Basics to start with OnPage Optimization Webtraffic.agency On-page optimization comes under SEO techniques. In simple word, SEO is a process of getting organic traffic. SEO is divided into two categories; on-page and off-page. Today we will focus more on Onpage optimization. On-page techniques are activities that are done on the website itself to increase visibility and rank higher. It includes page titles, descriptions, Meta tags, internal linking, keyword research, etc. this process can either make or break your rankings. Therefore, it is very important to understand this technique and do it in the right way. #1: Title tags -
This is considered as the most important on-page SEO factor. Your paper title should be attractive so that people click on it and you get more traffic. Include keywords in your title and if possible keep the keyword as the first word of your title. Do not repeat the same keyword in the title or else instead of on ranking higher it will rank lower. It is said that search engines favor pages with keywords in the start of the title and accesses information from left to right. Title tags also help in determining its relevance to the search engines. For e.g. if you are a digital marketing agency and want to promote your SEO services, the page title should be something like SEO AGENCY IN MUMBAI.
The character limit for title tags should be around 70 to 80 characters. 2.
Meta descriptions and tags
Meta descriptions are used to list your web pages; hence, this is also an important part of on-page optimization. It gives a strong relevancy signal to Google, although not as strong as title tags, it does give. If we take the same example of digital marketing, then a good Meta description would be, “The best digital marketing company in Mumbai that provides a wide range of SEO, SMO, and other digital services.� A short description which relevant keywords!
The character limit for Meta descriptions should be maximum 160 characters. Meta tags are codes that allow adding relevant keywords. 3.
Structure of URL
The structure of the URL also plays a role in rankings. It is recommended to use search engine friendly URL’s so that it can be crawled better. Short URL’s with targeted keywords are search engine friendly. 4.
HTML tags Body tags are H1, H2, H3, H5, H5, tags. Breaking up your content into paragraphs and small sections, make it easier for people to read. Search engines also consider the reading visibility. H1 tags are mostly used for titles and the others follow.
5. Keywords density The use of keywords helps search engines to interpret the relevance and information of your page. Overusing keywords can again harm your rankings. Therefore, use keywords in proper places. 6. Multimedia The importance of images and videos are as important as your content. It makes people stay on your page longer which in turn increases your user interaction and reduces bounce rate. These are main on-page SEO factors that one must consider and work on. Webtraffic.agency, one of the Leading Digital Marketing Companies in Mumbai provides the best SEO and other digital marketing services.