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How to Get the Most SERP Clicks Without Ranking at the Top of the Page.
It is said that if you rank higher on Google, you will get more website visitors and clicks. Well, this is true in some way but not completely. There are many Search Engine Optimization companies like Webtraffic.agency who is one of the best SEO Agency in Mumbai that helps to rank any website organically. However, this process takes time and cannot guarantee
anything because there is a lot of competition in the market. Nevertheless, there are also chances to get clicks on your website and increase the CTR rate without you ranking on the top of search engine results page. Studies reveal that the first website on the SERP gets the most visitors that is obvious, whereas the other positions also get visitors less by only 2 or 3% that actually does not
make a lot of difference. All you have to concentrate is to get the most out of the position you are in and get visitors. Today let us study how we can get the most clicks without ranking on the top of search results. **1. Gauge CTRs of your industry ** Each industry has a certain CTR that it receives. A technology
industry would not get the same CTR as the financial industry. Thus, get to know and gauge what the average CTR for your industry is and accordingly set goals for it. There are different CTRs depending on B2B and B2C industries. It is said that B2B industries get higher CTR. Hence, benchmark the CTR and set your goals accordingly. For e.g. if your industry’s average CTR is 2.1%
then you cannot expect to set a CTR of 3%. CTR is so much to Reduce the CPC for particular ads in Google Adwords or any other Search Engine. There are some tips for adding the keyword in the Title/Description to start with Ads. To know more - Pay Per click services in Mumbai
**2. Relevancy of content **
The main goal of Google is to satisfy the searcher's query and if your website does, it would only add up to your good books. Hence, content is something that can have a tremendous influence on the searcher to click on your page. Even if you are not in the first position, the searcher might find your website interesting and click on it. The first thing that comes to vision is the title and description. If
your title is attractive, it will surely get clicks. Just make sure that the content on your website is as promising as the title and description. Add your keywords to the title for SEO purposes and also make sure that it is between 15 to 17 words. Branding it with your website name can also contribute to it. 3. Include publishing dates for your content
Adding publishing dates can also do wonders. People prefer fresh content over everything else and if they exactly know when the post was published and how fresh it is, they will definitely click on it. When you type any search query, you will see that some posts have publishing dates whereas some do not have. Many searchers prefer websites that have dates on them and there are tools to filter it also.
Hence, if your content is fresh, you will get clicks. **4. Featured snippets ** The new Google feature shows snippets when asked any question or information. If you have content that answers any query in a paragraph or table format, your content will most likely be featured on Snippets. Well, it is important that you structure your content properly for Google to observe and
pick you up. Many times the content and website that is featured on snippets is not the top result on the page. Websites that are in the third or fourth position also are featured on snippets. It all depends on how your content is. Visit us for the best Search Engine Optimization services in Mumbai & Other Digital Marketing Services from Digital Marketing Agency in Mumbai