Tips for Planning a Website Redesign
If your business has a website but it’s not generating the results you want, it may be a sign that a redesign is needed. While there are a lot of things that can hold a website back from performing the way a business wants, the good news is any and all issues can be addressed through a redesign. Since the type of redesign that can move the needle for your business does require a significant investment of resources, we want to cover steps that should be included in the planning and execution of a redesign: Review Your Current Site The only way to pinpoint exactly what needs to be improved is to analyze the current state of your website. It’s easy to forget the exact details that need to be addressed, which is why a thorough review of all pages and elements on your website is an important starting point. Determine Your Website Redesign Goals One of the traits that sets quality web design services apart from mediocre ones is taking the time to sit down with clients and figure out their goals for a redesign. Whether it’s increased search traffic, converting more visitors into leads or multiple goals, knowing exactly what needs to be accomplished will help guide the rest of the redesign process. Analyze Your Competition In addition to analyzing general website design trends and options, it’s worth taking time to look at exactly what your competitors are doing. Including this step in the redesign process
will help you identify things you definitely don’t want to do with your own new design, as well as get inspired in regards to certain things that should be included. Build Your Website (Don’t Forget to Be Responsive) After all the necessary information has been gathered, the time comes to actually create the new design. As any website designing services will tell you, mobile Internet usage has become huge. That’s why the a redesign should be done with responsive CSS technology. Opting for this type of design will ensure your new site looks great and functions properly on screens of any size. Optimize and Finalize Before your site goes live, you’ll want to have the redesign team do a final pass over everything to ensure its optimized to load as quickly as possible and all settings are fully configured. Launch Your Site Once the redesign is launched, be sure to set a time and date to analyze how well it has performed in regards to the goals that were created for it. Published by: Web Strategy Plus