To Make Money On eBay On A Sustained Basis By Omedo Charles You certainly know by now that eBay is the largest online market for selling and buying auction goods, but you certainly may not know how to tap into this market and make good money for yourself. This should be no problem, because you are about to learn how to set up the money-making machine on eBay and earn passive income with little or no efforts at all. Yes, once the whole account and product set-up is made, you need as little as only promoting your stocks for people to patronize you, but you do not need some super-tech skills to do that. Making money on eBay might turn out to be one of the wisest and most rewarding investment you have ever made in recent times, but you need to really grasp how-it-works for you to make your money, and this is what this article is about to teach you. You make money on eBay by setting up an auction business. You then put up some items for sale and get people to bid on them in the auctioneering process before selling off the product or item to your chosen winner. To get a foot into this eBay auction business, you might need to commence by selling off some of your own used items in order to fully know how it works. When you have gained considerable experience in the selling process, you can then buy products from very cheap sources and sell online to customers who are always ready to buy on eBay. You can sell anything on eBay, from an old television spare part to a piece of figurine and rare metals to ancient jewelry among others. But if you do not have personal items to sell, it is always better to do some due research on eBay itself before stocking on any particular product to sell.

You can use the advanced custom search section on eBay to know what is selling in their respective categories and for how much they sell. This will give you an idea of the kinds of products to stock up and sell, and to also know how your competitors on the site are doing and how to win customers over them. Then comes the aspect of how to stock up on products to sell on eBay. After checking through the featured listings for the product you have in mind in the advanced custom search section of eBay without much success, you can go on to Google to search for sellable products or even approach wholesalers and get them to supply you products. When you have developed enough skills on selling on eBay, you might then want to upgrade your selling status by striving for the PowerSeller qualification in eBay. Under the PowerSeller qualification, there are about 5 levels to go, and you can move from one level to the other within the periods of 3 months depending on your levels of feedback and how you score with customers. You might also think of expanding on eBay by opening a shop of your own to sell your products, but this might be wise to do when you have a wide range of products to sell. Little by little, you rule your world in eBay and make as much as you desire to make to your account.

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wmm gadgets & toys Mango – Windows Phone 7 from Microsoft Mango is the name of new Windows Phone 7 from Microsoft and it was released to the manufacturers for OS testing and compatibility.

To start with, the home screen – it is actually the Start Screen. So you can stay up to date with everything you want to know (depending on the applications that you are interested). For example: weather, friends’ social status, emails, calls, agenda or texts.

io-Jacket Although all modern gadgets have the goal to combine good-looks with multifunctional technology and effectiveness, this is so much better then the others!

Sony CyberShot TX55 – thinnest camera ever Sony CyberShot TX55 is smashing the market having only 12.2mm (this is a bit thicker than a pencil!). But when it comes to resolution, zoom quality and keeping performance – the size is not an issue. Sony is using brand new technologies to fulfill our expectations

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You want it Go on splurge – you deserve it. It’s time to spend your hard earned cash.

3D without special glasses!

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The breakthrough is the stereoscopic 3D screen on the top of the device, which makes you “see“ how space (2D) extends in depth (3rd D). This feature is full controllable, as the producer attached a 2D-to-3D button, with which the player can adjust the 3D effect. The second display is a touchscreen with million brilliant colors and it has 3 intuitive buttons for easily menu navigation while playing 3D games. You can also browse the internet, download 3D videos, 3D movies or music.

Internet terrorism is very much a real threat. In February 2008, 5

Did you know deep-sea cables that provided Internet connectivity to the Middle East were cut. Curiously, US-occupied Iraq and Israel were unaffected.

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Feature Article .

3 Ways to Get Money Quick By: Paul Ventura

In this article I'm going to cover three ways to get money quick. Each of these ways to get money quick will involve the Internet so you don't even have to leave your home to make a quick payday.

The first of these ways to get money quick is to utilize micro-job sites. Fiverr.com is the most popular and well-known of the micro-job sites today. This is a site in which you can get paid five dollars for doing virtually anything that you can think of assuming there's a market for it. You advertise your job on this site which you are willing to do and people can search for the kinds of services and jobs you will perform based on the keywords which you use. Once they find your advertised job listing, they can hire you and you can perform that job and get five dollars immediately in your PayPal account (technically it's four dollars given that Fiverr.com takes a 20% commission for themselves). You're not limited to Fiverr.com, however. There are a number of other micro-job sites which you can check into which pay more than five dollars. Secondly, you can be a content writer. There are always webmasters looking for content for their websites and you can make a great deal of money by writing articles for these webmasters if you have a good grasp of the English language and are capable of researching a number of topics and writing at high quality and quantity levels. When I started out making money online by exclusively made money from content

The key is to establish a client base or a collection of people who like your writing and will pay good money for it. You can use micro job sites like Fiverr and many other sites to established a client base in this way very quickly if you make and produce good content, then you can leave the site and take them with you. Finally and most obviously we have affiliate marketing. Affiliate marketing is how I advertise making money on this site and it's my favorite of all of the listed ways to get money quick. With affiliate marketing you promote virtually anything you can think of to other people online and when they purchase whatever it is that you're promoting you receive a piece of that sale called a commission. It's very easy to set up a quick website with a product review, send a great deal of traffic towards it, and make lots of money on that targeted traffic.

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advertise in wmm Website Marketing Magazine is an affordable way to reach a targeted audience for your internet marketing product or service.

With over 160,000 electronic copies distributed per month, and up to 10,000+ physical copies, you can be assured a fantastic return on investment for your advertising dollar. Website marketing Magazine reaches a vast audience across the globe. Demographic information is detailed below. We have a number of advertising options including:

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wmm tools > Books, Courses, Software, Tools and other Resources to help you succeed How I Made My First Million on the online. Internet and How You Can Too!: The Complete Insider's Guide to Making Millions with Your Internet Business In this comprehensive step-by-step guide to setting up a booming Internet business and raking in million-dollar profits, Ewen Chia demystifies marketing jargon and shares the tips and techniques that continue to net his online businesses a cool fortune. Whether you're seeking to create and develop a thriving Internet business from scratch or looking to realize the full potential of your existing business, whether you haven't a clue what the Internet is about, or you're armed with a business degree, Ewen's upbeat and accessibly written Million-Dollar Blueprint will help you

Mobile Marketing Playbook Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers

Did you know: The first webcam was deployed at Cambridge University computer lab â&#x20AC;&#x201C; its sole purpose to monitor a particular coffee maker and hence avoid wasted trips to an empty pot.

The Zen of Social Media Marketing Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether youâ&#x20AC;&#x2122;re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

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Feature Article .

Working Online: 7 Strategic Keys to Online Work That Benefits YOU By Katja Hofmann Yes, you can be gainfully employed online. And yes, you can certainly make your living that way. More people now "go to work" on the Web than New York City, LA and Dallas combined. This article highlights the scope of the online workplace, then lays out seven vital keys to your joining the online workforce and making a success of it. More than 1/3 of the US workforce is right now making a living as nontraditional contractbased staff. This is a remarkable statistic. The growth of contract job opportunities is at TWICE the growth rate of jobs in the standard workplace. Most US firms-- over 90%-- now utilize contract workers on a regular basis. These contract workers collectively are being paid over $120 billion per year. This represents a lot of job openings needing a lot of individuals to fill them! You could be one of those individuals. The next time you are in a store checkout line, look at the person checking out to your left, then the person to your right, and then the person in front of you. There is a good chance that at least one of these individuals works on a contract basis, most likely online. The stunning growth of market demand for internet-based staffs-- up 121% since 2009-has been especially amazing given that during this same time period the recession has placed most other areas of work into sharp decline. Irrespective of the overall dreary employment picture, the demand for online staff members actually has been rising dramatically.

Of course, the perks of working online sound pretty ideal too. No more commuting into the city. No more office distractions. No more "dressing for success," day after day. No more punching a time clock. Still there are important considerations for you to take charge of if you plan to make a success of becoming part of the growing online workforce, beginning with these seven keys. First, educate yourself in advance on the possibilities. If you hope to work fruitfully online, you will definitely need to "speak the language" of the new workplace. What are the various types of online jobs actually called? Who are the different types of employers and what do they need? How can you best communicate with these employers and win their confidence? Base your job hunt on intelligence, not ignorance. Second, coordinate between yourself and the work that is actually in demand online. Do a "needs analysis" of what skills you have and what, if any, additional skills you will need to gain in order to land the type of online job you would like to have. If you already have the skills you need, polish up on them. If there are skills on the list that you don't have YET, fill these gaps using online classes, tutorials, research and reading, or by taking a few critical courses at your local community college. Become an enthusiastic learner as well as a job seeker. Successful online workers are those who are learning continuously. Third, translate between what tasks you are able to perform well and what online employers need and are willing to pay to have done. You are the one best suited to match yourself and your skills with what online employers need and are looking for. Communicate plainly what specifically you will be able to add. Cite actual tasks and functions of the work to be executed, clearly showing where you can and will be able to contribute value. Fourth, carve out for yourself a place in your home where you will be able to do some serious work. Your at-home office needs to be efficient, comfortable, and conducive to productivity. In every home it is actually possible to claim such a place, although you may need to get creative to do so. It is absolutely essential that you be able to focus fully on the tasks at hand. Fifth, equip yourself for optimal efficiency and productivity. Time is money. Inefficiency costs money. Owning and making optimal use of current hardware and software is a requirement, not a luxury. Sixth, take control of your time. When you work online, you are the boss. Act like one. Focus your mind and energies. Get down to work and get the work done. When you are "at work," you need to, in a word, WORK. Do take periodic breaks. But steer clear of any and all of the classic time wasters. This concept holds true at the end of the day too. Be sure that you DO "go home" at the end of the day, even when "going home" is just a matter of walking down the stairs or clicking your computer monitor off. Seventh, set and hold yourself to action goals. Establish goals for the week, the month, and the year. Plot your accomplishments in terms of your plans, noting any "drift" in your own steady progress. Use a scheduling tool to assist yourself with benchmarking as well as making projections. In sum, working online requires the state of mind that you are not just working at a "job." In fact, the real "boss" you are working for is actually yourself.

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wmm Q&A Interview With Jaswinder Kaur: Expert Opinion on Internet Marketing Interview With Jaswinder Kaur: Expert Opinion on Internet Marketing

Internet marketing is growing day by day, so people have a lot of queries in their mind regarding online business marketing. To kill their confusion and make them understand the internet marketing techniques, we have an internet marketing expert â&#x20AC;&#x153;Jaswinder Kaurâ&#x20AC;? who will answer some of the very common queries which the internet marketing beginners have in their mind. An interview with SEO Expert JaswinderKaur Firstly JaswinderKaur . Please introduce yourself to the people. Jaswinder: I am JaswinderKaur. I am a computer engineer and internet marketing expert by profession. I have more than 3 years of experience in Internet marketing. Ques: What motivated you to choose internet marketing as profession? From the beginning of my working career, I am in internet marketing field. I choose internet marketing field because internet is the biggest medium of reaching people all around the globe. I love making friends, learning new things and Internet is the best source to do that. Ques: Is internet marketing your profession or hobby? Internet marketing is more of a hobby then profession. I always wanted to make my career in a field in which I get a chance to learn new things and at the same time earn good money. And internet marketing is the one field which fulfils my requirements. Ques: What is your best achievement? My biggest achievement in my career is when I won the biggest budget project in the history of my company. I made a bid for an internet marketing project. I faced a very stiff competition and cleared more than 8 rounds of interviews to won the project. My management appreciated my efforts and I was happy. Ques: What do you bring to the table for the company? My job is to bring good name to my company with my skillful efforts and smart work. I believe in client satisfaction which is the most important goal of my company.

-Stephen Colbert

Ques: In your entire work experience, what was the most difficult decision you ever had to make or a traumatic experience you had to go through? And how did you handle it?

I got a very good offer from a client and he was willing to work with me. But my organization was not ready to deal with that client as there was some conflict in the payment method. So I had a long discussion with my management. In the end I took the responsibility by going against the will of my management and started working for the client. I worked very hard for that project and go excellent results. Now he is our best and long term client. He took my tests to check my skills and work experience and that test checked my skills to the par thus making me more confident. Ques: What do you find are the most difficult decisions to make? And how you handle them? Frankly speaking, the most difficult decision in internet marketing business is to convince the client while going against the will of the client. Sometimes client want instant results by following the things that are not beneficial for their website. As we are experts, we believe in quality work and the things which are beneficial for the client business promotion. We handle these situations by firstly listening to the client and why he is willing to adopt those methods. By keeping in mind the real motive of the client behind insisting us to follow those methods, we interact with client. In that interaction we tell that there are more beneficial ways to perform the tasks by supporting them with quality examples and previous results. Ques: What would you do if you got behind schedule with your part of a project? Firstly we work according to our well planned work schedule. We keep a track of our work timings so that we never stay behind our deadlines. But due to some unavoidable circumstances if we are running behind our schedule then we cover that time gap by working in shifts or overtime to meet the deadlines because our company motto is client satisfaction with quality and timely results. Ques: What keeps you coming to work besides the pay check? The most important factors that attract me towards my work are zeal to learn new things. At the same time I am integral part of my team and I understand my responsibility. Result of our work affects the reputation of our organization. Apart from my duty itâ&#x20AC;&#x2122;s my wish to work with my team to provide excellent results to the client.

Ques: Which is more important: Creativity or Efficiency? Why? Both these factors have their own importance and it will be unfair to rank one factor higher than the other. Creativity shows how diverse you are in your working skills and for that you will give your best to convert this idea into work and that is what efficiency is all about.

Ques: What would your last boss say about your previous work performance? Performance varies with the type of work and we love to handle different challenges as it sharpens our skills and makes us more competent. My last boss loved my creative skills and professional approach. He always appreciated my never say die attitude towards the personal as well as professional life. Ques: what do you prefer hard work or smart work? Frankly speaking, smart work is more important to me as compared to hard work. You can easily complete a task by working hard but if you want to stand tall among your competitors you have to perform the task smartly. Ques: What is Online Marketing? Answer: Online Marketing is an affordable and vast way to approach millions of people all around the globe with few clicks. With the advancement of internet technologies new techniques (social media marketing, PPC, video, banner and email marketing) are emerging every day to market your product on the internet. The best way to promote your business on the internet is to interact with people of your interest and convince them about your business so that they can become your customers. The most important factor is not only to interact but to keep the track of visitors coming to your website so that we can convert them into sales. Ques: What is the scope of internet marketing? See internet marketing is growing day by day. Everyday a new challenge is in front of you and you have to face it. You have to stay alert and up to date. Even there is huge amount of money in this field. So as per career prospective internet marketing is one of the best field in the present as well as coming in coming future. Ques: What do you mean by Offline Marketing ? As the word “offline” suggest we promote our business without the help of internet or on the print media. It is not as effective as online marketing but still it is very powerful if you want to promote your business locally. For example if we have a website related to sports goods in Washington then we can select a suitable URL(http://www.washingtonsportsgoods.com(this link goes outside odesk.com)) of our website and publish an advertisement in a famous sports magazine and newspaper sections comprising of our website link and a summary so that when someone looks at the advertisement, he/she directly visits our website.

Ques: What is SEO? Search Engine Optimization. It is the best way to increase the visibility and popularity of our website by altering the results of search engines with the help of various search engine friendly techniques. This alteration of results can be done by either making some effective changes in your website(on-page optimization) like content, image, keyword optimization or by working indirectly on our website(off-page optimization) such as link building and website promotion.

Ques: What is SEM? “Search Engine Marketing” is a bouquet of techniques used to market your business or to increase the visibility of your website on the internet by the help of various free and paid techniques such as search engine optimization, paid placement, contextual advertising, and paid inclusion. Ques. What type of link building that you know and what platforms? Please elaborate and explain. We always prefer one way link building as compare to link exchange. This provides us quality as well as permanent links. The techniques that we use to perform link building are as follows. • Article creation and submission • Blog development and maintenance • Social bookmarking • Directory and Search Engine submission • Link Wheel Creation • Email campaign management and marketing • Forum commenting and participation on online discussions • Press releases and classified posting • RSS feed submissions • Yahoo Q/A Ques: Do you have any marketing strategy in mind aside from the list above for a website to have a strong marketability over the net? Please elaborate and explain if there’s any. The above mentioned techniques are the best one available for any marketing project. The important part is not only to implement those techniques but to keep a track and measure the effectiveness of the techniques that we are applying to improve the quality and quantity of the website results and how significantly we are storing the visitors information to convert them into sales presently as well as in the future.

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Feature Article .

Starting An Online Business The Most Common Mistake By Arnoldo Fernandez When starting a business online, many people tend to commit several common mistakes which could be easily avoided by simply being realistic and implementing the basic methodology of establishing every business (regardless if it is established online or offline, if it offers products or services, or other variables). Whether a business is to be established online or offline, certain guidelines and facts remain unaltered between the both, and unfortunately many people fail to realize it when venturing into an entrepreneurial opportunity online. The most common mistake begins when people convince themselves that the concept, the fundamental methodology of establishing a business online, will vary greatly from establishing a business offline. The most common mistake is to believe that establishing a successful business online will be easier than establishing a successful business offline. Some are even convinced into believing that it will be so easy that thousands of dollars in profit can be generated within the first days, sometimes even hours. That is not impossible, but certainly very difficult, and such results would certainly be rare (meaning it would not be the rule, but the exception). Also, such results can be attained by those who have a good grasp regarding how to successfully establish their entrepreneurial venture online (although it will not always achieve such results at such a fast pace), but for someone who is relatively new (or completely new) to the process and know-how of establishing a successful business online, attaining such results would be much less believable. If you are reading this article because you are interested venturing into an entrepreneurial opportunity online, please don't let the information in this article discourage you; instead, learn from it to avoid the hardships that would manifest as consequence of not having or applying such knowledge. Continuing with the main topic, let's define now what are the practices, process, and traits that every business must experience and go through when starting. First, a planning process where a variety of aspects are defined, possible paths analyzed, and defining if the venture can be profitable or not, is required for any enterprise to be capable of achieving constant success. In other words, you can't expect to simply "build it, and they will come" as the voice whispers to Ray Kinsella in the movie titled "Field of Dreams".

decent amount of profits (basically repeating what was stated before). Depending on many factors, this can take between one month and almost one year (if it takes longer it probably means that it will not work at all). So even if there are no profits at the beginning (and probably you are losing some money because you need to invest to keep it functioning), analyze if it is because the business has no real opportunity to work and provide enough income to profit (or any income at all for that matter), or because it is still among the first stages of development. The third and last aspect that will be covered in this article regarding what every business must do/undergo is, avoid searching or taking any shortcuts at the beginning. When starting it is unwise to try to take any shortcuts. Once you have mastered the "long path", you can use as many shortcuts as you see fit, but not before. This is because in order to use a shortcut effectively (in terms of entrepreneurial activities) you must first understand and master both the concept, and the process of doing almost everything. In such way, if any complication arises when using a particular shortcut for a particular task, you will be capable of identifying the problem and solving it; while, if you decide to take shortcuts form the beginning, and a such problem arises, you may not be capable to solve it as efficiently or effectively (if you manage to solve it at all). Although starting an entrepreneurial venture online can be as daunting as starting it offline, at the long run it can provide many benefits that an offline business can't. So, if you are still interested to start a business online, even after knowing that it will require quite some effort, go for it. If you manage to succeed, you will consider it to be among the best decisions you have ever made, and you will find the reward for that hard work extremely satisfying.

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wmm featured products Resell Rights Profits Have you ever wondered how those other online marketers pump out product after product week in - week out while you struggle to get your first development project off the ground? The simple answer is they leverage other people's time and resources to create the products for them! That's right, you may have heard of Resell Rights products - also known as PLR (private label rights), white label products and MRR.

WPMemberSite.com Creating a Wordpress Membership Site just got a whole lot easier with this Wordpress Membership Site plugin! Introducing WP member Site. The Wordpress Membership Site plugin that allows you to quickly and easily turn your Wordpress Blog into a recurring income machine. Charge your members a monthly fee and watch your Paypal account expand with cash on a monthly basis.

CheapestArticles.com We have the cheapest article packs on the internet. Our experienced english speaking writers will quickly and expertly craft quality articles that will help you promote your business online and increase the ranking of your web pages. We also offer article submission services, press release writing services & sales copy writing. One of our more popular packs is our Combo Article Writing and Submission services. Click 'Combo Packs' on the left menu.

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iPad2 Any iPad description you read will make note of the new slimmer size for the iPad 2, and it's one of the bigger features that Apple are promoting. The differences are very small, though anything that improves portability is useful for a device like this. If you're used to the old iPad, you'll probably notice the changes.

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wmm contributors Allan See No need to serve up to a Boss. Work couple hours a day. Lay back and watch my cash register ring,

D James Don James is an internet strategist and online marketer. You can learn How to Make Money Online and more at The Agile Marketer to build a successful online business starting today.

Michael Rupkalvis Michael Rupkalvis owns The Transaction Group, where he offers advice and assistance to businesses seeking merchant accounts. His business focuses on internet merchant accounts for small businesses across the US and occasionally

Omedo Charles I have a degree in Mass Communication with extensive experience in Journalism and ghostwriting...with job expertise as a newspaper / online editor.

Paul Ventura I teach people how to take their passions and turn them into serious income through internet and affiliate marketing.

Dr. Carolee Duckworth Her degrees include a BA in Psychology from Duke, a Masters in Instruction Design from UNC Chapel Hill, and a Doctorate in Instruction Technology and Distance Education from Nova Southeastern.

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wmm contributors Arnoldo Fernandez

I'm an online marketer and since I am constantly exposed to different online opportunities, I recently developed a website to help people find legitimate online job, entrepreneurial, and investing opportunities.

Jeremy Thompson I'm an online marketing professional with over 5 years experience in multi-channel marketing. I'm also a semipro skater and surfing enthusiast. And then there's the karaoke thing...

Khaliah Fisher Savvy business attorney, professional e-marketing consultant, published expert author and financial empowerment specialist, Khaliah Fisher, CeMA, B.A., J.D is your guide to building high profit online businesses that thrive in any economy!

Joonas Kreen Joonas Kreen is actively involved in affiliate marketing, while providing information on the topics that he specialises in.

Cindy Siow Cindy Siow is the owner of My First Magic Button.com. Since a chance encounter with a friend at a conference, she learnt that there are simple and effective techniques that can help one create an extra stream of passive income online almost like clockwork.

Ari Galper

Ari Galper is the World’s #1 Authority on Trust-Based Selling and the creator of Unlock The Game®, a new sales mindset that overturns the notion of selling as we know it today. Unlock The Game has been available for over 10 years and has made sales breakthroughs for business owners and entrepreneurs in over 38 countries. You can take a Free Test Drive of Unlock The Game by downloading Ari’s free audio seminar “7 Sales Secrets Even The Sales Gurus Don’t Know!” at www.UnlockTheGame.com.

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Feature Article .

eDISCOVERY: BEST PRACTICES FOR IMPLEMENTATION By Jeremy Thompson

To the many people around the world, eDiscovery is a new term. Foreign to you perhaps, is it? Well this new electronic methodology has only been recently introduced into the dayto-day legal processes. It is amazing what you can do today with the help of technology. It has clearly made life much easier for the millions of citizens across the world. For example, following the legal process has been transformed from the usual tedious processes involving the collection of information and the gathering up of the evidences which were sometimes inaccurate, consequently leading to the unfair judgments, to this quick and perfectly accurate procedure that can be completed at the click of a button. The eDiscovery practices for implementation are slowly gaining popularity across the world, with different countries employing them in their legal systems. With this fact, it is very important that its accuracy and effectiveness is thoroughly looked into. This can be achieved by putting the electronic discovery into the test. The effectiveness will be determined following the results consequent, are there any irregularities or failures perhaps? This will contribute to a good and reliable evaluation process. Considering where this electronic

methodology

going

applied,

its

assessment is very important. Factors that will help you in the assessments are as follows:

Vagueness of the search capacities For an electronic discovery tool to be considered as good and reliable, it should be able to bring back the precise information one is searching for. There should be no room for doubts and the search process should be smooth and simplified. Whether it is a language based search or normal search, the capacity of its search should be very reliable. Moreover, the documents attached on the mails and metadata should be easy to steer. Flexibility of the program It will only be worthy is it is very ready for change. Since its primary goal is to keep good and clear records while observing the rules, its flexibility nature will allow for the keeping of more folds of the data without any crushes. Besides, the organization is bound to grow with time, eDiscovery better be flexible enough to accommodate the changes. The deployment time This will determine the expediency of the program. Usually it will take weeks, the shorter the running time the better. This allows for the data to be filtered quicker in times of case handling. This poses as an advantage to the manual process.

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Internet Business Start Up - 8 Golden Rules To Finding The Best Products To Sell Online By Kahlia Fisher 3. Crafters:

When you are just starting your online business finding the right products to sell online is the number one problem. To compete in the online business world you must think outside of the box. You have access to a diverse global market of over 6 billion potential customers. Take advantage - start selling! Internet Business Start Up - 8 Secrets To Finding The Best Products To Sell Online

Some people are gifted crafters, but have no idea how to market their products. If you have marketing talent, partnering with crafters can be profitable. You'll have access to an exclusive source of unique products to sell online. You can either buy the items up front, or set up a consignment arrangement with them. 4. Affiliate Networks:

**advanced tips below

An affiliate network is a data base of products available for sale. It connects online merchants with 1. Drop Shipper Directories: internet marketers. Most networks have thousands of products in various categories ready for immediate A drop shipper is a wholesaler that will ship products promotion. ClickBank, ShareASale, and Commission directly to your customers so that you don't have to Junction are amongst the most popular and respected store inventory. You can find drop shippers online by networks online.

doing a simple search. Select a shipper that carries the type of products you want to sell and is reputable. 2. Local Businesses: There may be some unique businesses in your home town that offer great products, but are not yet available online. You can offer to sell their products online in exchange for a percentage of any profits you make. It's a win win situation.

5. eBay: eBay itself can be a source for products. Browse the eBay website and look for a link to eBay pulse. This tool allows you to see what products are selling on eBay the best. You can then take this information to decide what products you should sell. 6. Wholesaler Directories: Visit your local library to search through directories of manufacturers, wholesalers, and/or distributors. Most directories are organized by SIC code so you can zero in on the product categories that interested you. 7. Trade Shows: Trade shows are a great way to find fresh new products. Merchants attend these events looking for resellers. To find trade shows in a particular industry, contact trade associations and industry publications. 8. Importers/Exporters: Importing and exporting isn't just for fortune 500 companies. You should consider contacting companies that import goods from overseas. It's possible to get exclusive distributor contracts with small businesses overseas. This requires a lot of expertise, but extremely profitable in the long-term.

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Feature Article .

Legitimate Home Business Opportunities - 3 Ways to Make Money Online By Jonas Kreen

The idea of making a living from your home using a computer and an internet connection may sound questionable - we have been conditioned to get a job to get paid. Indeed, building an internet business is not like going to a regular job, where you get paid after working for 2 weeks. Instead, you are your own boss and employee, and you get paid for the results. If you accept it from the beginning, that this is a new concept for you, which requires some effort and learning, then you open yourself up to multiple legitimate home business opportunities, which are popular ways to make money online. Here are 3 of them. 1. Affiliate marketing - this means that you start selling products of other people and companies for a commission. Your only job as an affiliate marketer is to drive traffic to the product. You get paid for the additional sales that the company makes thanks to your promotional work. It is a legitimate business model which many individuals and companies profit from each day. In order to get started with the right knowledge, pick an online affiliate marketing mentorship program. It takes time and dedication to get your first sales, but once you are prepared to do the work, this legitimate home business is one of the lucrative ways to make money online, since you can promote various products, generating multiple income streams.

2. Selling on eBay - in order to make a successful selling career, it is important to find a product that is profitable and in demand. You can do this by using some free research tools that eBay has. After that you can search for a supplier or a wholesale supplier. Prefer selling things that you are familiar with. Another option is to buy something and resell it at a higher price.

3. Typing online - it is a home based business that can be done part time or full time. Do some research online and join a training program, which teaches you how to make money from it. Legitimate online typing jobs can be done by anyone and it doesn't matter if you have no prior experience. You don't have to be a fast typist, since it usually involves filling in forms rather than writing large documents.

Three ways to make money online with your legitimate home business are affiliate marketing, selling on eBay and typing. In reality, there are many more opportunities to choose from. But in order to succeed, it is vital to focus on one at a time. Encourage yourself while starting out with any new online business, because in the beginning, it is very likely that the results won't show up that quickly, and your old beliefs about earning income online may make you believe that no money will ever follow. Just let those thoughts be and keep working on your new business.

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Feature Article .

No More Selling Scripts? 5 Ways to Be Yourself Again By Ari Galper, Creator of Unlock The Game®

Last week I was sitting at my desk and the phone rang.

I picked it up and said, “Hello, this is Ari.” The caller said. “Hi, Ari, my name is Steve, how are you today?” I knew right away that he was using a structured sales script, and that triggered the negative “salesperson” stereotype in my mind. I didn’t want to hurt his feelings so I let him continue with his pitch for a few minutes. Then I gently said, “Hi, Steve.” He was so startled that he completely stopped speaking. He had no idea how to react to my simple, normal greeting. Why? Because he was totally focused on his selling script and not on my reaction to it.

As soon as they start reading their script, a couple of things happen. I hear their voices go up in volume so they sound enthusiastic. They also talk faster, and their voice takes on a canned, robotic quality. All these things trigger the negative “salesperson” stereotype. After a few moments, I gently stop them and tell them they’re sounding like a totally different person from the one who called me and talked with me so naturally about their sales issues.

You know what they always say? “Ari, you are so right. When I use a script, I feel as if I can’t be myself. I feel like a robot or an actor, and it’s very awkward and uncomfortable. Is there any way I can be myself again?”

If you’ve been selling for a while, chances are you’ve been asked to use sales scripts to make cold calls. And even if you feel scripts are unnatural and impersonal, you’ve probably used them anyway because they were the only way you knew to start a conversation with prospects.

Here are 5 ways to throw out your linear selling script and be yourself again:

Maybe you’ve even made some sales using scripts.

When you begin your sales script, prospects detect the very subtle change from your natural voice to your unnatural scripted voice within seconds. “Fine,” you might say, “I’ll just work on making myself sound natural.” But that in itself creates a conflict.

But here are some questions you need to ask yourself. • • •

How do you really feel when you use a script? How do your prospects feel when they know you’re using a script? (And they do know.) Most important, how many sales are you losing because you’re using a script?

When people call me and ask how they can throw out their scripts and cold call the natural way, the first thing I do is ask them whether they’re willing to role-play with me using their script.

1. Admit that scripts make you sound “scripted.”

The first step is to realize and admit that you can’t “work at” being natural. However, you can let go of your script as a crutch. The idea may sound scary at first because you’ve been programmed to believe you have to have a script to make a successful cold call. It is possible to learn another way to make calls without a linear step-by-step script.

WMM 45 2. Start your cold call as a conversation, not a one-way pitch.

If you’re used to scripts, you’re probably shaking your head and wondering, “How the heck will I know what to say without a script?” You might want to ask yourself why you think you won’t know what to say, because the reason for that is important. It means you’re basing your call on what you have to offer -- and not on what’s important to the prospect, because you haven’t found that out yet. Pitching your solution as soon as you begin a call is one of the biggest problems with linear sales scripts because you trigger sales pressure and cause prospects to react with defensiveness or even abrupt, immediate rejection. Here’s another option. Write down 2 or 3 core issues or real problems (not benefits or features) that your product or service solves. Then take that “problem statement,” as I call it, and put it into words your prospect can understand. In fact, the wording should be so familiar to your prospects (because those are the words they use every day in their business) that when you start discussing the issue, they’ll feel a sense of comfort knowing that your mental focus is on helping them solve problems, not on making the sale. 3. Create openings rather than forcing a “yes.” Selling scripts are designed to be linear and step by step so you can move calls in the direction you want them to go. From the traditional selling point of view, that direction is toward a “yes,” because if you don’t get a “yes” at the beginning of the cold call, you’re not “selling.” But that’s the biggest problem with scripts. They give you only one path to follow. If you can start a conversation that triggers a “What do you mean?” response from your prospect, you’ll find you can explain yourself in a natural way that creates a two-way dialogue, which in turn lets you learn what you need to find out by flowing with the conversation, without feeling you’re getting off-track. Developing your problem statement makes this much easier. 4. Tape-record yourself talking with someone you know. Then record yourself reading your script. Have you ever heard yourself calling a prospect and reading your script? Probably not. That’s why most people who use scripts think they sound natural. They’ve never heard themselves. But if you do this simple exercise, you’ll hear the same kinds of differences I hear when people role-play with me. In our day-to-day personal relationships, we simply want to get to know and communicate with others. But when we go into sales situations using scripts, we have an agenda -- to make the sale. And because scripts trigger the perception that that’s all we want, the people you talk with sense this immediately and put up their guard.

Between our hidden agenda and their reaction, there’s no chance to build trust through communication. Also, because we've been taught for so long that we have to control the process, we never stop to think that scripts make it impossible for us to be flexible in how we communicate and build trust. 5. Set a new goal for your calls. Focus on simply opening the conversation rather than trying to control it, so prospects will feel comfortable telling you the truth about their situation. Does surrendering your use of a script seem scary? Try this alternative and see how it feels. Begin the conversation with “Hi, maybe you can help me out for a moment...” Most people will respond with something like, “Sure, how can I help?” You can say, “I’m just calling to see if (problem statement)...,” which makes it easy for the prospect to reply, “What do you mean?” or “Tell me more.” And after that, the possibilities of your conversation are endless. What do I mean by this? If you target their issues, create a conversation around the problems or issues you know they’re facing, and explain how your solution solves those problems -- in a conversation that is completely void of sales pressure -- prospects will share their truth with you. They’ll tell you whether solving the issue is a priority, whether they have the resources to commit to it, and everything else you need to know.

When you let go of a linear script, you’ll find that you’ll no longer fumble for words if prospects get “off track” by taking the conversation away from your sales process and into their buying process. In fact, that’s exactly what you hope they’ll do, because that means they’re telling you the truth. Now that you understand why linear step-by-step scripts create the negative “salesperson” stereotype by making it impossible for you to be your natural self, you can begin learning how to engage total strangers on the phone in ways that feel as comfortable as calling a friend. Yes, it’s possible, and don’t let anyone tell you it’s not.

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wmm back story Business Success Interviews Minesh Bhindi Reveals Billionaire Secrets The following is taken from the transcript of my in-depth interview with successful young entrepreneur Minesh Bhindi who is a business man, property investor and Gold / Silver trader. The full interview transcript and MP3 download is included in my two new books “The 3 Secrets Of Success” and “The Business Success Factory – The Success Interviews”. This was a particularly enjoyable interview for me as I’ve known Minesh since he was about 14 or 15! He shared not just one billionaire secret, but THREE during this interview. Nicola Cairncross: Welcome everyone, it’s Nicola Cairncross here from The Business Success Factory. I’m delighted today to be joined by a very good friend of mine and a member of my Mastermind Group, Minesh Bhindi. Hello Minesh, how are you?

Minesh Bhindi: I’m good, thank you for having me Nicola. Nicola Cairncross: Thank you for doing this at such short notice. As I say, I just realised very suddenly I needed you in my book! Basically, this new book is all about success, business success in particular, and I’m interviewing people who I know to be genuinely successful as opposed to standing up on stage saying they’re successful. Minesh, I will delve deep if you don’t mind and do feel free to take a few seconds to think about the answers if you need to. Minesh Bhindi: Yes, no worries. Nicola Cairncross: Who is Minesh Bhindi as a person, where does he live, how old is he? What kind of background does he come from, who are you?

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Minesh Bhindi: I started off when I was 16, some say I was lucky. I think I was, in a big way, to have a dad who gave me Rich Dad Poor Dad when I was 14, and then also made me follow through and didn’t sort of give up when I was rebelling as a teen. Yes, I think that I was very lucky with that. So, I’m a London boy, grew up in East London, literally started delving into different sort of wealth creation systems. Started off with property because that’s what my dad was mainly into and that’s what he coached me with, and then sort of grew into the stock market. So we do a sort of variety of different things, we also have the investing education business, etc. So, Minesh Bhindi is just a normal guy who found some opportunities and decided to capitalise on those.

Nicola Cairncross: Coming back to what you said there, my next question is normally what did you do before, whatever you’re doing now, but obviously you were at school. Minesh Bhindi: I was school. In fact, yes, I started doing this while I was in school. So, by the time I left school I already had investments and cash flow coming in. Nicola Cairncross: How did you manage that? Minesh Bhindi: To be honest, by concentrating on that more than concentrating on the school work. Now that’s obviously not going to sound helpful to a lot of young people that want to do this or want to do something like this. But I have to admit, the more I started concentrating on entrepreneurship the grades did get hit a little bit. It’s just a case of fact, you cannot concentrate on more than one thing fully. So, that’s what happened. Nicola Cairncross: You knew you didn’t want to go on to college by that stage then? Minesh Bhindi: Yes, I knew I didn’t want to go to university. The point at which I knew I didn’t want to go to university was there was scheme in high school called Young Enterprise, and by then I already had a business running and I was already generating income. So I saw this scheme and I was like, “Hey, this might be fun, let’s go and have a look at it,” because I was still unsure about whether I wanted to do it full time or what. I went into that and I ended up being thrown into the deep end of managing a team of 24 people on that project. That sort of solidified my decision. At that point I knew that I didn’t want to go into a job. Before that I wanted to become a corporate lawyer because I thought they all wore really nice suits and make lots of money. But obviously, the movies always say one thing and the real life is slightly different. Nicola Cairncross: Did you know then what your core strengths are, and what would you say they are now? Minesh Bhindi: This is a hard one, I think my core strength is the fact that I’m personally quite confident. I don’t really worry about people’s pre-judgments of me or anything like that, and I think that was very good. I started doing my first presentations at seminars when I was 16 or 17 in front of people that were 30-40-50 plus. So I think that lack of fear is probably my core strength. It’s the lack of fear, I just don’t have any of that. Nicola Cairncross: Do you think that is a core strength or do you think it’s was the way you were brought up? Minesh Bhindi: This goes back to the nature versus nurture of it, but for me it’s a natural thing. I do think everyone has the same set of skills. It’s in your environment that you grew up with, which skills get worked on more. I think that was already in me, but I think it was brought out more by the things that I was doing. Nicola Cairncross: Yes, because I remember meeting you when you were pretty young, you must be about 14. Your dad was doing some of the talking, but you were also quite keen to stand up and have your say weren’t you? Minesh Bhindi: Yes, I’ve never been the type of person to actually sit down and listen to what other people have to say, even in school I was always asking the teachers. For example, math, when the hell am I going to actually use pythagoras theorems in real life? I’ve always been like that, I’ve never sort of sat down and sort of taken people’s word for what it is without sort of adding my own spices. Nicola Cairncross: Again, my next question is a bit redundant because I was going to say how did you come across investing in property and in the stock market and what made you decide to get involved, but your dad obviously introduced you to it. He was very successful in property first, was he investing in the stock market or is that something you learned about together? inesh Bhindi: No, he’s been investing in the stock market for about the same time he’s been investing in property. It was just that at that time, six or seven years ago, property was the only thing you could use to print – it was like a license to print money. You could get cash-back deals, etc. In fact the first deal that I did was a big deal. It was a million pounds of property, £68,000 cash-back, and a quarter of a million in equity at the age of 17-18. For somebody to be able to do that then, that opportunity is not around anymore.

WMM 48 Nicola Cairncross: For now.

Minesh Bhindi: For now, yes. I bet it will come back, but it’s not around right now. That’s why we were heavily into property when you met us, but we’ve been investing in the stock market for about the same time as we’ve been investing in property. Nicola Cairncross: Good, because my next question was going to be what did you do first in the early days, and obviously that first deal was a big one. Again, it probably made you more confident. What did you go on to do after that? Minesh Bhindi: The very first thing that I did was we used to source property for investors. Really it was a cover to buy our own properties, but in order to get a big enough discount we had to buy 15-20 units. So, we just sort of had an investment club I would say, something like that, where it’s just a base of that 40-50 closed investor friends. We literally went out and negotiated deals and bought the whole lot up. That’s what I actually first started doing, I actually first started negotiating property deals at the age of 16. That’s the first thing that I did. So, I was on the phone talking to sales managers and negotiating deals. I think that’s what also gave me some confidence when you can negotiate £50,000 off a property from somebody who is 55 and you’re 16. Nicola Cairncross: Yes, that would give you confidence. Okay, my next question is what did you find surprisingly easy about it all? Minesh Bhindi: About what part? Nicola Cairncross: Any parts, which bits of it did you find particularly easy and what were you doing at that time? The negotiating obviously, anything else? Minesh Bhindi: I just find it very, very easy to help people, if that makes sense. I don’t want to say help people and actually do it for them, I want to help them learn to do it for themselves. This is a better way to put it from my own personal experience. I found it very, very easy to find paths of success and then just walk along them and then get the same results; i.e. modelling for example, but I don’t think it was exactly that because you sort of add your own style to it. At the same time, when I saw that, that it was so easy to walk this path, I wanted to share it straightaway which then developed the educational side. Nicola Cairncross: Interesting answer because so many people resist walking a successful path, they want to change it or do it differently or make it go a different way. Minesh Bhindi: I guess it depends on what you’re in love with. Some people are in love with the struggle and some people are in love with the reward. I’m one of the guys who are in love with the rewards, I don’t care what needs to happen to get to the reward as long as you get there. Nicola Cairncross: Yes, you’re not attached to the doing it your way. On the opposite side of the coin, what did you find surprisingly difficult? Minesh Bhindi: What did I find difficult? In all honesty I found managing effectively three different businesses, three different models at the age of 18 while still at schools doing A-levels very difficult. So one thing I have learned to do is set up systems now. I found that part of it very difficult, how to systematise everything that you’re doing and not have you involved in the system. Nicola Cairncross: Cool. Were you managing people in the business by then while you were still doing you’re A-levels? Minesh Bhindi: Yes. We had employees, we had mortgage brokers to deal with, solicitors to deal with, surveyors to deal with. We were doing the whole package when it comes to property, and that was just very, very hard. I’m not even going to lie, it was very hard. One of the reasons why it was hard, I was making it hard for myself in that I wanted to do everything. That’s one thing I had to learn. Nicola Cairncross: What did it take for you to realise that you couldn’t do everything, you had to get other people to help and that you needed your systems? Did you have a couple of disasters or was it just a gradual… Minesh Bhindi: A couple of things, one was it’s not really a disaster and the other one was really a great thing. The disaster in that comment was when we started getting complaints from customers about the service, people going on and writing on these stupid online forums, etc. That really got me, especially at 18. At that point I realised we need to set up systems, it’s not just a one-man thing that can be done. No matter how many people we have, I can’t be the end all face of it basically. So it has to be a business not just a personality. That helps a lot in a big way, but it was very good because we quickly adapted. This is one thing I don’t get about people, that in real-life problems they sit and think about them for too long, and by then the problem get so big that they can’t handle it. That was one thing.