Website Marketing Magazine - September 2011 Edition by Leigh Burke

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» CONCEPTION » CREATION » MONETIZATION » SOCIALIZATION » AUTOMATION » RECREATION

How To Take The Pain Out of Selling p.44

September 2011 Interview With Willie Crawford Wilie Crawford

Ari Galper

p.16

plus Gadgets interviews products Q and A Helene Russell

p.12 Laurie Meyers

Improving Engagement With Wikis and Blogs p.25

Success Story, Laurie meyers

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wmm contents

[ SEPTEMBER 2011 ]

Regular Columns 6

Editor’s Letter Welcome to the September edition.

WMM Inbox Got something to say? Tell us what you think.

What’s On Seminars, Expos and Summits, oh my!

WMM News Stuff you should know about.

WMM Success Story Laurie Meyers: Success in the Online Coupon Business

Subscribe Subscribe for free to win an ipad.

Ask the Expert Willie Crawford Interview, internet Expert and Internet Entrepreneur

Internet Marketing Success Story Laurie Meyers: Success in the Online Coupon Business

Ask the Expert Interview with Willi Crawford

WMM Gadgets and Toys You know you want them.

WMM Marketplace Buy & Sell domains and websites.

Advertise in WMM Be seen by 150,000+ potential customers.

Featured Products & Contributors The people and products that helped make this edition.

WMM Tools Books, Courses, Software etc.

Back Story Affiliate Business Success

WMM Videos Watch useful videos on internet marketing etc.

Q&A Your burning questions answered.

WMM Useful Links All the links in one handy place.

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wmm contents

[ SEPTEMBER 2011 ]

Features

5 Real Time Advantages of Fully Managed Servers By Ador Talukdar

Where Do You Get Started With An Online Business? By Dee Dawber

Beware the Up-Sell - How Online Freebies Become Not So Free By Scott Butera

Improving Engagement With Wikis and Blogs

How To Take The Pain Out of Selling

Consistency of Action Leads to Success By W Yau

Increase Website Sales Revenue With Targeted Online Advertising By: Darren Chow

Effective And Easy Ways To Make Money Online - Read More About It By Wayne Ming

The Importance Of The Keyword And Search Engines

By Helene Russell

By Richard S Wilk 31

Online Art Portfolio Creation for Beginners By Katia Hofman

How To Take The Pain Out of Selling By Ari Galper

How To Increase Traffic To Your Social Networking Blog By Nico Kurniawan

Contributors

Improving Engagement With Wikis and Blogs

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wmm editors letter Welcome to the September edition of Website Marketing Magazine. I'd like to welcome our new contributors this month.

I can't believe how fast this year is flying by. We're almost three quarters of the way through, and I still have so many personal goals to check off my list.

You're probably feeling the same way in regards to your business. There's always so much to do. Research, product creation, website design, marketing, customer service, sales, support. The list is endless. Now is a great time to give your goals a once over and redouble your efforts for the final quarter of the year. Hopefully this month's articles will help inspire you to reach your website marketing goals.

I’ve seen the promised land, and there is good news. You can have it all. -Timothy Ferriss

Leigh leigh@WebsiteMarketingMagazine.com

Talk to me

www.Twitter.com/leighburke www.Facebook.com/burkeleigh www.LeighBurke.com

WebsiteMarketingMagazine.com Suite 25, 738 Burke Rd, Camberwell, VIC, 3124, Australia Subscription enquires: www.websitemarketingmagazine.com/ subscribe/ Order the printed edition: www.magcloud.com/browse/issue/28 813/follow Advertising enquires: www.websitemarketingmagazine.com/ advertise/ ads@WebsiteMarketingMagazine.com Contribute articles: http://websitemarketingmagazine.co m/contribute-an-article/ Website Marketing Magazine Published 12 times per year. Printed by MagCloud. Copyright ♥ Leigh Burke and Website Marketing Magazine. All rights reserved. Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher

Website Marketing Magazine. Website Marketing Magazine

Editor Leigh Burke Advertising Glenn Harrigan Contributors

Keep your valuable feedback coming. I try to reply to every email, I appreciate Your input as it helps to make wmm the Best magazine possible. Drop me an email, and the best email will receive a new FlipCam.

Write to me at: leigh@WebsiteMarketingMagazine.com

Various experts in their fields The instructions and advice in the magazine are for entertainment purposes only. The creators, producers, contributors and distributors or Website Marketing Magazine disclaim any liability for loss or lack of results from following the advice expressed herein.

Follow me on Facebook: Facebook.com/burkeleigh Both the paper and our printer meet the international standard ISO 14001 for environmental management. The paper comes from sources certified under the Programme for Endorsement of Forest Certification scheme (PEFC). Please recycle this magazine – or give it to a mate.

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wmm inbox

If you tell us what you Like and donâ&#x20AC;&#x2122;t like about Website Marketing Magazine, What worked for you Or what you think sucks, Then we can make it an Even better magazine. So come on, Flick us an email And let us know. You might win our Great prize on Page 15.

TOP EMAIL

What's the deal with Facebook Ads? I've had some success with Google ads in the past and am considering trying advertising with Facebook. I've heard the ads can be highly targeted due to all the info they have on us. I don't really want to waste a whole lot of money for no return, but by the same token, I don't want to let a good opportunity slip by. Can you offer any pointers? - Shonna

We have had very limited success with Facebook ads. Our belief is that users of Facebook go to the site for very specific reasons. i.e they are not shopping. Having said that, you need to test, test, test. Set your keywords, set your targeting and set your daily budget, and see how you go! - Ed.

Which Autoresponder?

Everyone I talk to says I have to have an autoresponder to be able to follow up with my prospects and customers. This makes perfectly good sense to me so i am definitely going to get one. My main problem at the moment is that there are so many different options on the market that I am just getting confused. Should I be going fora hosted service, or should I purchase software and put it on my own server? How do I know if my emails are going to get delivered with a particular service? - Zeek.

Hi Zeek. We will be doing a feature article on different auto responders in the upcoming October issue. Grab your free copy next month. - Ed.

>>Email Us: editor@WebsiteMarketingMagazine.com

Did you know:

1. Who coined the phrase 'World Wide Web'? Tim Berners-Lee in 1990. He's also considered by most people as the person who started the whole thing rolling.

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wmm what’s on SEP 12-11 <

SHOP.ORG 2011 ANNUAL SUMMIT

Boston Convention and Exhibition Center Boston, MA US http://events.linkedin.com/events/709546/clickthru

Internet Marketing; The Breakthrough Seminar >

SEP

Urban Media Hughenden Avenue High Wycombe, BUCKINGHAMSHIRE HP13 5RE GB

Business Growth Summit Event with Ford Saeks Monte Carlo Resort & Hotel 3770 Las Vegas Blvd S Las Vegas, NV 89109 US

STARTS: Friday September 09, 2011 at 09:00AM PDT ENDS: Sunday September 11, 2011 at 12:00PM PDT http://www.profitrichresultseve nt.com/

http://www.urbanmedia.co.uk/internetmarketing-seminars.aspx

what’s on SEP

Australian Chief Marketing Officer Summit

Sheraton Mirage Resort and Spa Gold Coast, QLD AU http://www.cmoanzsummit.com/

“

Quotable:

Get more customers, Leverage the internet, Monetize Social Media, and Growth Your Business

The Internet is the world's largest library. It's just that all the books are on the floor. ~John Allen Paulos

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wmm news HOW GOOGLE+ IS LIKE TWITTER—BUT NOT IN A GOOD WAY Like Twitter, Google's social network has yet to solve some challenging problems. Among them: the "noisy stream" and how to find interesting content Tech blogger Robert Scoble, the king of the earlyadopter crowd, hasposted some thoughts about what he likes and doesn’t like about using Google+, and some of his points hit home with me as well. And the more I thought about the new social network and the things it doesn’t do very well, the more similar it seemed to the issues that have also been dogging Twitter for some time. Like Twitter, the Web giant has to figure out how to solve some pretty challenging problems— including the "noisy stream" issue, the problems of search and discovery, and, of course, how to keep people from going away and never coming back.

THE PROBLEM OF DISCOVERY All of this points to what might be the biggest issue for both networks, and that is the problem of discovery. In other words, how do users find people to follow and how do they find content that interests them? Highlighting content that gets lots of responses is one way, and notifying users about this is another, but both of those features can also be irritating. Google suggests users to follow based on who is in your Circles, just as Twitter suggests people you might be interested in, but these approaches are also flawed in many ways (one user complained about Google repeatedly suggesting her ex-husband).

Quotable:

Internet World Stats is an International website that features up to date world Internet Usage, Population Statistics, Travel Stats and Internet Market Research Data, for over 233 individual countries and world regions. See the Internet Big Picture here. Internet World Stats is a useful source for travel and hotel stats, international online market research, the latest Internet statistics, world Internet penetration data, world population statistics, telecommunications information reports, and Facebook Stats by country. To clarify, the word "stats" is the abbreviation of the English word 'statistics'. 'Statistics' is defined as the collection, organization and interpretation of numerical data.

Web site navigation and usability has been made easy with active links at the bottom of the pages and content menus on the left hand side column of most pages. This site also offers useful links to world travel and hotel information, telecommunications country reports, country statistics sources, local directories, population data and market research information. For a complete description of the site contents and surfing tips, please visit the Site Guide.

The Internet is becoming the town square for the global village of tomorrow. ~Bill Gates

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Feature Article .

5 Real Time Advantages of Fully Managed Servers By Ador Talukdar

Servers are centralized repositories used for storage, management and dissemination of data and information that is organized around a common body of knowledge or for a business. Datacenters are almost similar in the sense that they are facilities used to host computer systems and associated components like telecoms and storage systems. It is important to virtualize all servers so that they can be managed easily. The operating systems for datacenters are mainly Windows and Linux. The latter is the leading server operating system and runs at least 10 fastest supercomputers in the world. Linux is preferred by many although Windows also works. It has the power to render a server fully managed through its great features that contribute towards the following advantages. Computer architecture support. The server manager is the architecture so he needs to be available to assist other connected to the server. b) Embedded systems c) Stability. A stable server is necessary for consistence network in any organization or business. d) Security. This is paramount as all data and information is backed up at this repository. e) Localization to specific regions and language. Local area networks work in this manner. f) Targeting of specific user groups. Smaller groups can be formed within a larger network to ease communication and management. g) Support to real time apps. Real time apps enhance user experience and this operating system supports them real time.

h) Commitment to a given desktop environment.

FULLY MANAGED DATACENTERS ARE USEFUL FOR 5 KEY ADVANTAGES. 1. Software management You receive help desk support for all software including the Linux or Windows operating system and also control panel to make your management easier. 2. Proactive monitoring The fully managed services of datacenters include advanced monitoring for servers and all the services that are on the same server. 3. Hardware management You are also granted complete control over the hardware in the server. 4. Network management A secure reliable networking environment is provided by a fully managed system to facilitate network management for your servers. 5. Server hardening A comprehensive set of services and tools designed to enhance security, performance and reliability of a server are provided. These include advanced firewall, email antivirus, anti spam systems and file system numbering. Windows operating system also enhances the experience of server management as it enables addition of new users, addition of new shared folders, addition of additional hard drives to the server storage.WMM

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wmm success story Laurie Meyers: Success in the Online Coupon Business With the economic downturn, consumers tightening their budgets have turned to the Internet to get coupons to save money. That’s good news for entrepreneurs like Laurie Meyers, with her CouponSense.com http://www.couponsense.com, a website that takes the hard work out of coupon clipping.

Success Story Name:Laurie Meyers Can you tell us a bit about your company? What inspired you to start CouponSense.com? CouponSense.com started in February of 1998. I had a couponing hobby and was sharing the great deals with my friends. One week I called 12 people and told them how they could get batteries for $0.50 a pack and they were so excited. The light bulb went on. I wondered if people would pay for this kind of information. Home computers and the ensuing technology finally caught up with my hobby and I was able to create CouponSense.com with the help of two other moms and a great computer programmer. After 6 weeks, the other moms couldn’t manage their families and a startup, so I took on the business by myself. In many ways, working as an individual instead of a team was easier as we weren’t worried about schedules and decisions. What did you do prior to starting CouponSense? Before I started CouponSense.com I worked for a local newspaper as a manager in circulation. This is where I really got exposed to couponing. A lady I worked with was really into coupons. She shared the deals she got with me and I was hooked. One of the perks of working for the paper was access to the extra newspapers loaded with Sunday coupons. What has been the most challenging part about starting your own business? The most challenging part about starting my own business has been technology. When we stared CouponSense.com few people had a home computer, much less access to the internet. When we decided to change from mailing the newsletter to emailing an attachment, I hoped that this decision would not be the kiss of death. It was an adjustment for our members, most

Quotable:

Give a person a fish and you feed them for a day; teach that person to use the Internet and they won't bother you for weeks. ~Author Unknown

“

Women entrepreneur s are amazing! One of the best lessons I learned was that I can hire and surround myself with people that are smarter than me.

”

were stay at home moms with little understanding of technology. We had lots of phone calls to walk people through the web. How to open an email, download an attachment and then find it. We never have those conversations anymore. Yet, technology is an ongoing challenge. We are completely web based and everything is done online. You have to find great programmers who are willing to learn the site so they understand the dynamics we are dealing with.

What is the biggest lesson you’ve learned so far in starting and running a business? The biggest lesson I’ve learned in starting and running a business is how capable I am and to trust my instincts. You can accomplish much more when you have talented people around you whom you trust and respect. I’ve been blessed with a great team, they make CouponSense.com shine.

What do you find most exciting about being an entrepreneur?

I guess the most exciting thing about being an entrepreneur is helping people and having flexibility with my schedule. I love reading how CouponSense.com makes a difference in people’s lives, it’s great to know that so many families have been able to get through some challenging times because of our service. I also enjoy the flexibility of starting my day at 5:30AM in my robe, exercising in the middle of the day and finishing work after dinner. Do you think being an entrepreneur makes it easier or harder to balance your work and family responsibilities? Why? Balance as an entrepreneur has been a challenge for me. When my kids were younger and in school, I could get my work done before their school day ended. Then I was available to focus on the needs of my family. For me, I’m more productive working from home as I don’t have the distractions of co-workers and the ensuing friendly chit chat. As the business has grown, so has my workload which has changed as I am now the chief decision maker. In many ways, I find the process of decision making emotionally exhausting so by the end of the day, I don’t want to make any more decisions including what to fix for dinner. I’m trying to work on balance in my life. I’ve scheduled in time for daily exercise with friends. I also have a goal to read books for pleasure and to watch more movies. Do you work at an office or from home? What are the positives and negatives of this arrangement? Working from home has definite pluses like rolling out of bed and going straight to work, I’m an early riser and I would rather put in time at my desk than in traffic. Domestic responsibilities can be done throughout the day – laundry, dishes, starting dinner, etc. I like that walking out of the office for a break I can get things done before my family comes home so we aren’t racing around at the end of the day, home is a fairly relaxed environment at the end of the day. I need that as much as my family members do. There are challenges when the office is a room away. It makes turning off business mode difficult, especially in the evenings and weekends. Also, it’s a distraction to have employees in and out of my home throughout the day. Sometimes, I miss the quietness of having home be home, but, the perks of being close to the office outweigh any of the challenges. What other lessons can you share to other women entrepreneurs? Women entrepreneurs are amazing! One of the best lessons I learned was that I can hire and surround myself with people that are smarter than me. There are lots of smart people who are not risk oriented. They aren’t willing to start the business and take on the risk that an entrepreneur is willing to take – hire those people and know that it is ok that you don’t have to have all of the answers. When people know you trust them, few will disappoint and their performance will continue to rise because they know you believe in them. How do you see your business 5 years from now? In five years I hope that CouponSense.com will have a strong national presence. We are working on expansion and hope to continue to see growth throughout the USA.

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Feature Article .

Where Do You Get Started With An Online Business? By: Dee Dawber

Selling someone else's products means that you don't need to set up a pay button, the link will take the visitor to the seller's site. Never promote a product that you have not used or know nothing about, your recommendations reflect on you and your reputation is at stake. If the product turns out to be useless, you lose your credibility and your customers. So, it is possible to start a business online without your own website. However, having your own site opens up so many more possibilities.

How To Get Started With An Online Business?

You are not subject to Terms and Conditions, you do not have to worry about breaking any rules. You are your own master.

Everyone tells you that you need a website to start your online business. Well, it might be desirable to have your own website, but it is not essential.

You can have a much more attractive site which is very easy to set up and you can basically do what you like with it.

You CAN start an online business without a website. There are several ways to start a business online.

You can have a static website or a blog depending whether you want to be interactive with your customers or not. A blog is more personal, you can get to know your visitors by their comments.

If you can't afford your own website, you could start on eBay or eBid with little or no initial start up costs. Depending what options you use, you would only have very small insertion fees. The advantage of using eBay or eBid is that you can sell items you no longer use or clothes that no longer fit. The first sales will generate capital to enable you to buy stock at wholesale prices. The Trader Magazine advertises a variety of wholesalers. These wholesalers are usually strictly trade suppliers, but as you are setting up your own business, you are a trade customer.

Initially, you have to forget about making money and offer free reports or guides to get people to join your mailing lists. Once you have your subscriber list, try not to bombard them with sales pitch every day. Build their trust by offering free tips and information and you will have loyal subscribers. You can build a Squidoo lens, write articles and submit them to article directories with back links to your lens. You can then have affiliate links for people to click on. Never use a direct affiliate link in your article, it won't get published. WMM

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wmm ask the expert Interview With Internet Marketing Expert And Internet Business Owner Willie Crawford…… Interview by: Albert Hallado Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, network marketing trainer, and lifetime student of marketing. In addition to having written and published a best-selling cookbook, Soul Food Recipes Learned On a North Carolina Tobacco Farm, and a best-selling inspirational biography, Git Off The Porch, Willie has written over 250 articles on building a successful Internet-based or home-based business.

ALBERT [Q:] Willie, you’re one of the pioneer online, very respected and well known all over the internet, you’ve helped thousands of people to start their own successful Online Business. But just for the record… Can you please tell us a little bit about yourself? What did you do before you became involved in Online Business and Internet Marketing? WILLIE [A:] After growing up on a tobacco farm and making my way through college with a degree in Business (with a heavy concentration on Economics) I went into the U.S. Air Force. In the Air Force, I was a crew member on C-130 transports, which allowed me to travel to more than 47 different countries. Which I had a full career in the Air Force and did fairly well, in 1996, I was ready to start my own business. I did that by surfing the internet in my spare time, filtering what I discovered through common sense, and just got started. I built my first websites using site builders on some of the free hosting services, read a lot of ezines and just started DOING! ALBERT [Q:] Was there a particular reason that you chose this avenue of Online Business? WILLIE [A:] I was told that you needed a niche. So, the first website that I put up on my own domain was WillieCrawford.com

“

The secret is just basic webpage optimization. Each of my pages that ranks #1 really focuses on just one keyword phrase and everything about that page is very focused.

I was told that Internet marketing wasn’t the best niche to be in, so the second site tapped into my knowledge and experiences of cooking the rustic dishes that I learned while growing up. I built a site around soul food and southern cooking.

“

Did you know:

What was the First long distance Connection? In 1965 using a low speed dial-up telephone line, MIT researcher Lawrence G. Roberts working with Thomas Merrill, connected the TX-2 computer in Massachusetts to the Q-32 in California. The phone lines weren't quite up to the task!

”

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wmm ask the expert I applied the very Internet marketing techniques being taught in the ezines and course to my cooking site. My list or people swapping recipes asked if I had a cookbook, so I wrote one. Using basic Internet marketing techniques, that quickly grew to six figures and garnered the attention of some in the Internet marketing world. That pulled me back into teaching what actually works in Internet marketing. ALBERT [Q:] How long did it take for your Online Business to start making profit? I earn a little money right from the start. WILLIE [A:] My cooking site was always profitable. ALBERT [Q:] Everybody makes mistakes in the beginning. What were the worst mistakes you made that prevented you from generating profit? And what did you learn from it? WILLIE [A:] I took too long to register my own domain names. Using throwaway emails and free hosting meant that it took me longer to build credibility. I often joined affiliate programs for Internet marketing products and then advertised those products in the same ezines that everyone else was advertising the same products. It became a contest of who could create the cleverest ad for the same product. That was insane! ALBERT [Q:] Willie, I’ve really wanted to ask you this for a long time even before I started NetBizReview.com What is your secret recipe for being number # 1 in all of the major search engines? And what tools or resources do you use? WILLIE [A:] The secret is just basic webpage optimization. Each of my pages that ranks #1 really focuses on just one keyword phrase and everything about that page is very focused. Many of my pages have lot of relevant external links pointing to them. Those links are often the result of forum posts, articles, press releases, and in a few cases, link exchanges. For SEO, I’ve used WebPosition Gold. Right now I primarily use SEO Elite, but I don’t focus on search engine optimization very much. It’s too time consuming. ALBERT [Q:] There is a tremendous demand for Joint Venture and affiliate programs choosing the right one is not easy. So what is your procedure or screening process on choosing the right Joint Venture or affiliate programs . WILLIE [A:] I simply look for things that I know my list or website visitors will want. I look at what they have purchased from me in the past, what they ask me for in emails, and what problems they talk about on the discussion boards. That tells me what to sell them. If something is not selling, I simply stop trying to sell that item. It’s the same for joint ventures and affiliate products. I do look for fresh products that I know my lists will appreciate me telling them about. I look for things that I know will improve their lives. ALBERT [Q:] Joint Venture and affiliate programs are really creating a buzz on the internet and many established online merchants are now turning to Joint Venture strategies as a means of maximizing their profit. But we wanted to ask an expert like you. Can you actually make money through Joint Venture, and HOW?

Check out Willie Crawford’s website:

http://williecrawford.com/blog2/

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wmm ask the expert WILLIE [A:] Yes. Joint ventures allow you to reach people that you otherwise couldn’t reach or that it would take you a long time to reach. The most common joint venture that I can think of is simply getting a list owner to promote your product to his list, usually for a higher than normal commission. It’s a special arrangement that you make with only a limited number of people The JV leverages off of the trust and the relationship that the list owner has with his customers. It also works because the list owner takes good care of his list members. ALBERT [Q:] And can you please tell us, what are the advantages of Joint Ventures? WILLIE [A:] It’s risk free, and win-win-win. The product owner doesn’t generally have to invest any money upfront to reach a lot of potential customers. The list owner earns a higher than normal commission, gets to tell his list about something that’s really going to help them, and with some products even sets up a residual income stream. The customer gets just the product that he needs, often at a bargain price! ALBERT [Q:] Do you think there’s room on Online Business for Newbie’s who want to start their own business? WILLIE [A:] Yes. The majority of the world still hasn’t discovered ecommerce or the Internet. It’s only going to grow and billions will be made. It’s just another product distribution channel but a very powerful one. It’s just important to get into the right business and to make sure that you’re selling something that people actually want! ALBERT [Q:] What special skills and tools does a newbie need to have to succeed with an Online Business? WILLIE [A:] A willingness to take risk. A burning desire to have a better life and a willingness to put in the effort that it takes. Also, the newbie needs to acknowledge that it is a business that will take a little time and hard work to figure out. Expect to start out slowly. You don’t really need any special tools or skills since you can learn it online and all you really need is access to a computer to get started. ALBERT [Q:] And are there any problems we should watch out for? WILLIE [A:] Yes. Don’t get involved in businesses where there’s just a pretty site, but YOU have trouble figuring out what it’s actually selling. Sites like those actually just sell a dream, and you’ll have a hard time explaining it to others. You can’t sell what you can’t even explain. Only sell things that you would personally buy. Look for things that people are already buying and offer them the same or similar products. Don’t innovate too much, it’s too expensive. ALBERT [Q:] Where do you see the Online Business headed? WILLIE [A:] It will grow extremely fast, and will probably grow faster in other countries than in the U.S. China is just starting to wake up for example, and they now have the world’s second highest online population. It’s just going to become more of a global marketplace, and with the right product (something people want and are willing to pay for), you can do extremely well.

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wmm ask the expert ALBERT [Q:] What do you see as some of the biggest challenges facing Online Business over the next couple of years? WILLIE [A:] Getting your email delivered as spammer cause ISPs to fitter email heavier and heavier. There will always be scammers and dishonest people looking to make a quick buck off the unsuspecting. So, I see that as always being a problem, especially since the internet allows digital product to readily flow across international lines. ALBERT [Q:] What are your future plans? Will you set up new business or services? Any big projects? WILLIE [A:] I have a membership site at TheInternetMarketingInnerCircle.com that I will really focus on the first half of 2007. I’m also very active in The International Association of Joint Venture Brokers. I’ll help them to make that who industry more professional, with more unified standards. I’ll help do that by working with and providing guidance throughInternationalAssociationOfJointVentureBrokers.com I’m launching a television cooking show, with a partner in the Spring. I’m rolling out a course detailing how I earned $1 million in 90 days using ordinary Internet marketing techniques. I’ll probably release that course in late January. I do and will continue speaking at a lot of seminars in the U.S., The U.K., Malaysia, Singapore, Australia, and will probably venture into Thailand, The Philippines, China, and South America soon. ALBERT [Q:] Before we say goodbye, can you tell me what has been the most rewarding experience of your Affiliate Marketing Business career, and why? WILLIE [A:] It’s teaching others how to find affiliate products that will actually sell, and then showing them methods of selling them that work best. I’ve watched a lot of affiliates spend too much time using ineffective marketing methods and trying to sell items that the marketplace simply didn’t want. It broke my heart to see people struggle so hard to reach their dream while charging down the wrong trail! ALBERT [Q:] For our final thought, what advice would you have for our faithful readers & subscribers who are starting out with their own online business? WILLIE [A:] Only sell products that you really believe will better your customers lives. Only sell products that your customers tell you that they want. Don’t be afraid to make mistakes. We all make mistakes. Just don’t keep making the same mistakes over and over again. As soon as you can, get out and meet other online business people. Seminars and conferences are the best place to do this. Just associating with people doing the exact same thing that you’re doing and discovering that you don’t have to do it all yourself, will change your life. You can do so much more when your do form partnerships and joint ventures. These are easiest to set up in person. ALBERT [Q:] Willie, I want to thank you for taking time from your day to do this interview for our subscribers and me. WILLIE [A:] My pleasure.

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Feature Article .

BEWARE THE UPSELL - HOW ONLINE FREEBIES BECOME NOT SO FREE By: Scott Butera An "up-sell" is a secondary offer made after you have already accepted an initial offer. Most times the up-sell compliments or expands upon the benefits of the initial offer. The up-sell is often more expensive than the initial offer and quite often an up-sell is attached to a freebie. You are given the freebie and then told, "By the way here is a paid offer that we thought you'd be interested in." Companies often give you a real freebie online to get you to a sales page for their paid offer. They know that a certain percentage of the people who see the up-sell will open their wallet and pull out their credit card. If you click on the magic words No Thanks! - you still get the freebie but the seller is counting on a certain percentage of you to buy the up-sell. One trick that I use when looking for real freebies online is to keep my wallet and credit cards in the bedroom in a dresser drawer. This way I actually have to think about the purchase. The act of getting up from my computer desk and breaking the hypnotic connection between my weak brain and the mesmerizing computer screen is all it takes for me to realize what is happening to me and force me to ask myself, "Do I really need this item or am I falling for a marketer's up-sell?" I get free offers in my email box every day and the other day I got an offer for a fishing magazine. Now I don't usually buy fishing magazines but the picture of the gal holding that huge silver king on the cover caught my attention. I decided to take advantage of the offer. I clicked the link and filed out the short form with my name and address and hit enter. Instead of "thank you" page I was taken to the up-sell page.

The offers on that page were really great deals, just $2.00 for a half year subscription to more than a dozen high quality magazines. As good as that offer looked, I didn't fall for it because, I know to beware of the devilish up-sell. If I had purchased even one of those $2.00 half year magazines subscriptions, at the end of the six months, I would continue to receive the magazine and been billed for the full price of the remaining half years subscription. Not only that, but once they had my credit card, they would have also continued the freebie magazine I ordered and charged my credit card for the half years full price on it as well. I would have turned an absolutely free magazine into a half price magazine. If you know anything about the magazine business, half price magazine subscriptions are available just about anywhere. I would have given up the real freebie for an up-sell gotcha. If you are looking for real freebies online you must be aware of the up-sell and not allow the free deal to become an expensive mistake. WMM

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INCREASE WEBSITE SALES REVENUE WITH TARGETED ONLINE ADVERTISING By Darren W Chow

Making a living online has become a viable way to thrive in a tough world economy. It takes revenue to make a full time income, and that can be harder to come by than it looks. How do you transform your ideas into real earnings? It isn't easy, but it is certainly workable. The way that most do it is to get as targeted as they possibly can with their niche. If you do not yet have a niche, you are doing your business and your site a disservice. While you may think that millions of followers on Twitter is better than 1,000 targeted people of interest, you would be wrong. Targeted audience members are people that you can depend on to at least listen to what you have to say. The millions of followers that you desire probably don't care in the least about what you have to say. They may not even notice that you are there.

SOME OF THE WAYS THAT YOU CAN ADVERTISE ONLINE FOLLOW: 1. Do a guest blog Find a site that is in your area of interest, that already has an established audience that you know is interested in the same things as you, and do a guest blog post for that site, free of charge, on a topic that is of interest to them. When you take this step, you can be certain that, if you do your job well, people will want to know more about your business. 2. Use text ads on another site

Sites like Twitter and Facebook have made it much easier to find the people with whom you most connect, and that can be greatly valuable from a marketing perspective. But how do you take your popularity and translate it to dollars and cents? You start by making sure that your advertising dollars are going to the right places. You wouldn't advertise in a women's magazine if you are the author of a hardcore horror novel, would you? Then why do so many advertisers spend millions of dollars for a 30 second ad in the Super Bowl every February? The answer is that they don't know how to build revenue, or at least maximize it, through targeted online advertising. If they did, you might never see another commercial on television.

Paying for advertising is not a bad thing if you can have some way to track your earnings and your response rates. By using keyword targeted ads, you can be guaranteed that people, who are searching for your keywords, will see your ad. Each time there is a click, you will have to pay the site, but those clicks can translate into big dollars. And best of all, the relationships that really work can shed light on who to place your banner ads with. WMM

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Digital Video Memo The Digital Video Memo is the future in leaving people messages no more using mass amounts of paper and scribbling down notes.

Mini Freeview Digital TV and Media Player

When we first heard about this Freeview TV we got extremely excited with ideas about what exactly a TV tablet could do, flew around the office. We were slightly embarrassed when we realized that this was infact a media player and not a pill but our interest was still peaked.

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Feature Article .

Improving Engagement With Wikis and Blogs By: Helene Russell

I was having coffee with a lawyer friend the other day who was struggling to improve engagement with a wiki she had set up a few months ago. She thought it was a great wiki, well designed, with plenty of useful content (and as a practising lawyer in the field herself, I'm sure she was right) but it still wasn't really engaging the other lawyers in the community of practice yet.

Our conversation reminded me what a common issue this is, for which there is no magic solution. This post is for her and draws together some top tips which I hope will help. If you have your own top tips, let me know as I'd love to hear what is working in other law firms. 10 Do's 5 Don't's 1. 2. 3.

6. 7.

9. 10.

Use this technology with the right groups - the group needs the right level of trust, technical expertise/enthusiasm, the right culture and you must be able to address their privacy concerns. Use it for the right purpose - focus on a key problem that needs to be solved, which offers a tangible benefit. Sell the wiki to your lawyers by selling that benefit. Don't compromise on ease of use - don't enforce inflexible page templates, although some guidance may help new users; respond flexibly if the community starts to use the technology in different ways (as long as it furthers your business strategy of course). Use the right content - integrate with other technologies (RSS feeds, e-mail) as far as possible for maximum population for minimum effort, but make sure it is useful content; keep it useful & trustworthy - when people see the benefits, they will use the technology. Encourage contributions - encourage junior members of staff to contribute and respond positively to anyone who contributes, don't just accept their contributions; if possible, try not to have someone who is paid to populate the wiki or blog as fewer people will then bother ("but that is his/her job"); have an ongoing programme of reminders to staff and training about the wiki/blog's usefulness & how to use it; and use the personal touch - keep language friendly & avoid a "corporate" tone on blogs. Keep it trustworthy - fix links & typos, make sure content is relevant and quality is good. Get people comfortable with it - avoid technical language; get people started with something they are comfortable with, this could be a personal page, or a short Q&A/top tips article on a topic they know well; get people to use the wiki regularly, perhaps by including agendas for relevant meetings for people to discuss the meeting beforehand, or, at the very least, to visit once before the meeting. Let people choose roles that suit them - some may suit the "gardening" i.e. fixing links and typos, adding references and quotations; others may suit a "champion" role - encouraging its use by others. Once you have one or two successful groups, start to roll the programme out, using the first groups as mentors and champions. Measure your success

1. 2.

Assume that once you have built it, they will come - these always take time to get off the ground: don't get disheartened. Assume that one training session in "how to use it" will be enough - plan a programme of different types of training (group, individual, desk-based, team-based) on an ongoing basis. Control it too much - the biggest problem you are likely to face is that not enough people contribute and people only contribute their absolute highest quality, not that you have too much or inappropriate material. Forget to include a private place for people to draft their work - this is how many people, but lawyers in particular, like to work (draft and re-draft) so make sure they have the option to save a draft of their comment or blog post before publishing them. Think that you are creating or have to create Wikipedia - your wiki doesn't need to look like Wikipedia or have the same level of open editing if that doesn't suit your business's culture or your business's needs your wiki was created to meet your business needs, so do whatever suits your business. WMM

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wmm tools > Books, Courses, Software, Tools and other Resources to help you succeed online. Principles Of Internet Marketing This book overwhelmed me with its broad coverage of internet marketing principles. It is required reading for my MBA students in marketing strategy because it is so clearly written. Many Internet books are either too technical or too shallow to hold my interest as a marketing professor. Every time I return to the book, I learn more about the Net. Hanson provides tremendous value and should be commended for including so much relevant information in an easy to read format.

Planning Your Internet Marketing Strategy: A Doctor Ebiz Guid A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding.

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Feature Article .

Online Art Portfolio Creation for Beginners By Katja Hofmann

Building an online portfolio of your best visual artwork be it photographs, drawings, designs or paintings - isn't as hard as you may think. For starters, there are many ready-made solutions out there that allow you to create websites with a professional look even if you do not happen to be a web design genius. Not just holiday snaps First, decide what the purpose of your online portfolio should be. If you are looking to share your favourite work with friends and family without forcing them to join the social network of your choice, a simple hosting site like Flickr, Picasa or DeviantART will do. These providers require you to register as a user but uploading and sharing images is free. The storage space may be restricted but you are unlikely to reach the upper limit unless you upload hundreds of high resolution images every week. The privacy settings of these sites can be adjusted, too. You can decide to show everything unrestricted to anyone on the Web, or you can hide your albums from public view and send family and friends direct 'secret' links so only they can see your work. The professional look If you are interested in a professional online portfolio to showcase your images to potential clients, you may want to invest in a subscription hosting service like Viewbook or Carbonmade. This does not have to cost a fortune -prices vary but can start from as little as $20 per year. The advantage is a site that does not distract the viewer from your work through lots of advertising or a cluttered navigation. Most portfolio providers offer a selection of out-of-the-box templates that you can then customize further. You can choose the tags to be used in your menu, add a short biography or a personal logo, and play around with color schemes until you find one that best complements your pictures. How to hook your audience Try and keep the feel of the site as simple as you can. Each page should serve as a frame to show off your imagery, not as the main event the viewer focuses on. Edit your images carefully before you upload them -- you only want your audience to see the best of your work, as they would in a traditional print portfolio. Make sure to add your contact details to every page of your album so clients can get in touch with you instantly. Try and fit your portfolio site to the content you are planning to showcase there. If you are into illustration for children's books, go for a playful theme with bright colors. A neutral background combined with a plain font for image subtitles works well for color photography.

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wmm Q&A Interview with Michel and Sylvie Fortin WELCOME BACK EVERYBODY. I’VE GOT WITH ME TODAY MICHEL FORTIN AND SYLVIE FORTIN. THEY’RE BOTH GOING TO SHOW YOU A LOT OF INSIDER TIPS AND TRICKS ON HOW TO GET YOUR AFFILIATE MARKETING CAMPAIGN ON THE FAST TRACK. NOW MICHEL IS WELL KNOWN AS ONE OF THE WORLD’S BEST ONLINE COPYWRITERS. HE’S ALSO VERY, VERY GOOD IN ONLINE MARKETING AND SYLVIE FORTIN WHO’S VERY WELL KNOWN FOR WORKAHOLICS4HIRE AND A BUNCH OF OTHER NICHE WEBSITES AND AFFILIATE SITES THAT SHE PROMOTES.

Their Background Mark Ling: Can you please give us some background for our viewers? Michel Fortin: Well, a lot of people know that I’m a copywriter and what I’ve done for a long time in my life is not just to do copies, but being in consulting and being an internet marketer myself, I actually have websites and products that I promote. But most people know me as a copywriter, and most people know that I’ve written copies for some of the internet marketers out there – I’ve written copies for top names like Armand Morin, Yanik Silver, John Reese, Frank Kern, Shaun Casey, Steven Pierce – and a lot of these guys have made quite a lot of money with my copy –that’s why I guess a lot of people know me. What people don’t know is the fact that when I started out as a copywriter, I’m mostly marketing on the cosmetic surgery field. I produced a lot of copy and a lot of infomercials for cosmetic surgeons and particularly hair transplant doctors. That’s why my company (when it initially started up) is called The Success Doctor Incorporated. But now I’m mostly known as the copy doctor in lots of websites that I offer. But being an internet marketer myself and being with all of these top names, I met Sylvie. And Sylvie is a person who shares a lot of the same clients – in fact I became a client of hers. Now, I will let her tell you about her story. Sylvie Fortin: Workaholics4Hire has been around for quite some time. We were quiet for a very long time working for the top marketers – many of which also happens to be Michel’s clients. And it is how we met, he became a client and eventually, we started dating and here we are today. But what a lot of people don’t realize is that being behind the scenes like we’ve been, we’ve seen a lot of what the marketers do – what works and what doesn’t work. And while working on client accounts, the bell starts to go off in your head when your job is to optimize a marketing strategy, launch a certain campaign, or do the Google Adwords– any of these things – developing the websites, writing articles, etc. These are many of the tasks that workaholics4hire do. And in the process of doing that, you realize just how much money is there to be made. Then I put the connection together a few years ago when it dawned on me that I just don’t want to be the person being hired (to get paid) to do the tasks. I realized that if we did the tasks for ourselves (and if he wrote the copy for ourselves), then we would be the marketers – instead of just the people supporting the marketers. So Michel and I, when we got together, decided that we are going to make a very big difference in the way that we approach our career. So we started to market different strategies and do a lot of different things with the goal of making our business run as much on its own as it can, with as much passive revenue as it possibly could. So that’s what brought us here today. Mark Ling: That’s wonderful. You’ve obviously got a very inspiring entrepreneurial mindset that brought you all of these ideas out of your experiences. Sylvie Fortin: We love what we do.

-Stephen Colbert

Ideal Business Model Mark Ling: In a nutshell, what is the ideal business model and how does that relate to affiliate marketing? Sylvie Fortin: Well, the ideal business model to us is always going to be as easy as possible, as easy to duplicate as you could possibly make it, and as passive as possible. Essentially, our goal is – we want to have (and we are already well on our way) a variety of websites that run completely independent of one another. Testing various things, but once they’re set up, you can leave them alone, they just make money on their own. I think that a marketer’s goal shouldn’t be to wake up in the morning and have to work 16-18 hours a day. Why would that be our goal? We walked away from the corporate world specifically to avoid having to be forced to wake up and do what you don’t like doing. Michel Fortin: We left our soul-sucking cubicle. Sylvie Fortin: Exactly. So why would our home office be its own soul-sucking cubicle. So our goal is to set up as many different streams of income as possible. They can run completely independent and do it completely on their own – passively. Michel Fortin: And affiliate marketing enables you to create these small little businesses which are self-sustaining – they work by themselves and are continuously promoting affiliate products but at the same time generating passive income on a continuous and consistent basis. So, what Sylvie is saying is also something that we repeat a lot. The ideal business model is one that’s easy to build, easy to maintain, easy to grow, and easy to duplicate. That’s the ideal business. Mark Ling: Yeah, that’s one of the biggest reasons why people want to be an affiliate as well (like you’re saying about not wanting to be in a cubicle at work). And, they don’t want the customer support that’s involved with running your own product and that kind of thing. They want to be able to build websites and have them run on auto-pilot and have them grow by themselves. Sylvie Fortin: Exactly.

BLOGS Mark Ling: That’s funny you say that because I’ve always found that in blogging with newsletters – the best response is if you put some emotion in it, like you tell a story. Michel Fortin: You tell a story and along the way in your story, you basically put in affiliate links. You’re basically promoting, but in the most subtle way. The difference is, rather than if you try to pitch in the whole product and tell them why they need to buy it, I’ll say, here’s my experience. "Oh, by the way if you’re interested in knowing what it is, here’s my affiliate link." It’s different because it’s almost like a third party – it’s more objective even though it’s not. Sylvie Fortin: And it’s more believable. You know, I’ve found that if someone feels they can connect with the writer, they will respond more with what the writer is telling them. There’s a rule in marketing that if you can get your audience to know, love, and trust you – they will buy anything that you have to sell them. And that’s absolutely true. I would personally rather spend less money to develop a warm market that enjoys what I’m saying. As opposed to spending a lot of money to try and reach a cold market that’s never heard of me. I would rather spend more money and time in developing that warm relationship – a print and a blog is the perfect opportunity to do that. The audience can easily interact with you, even if you don’t actually exist. Michel Fortin: Plus, each article has the ability to have comments added to it. Therefore, making the page different and reducing the whole duplicate content issue.

wmm useful links

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http://www.WebsiteMarketingMagazine.com/subscribe http://www.WebsiteMarketingMagazine.com/advertise http://www.WebsiteMarketingMagazine.com/store http://www.unlockthegame.com http://www.wpmembersite.com http://www.press-release-software.com http://www.cheapestarticles.com http://www.rankarama.com http://www.reselldeals.com http://www.youtube.com/watch?v=9sb9kDQenIg&feature=related http://www.youtube.com/watch?v=M7WOJWVJ9tQ&feature=relate http://www.youtube.com/watch?v=w1N5vXFr1r4&feature=related http://www.youtube.com/watch?v=MDkZqW9WFq4&feature=related

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Feature Article .

How To Increase Traffic To Your Social Networking Blog By Nico Kurniawan Whether you are in business or are a social butterfly, how to increase traffic to your social network blog is foremost on your mind. Over the last few years, the meteoric growth of Facebook in general has created a completely new way to promote yourself or your company. The problem is that gaining popularity is not as easy as some companies are claiming that it is. The value of learning how to increase traffic to your blog is obvious. For a business owner, it is the ultimate form of marketing. If people are paying attention to your blog, then it is guaranteed that they have your company in mind all the time, a valuable commodity in an age of short attention spans. A social networking blog can either be a website that you build yourself, or a profile page on one of the popular sites such as LinkedIn, Facebook, or Twitter. The secret to how to increase traffic to your social networking blog is to have one. The simplest approach is to create webpage that acts as a gateway for all of your social networking activities. All of your profile pages can be combined into a single profile with links to all the other profiles. Real time information, such as your Twitter feed and Facebook updates, can be shown live on your page as well. You could have a map showing where you are and what you are doing, if you are not concerned about security bout where your business is. Once you have this page up and running, you can then figure out how to increase traffic to your social networking blog.

Using geolocation is the hot thing in social networking. Businesses will offer to sell you products at a discount if you stop by, and if you allow your location to be accessed, as Foursquare does. This is how companies know that you are nearby. Some people are concerned about privacy, so you might not want to include this in your efforts to unlock the secret to increasing traffic. However, the question "how to increase traffic to your social networking blog is simple. Market your blog using AdWords, answer forum posts with your link in the signature, and communicate with your client base and followers. While it is a blog, which means that you should be posting every day to keep content fresh. Think of your social networking blog as a personal newspaper on the Internet. Once you have friends, you can allow them to keep up with your business life and company movement, as well as your personal thoughts. The potential value of this to small, locally focused businesses is apparent. Perhaps even adding a live video feed from your shop might bring more visitors, but the marketing does the trick, otherwise no one will know there is a live video feed. WMM

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Quotable: The Internet isn't free. It just has an economy that makes no sense to capitalism. ~Brad Shapcott

wmm featured products Resell Rights Profits Have you ever wondered how those other online marketers pump out product after product week in - week out while you struggle to get your first development project off the ground? The simple answer is they leverage other people's time and resources to create the products for them! That's right, you may have heard of Resell Rights products - also known as PLR (private label rights), white label products and MRR.

WPMemberSite.com Creating a Wordpress Membership Site just got a whole lot easier with this Wordpress Membership Site plugin! Introducing WP member Site. The Wordpress Membership Site plugin that allows you to quickly and easily turn your Wordpress Blog into a recurring income machine. Charge your members a monthly fee and watch your Paypal account expand with cash on a monthly basis.

CheapestArticles.com We have the cheapest article packs on the internet. Our experienced english speaking writers will quickly and expertly craft quality articles that will help you promote your business online and increase the ranking of your web pages. We also offer article submission services, press release writing services & sales copy writing. One of our more popular packs is our Combo Article Writing and Submission services. Click 'Combo Packs' on the left menu.

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iPad2 Any iPad description you read will make note of the new slimmer size for the iPad 2, and it's one of the bigger features that Apple are promoting. The differences are very small, though anything that improves portability is useful for a device like this. If you're used to the old iPad, you'll probably notice the changes.

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wmm contributors Ador Talukdar I always try to write contents that are informative, original, error free and must help readers acquire information and enjoy themselves.

Dee Dawber

Dee is 65 yeats old. Loves travel particularly SE Asia. Favourite places are Singapore and Bali. Loves the orchid gardens. Likes reading, cooking and photography. Now retired and just starting an online marketing business so understands the problems facing newbies. Would like to help anyone who needs it, and if I don't have the answer, I know lots of guys who have.

Lyve Alexis Lyve is a successful interent marketer specializing in Pleshette all aspects of the industry. Has interviewd some of the successful marketers in the globe.

Albert Hallado Before I got involved with my internet business I worked at the MGM Grand Hotel and Casino (The World Largest Hotel and Casino at the time) as a room service and VIP services and yes Iâ&#x20AC;&#x2122;ve seen many celebrities.

Scott Butera Scott Butera is an internet blogger who specializes in finding free offers and discount coupons online.

Darren W Chow Darren Chow is the founder of a successful Article Distribution Service and has been marketing online since 2001.

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wmm contributors Helene Russell

Helene is a dispute-resolution lawyer turned Knowledge Management professional. She is passionate about the development of practical and strategic applications of Knowledge Management theory.

Katja Hofmann Katja Hofmann is a freelance photographer with a B.A. in Photography and Digital Imaging. Currently based in Tel Aviv, Israel, she spends her time capturing the extraordinary in the everyday.

Jeremy Miller One of the Internet’s intellectual and successful internet marketers. Jeremy have sontributed articles online that you can get ideas from

Ari Galper Ari Galper is the World’s #1 Authority on Trust-Based Selling and the creator of Unlock The Game®, a new sales mindset that overturns the notion of selling as we know it today. Unlock The Game has been available for over 10 years and has made sales breakthroughs for business owners and entrepreneurs in over 38 countries. You can take a Free Test Drive of Unlock The Game by downloading Ari’s free audio seminar “7 Sales Secrets Even The Sales Gurus Don’t Know!” at www.UnlockTheGame.com.

W Yau W Y writes on the InnerGuru blog and documents his journey and musings as he becomes an Internet Rockstar! More information on his main Internet business can be found at InternetSuccessPlan.net.

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Feature Article .

Consistency of Action Leads to Success By W Yau

Thousands of people start Internet businesses in the hope of making their fortune and making it big. The Internet promises big riches and there are many success stories abound which are all very tempting. Unfortunately most people who go online to start a business end up failing and giving up because hey do not get the returns that they read about. The truth is, there are numerous ways to make money on the Internet and many different business models. Sure enough many of them are scams, but there are genuine opportunities there. The key to success online is not usually which business you join, though it may determine your actual profit levels and earning potential, the actual key is something very different and not something that you can buy. The key to success online in any Internet business is consistency of action. That's right, being consistent online in what you do will massively increase your chances of success. Most people who start out, start out with good intentions and full of enthusiasm. They start following a plan and because they don't see results very quickly or things are slow to happen, they get despondent. The Internet promises quick riches, so when things are not happening for them, they lose faith and eventually end up either joining another business opportunity and end up doing the same thing again. Or they just give up altogether thinking that everything on the Internet is a scam and nothing works! The Internet can bring in money and success fairly rapidly and it does happen to some people, but I wager to guess that they are in the minority. Any Internet business should be treated as any other more traditional business and these take time to build. What is required is commitment and consistent actions. Your daily actions should be those that bring in visitors and potential customers to your product or service offering and you require a lot of these

Traffic to your website is the lifeblood of any Internet business and this has to be one of your key focuses. It requires consistent action on your behalf, doing the things day in day out that will drive traffic to your website. You may not see results immediately, but keep on going and eventually you should see results. It may take a few weeks or even a few months to see a decent amount of traffic coming your way you're your efforts, it all depends on your method of marketing. The problem is, people get bored and start to browse around and get distracted in doing those activities that have no impact on their business. This may be spending time on Facebook, Twitter or discussion forums. It's better to spend your time doing traffic generating activities or whatever it is that you business needs to move forwards and do them consistently. Make a commitment that you will spend a set amount of time each and every day doing those essential tasks first before anything else and then what things start to happen for you! WMM

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Effective And Easy Ways To Make Money Online - Read More About It By Wayne Ming If you are looking for ways by which you can earn extra money fast and easy, then you may want to try to make money online. As a matter of fact, this has become a very popular option nowadays. And the trend is even going upwards. Online jobs are actually a great option for those who already have a full-time job but are still looking for other means by which to earn extra cash. In the same manner, these jobs online can also be perfect for the students and housewives who need to stay at home for their obligations and time constraints. There are actually a lot of means by which you can make money online. But with all of these ways, the key is this: you have to be hardworking, creative, smart and patient. Here are some of the most popular and tested ways by which you can earn quick bucks online while staying in the comfort of your home. For one, you can sell stuff in websites that are specifically put up for this purpose. For instance, you can try to auction the dresses, shoes and other apparel that you are not using anymore in eBay. As you may know, eBay is one of the most popular websites people go to in order to find cheap materials and products which are still of high quality. You just have to register in the website and you can start selling your old stuff like hotcakes.

On the other hand, if you do not have objects to sell, then perhaps you can make use of your talents and skills in exchange for money. Again, this is another popular means to make money online. In fact, there are a lot of means to do this. For one, you can write and sell articles if you are a good writer. Just make sure that you make the articles unique, informative and interesting to read so that you will gain more readers and followers. You can even submit articles in article directories. Or perhaps you can try applying as a freelance writer for websites which specifically buy articles or hire people to make articles about certain topics. There are also websites which pay for reviews. All you have to do is to write reviews about certain products and you will then be paid for your article. In the same manner, there are websites who actually pay for people to post comments in their websites or blogs. You can also take advantage of the moneymaking opportunities from social networking sites like Facebook. Thus, you can make money online fast while enjoying your favorite social networking site at the same time. Finally, among the most popular measures to earn quick cash online is through taking paid online surveys. This will only take a couple of minutes of your time. You will just have to answer some questions, submit your answers and you instantly get paid. As a matter of fact, this is one of the most lucrative and fastest means to make money online. WMM

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Feature Article .

The Importance Of The Keyword And Search Engines By Richard S Wilk Anyone who owns an online business - whether it sells products and services or specializes in "internet marketing" will know the importance of a well laid out marketing plan. Showing similarities with the offline business world, a website whose owner has not properly considered how to promote their website is likely to experience problems competing with other businesses in their market. There are several methods of website promotion, but one of the most successful is called search engine optimization (or SEO for short). SEO has a number of facets, but it is primarily concerned with the keyword and search engines. Before beginning one's promotion efforts, a thorough research of the market in which your business operates should be undertaken. This might include competitor research, analysis of customer demographics or any of the other "standard" analysis that a prudent business owner would conduct. However, within the world of online marketing, the most important stage in this process is called keyword research. Keyword research involves using one of a number of web-based tools to analyze the types of words and phrases people use when searching for products and services within your target market. It involves a lot of manual work - looking at keywords to determine (a) whether there is significant enough search volume for the targeting of a keyword to be worth it and (b) whether the competition who are already targeting that keyword can be beat. After this, some "on site" work will be undertaken. The on site work involves integrating the chosen keywords into the content of the website in a way that encourages the search engines to index the pages and associate them with the particular words you have chosen to target. This is an important part of the process, but it is fairly straightforward, and lasts for only as long as it takes to edit the website's content.

The real build of an SEO campaign is the off site work, which is undertaken to promote your site both to other websites and to the search engines. What this means in that the most important part of the offline work is "link building". This involves finding ways to get links pointing at your site on other websites. This serves two purposes. The first is that it can generate a small amount of traffic, because people who see your link may click on it. The second is that Google and the other search engines rank sites according to 100s of variables, but amongst the most important is a count of how many links are pointing towards a web site. They see it as a sort of popularity contest, and feel the sites that are more popular amongst the rest of the web community probably deserve to have their pages placed higher in the search engine rankings. The importance of the keyword and search engines cannot be understated. In any online marketing campaign, the thorough research of keyword and properly implemented SEO can mean the difference between success and failure. WMM

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Avoid Data Loss With Online Storage Service

Feature Article .

The boom in the modern IT industry can be attributed to a lot of innovations that are taking place regularly to ensure greater security and ease with which technology can be used to yield better results. One such innovation is an online storage service that has the capacity to retrieve lost data, thereby saving a situation from potential crisis. Online storage service typically collects, compresses, encrypts, and transfers the data to the remote backup service provider's servers or off-site hardware. While it is imperative in the IT industry to store data in the backup system, other business verticals are also increasingly relying on this new approach to secure their IT operations and save themselves from vulnerable data loss because of computer viruses, thefts, hard disk crash, and other forms of disasters. Data backup is crucial for any organization, which is always on the lookout for a reliable way to protect its valuable and confidential information. Online storage service is the answer to this requirement. It is fully automated and can provide greater protection and reliability at a low cost, having eliminated the need for external storage devices and dedicated datacenter. An online storage service leases storage capacity for a monthly fee to each customer, who is given a secure, password-protected service account for managing their stored files on any web browser via an Internet connection. In addition, the customer also can use the service's web-based interface to edit and share files without actually downloading the file. However, it is also very important to choose the right vendor for availing this highly sophisticated form of service that ensures the protection of your valuable data. It is essential to choose a provider that will offer good technical support services and will facilitate a snag free experience for the user in uploading, storing, retrieving and sharing the files. The most important function of online storage service is the file recovery utility that justifies the entire process of storing data online for retrieval at the right time and this requirement should be optimally met. Conserving valuable data for future reference or for any other requirement is the prerogative of every organization. But nonetheless it can be a cumbersome process. However, online storage service offers a convenient way to achieve this critical mission, providing peace of mind to the user at a reasonable price tag. So if you are looking for a 'set it and forget it' kind of a service to secure your IT activities, online storage service is your answer. Because storing your valuable data has never been easier. WMM

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How To Take The Pain Out of Selling -The “NEW” Mindset for Selling In The New Economy By Ari Galper, Creator of Unlock The Game®

If you are new to selling or you’re a seasoned business owner or sales professional, then you know first-hand that selling in this new economy can be painful – if you’re doing it the old way. Sales rejection, playing the numbers game and chasing prospects are still prevalent ideas handed down to us from the old traditional sales gurus.

If you flick through the pages of business magazines and sales training material, you will find a constant flow of messages like, 'Focus on closing the sale'; 'Overcome objections'; 'Be relentless'; 'Accept rejection as a normal part of selling'; 'Use persuasion to get useful information about your prospects'; and 'Chase the sale'. In short, get the sale at the expense of the human relationship. For the customer, this approach is transparent and all too familiar. Crossing social boundaries and adding pressure to the sales process makes it a gut-wrenching and painful process. There is a much better way to succeed in selling - move away from the hidden agenda of focusing on making the sale. When you do this, a new world opens up for you. In other words, when you stop "selling" and start building authentic relationships based on trust, authenticity and integrity, the possibilities are endless.

No Trust, No Sale When there’s no common ground between you and the person you are selling to, when there’s no connection, trust simply can’t be created. And this is why people don’t trust those who are selling something. Even putting aside from the experience of rejection, selling can be painful for another reason … when you use old school selling techniques you can feel your integrity being compromised. You can feel the lack of respect from the people you’re talking to and you may even think they’re right to include you in the negative “salesperson” stereotype. Your intentions may be genuine, but the language you are using, the questions you’re asking, and the entire approach you’re taking is inadvertently triggering a lack of trust that makes it almost impossible to recover from because you’re only focused on you and your goals.

Creating Authentic Relationships, Selling Without Fear Here’s the good news: there is a new way to sell that allows you to be your authentic self without having to compromise your personal integrity. This new way of selling allows you to truly connect with people by being your natural self. And you can do it completely without fear of rejection. And the person on the other end of the phone (or across the table) will naturally trust you and actually want to tell you the truth. It all starts with shifting your sales mindset.

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Getting to the Truth is What Brings You More Sales You’ll need to be open to a new mindset that allows you to focus on creating trust first, before focusing on the sale. The first thing you’ll need to do to “unlock the game” of selling and break the cycle of distrust is to stop focusing on making the sale. Huh? How can that be you ask? Key mindset shift: Focusing on the truth instead ironically creates more sales because you’ve created real trust with your prospective clients or customers. Stated again even more clearly: Your NEW GOAL is to find the truth (as to whether or not there is a potential for a sale between you and your prospect). Finding out if there is a fit between you and them is the pre-requisite to creating an open and trusting two-way dialogue.

Principles Of The NEW Selling Mindset There are three principles behind what I call the Unlock The Game® Mindset. 1. Diffuse The Pressure Always be diffusing sales pressure. That’s what you’ll need to be thinking about in every conversation you have in your daily selling activities, whether it’s on the phone, face to face, or even in email. Traditional sales methods teach us to always be moving the sales process forward, which puts pressure on people, you and them. For example, at the end of a call with a potential client, or at the end of a meeting, you’ve been probably been taught you should either close the sale right there and then or schedule the follow up meeting to keep the ball moving forward. Doing this puts pressure on the other person to respond, especially if you don’t know the truth of what they are really thinking. Where to begin with this is “letting go” of trying to move the sales process forward and instead, taking out the pressure and giving your prospect the control by saying: “Where do you think we should go from here?” They will immediately view you as someone who genuinely respects what they are thinking and that will be the beginning of the trust-building process. Amazing things will start to happen to you when you start creating trust instead of driving toward the sale. 2. Get To The Truth Getting to the truth instead of just focusing on the sale is key. When I say “truth”, I mean discovering the truth of exactly what the other person is thinking. The language you use is very important because it has to contain words and phrases that create a deep connection. For example, when someone calls you and tells you that they’ve heard or read about what your offer and they’d like you to send them some information, there is very specific language that you can use to immediately build trust and get to the truth of what the other person really wants. First, of course, you’ll want to begin with the pressure-diffusing phrase: “That’s not a problem.” Then you can say, “Would it make sense if we first figured out what specific problems you are wanting to solve, that way I can know exactly what to send you?”

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That language re-engages the conversation into a two-way dialogue. So instead of delaying, waiting for the person to receive a “packet” from you, and then “following up” (which is an old school sales phrase you want to banish from your vocabulary immediately), you can immediately begin to reach your goal of getting to the truth by getting the other person to open to you because they can see you really care about helping them.

3. Become a Problem Solver and Trusted Advisor In The Eyes of Your Prospects One of the key strategies to helping our clients make the shift to becoming a trusted advisor is helping them convert their features and benefits into what we call “Problem Statements”. Problem Statements are key phrases that describe your prospects problems so clearly, that by stating them to your potential clients or customers is the trigger that connects them to you. You’ll immediately become a trusted advisor when your conversation is focused on solving their problem rather than pitching the future benefits of your solution. Feeling understood by others is what opens the door to creating authentic trust. WMM

Visit Ari Galper’s site: www.UnlockTheGame.com

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wmm back story

AFFILIATE BUSINESS SUCCESS AN INTERVIEW WITH ANGELA WU Why did you choose your affiliate business Angela...what aspects of it were attractive to you? Angela: I like to be independent. Most people work and work all their lives, just to make ends meet. Why work so hard to make someone else rich while you struggle to improve your own quality of life? For people who have entrepreneurial personality traits, working for themselves may be more satisfying. No one tells you what to do, when to do it, or how to do it -- you make those decisions yourself! And no one decides how much you make; your income relies solely on you. I chose to concentrate on the home business market to cater to these types of people - those who prefer their income to be a direct reward of their own efforts. This is a huge market that continues to grow - a perfect place for me to begin! How did your talents and interests help your affiliate business to become successful? Angela: One of the most common worries for eBusiness beginners is how to go about creating a website, uploading it, and all those other 'technical' details. This wasn't an issue for me. I'm an engineer and so I was able to avoid feeling intimidated by this stuff. Instead, I was able to settle right in and started learning the important stuff: marketing.

WMM 49 My websites are heavily focused on tutorials. I've tutored and written documents and other learning materials ever since I was a teenager. So offering this type of content from my websites wasn't too difficult. What personal qualities helped you to to stick with it and persist through the challenges of the start up phase of your affiliate business? Angela: Pig-headed stubbornness. ;-) Seriously, I think you need a great deal of determination and persistence. Staying power was the biggest thing of all; I'm an impatient person and would have preferred to start making money within a day or two (wouldn't we all!)... but I'm also the type that will stick with a good idea and make it work. How did your talents and interests help your affiliate business to become successful? Angela: One of the most common worries for eBusiness beginners is how to go about creating a website, uploading it, and all those other 'technical' details. This wasn't an issue for me. I'm an engineer and so I was able to avoid feeling intimidated by this stuff. Instead, I was able to settle right in and started learning the important stuff: marketing. My websites are heavily focused on tutorials. I've tutored and written documents and other learning materials ever since I was a teenager. So offering this type of content from my websites wasn't too difficult. What personal qualities helped you to to stick with it and persist through the challenges of the start up phase of your affiliate business? Angela: Pig-headed stubbornness. ;-) Seriously, I think you need a great deal of determination and persistence. Staying power was the biggest thing of all; I'm an impatient person and would have preferred to start making money within a day or two (wouldn't we all!)... but I'm also the type that will stick with a good idea and make it work. What were the main challenges you faced in your affiliate business, and how were you able to overcome them? Angela: Marketing is the toughest part for me. I am not a natural marketer! But because it's so vital, I had no choice but to learn. I purchased several excellent marketing books, visited marketing forums online, and devoured all sorts of marketing articles. Then I put what I learned to practice. Sometimes it works, sometimes it doesn't. I'm still constantly learning new ways to market -- I think the ability to keep learning is crucial to your survival and success online.

WMM 50 And, of course, there's the lack of time that everyone experiences. I find it more difficult to work when there are other people in the house, the TV is blaring, the dogs are barking, etc... so now I'm up at 5:30 every weekday. Starting my days early gives me the opportunity for some quiet work time. What business strategies did you learn that worked well for you and helped your affiliate business to become successful? Angela: Build relationships. Get to know your online colleagues - other webmasters or editors in your own niche. You can help each other with joint ventures, endorsements, suggestions, and more! And treat your visitors well! There are times when your help may go completely unappreciated, even when you've gone out of your way to provide it. But there are those other times when some of your visitors truly appreciate your help -and they refer their friends to you, post nice things about you, and generally give you some great free word-of-mouth advertising. I've found that excellent service is what brings a great many people back. What advice would you share to women just starting out in an affiliate business? Angela: Focus on one thing at a time. We're all eager to start developing the "multiple streams of income" we so often hear about on the 'net. But it's all too easy to start more than you can handle effectively. Instead of working yourself to exhaustion only to have 5 unprofitable sites, work hard to create one profitable site first. And don't toss together a bunch of unrelated stuff. If you have a gardening site, focus on gardening or gardening-related tools and supplies. Don't add dating services, business opportunities, or mortgage quotes to it. You'll never appeal to everyone; concentrate instead on appealing to your one niche audience. Finally, be patient and have confidence. Set a few challenging but achievable goals and work towards them. If you try something and it fails, so what? You've learned what doesn't work. Just try again! Angela worked as an engineer for many years, cloistered in a lab or squinting at a computer. She started her affiliate business in 1999 as anexperiment... an experiment which grew to a point where she was able to quit her day job to work full-time from home. She loves the challenge, the independence, and the complete lack of office politics! To help others escape the 9-5 grind for their own home businesses, Angela created Online Business Basics, a training course for eBusiness beginners, to help them build an online business with a limited budget. She sold this course successfully for many years and in 2005 focused her attention on other affiliate business projects.

To help others escape the 9-5 grind for their own home businesses, Angela created Online Business Basics, a training course for eBusiness beginners, to help them build an online business with a limited budget. She sold this course successfully for many years and in 2005 focused her attention on other affiliate business projects.

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