Price Intelligence Presented By
What is price intelligence Competitive price intelligence also called price intelligence, in ecommerce terminology, competitive price intelligence refers to the use of detailed analytics to create and optimize For example, a retailer might use price intelligence tools to scan the Web for pricing data, then use competitive price intelligence software to optimize its pricing based on the accumulated pricing data in order to better compete in the market and improve sales. a retailer's pricing strategy.
Key Elements for Price Intelligence Price intelligence Reporting and Analytics
Discovery
Measurable data quality
Matching
Cloud computing
Extraction
ITSYS Solutions platform allows you to quickly and efficiently understand what is happening in your markets, what has changed, where you have price gaps that matter that could be costing you thousands, and how to close them fast. • Web-based decision support system • Competitive pricing results • Role-based dashboards identifying critical price differentials • Point-n-click drill down access to interrogate the data • Trends and comparisons • Built-in analyses, metrics and graphics • Exportable files • Email alerting
Click icon to add picture Price Intelligence has become a table stakes requirement for retailers, for several key reasons:
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1. Increased consumer price sensitivity
ď ś 2. Increased aggressiveness from competitors. Retail giants like Best Buy and Walmart change prices upwards of 50,000 times per month. Amazon is the most aggressive with pricing, changing prices every 10 minutes or even more often than that at times. ď ś 3. Increased price transparency and showrooming Increasing smartphone adoption has played a large roll in the prevalence of showrooming because there are several options for price checking apps; Amazon has Price Check, eBay has Red Laser, and Price Tracker is another favorite. These companies are making it easier for consumers to ensure that they are getting the lowest price. This phenomena is on the rise because 20% of smartphone users check prices in stores and buy online for cheaper, but 96% plan to showroom in the future.
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