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How to Optimize for Voice Search: 4 Simple SEO Strategies
Voice search is not just trending
now but it is going to be here forever. Research shows that nowadays 60% of the searches happen by voice search. This feature has gained more popularity because it is very easy to talk and get answers from an assistant rather than typing it out. Additionally, the results of voice searches are faster. When done a survey for search engine optimization trends, voice search stood in the third place. This means the usage
and importance of voice search are growing day by day and that it is going to be used more tremendously. Since voice search is on trend and it is going to be there for long, let us learn to optimize it for SEO. Today we will learn simple SEO strategies that will help in optimizing for voice search. Firstly, let us know the characteristics of voice search.
• Voice search uses long tail keywords. When people type a query on Google they usually type short keywords, whereas with search people tend to ask long questions. For e.g. while typing people may say “Best SEO agency” whereas on voice they might say, “Which is the best SEO Agency in Mumbai”. • The voice search engines are powered with AI (Artificial Intelligence).
• Most of the time voice searches include questions. • The keywords used by the searchers might not be there on keyword research tools. • Most of the voice searches happen for local content. There are more of “near me” searches happening. One needs to leverage the above characteristics in order to make full use of it.
Since the main point here is the keywords used by searchers, there is a tool called as ANSWER THE PUBLIC that can help you with long tail keywords. One just needs to type the keyword and then it gives a variety of questions related to that keyword. Keep in mind that when any voice search is happening, users make use of natural language. Now let us see how to optimize voice search for SEO.
1. Making use of structured data We do believe that the content of our website is the most important thing for us, the search engines and for our audience. But only content is not considered. There are various other things that are taken into consideration while ranking. For voice search optimization, structured data is essential. It does not actually directly affect
the rankings, but it has a small contribution and it is important. Structured data basically is the information or data about your site that is put in your websites source code. This helps in organizing and classifying the content of your website and makes it easier for search engines to know what your website is about. Voice searches use natural and minor language hence structure data, which is minor details, can help get results.
2. Create an account on Google My Business Google My Business allows creating an account for free. One just has to claim it. As mentioned before, most of the voice searches are for the local content, hence having a profile on Google My Business can help in getting all your relevant information. Make sure that you add your proper address, contact information, details about your product or services, etc.
3. A mobile friendly website Obviously, voice searches happen on mobile phones and hence it is important that you have a mobile-friendly site. Additionally, Google prefers a website that has a responsive website. Many people make use of mobile phones and hence there are more searches happening on it.
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