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SEO IN 2018 V/S SEO IN 2017
Search engine optimization is a process of ranking websites higher on search engines. These search engines are dynamic to change and they keep changing the ranking factors. SEO in 2016 may not be the same as 2017 and now since we are in the year 2018, we will see what has changed since 2017. In the year 2011, Google launched Panda update that detected spammy and low-quality content. Later on every year, it has been updating their algorithms and
trying to display results that are genuine and high quality to the searchers. Let us now go through a list of SEO tactics that will dominate this year and what will be the same as 2017 SEO. Even, the interesting is - Panda Blocks the Websites like Wordpress, and Google own subsidiary - Google Japan, In this way, We can consider the Google takes this thing very seriously with Panda algorithm. That's why, We Webtraffic.agency, the best Digital Marketing Agency in Mumbai
comes here with the best topic that will explain the circumstances #: Importance of mobile first index We are already seeing the shift and extensive use of mobile devices. A recent study shows that there are more searches happening from mobile devices rather than desktops. Hence, Google has now taken the decision to launch the mobile-first index update that will utilize the content of your website primarily in the portable view in order to rank in
the search engine results page. In the year 2017, this change didn’t happen even though this was mentioned in the year 2016. This year the way websites are indexed will be different than 2017. #: Optimizing for voice search The use of voice search has been increasing day by day. In the year 2017, SEO experts didn’t think about optimizing websites for voice searchers, hence this year we will see a drastic change SEO marketers will have to start optimizing for it. There are various
virtual voice assistants like Siri, Cortana, Google Now, etc. that are used tremendously. The CEO of Google even said that 20% of the queries from the mobile devices happen through voice searches. Hence, one must start optimizing for Google voice search. In order to optimize for voice searches, one must include FAQs in order to give concise answers thorough voice search. Making use of long tail keywords can also help. #: Link building will be the same
The thing that will not change in the year 2018 is link building. Link building has been an important ranking factor ever since. Google considers websites that have links n other reputed and high authoritative websites. This plays a major role and hence link building is important this year too. However, this year a slight change would be that Google will look at how much value you provide to your users by building links. This is called link earning. In spite of the fact that the distinction between link building and link earning, the
last puts user involvement in the focal point of consideration. This means that it will look at how you can organically generate links from the users by providing valuable, informative and engaging content to the users.
#: Use of keywords and highquality content This has been an SEO tactic in 2017 too, and this year also it will rule. Content marketing has been an important factor in digital marketing and creating high-quality
content that keeps the people engaged and makes them stick around your website impresses Google. Making use of smart keywords is what Google is looking at this year. One can take help from Google Keyword Planner in order to find relevant and smart keywords that can be included in the content. #: Importance of featured snippets Featured snippets actually have the power to take away the clicks from the first ranked on the SERP.
If your website is well structured for it to appear on featured snippets, you win. In the year 2017, this wasn’t so important, whereas this year the importance of featured snippet will grow than ever. Visit us for the best SEO services in Mumbai by the Best SEO Company in Mumbai Visit the Webtraffic.agency Leading Digital Marketing Company in Mumbai & Social Media Marketing Company in Mumbai for more information about the Digital Marketing, Content
Marketing, SEO, Social Media Marketing, etc.