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SEO: Google V/S Bing
Whenever we need anything, we go to the net and search things on Google. Many are still not aware that Google is not the only player in search engines, we have Bing, Yahoo, etc. also there. A reputed SEO Company in Mumbai like Webtraffic.agency should be hired for getting your website on the top and it should know the ranking factors as well as guidelines to follow. Today we will see how different SEO practices are for Google and Bing. One does not need an explanation of what Google is since it is the most used and most popular search engine. Microsoft launched Bing search engine in 2009 and Microsoft itself operates it. It is a very good decision to optimize your site for Bing because of its growing popularity and partnership with Yahoo. Many people are using Bing and that particular audience has different
demographics compared to Google’s audience. As we all know Google keeps changing its algorithm and there are more than 200 Google ranking factors, whereas Bing also similarly has some ranking factors that match Google. Let us look at the difference in SEO practices for Google and Bing. 1. Keyword factor Keywords play an important part in search engine optimization strategies. The whole of SEO practices almost revolves around keywords. Here, Google is smart enough to find synonyms of the keyword and therefore one gets more space for creativity in content. Whereas, Bing considers exact keywords and no not recognize synonyms or words around the keyword.
2. Page ranking Google indexes all the pages of the website and ranks accordingly. It does consider internal page rankings. Bing algorithms give preference to home page ranking only. 3. Age of pages and content Fresh content and engagement are what Google prefers the most. Fresh content is on the top of Google ranking factors. Whereas, Bing considers websites and pages that are old and reputed pages. 4. Mobile significance Nowadays we see more people using mobile phones for searching things online, for social media and many other things. Therefore, the new Google’s algorithm gives more emphasis mobile versions rather than the desktop version. Bing still gives significance to desktop version websites. 5.
Hidden content
Google has clearly stated that rankings and visibility might get lower if there are many hidden texts. Compared to Google, Bing does not differentiate between hidden and non-hidden text, everything is equal for Bing. 6. Social indication In this era where social media becomes very popular and a majority of people are using it, Bing considers social signals as strong relevancy factor. Social signals are a ranking factor for Google but it has less relevance and importance here. 7. Backlinks Backlinks are important for all search engines. When it comes to Google, highquality backlinks from authoritative sites are favored and are important. Backlinks are important for Bing as well but it does not give them much importance. However, internal links are favored more. 8.
Importance of flash content
Google cannot read Flash as good as Bing does. Websites having engaging flash content are favored more by Bing. It has a better understanding and is capable of reading images and flash. Additionally, there are many common ranking factors that Google and Bing both consider. However, Google is the king of search engines. Before planning an SEO strategy it is important to note ranking factors of all search engines too. Webtraffic.agency- a digital marketing company, provides the best SEO services in Mumbai and many other digital marketing services like content marketing, social media marketing, etc. For more information, visit us at www.webtraffic.agency