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Structured markup: A beginner’s guide
Search engines are very different from humans and they do not understand out language that is but obvious. When someone types webtraffic digital marketing, We can easily segregate these three words, but the search engines will save 26 characters in mind and show some web page, but when you search for the best digital marketing agency in Mumbai? it will display some other results page. http://www.webtraffic.agency/ Leading Digital Marketing COmpany in Mumbai
Being an SEO marketer it is our job to make the search engines understand some languages and codes and that is where structured markup comes in picture. Today we will learn how to make search engines understand our website better and get traffic. Basically, it is a file with text-based data and it is displayed from the web. There is a vocabulary called schema.org that is a community and it helps structured markup in many online applications. It is basically a set of tags in the HTML which helps represent the website more effectively. This vocabulary is used by structured data markup.
There is the various alternative to structured markup such as featured snippets, knowledge graph, etc. all these things help search engines in displaying the right result to the searcher. We can take help from Google structured markup helper. Let us go through the steps now. 1. Firstly, type Google Structured Data Markup helped and go to the website.
2. There will be a long record of data type for e.g. restaurants. Movies, etc. You have to choose one data type. 3. Once you choose the data type, you have to enter the link to the page you want. There is an option of pasting the HTML code too. 4. The next step would be to click on start tagging. A page will be displayed on the left side of the interface and you can choose the data type from the right side of the page.
5. Now you have to spotlight on the elements you want for your website and also according to your data type. For e.g. if you have your business name to be the headline, choose headline and the name type. 6. If you want to add more markup items, you can continue doing the same. Once you are done with marking up, you will have to select on “Create HTML�.
7. After the HTML is created, you have two options for copying the code or downloading it. 8. Later on, you can even go through or check the markup using Structured Data Testing Tool. There are various types of structured data such as organisation, websites, breadcrumbs markup, video schema markup, Schema Rating Markup, Recipe Schema Markup, Schema Person Markup, etc. you can choose any one type
depending on your business niche and use it. It has great benefits and it also looks good and clean. Google has already changed its interface many years back from the boring interface that was full of blue links. Structured markup makes it look better and helps search engines in displaying the right results. Visit us at www.webtraffic.agency for the best SEO services in Mumbai.