How to Improve Your Opens & Clicks on Your Email Marketing Campaigns WebsiteSprout.com
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Knowing Your Customers It’s crucial to understand your customers and to discover what they like, what they want, so you can give it to them.
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Personalize Your Emails We’re not talking about using a friendly tone or using the first name of your customer. It goes deeper. If for example one of your list subscribers bought you a product and you’re launching (or promoting) a new one in the next week, this might be a good prospect.
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Subject Lines This is what makes the difference between people opening your emails or simply deleting them or sending them to the spam folder. Try to make them as captivating as possible, asking a question, using some humor, something that makes someone want to read your email.
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Using A/B Testing You can change everything but if you don’t monitor your results, you don’t know what works best. Check the open rates, the click rates, the day of the week and time you sent the email, test different subject lines, etc.
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