Common Mistakes to Avoid When Hiring a SEO Company in Chicago Description: Looking for a SEO firm in Chicago? Make sure not to commit these three mistakes in hiring one. Search engine optimization (SEO) has become a buzz word even among the small and medium enterprises sector, proof of how important it is in creating avenues for start-ups and small businessmen to succeed. But because SEO has become so popular, a lot of fly-by-night SEO firms have also been victimizing clueless clients. If you don’t want to be the next victim, then read on and find out the common mistakes to avoid when hiring a SEO company in Chicago. 1. Hiring a Firm That Promises Fast Results
Never hire a firm that promises to put your website at the top of Google’s search results after a week, or even after a month. Chances are high that this company will resort to black hat techniques, which are considered shady and underhanded practices. These practices include keyword stuffing, selling and buying links, among others. Sure, there’s a possibility that these techniques would improve your website’s rankings but the gains are temporarily. Eventually, Google’s algorithm will discover these techniques and ‘punish’ your website by ranking it low. 2. Hiring a Firm With Special Tools
Don’t hire a SEO company firm that prides itself for having ‘special tools.’ Google has changed its algorithm to focus on organic content, so the use of ‘special automated processes and tools’ won’t be able to help your website to rank fast and high. 3. Doing Long-Term Business
If the SEO firm that you talked to wants you to lock in a contract of 12 months or longer, then take a step back. You don’t want to be locked into a long-term contract with an unproven SEO firm. If the firm you’re talking to is really confident of its abilities, then it should never require you to sign a long-term contract with them. 4. Hiring a Firm With No Long History
The rules in hiring a SEO firm in Chicago are basically the same as those in hiring an Internet marketing company in Los Angeles or coming to terms with a web design company in Los Angeles.
Aside from looking for one that has reasonable rates, you should also ask for the experience of the SEO company. If the SEO firm you are talking with can’t show a good track record, then there’s no reason to hire it. Keep in mind these four common mistakes in hiring a SEO firm, so that you will be able to get a good SEO company in Chicago.