Facebook Live for Business: Importance and its Use - By Webtraffic.agency

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Why should businesses use Facebook Live – Post by Webtraffic.agency


The power of social media has grown immensely. Social media marketing has become an important aspect of digital marketing. Facebook is said to be the most famous social media platform with more than 2 billion active users. Many businesses are using social media and especially Facebook for their marketing needs. Facebook has proved to be the best marketing platform for all kinds of businesses. It has many great features that can help market a business effectively. From creating a business page to advertising and now LIVE STREAMING.


http://www.webtraffic.agency/so cial-media-optimizationservices/ Facebook launched live streaming feature in 2015. Later in 2016, it added a specialized section on the app for live streaming and extended to supporting on both desktops and laptops. Users can even comment during the live streaming and later it automatically is uploaded to the Facebook feed. This new feature was used worldwide for various marketing purposes and became a huge


success. Content has indeed evolved over time from text to images to videos and now live streaming. All Facebook features are free except for creating advertising, live streaming is also free of cost. Today let us look at the reasons for why businesses should use Facebook live for marketing. â—?

Unique new content

Live streaming is completely a new type of content that has emerged. Therefore, businesses should take advantage of this freshness before it fades out. Also, research shows


that people have been watching live videos more than anything else. They do not ignore live streamings. Real-time live content is something that can never fail because it is unedited, unfiltered and pure content. â—?

4 hours’ time limit

Yes, you heard that right. Facebook allows live streaming for a maximum of 4 hours that is sufficient. Unlike other platforms like Instagram and Snapchat that provides a short span of videos, Facebook has given 4 hours. â—?

Cost efficient


As you know this Facebook feature is free of cost and it is the best thing ever. Imagine having a live streaming of traditional media and the budget that follows. Live streaming on Facebook will help you reach a wider audience and without spending a penny. â—?

Product launches

Live streaming can be extremely beneficial when you are launching a new product. Imagine your audience and potential customers watching the live streaming of your product launching. This can generate more interest and invokes excitement in your new


product and hence gets promoted without any hassle. â—?

Customer support

Customer support is an important aspect or any business. A good customer service will only bring more leads and success to the company. This live streaming feature can be extremely important when it comes to customer support. The comment feature that it has can be beneficial for asking questions and the expert answering it live. Queries can be asked to the expert and he/she will answer it on the spot. Businesses can also get feedback instantly


â—? Helps create awareness Facebook live streaming can be extremely beneficial for creating awareness about the brand or any social event. One can promote events live when backstage work or pre-event work is going on. it builds interest and also promotes it. This is how live streaming can be used by many businesses. it has opened a whole new level of content creation. Remember to not just randomly start live streaming but to plan it beforehand.


Use this strategy from Digital Marketing Agency in Mumbai for your business and connect with the audience more closely. For creating the best social media campaigns, Hire the best Social Media Agency in Mumbai. Other Services – 1: SEO Agency in Mumbai 2: Email Marketing Company in Mumbai


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