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Contents 6

Introduction

Campuses

Studying in Athens

Vision

History

Accreditations

Academic Collaborations

Academic Advisory Board

Corporate Social Responsibilities

International Students

Academic Activities

Student Services Department

Career Office

BCA Alumni

Libraries, Lab Facilities

The Undergraduate School

Academic Departments

Guide to Undergraduate Courses

105

The Postgraduate School

108

Academic Departments

109

Guide to Postgraduate Courses

176

Programmes Academic Year 2013-2014

179

Addresses - Contact

180

Accommodation

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Undergraduate - Postgraduate Studies

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By selecting BCA for your studies you have already made an important life investment. Your future will be fruitful and prosperous from every standpoint. At BCA you will have the opportunity to significantly increase your knowledge and experiences, to acquire new interests and make new friends, to equip yourself with important qualifications that will support your future professional steps. The vast experience of BCA will guarantee you a pleasant and constructive period of studies that will become the basis for a successful career.

The selection of a suitable studies topic, that suits your temperament and personality, is certainly a serious step that requires responsible judgment and adequate information. BCA has created this site for exactly this reason, to help you select the most appropriate specialty with your interests and objectives in mind. Vassilios Ch. Daskalakis

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Founder, Chairman of the Board

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Our mission can be summed up in few words â&#x20AC;&#x201C; a quality learning experience. We achieve this mission through a commitment to excellence in teaching, research and industry collaboration.

Through our broad scope of undergraduate and postgraduate programmes, designed to be directly relevant to business, commerce and professions for the life science, we educate the next generation of leaders for the Greek, European and international community. Full-time or part-time, our courses are of the highest quality.

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Welcome to the Business College of Athens.

Our faculty members are recognised experts in business, shipping, hospitality management, communication and psychology education and professional practice. Our personal commitment to our students is what makes our teaching stand out. Our faculty members have a wide range of research interests in their subject areas. That research comes alive in our classrooms, giving our students a competitive advantage in whatever field they pursue. We also take the time, both inside and outside the classroom, to personalise our studentsâ&#x20AC;&#x2122; experiences. Our links with the commercial and business sector and our emphasis on employability give students and graduates a head start in finding a rewarding career. The result is a good network of alumni who play a fundamental role in our educational mission.

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We maintain a well-established and long-lasting collaboration with London Metropolitan University delivering courses franchised or validated by the University. All our courses are subject to a rigorous formal quality management process, which includes course approval, monitoring and review by the collaborating University. Our graduates are eligible for recognition of professional rights of their degrees according to the European Union legislation and the European Court of Justice Rules. BCA aims to the continuous improvement of our academic programmes. As a result, incoming students may experience potential changes to their courses that occur as part of the restructuring process during their time on the course.

You can be sure of a challenging and truly distinctive educational experience at BCA. Discovering your path to a secure and guaranteed future is up to you. Regards,

Dr. Spyros Kostakis Academic Dean

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Campuses

Studying in Athens

BCA is housed in four modern and technologically updated buildings in the center of Athens, Glyfada, and Kifisia. The buildings are specially designed and equipped so as to fully satisfy even the strictest educational requirements. Each is situated in prime, easily accessible locations, and all contain libraries, modern computer labs as well as every type of audio-visual means, according to the new perceptions in education. The comfortable spaces, the ergonomic equipment and every other necessary means create an ideal educational environment. In addition, all the buildings are connected through a network so as to provide complete autonomy but also administrative support. Each building has a Studies Manager, Faculty Office, as well as Administrative Staff. The total surface area of the BCA educational facilities is 6,000 square meters.

Greece is a country of approximately 11 million people, situated at the south-eastern tip of the European Union. Its geographical position gives Greece a special role in both international politics and economy. Greece has traditionally been the bridge between the Occident and the Orient. It is the first port of call into the European Union when coming from the East or South East. As a result, Athens is a lively economic centre where both national and international companies in industry and commerce have their headquarters. Piraeus, the port of Athens, is one of the busiest ports in the European Union and one of the most important shipping centres of the world. All major shipping concerns are either based or represented in Piraeus. An important aspect of the Greek economy is its tourist industry. Millions of visitors come every year to Greece, most of them through Athens, to visit such antiquities as the Parthenon and Herodes Odeon and to swim or relax on its golden beaches. The port of Piraeus is the springboard from which one can get to any of over three thousand Greek islands renowned for their crystal clear waters. Greece is the fountain of most modern thought, as we know it today. People like Aristotle, Plato, Socrates and Democritus have laid the foundations for modern thinking. But Greece has not remained complacent with its traditions; it is still in the vanguard of knowledge and its advancement.

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Studying in Athens is fun too. Athens is renowned for its nightlife, late closing hours and, most importantly, the variety of entertainment opportunities. You can choose among taverns offering Greek cuisine with wine, high-quality restaurants offering the delicacies of international cuisine, discos, English pubs, American bars, clubs, and, of course, the world famous Greek bouzouki.

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There are many art galleries you can also visit, the most important of which is the «Pinakothiki» situated within less than a 10 minute walk from BCA Central Campus. In the «Pinakothiki» one has the opportunity to see exhibitions of international calibre. Many other museums are within a short walk or bus ride from BCA, including the National Archaeological Museum, Byzantine Museum, War Museum and many others. Should you wish to enjoy classical music you could visit the recently constructed Athens Concert Hall, renowned for its acoustics throughout Europe, only a five minute walk from BCA Central Campus.

There is also a great selection of theatres and cinemas you could go to, should you wish a quiet evening out. Studying at BCA in Athens will therefore be a challenging and rewarding entertaining and cultural experience as well as an educational one.

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Vision

History BCA was founded in 1971 and was the first college in Greece to cover the educational gap that existed at the time in growing sectors with great demand, such as economy and management, tourism studies and computer studies. At the same time, BCA was the first educational institute with branches in Switzerland and Italy, the first education institute to introduce studies that were closely connected to the job market with professors / professionals of the sector.

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Our motivating force and vision ever since the establishment of BCA, has been to offer and teach quality in all its dimensions. The contemporary professional and economic environment of globalized market commands insistence on quality, immediate adjustment to the rapidly changing conditions and opportunities as well as the need for a long term vision and its adaptation to a clear strategy with a long term axis.

A long term course of continuous upgrading has made BCA one of the largest and most credible educational institutes of Greece. Years of continuous educational service and success in all sectors have formed a level of quality and study conditions that is comparable to large universities abroad. This is reason why leading higher educational institutes of England recognize BCA as their department in Greece, offering its graduates the potential for a superior career. BCA was founded in 1971 and was the first educational organization that dealt exclusively with business studies. Expressing a new perception for its time, it was the first in Greece to offer Marketing, Shipping and Advertising programs. Since its inception, it has applied educational programs and teaching methods according to the standards of large universities abroad, offering international studies and the opportunities for post graduate studies abroad. BCA was the pioneer institution in Greece with branches in Geneva and Rome(ECBS, top left photo)and the first private college offering validated programes from UK Universities through exclusive agreements. The first such collaboration was with Plymouth University followed by the University of Huddersfield. The close monitoring of international educational developments, its collaboration with some of the most credible organizations and university institutes of Europe and the USA, as well as its educational consistency, awarded BCA prestige and contributed to the upgrading of education in Greece.

Our vision as BCA is to offer contemporary programs and teaching experience which respond to the job market, to offer building facilities of high aesthetics and technology and to offer learning by leading field professionals and practitioners. In the long term, our goal is to be established as a leading institute of undergraduate and post-graduate studies in the rapidly growing area of the Balkans and SouthEastern Europe. Finally, following the European Community Directive 36/2005, BCAâ&#x20AC;&#x2122;s graduates now have the ability to secure professional recognition by the Greek state, a recognition that has been given for many decades both by all European countries as well as the local job market, which recognizes BCA as a supplier of professional education with direct effect in the Greek business reality. With a record 1,200 enrolled students, and over 6,000 alumni, BCA is the leading private higher education institution offering UK degrees in the Greek market.

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The professors that teach at BCA are leaders in their sectors and have, in the majority, post graduate Ph.D. and Master’s degrees from internationally accredited universities of the USA and Great Britain. At the same time, they are select executives of businesses and organizations of the public and private sector of the country. BCA’s programs are comparable to large, accredited universities of England. They offer their students the ability to benefit from the international education and scientific research that is conducted in cooperation with professors of foreign educational institutes. This year BCA is expanding its programmes of study, offering a new BSc. in Accounting and Finance, as well as introducing the professional courses of AHLA(American Hotel and Lodging Asociation) and offering exclusive training for the Hotel Management students at the HILTON hotel. To place particular emphasis on the relationship of education and production, BCA organizes seminars that are directed toward management executives of Greek and multinational businesses, with the speakers being leading university professors of the USA and Great Britain. Participating in these seminars offers valuable experience to the students, with unique benefits.

By stressing the philosophy “quality at every dimension”, BCA places importance both in its programs, as well as the areas in which the studies take place. Contemporary, functional buildings of high aesthetic value in Kifisia, at the center in Glyfada, Piraeus, the leading commercial hub of Greece, and the area of the Hilton, in the center of Athens, create ideal study conditions and compose the image of a leading contemporary educational organization.

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Today, BCA through its exclusive franchised collaboration with the London Metropolitan University, is expanding its educational and scientific work, through studies and research in various sectors of business activity. At the same time, as an active member of the Archi-Med network, it participates in community programs, with organizations and state agencies of member-states of the E.U. as partners, such as the Ministry of Education of France, the Siemens research center, the national Multi Media center of France and Portugal and the education center of IBM-Euroρe.

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Accreditations BAC - Certification from the British Accreditation Council BCA has been the subject of inspection by the British Accreditation Council (The council responsible for inspecting all UK Universities and their collaborators abroad, answerable to the UK Ministry of Education) for independent post-secondary and higher education . The Inspectors referenced a stable high level of education benefits in all sectors under evaluation: facilities, administration and staff, student benefits, and teaching and learning quality. They recognized that BCA aims to provide a learning environment that will match as much as practically possible, the environment of the institutes of Higher Education of the United Kingdom, in the most important points, the Inspectors deemed that this objective has been achieved.

BCA was certified and accredited by the British Accreditation Council (www.the-bac.org ) as an institute that offers Higher Education in February 2001. Q.A.A. BCA, based on the collaboration with the Universities of the UK is an educational institute whose quality of studies is certified by the Higher Education Quality Council, which has been re-named as Quality Assurance Agency (Q.A.A.) and is an official instrument of the British Ministry of Education. It aims to assure the quality of studies offered by educational institutes that collaborate with British Universities. BCA’s collaboration with the London Metropolitan University has been commended by the Q.A.A.

Recognition of Degrees by NARIC NARIC (National Recognition Information Centre for the United Kingdom) is the British DIKATSA. During the meeting on British University Education in Greece which took place 30/09/05, we developed relationships with the NARIC. After months of communication and discussions a collaboration agreement was finally signed between BCA and NARIC (http://www.naric.org.uk/). More specifically, BCA has been in a position since September 2006 to provide the certificate of the NARIC to its graduates interested in acquiring this certificate along with their degrees. Furthermore, the collaboration of BCA with NARIC will reinforce the recognition of the studies quality. We would like to emphasize that the certificate from NARIC covers the requirement of par. c of article 50 of the Directive 36 of 2005.

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Academic Collaborations London Metropolitan University London is one of the most important centers of International Commerce. It is the only capital city in Europe that hosts the largest insurance, banking, financial institutes and offices of businesses that are directly or indirectly connected to International Commerce and Shipping. Furthermore in the London area of the City all international shipping companies are located. That is why London is the first selection for those interested in studies with an international character. BCA collaborates with the London Metropolitan University and offers a selection of its programmes through an exclusive franchise agreement that makes the BCA graduate, automatically a London Metropolitan graduate. One of the largest Universities of London, the London Metropolitan University (http://www.londonmet.ac.uk), was created by the merger of London Guildhall University with the University of North London. London Metropolitan University has two large building complexes, London City Campus and London North Campus. London City Campus is located in downtown London, while London North Campus is in the heart of North London. Today it has 35,000 students making it the first in London and the second in the UK in student population. The same applies to the European and international students; it is classified as the most popular in London and the second in the UK. From 2003 to 2004 it had an increase of 29% in foreign students, an indication of trust from the entire world. London Met after an inspection of the leading organization for certification in quality education of England QAA (Quality Assurance Agency for Higher Education) in 2005, was awarded with the distinction ‘Broad Confidence’ for its quality, and its programs, which is the highest recognition of the QAA.

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Finally, in more recent inspections by the QAA again, the studies departments offered by the university were graded excellent (22-24 out of 24). In particular, the Business & Management Program was graded with an absolute excellent (24 out of 24).

American Hotel and Lodging Association (AHLA) The American Hotel & Lodging Association was founded in 1910 and is the trade association that represents the Hotel and Tourism sector in the United States of America. It is seated in Washington DC and its purpose is to offer international representation of the industry in each government, education, research, information and any other service with added value required by the members of the organization in order to work in a balanced and competitive environment. The collaboration of BCA with the AHLA, one of the largest organizations for hotel and tourism education of America, gives the opportunity for a contemporary and high level of training to new students but also new and senior executives of the Hotel industry who wish to expand their knowledge base and improve their skills in various sectors of the industry, and as a result to be able to develop their career faster and more effectively. For more than 50 years AHLA has been the primary source of education, research and training of the Hotel industry not only in America but also globally. The Educational institute of the AHLA publishes books and manuals for hotel training and their programs are used by more than 3,000 Universities and schools of hotel education and training around the world.

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The programs of the AHLA are designed based on the proposals and viewpoints of professionals of the sector and so reflect the most contemporary practices and trends in the hotel industry. The enterprises of the sector know that students that have completed Hospitality Management AHLA programs are well prepared to undertake management responsibilities and add value to the business. For those who have acquired the knowledge and skills offered by the AHLA programs, career growth is a rapid process in the hotel industry.

“It’s been proven that certificates and diplomas from the Educational Institute of AH&LA open doors to graduates looking for careers in the Hospitality industry,” (Hotel Association USA) http://www.ei-ahla.org

Association of Greek Tourist Enterprises (SETE) BCA has been a regular member of SETE since 1995. Our participation in one of the most recognized and credible tourism organizations gives us the ability to monitor the changes and trends not only of the Greek but also the international tourism industry, the result is our adaptation and the planning of our educational strategy is based on the current needs and changes of businesses and the industry. Furthermore BCA and SETE in recent years have developed an active collaboration and communication that is associated with recommendations and interventions in the educational and teaching method of executives of the Hotel and Tourism industry, always keeping in mind the improvement of the productivity of both the businesses as well as the industry in general. The purpose of SETE is the continuous qualitative upgrading and strengthening of the competitiveness of the Hellenic Tourism Industry. SETE was established in 1991. It represents tourist businesses associations and businesspeople covering the entire range of tourist activities. SETE is a non-government, nonprofit organization. SETE envisions a balanced tourism development, which aims in the improvement of performance, with a simultaneous increase in the number of arrivals and stays, with better distribution of tourist supply in all areas of the country, and with a better time distribution of demand. All of these are realized within the scope of protecting the natural environment as well as in a framework of respect and presentation of our civilization.

Crowne Plaza hotel BCA’s ongoing goal is to continue developing academic programs of high quality that effectively approach and analyze the labour market. Following this strategy, BCA has come to an exclusive agreement with the new 5-star Crowne Plaza Hotel (part of the Inter-Continental Group) . A few metres away from BCA’s Athens campus, students have a unique opportunity to receive an excellent educational experience as part of the BA Hon’s International Hospitality Programme. The Educational Process is based in the idea of Shadowing Training under which students observe on a weekly, 5 hour basis, operational procedures that take place in the hotel in its various departments such as: Food & Beverage – Conference and Conventions,Front Office – Housekeeping. Students shall also be able to participate, when possible, in the above procedures put the classroom theory into practice. u n d e r g r a d u at e - p o s t g r a d u at e s t u d i e s

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The basic goal of this collaboration is for students to acquire a high level of quality experience, and to develop the practical skills required in a real time setting . The new Crowne Plaza Hotel is the ideal environment for such an attempt.

Ηellenic Hotel Owners Federation (H.H.O.F) The Hellenic Hotel Owners Federation is the dominant union of hotel owners in Greece in which all presidents of the local hotel trade unions participate.BCA Business College of Athens has signed an agreement with the HHOF and is now the sole consultant on tourism education and research projects about tourism.One of the main responsibilities of HHOF, as a hotel union association, is to communicate and promote to its members, via their local representatives, the importance and value of tourism and hospitality education as an investment for the future, provided now by BCA, its exclusive partner in that field.

The Business College of Athens (BCA) and Germanischer Lloyd (GL) Academy Hellas signed a cooperation agreement. The cooperation offers benefits for the students as well as for their future employers: the students get insights into the market by leading experts while the shipping industry will gain better trained young academics. GL Academy Hellas will organize exclusive seminars for the students and is therefore extending the BCA’s standard syllabus. Furthermore the students are allowed to attend GL Academy Hellas open seminars. In future even more GL seminars will be hosted by the college at its premises. For the first time GL Academy Hellas cooperates with an educational institution in Greece. BCA, founded in 1971, is one of the most prominent Colleges in Greece and has a long-standing history in maritime studies with undergraduate and postgraduate courses in Shipping. The GL Academy holds an international network of training institutes with coordinators managing local academies in 19 different locations worldwide. Over the past 15 years more than 23,000 professionals participated in over 1,500 GL Academy seminars around the globe. The country-specific programmes are adapted to the respective local requirements in terms of contents and language.

The Academic Board oversees all the academic affairs of BCA. It is comprised of distinguished Entrepreneurs and Executives and its task is to ensure the following: • to coordinate the various Academic Departments of BCA and offer counselling • to closely monitor the latest trends in the global Market and form recommendations for BCA’s governing board • to advise BCA’s professors on programmes’ content, and advise on new personnel recruitment

Professors One of the basic reasons BCA has achieved international recognition is the high level of its teaching staff. ΒCA’s educational philosophy is to provide its students both the Academic knowledge derived from Professors active in research, and the vocational knowledge derived from Professionals with a long and successful professional experience. BCA’s 98 professors are a balanced mix of upper level manages of Greek and Multinational companies as well as researchers in European research projects, thereby providing their students a wealthy combination of academic information and practical experience needed for their future careers in the jobs market. Further, BCA’ s research center gives students the opportunity to assist their professors in primary research and participate in EU-wide research projects in collaboration with Greek and European firms.

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Germanischer Lloyd (GL) Academy Hellas

Academic Advisory Board

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International Students

Corporate Social Responsibility BCA has always been an educational institution with intense sensitivity to social issues, so expressing the essence of true education. During the 40 years of its operation, it has come into contact with various environmental and non-government organizations and has taken part in many charitable actions. The charitable organisations that BCA has supported the most, are the following:

«ELPIDA» BCA has been a consistent sponsor for more than 12 years of the most illustrious charitable « Association of Friends of Children with cancer» called “ELPIDA” (“HOPE”). Each year this immensily popular and successful organisation has organised a number of fundraising events, most notable of which were the Luciano Pavaroti concert of 1994 and the Vanessa Mae concert of 1997. Among others BCA has been a sponsor in each event. «ELPIDA» has managed to raise the funds needed to construct and operate the first hospital for children with cancer in Greece. For more info, www.elpida.org.

Mediterranean seal Monachus BCA made a fashion helping to protecting the Mediterranean seal thus reinforcing the actions of the organization Mom (Company for the study and protection of the Mediterranean seal Monachus), through its memorabilia. We also promoted in the best possible way the message of the monachus monachus, learning about the sea environment and the Mediterranean seal, as well as the methods for their protection and preservation!

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Greenpeace

For more than thirty years, Greenpeace has been fighting a multifaceted battle to prevent and face the largest environmental problems of the planet. BCA contributed to the efforts of Greenpeace for informing of the public and promoting their active participation in the campaign “Energy Conservation”.

Champions for Charity BCA supported the charity soccer game “Champions for Charity”, between the drivers of Formula 1 and stars of our country (Michael Schumacher, Felipe Massa, Fernando Alonso, Jarno Truli, Vitantonio Liuzzi, Robert Kubica, Giancarlo Fisichella, Sebastian Vettel, Max Biaggi) which offered high quality soccer and helped those in need. The revenue from the tickets of the game was given through the NPP Solidarity of the Church to the people who were victims of the forest fires in the Municipality of Zacharo.

Volunteer Blood Donation

Living in Greece can be a fascinating experience as the country is renowned for its glorious history, crystal clear water, golden beaches and its wide range of cultural and entertainment activities.

Studying at BCA can prove to be a useful experience as it is a private educational institution, which offers high quality education in international business. All its programmes are designed so as to help students build upon the personal development and acquire the knowledge and skills needed to achieve a successful career. BCA International office has been established in order to offer advice and help to any international student wishing to study at BCA. In addition, all BCA’s staff is experienced in dealing with all kinds of issues that interest international students.

HOW TO FIND OUT ABOUT US International students can be informed about BCA and the wide range of programmes we offer through the local educational agents we collaborate with or they can visit our website which is www.bca.gr. The local agents and the BCA International Office will give them all the information and material they need to read and will also provide advice about how to apply, student visas and life in Greece.

HOW TO APPLY International students can apply by completing our standard application forms which can be either requested from BCA or downloaded from our web site (HYPERLINK «http://www.bca.gr» www.bca.gr) In order to be admitted to our programmes of study, the following criteria will be considered. • The academic qualifications • The Work experience (in case it is required) • The level of English • Two references or recommendation letters Once the application form is completed, it should be returned to BCA and the admissions office will reply promptly.

BCA is an ally of volunteer Blood Donation. Blood can be offered by anyone at the centers and the Blood Donation Clinics of Hospitals. The Blood Donation Departments are in constant communication so as to exchange blood to deal with any needs. The volunteer blood donor is equipped with a special identification card that separates him and distinguishes him socially.

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Academic Activities

Guest Lecturers - Seminars

At BCA (Business College of Athens), aside from the rigorous academic programme we offer our students the chance to come in contact with the business practices and realities of Greece, the Balkans and the wider southeastern European area. For this reason we organise a series of guest lecturers from the business elite of Greece as well as academic seminars and field trips to various well established firms. For the academic year of 2007 -2008 we organised, among others, the lecture of Mr Harry Vafeias, CEO and founder of Nasdaq-listed Stealth Maritime, the exclusive field trip to the recently listed cosmetics company «Korres « and two Shipping department academic trips to Amverse, Holland and Dubai.

During every academic year, BCA organizes seminars for both its students and alumni to provide specialized knowledge and valuable experience that can help them later in their professional life. The seminars are delivered by distinguished professionals from various disciplines, eager to share their expertise, provoke thought and promote dialogue. Some of the seminars held in the academic year 2012-13 were the following: “Negotiations” by the journalist, Mr. Dimitris Tsiodras, “The types, style and ethos of commercial communication” by communications consultant, Mr. Thali Koutoupi, “Hotels and Tourism” by the economist, Dr. Aris Ikkos, “Journalism» by the journalist, Mr. Pantelis Kapsis, “Business and Information” with the journalist, Mr. Tasos Telloglou, “The Art of Photography” with the photographer, Mr. Makarof Jordan. In the same academic year, BCA also held a series of academic talks which are listed in detail on page .. of this prospectus.

London Metropolitan Academic Trip The London Metropolitan Academic trip is an integral part of the Bachelor Degree offered at BCA. All final year students are required to attend this two week-long academic trip to London , where they have the chance to meet the professors of the London Metropolitan University, attend lectures specifically organized for BCA students, and get the chance to visit a series of British factories and firms, where, under the supervision of the London Metropolitan staff, they can acquire invaluable insight on the British business practices. The trip further includes a unique to BCA students visit to the International Maritime Organization, whose President is Greek, as well as visits to illustrious British hotels and psychological Clinics.

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Field Trips The variety of field visits organized each semester at BCA, aim to bridge the gap between the academic theory taught in the classroom and the Greek business and professional practices. Following each field visit, all students are required to submit essays and team projects based on the various issues covered. A sample of the filed trips organized thus far include: the Shipping, Transport & Logistics Department’s visit to the port of Amverse and the famous port of Ichmewelde, the field visits of the Logistics department at the IKEA, 3E Coca-Cola, and KORRE factory plants, as well as the Marketing department’s visit to the FAGE dairy corporation. • Visit to the Athens Stock Exchange • Visit to the Hellenic Register of Shipping • Visit to Port of Pireus • Visit to KESEN Maritime Academy • Visit to the factory of “KORRES SA Natural products” in Oinofita • The trip of the Shipping, Transport & Logistics Department to Belgium, the port of Antwerp and a shipyard in Holland • Visit to the shipyards in Syros • Visit to the Museum of Bank of Greece • Visit to Athens Hilton

Academic Advising Academic advising is an on-going educational process that promotes the importance of learning and fosters the students’ intellectual and personal development towards academic success. During his/her studies at BCA, each student is assigned a Personal Academic Advisor whose main responsibilities are: • To communicate and explain the curriculum, the degree requirements , academic policies, regulations and procedures. • To help undecided students select a program of study consistent to their life goals and aspirations • To facilitate the students’ transition from secondary education to an academic environment • To monitor each student’s progress and ensure that he/she meets the learning outcomes of the course • To encourage and assist students in defining and developing realistic personal, academic and professional plans • To provide personal guidance and support Personal Academic Advisors are accessible for assistance via face-to-face sessions, telephone and/or email.

• Visit to Mediastrom 22

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Student Services Department

Life at BCA

Our philosophy at BCA is to provide quality education and a high quality of student life. The student services department at BCA is unique, not only because it ensures that student life is at the highest possible standard, but also because it operates as a center where students submit their proposals about the list of activities that they would like to experience while studying at BCA and the department, provided at participation is adequate, puts them into effect.

In order for a students college life to be complete, it has to combine a cutting edge academic curriculum with a fulfilling student life composed of athletics and extracurricular activities, whose aim is to bring together inter departmental students and provide them with a fulfilling college life. Student life at BCA is rich with activities and the vibrant city of Athens offers an array of cultural events, archaeological sights and a vibrant life in a city that never sleeps.

The student services department organizes a variety of disparate activities throughout the year, both academic and extra curricular. The academic activities include, guest lectures from respected business practitioners and distinguished academics, the organization of inter departmental seminars for our students and alumni, and monthly field visits in order to bridge the academic theory taught in the classroom with the practices of the various professions. Further, the department is also responsible for the organization of our internal basketball and football tournaments, our bowling and pro evolution soccer tournaments, BCAâ&#x20AC;&#x2122;s music band and theatre teams as well as the multitude of activities which are organized each academic semester and constitute the richness of the student life at BCA.

Through our student service department, all students, in addition to the variety of activities organized each semester, have the ability to submit their proposals about the list of activities they would like to see effected, and the department ensures that they take place. Throughout its long history as a leading academic institution, BCA has also been known for its rich student life.

B u s i n e s s C o l l e g e O f At h e n s

BCA Extracurricular Events Aside from the successful athletics departments, BCA offers a series of events for its students. Each semester, BCA organises two excursions, one to Arahova during the fall semester and another to Myconos during the spring semester. In addition, BCA students take part in interactive television series as well as creating their own Karaoke nights and a variety of fairs at BCAâ&#x20AC;&#x2122;s campuses.

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B u s i n e s s C o l l e g e O f At h e n s

BCA encourages art at all its dimensions. To this end it sponsors exhibitions, such as Hilton hotel’s Non-Stop Art event, and video art events of young artists, and it has created its own theatrical group and music band, both of which have performed periodically at local venues.

Athletics The athletic teams of BCA have ranged throughout the years from sailing and fencing to modern day paintball and bowling. Although interest in such team have waxed and waned over the years, the two teams which make BCA proud on a yearly basis across the collegiate championships are the BCA basketball and soccer teams. Each year, BCA holds two internal tournaments, one for basketball and another for 5x5 soccer. The two winning teams then participate in the collegiate championships where BCA has a long winning history of titles and championships. The list of athletic activities does not end here though. BCA has its own paintball and bowling teams, as well as a sailing team.

Do you enjoy the theatre? Do you prefer music? Perhaps you have a “strong pen”? At BCA you will develop and utilize your talents. .

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Sports

Cultural Activities

The fact that BCA has basketball and soccer teams is probably predictable. These are the most popular sports and it is natural for many students to be interested. The fact that these teams have won the first places in Inter-College Championships is also predictable.

Photography Contest & Free Seminars

The students at BCA are serious in anything they do and always want to stand out!

Start taking pictures and the best moments at BCA may award you with gifts..

It is a known fact that athletics builds the body and the mind. That is why sports activities at BCA do not stop, each year we organize tournaments in paintball, bowling, billiards and trips for sailing, rafting, even winter skiing.

Theatre Group

BCA Special Nights BCA has been taking care throughout the years of for the entertainment of its staff and students, organizing with success nights of absolute fun and escape from everyday life.

Excursions Many great excursions have been organized throughout the history of BCA to beautiful places in Greece and abroad. The students of BCA have the opportunity to experience great moments of fun, while also getting to know new places and different cultures. Our goal is for our students to develop friendships and a spirit of teamwork that will help them both in their personal and in their future professional lives. Αmong the various excursions that have been organized in the last years have been the excursions to Barcelona, Prague, and very soon to various states in the U.S.

BCA in cooperation with Panasonic organizes a series of digital photography seminars and a contest with the theme “Life at BCA”.

This year, after many years, BCA has organized its own theatre group. The play is a comedy based on Plato’s perceptions that “the ideal education can entertain as well as educate”. The Musical Comedy “18+”, through a series of original comedic sketches, music and verses, introduces young people to the world of Business, Shipping, Globalization, but also to a contemporary society, in which they are called to become active members, leaving their personal mark and contributing to its upgrading. The play, once it has been completed, will be shown in the closed theater of the ISA School (member of the BCA Group). BCA Band During the 1990’s BCA had its own music band under the supervision of Professor Mr. Diplaris, which indeed had managed to have its own musical programme at the known night club La Notte. This year, our goal is to become even better! Our BCA Music Band, our musical band, will impress you with its mature sound and its amazing musicians who are naturally BCA students. Our goal for next year is to organize a concert for charitable purposes. The BCA newspaper The BCA newspaper is a journal that comes together with great care, a lot of zest, and a lot of humor! It is written and published by students and academics, while it will also be read by many others. BCA e-Radio Launching e-radio was an innovative idea that was very well recieved by all members of the BCA academic community.

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B u s i n e s s C o l l e g e O f At h e n s

Graduation BCA is famed for organising spectacular graduation ceremonies fορ the past forty years of its successful operation. Each graduation ceremony is unique, not only due to its choice of venues which include among others, the Zappeion Megaro, the Megaro Mousikis Athinon and others, but also due to the choice of distinguished speakers. Each year, BCA awards the «Degree of Excellence» award to notable figures from the domestic Entrepreneurial , Political and Academic scene. Among them, were: Dr. Andreas Andrianopoulos, former Misnister of the Economy, Mr Dimitris Kontominas, founder of the Interamerican Insurance Group, the Goodwill Unesco Ambassador, Dr. Marianna Vardinoyiannis and the founder of Attica Group, Mr Pericles Panagopoulos.

Career Office More than 5,500 BCA graduates are successfully employed in a wide array of professions of the private sector, testimony to BCA’s long standing position in the Greek Business community as an academic institution offering a curriculum closely connected to the needs of the modern businesses.

Nevertheless, with an ever growing number of new entrants, BCA has developed a pioneering method, for creating and managing student resumes and business career offers. The new programme developed, labelled BCA CAREER NETWORK ® is a CV preparation tool, which automatically creates a CV based on the European Union CV guidelines, and gives Human Resources Managers access to the resumes of prospective applicants. All BCA students and alumni, fill their personal and work details in the spaces provided, and the system automatically creates a tailor made resume based on the EU Pass. Each week, the career office, posts career opportunities offered by the various businesses with which BCA collaborates and gives HR managers unique username and passwords of entry with which they can access BCA’s database for applicants and then invite them for an initial interview. For more information regarding BCA CAREER NETWORK®, please visit www.bca.gr/careernetwork. In addition, the career office offers skilled advice on interview tips, and guides the prospective applicants throughout the process.

Guide to Contemporary Professions i n f o @ bca . e d u . g r

Each individual is unique, just like you and every other candidate student. You must be certain that the profession you choose to follow will utilise all the positive attributes of your character and skills, so as to be fulfilling and naturally, so that you are able to have a successful career.

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BCA, in collaboration with Lighthouse Internet Media, have created an innovative guide to professions that will help you find those professions that completely suit your character and abilities.

B u s i n e s s C o l l e g e O f At h e n s

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B u s i n e s s C o l l e g e O f At h e n s

BCA Alumni

Libraries, Lab Facilities

BCA graduates now exceed 5,500 and are found in a whole range of the domestic business and professional scene.

The goals of the club under its statute are: • The development of communication and relations among its members. • The Scientific and professional support among its members. • The training of its members on matters of professional orientation, and other sciences. • The further development of its website. • The interconnection and cooperation with other similar associations in Greece and abroad, and cooperation with relevant educational institutions of all kinds and forms of classification. • Participation in secondary or tertiary respective organizations and federations. Through the website of the club, all alumni have the opportunity to enrol in the club, learn about the variety of academic events and seminars organized at BCA for them, and seek graduates from BCA’s long operation.

BCA has 3 fully equipped libraries, one in each of its buildings, related to the sectors of the programs it offers. In addition, the library of the Glyfada campus offers one of the richest collections of books and journals of Shipping studies in Greece. Through the collaboration of the BCA with the London Metropolitan University, each student has access to the largest Electronic Libraries internationally. In the facilities of each library there are study rooms, wireless access to the internet and PC labs.

Infrastructure At BCA each teaching room is equipped with projectors and PC. Each floor has wireless internet access for students who wish to use their laptops. In addition, each building has a room with interactive blackboards of the latest generation, with video / recording abilities of the lecture and automatic delivery through email to each student. The BCA Intranet is of model technology, and each student through his/her username and password is able to receive the entire teaching material, to participate in forums for the exchange of opinions and be informed by administration about each event.

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Libraries

For more info please visit www.bcaalumni.gr

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Central pursuit of BCA’s alumni association is the preservation and strengthening of the ties among BCA graduates and the creation of a strong network of communication and cooperation among its members.

Finally, each campus has two computer labs with the latest Dell PC’s, lazer printers and access to the World Wide Web.

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B u s i n e s s C o l l e g e O f At h e n s

Intranet

The students in turn, have the following options: • To download the notes, presentations and educational materials throughout the course. • To find links and resources related to the courses taught. • To submit their work electronically • To send a message to their teacher • To participate in the forums of each course, where they can ask questions and engage in lively debates • Complete on-line tests and take part in e-learning activities • To check their grades on their submitted work and examinations

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At BCA College we try to incorporate the latest technology not only in our teaching , but also to develop tailor made programmes for our students . The most important tool we use in the educational process is our Intranet, the platform of electronic courses which are accessible via the Internet. Teachers and students can log in from their homes or from a net-cafe, using their Laptop or even their mobile phone. Through the Intranet, teachers upload all the useful material for a proper and thorough training of our students.

Further, BCA’s Intranet is the cyberspace where students can find all the latest news of the College, the upcoming activities and educational visits and connect to all other electronic services offered by BCA such as the webmail. Finally, through the Intranet, students have the opportunity to read, comment and submit their articles at our online newspaper, the “BCA Bus”.

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B u s i n e s s C o l l e g e O f At h e n s

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The Undergraduate School

B u s i n e s s C o l l e g e O f At h e n s

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B u s i n e s s C o l l e g e O f At h e n s

The Undergraduate School

Requirements: Foundation Level

BCA’s organizational structure and staff, both administrative and academic, encompasses and supports all aspects of the operation and delivery of undergraduate programs. Once the student registers in any of our undergraduate programs, he/she will receive academic guidance and administrative assistance throughout his/her studies. In all BCA’s premises, as well as in every academic department, academic and administrative staff have been allocated to every student, so that they can monitor the student’s progress and offer personal valuable assistance. The role of the academic advisors – lecturers of academic programs- is to guide and advise every student on a personal basis, taking into account his/her needs. All administrative staff, whether they are working in the Administration department, in the Student’s services or in the Financial department, are always eager to assist and give solutions to any issue or problem that may emerge. The creative period of studies spent in an academic environment which has been carefully designed and equipped, stimulates students to develop those personality thats such as modesty, analytical and creative way of thinking, communication skills, self confidence, team working, which lead to both personal and professional success.

Guide to Undergraduate Awards

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The four year or the three year (provided that specific entry requirements are met) program of studies lead to the acquisition of the Bachelor degree in all pathways.

The majority of students choose to attend the undergraduate programs leading to bachelor degrees full time. However, the British academic system offers students the opportunity to obtain other academic titles of studies such as the Certificate of Higher Education and the Diploma in Higher Education, depending on the number of credits they have achieved. Every academic year consists of two semesters, the Fall and the Spring semester at the end of which students sit for the final exams.

The Foundation year is designed in a way that a twofold goal is achieved. Students will have the opportunity to get in touch with a variety of subjects and explore different areas of knowledge in a process of finalizing their decision about their main subject of studies. At the same time, the program will help them adjust to the requirements of academic life and meet the criteria set by any University in order to successfully complete a course of study. All that will take place through a carefully structured curriculum, the modules of which are specifically designed to keep student interest at a high level throughout the year. This is achieved through a number of activities and projects that combine a University level learning experience with an understanding of the real world needs. Strengthening their English Language skills, a necessary qualification in today’s demanding world, getting in touch with the top disciplines of a globalized economy, and acquiring the basic academic skills that will ease their cruising and successful completion of the program of their choice, are some of the characteristics that make the BCA Foundation year unique in its design and ensure the success of its mission. Certificate Level For a candidate to be accepted in the Certificate level (2nd year), he / she must have a Lyceum degree with a mark of at least 17 (prior to 2000) or a mark of 16 in the new National Degree. For Anglophone Programmes: Candidates wishing to attend the programme in the English language must have a competent English proficiency, namely: • TOEFLi550 or 213 computer based test • Cambridge First Certificate (FCE): Grade B or above • Cambridge Certificate of Proficiency in English (CPE): Grade C or Above or The equivalent result in the BCA English Language Test A student will be offered a place for the program he/she has applied for only if he/she submits all the necessary documents ( school certificate or equivalent, evidence of his/ her English proficiency once he/she has applied for English taught programs, five (5) photographs and the appropriate amount of registration fee.) It is the policy of BCA that there shall be no discrimination with regard to a student’s or prospective student’s national origin, color, age, religion or political beliefs. BCA is also committed to encourage and support students with special needs or skills.

How to Apply – Entry Requirements The procedure and the entry requirements may differ depending on the program of studies, the mode of studies (full time or part time) and the registration period of time. The application form may be filled at, all BCA’s premises, either by the registry staff or electronically through our site www.bca.edu.gr. The period for admission intake for the Autumn semester commences in May and terminates in October, while admission intake for the Spring semester, commences in December and terminates in mid February.

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Transfer students The student who wishes to transfer from any educational institution in Greece or abroad must meet the following admission requirements. • An official transcript of academic record and module description must be provided from the educational institution previously attended, • His/her average academic performance in the educational institution he/she previously attended, which is evaluated by BCA’s academic staff, should be satisfactory. • All transfer students in order to be eligible to obtain a title of studies from or via BCA are required to attend successfully at least one year of course work at BCA

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B u s i n e s s C o l l e g e O f At h e n s

The English Language Department

The English Language Department offers English courses to all BCA students to help them develop their language skills and meet the requirements for an undergraduate degree. Ιn addition, students are prepared to sit for the IELTS test (International English Language Testing System), which is a world leading exam.

English Language Course

2 semesters in the foundation year

HOURS PER WEEK 3 to 6 hours per week

IELTS Preparation Course

2 semesters

3 hours per week

Summer English Courses

8 weeks (July & September)

6 hours per week

English for Business Studies

2 semesters

2 hours per week

English for Maritime Studies

2 semesters

2 hours per week

English for Psychology Studies

2 semesters

2 hours per week

English for Computing

2 semesters

2 hours per week

ENGLISH COURSE

DELIVERY MODE

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ENGLISH LANGUAGE COURSE

IELTS PREPARATION COURSE This course is designed to prepare students for the IELTS test (International English Language Testing System). IELTS is a valid indicator of a person’s ability to communicate in English and is widely recognized by universities, colleges, employers, professional bodies as well as by Greek government agencies, including ASEP (Supreme Council for Civil Personnel Selection). Students will be familiarized with the requirements and format of the exam. Most specifically, by understanding questions, improving task completion, building up interview and writing techniques and developing their listening, writing and reading skills students will be able to prepare most effectively for the exam.

SUMMER ENGLISH COURSES English Language Summer course The students who completed the English Language course in the foundation year but their competence in English is still rather weak, will have the opportunity to attend an additional English language course during the summer session in order to improve their level. This course covers all skills, listening, speaking, reading and writing, including grammar and vocabulary. By the end of this course, students will have developed all necessary skills in English in order to be able to attend the IELTS preparation course in the second year.

This course is designed to help students develop all four skills - listening, speaking, reading and writing - through a range of activities which engage students and allow them to improve English for academic purposes in a thorough and stimulating way. By attending this course, students will be able to comprehend the major grammatical structures, build and expand their English vocabulary and understand basic concepts related to their discipline through real-life contexts. Furthermore, they will gradually develop their confidence in listening, understanding and communicating effectively in English and improve their ability to produce coherent and cohesive written work.

Summer IELTS preparation course

This course, which is taught in levels, is mandatory for Foundation year students as it is part of their academic curriculum. Entry to the appropriate level is determined by the students’ score in the BCA IELTS placement test.

ENGLISH FOR BUSINESS STUDIES

After completing the English Language Course, students are required to attend the IELTS Preparation Course in the second year of their studies (Certificate Level) in order to prepare to sit for the IELTS exam. Students may be exempted from the course, if they meet one of the following criteria: • English is their native language • They have obtained the Cambridge Proficiency Exam Certificate in the last 3 years • They have obtained the IELTS exam with a score of 7,5 or higher • They have obtained the TOEFL iBT exam with a score of 107 or higher • They have an International Baccalaureate Diploma with a general score of 24 or higher and a score of 4 or higher in English

B u s i n e s s C o l l e g e O f At h e n s

Those students who failed to achieve a 5.5 score in the IELTS test at the end of the certificate level, are required to attend an additional IELTS preparation course during the summer period in order to improve their score. This course will help students enhance the skills they need for success as it provides extensive exam practice.

This course is designed to help students understand and talk about key business, marketing and economic concepts. It covers a wide range of issues, including work and motivation, production, marketing, advertising, banking, business ethics, tourism industry, exchange rates and international trade. It also draws on authentic texts and real companies to present the most up-to-date and comprehensive language and terminology. By the end of this course, students will have raised their overall level of English to the point where they can effectively understand academic texts and journals. This course is open to all BCA students having a satisfactory command of English.

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B u s i n e s s C o l l e g e O f At h e n s

ENGLISH FOR MARITIME STUDIES

FOREIGN LANGUAGES

This course is designed to improve studentsâ&#x20AC;&#x2122; knowledge of English for use in the shipping and academic environments. Students are expected to develop skills used mostly in a maritime context. The material covers a range of topics primarily from the shipping world, such as companies, meetings, organizational structure, regulations and leadership, without, however, excluding the academic side of management. It involves a number of reading skills such as predicting and extracting main ideas and understanding texts related to the maritime transportation industry. They will also develop their writing skills, such as presentation and report writing, based on real life shipping business cases.

The Foreign Languages Department offers to all BCA students the option of taking an extracurricular language course while studying at BCA. Students can choose from a range of language courses:

By the end of this course, students will have improved their overall level of English to the point where they can effectively understand academic and shipping texts and lectures as well as express themselves in speech and writing.

Chinese

German

This course is open to all BCA students having a satisfactory command of English.

ENGLISH FOR PSYCHOLOGY STUDIES This course is designed to improve studentsâ&#x20AC;&#x2122; knowledge of English for use in psychology and academic environments. It is based on journal material which will introduce students to stimulating topics in psychology ranging from counseling to cognitive psychology. By the end of this course, students will have raised their overall level of English to the point where they can effectively understand academic texts and journals. This course is open to all BCA students having a satisfactory command of English.

Italian

Russian

Spanish

All the above language courses are ideal for those students who wish to open new horizons, communicate and exchange views with people from all over the world and enhance their career opportunities.

This course is designed to help students understand and talk about the latest developments in the fast moving world of computing. It covers a range of issues such as computing essentials, programming, web design, job hunting and future technologies. By the end of this course, students will have raised their overall level of English to the point where they can effectively understand academic texts and journals. This course is open to all BCA students having a satisfactory command of English.

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ENGLISH FOR COMPUTER USERS

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Academic Departments Business Department 220 | BA Business Management 226 | BA Accounting and Finance

Guide to

230 | BA Advertising and Marketing Communications & Public Relations 236 | BA Business Logistics

Undergraduate Courses

240 | BA Economics 244 | BA Fashion Marketing 248 | BA Digital and Social Media Marketing *

Shipping, Transport and Logistics Department 252 | BSc Shipping

Psychology Department 256 | BSc Psychology

Computer Science Department

Hotel and Tourism Management Department 264 | BA International Hospitality Management 270 | BA Events Management 274 | BA International Cruise Operations Management * 278 | The programs of the AHLA

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260 | BSc Computer Science

* Subject to approval

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BA Business Management

Main Educational Aims of the Course

The BA (Hons) Business Management course is a single honours course that provides students with a thorough knowledge and understanding of the key subjects relevant to a career in business management in the widest possible context. This course has been newly developed as part of London Metropolitan Business School’s re-design of its degrees in business and management in 2008. As such, your Business Management degree course will enable you to study a number of leading-edge business subjects as well as allowing you to explore innovative and contemporary themes relevant to the modern-day business environment. The Course is taught and assessed in both English and Greek. Foundation Year The choice of a specific study field will take place after the completion of the Foundation Year. The structure and content of this first year will introduce the student to the academic way of thinking and approaching the different issues under consideration. In short, it will set the foundation for a productive three year study period. The choice and designate modules of the Foundation Year will introduce the student to different areas of study and will make the transition to the desired degree easier and more rational.

The underlying philosophy of the course is to provide an education experience that gives students a sound academic base in the core disciplines of business management. The Business Management course will enable students to demonstrate the graduate attributes of self-awareness, performance in a variety of idioms and contexts and ethical and creative considerations.

• provide students with an opportunity to engage in leading edge themes of business management including sustainability, leadership, globalisation, corporate social responsibility, knowledge management and risk management; • provide students with the theory and application of key business management concepts, approaches and techniques so as to provide knowledge and understanding suitable to the development of a professional career in business management; • develop students’ lifelong learning skills and personal development including self-evaluation and reflection and to apply these in the analysis of business management issues demonstrating integrity of conduct and awareness of cultural diversity; • ensure that students develop a range of intellectual attributes expected from graduate students, as well as the skills relevant to students’ future employability in a business management context.

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The specific aims of the course are to: • offer a contemporary course relevant to a career in business management in its widest context. The course will provide students with the opportunity to explore and examine in-depth many subjects relevant to business management; • develop students’ intellectual and practical skills in the acquisition of knowledge and understanding of business management issues and to promote the development of students’ ability to analyse, synthesise and evaluate business management principles in a wide range of appropriate contexts; • foster an awareness of the decisionmaking process of business organisations and the social, cultural and ethical environment in which they operate;

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The principal aim of the Business Management course is to provide a contemporary and dynamic programme of study which gives students knowledge and understanding of core subjects relevant to business management. The purpose of the course follows that set out in the QAA Benchmarks for Business and Management: • the study of organisations, their management and the changing external environment in which they operate; • preparation for and development of a career in business and management; • enhancement of lifelong learning skills and personal development to contribute to society at large.

B u s i n e s s D e pa r t m e n t

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B u s i n e s s C o l l e g e O f At h e n s

Level

Title

B u s i n e s s D e pa r t m e n t

H o nour s Co ur se Νotes

Creative and Reflective Business Practice

C e r t i f i cat e

Global Challenges for Business, Management and Leadership Understanding Information People Management: Challenges and Choices Economics for Business Business Accounting Principles of Marketing Introduction to Business Law Entrepreneurial Action

Course structure diagram Level

Title

N ot e s

English Language I Information Technology Skills

I n t e r m e d i at e

Fundamentals of Leadership

FOUOND ATION

Introduction to Economics I: Firms & Markets

One from list below or elective (including language)

Management Accounting for DecisionMaking The Competitive Environment

Choice of module

Introduction to Business Environment

One from list below or elective (including language)

Strategy in Action

English Language II

Governance, Regulation and Ethics

Quantitative Methods

Critical Perspectives on Management and Leadership

Introduction to Economics II: The Economic Environment Introduction to Communication & Marketing Studies Choice module

Choice of module

Marketing in Practice

Please refer to the list of choice modules below

H ONOURS

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Study Skills

Data Analysis for Business Decision-Making

Choice of module

One from list below or elective (including language)

Management and the Global Economy Management Investigation and Report Entrepreneurship and Innovation

Choice Modules: • Intro to Financial Accountancy

• Intro to Business Psychology

Choice of module

• Intro to Business Information Technology

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One from list below or elective (including language).

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B u s i n e s s C o l l e g e O f At h e n s

• Human Resource Management: Strategies and Practices • Organisational Design: Approaches and Application • Business in Europe • International Marketing • Consumer Psychology and Behavior

B u s i n e s s D e pa r t m e n t

Designate Modules • Managing Employee Relations in Contemporary Organisations • Organising and Management across cultures • Technology for Competitive Advantage • Services Marketing

Career opportunities

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This course is designed for those seeking careers in business management in national organisations and will be an ideal preparation for entry onto the graduate training schemes of these organisations. The course provides students with the opportunity to specialise in particular areas of business management and it is therefore possible for students to target their career towards these particular areas. Students’ knowledge, understanding and key skills will be highly attractive to a wide range of business management organisations and also to those businesses that specialise in specific areas including human resource management, economics and marketing. The course is also excellent preparation for further research or postgraduate study in a number of business related areas.

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BA Accounting and Finance

Main educational aims of the course The aim of the B.A. Accounting and Finance (single) is to deliver an academically rigorous programme of study, which provides students with the opportunity to study the major disciplines in accounting and finance and to relate these to the business environment.

The aim of the BA Accounting and Finance is to deliver an academically rigorous programme of study, which provides students with the opportunity to study the major disciplines in accounting and finance and to relate these to the business environment.

It provides a sound conceptual foundation for a professional, managerial or business career to help students understand current thinking, analyse current problems in accounting and finance and help them deal with the rapidly changing business environment. It enables students to enhance their employability and/ or gain admission to a masters programme of study for a professional qualification. The course is seeking accreditation by professional bodies, like ACCA. The core modules of the course satisfy some of the requirements of the Association of Chartered Certificate Accountants (ACCA), Chartered Institute of Management Accountants (CIMA) and the Institute of Chartered accountants of England and Wales. Students can use the designate modules on the course to gain further exemptions from ACCA and CIMA. The programme promotes the use of a range of teaching, learning and assessments methods, which develop the students intellectual abilities, self confidence and ability to study independently. As such it covers the graduate attributes of self-awareness, performance in a variety of idioms and contexts and ethical and creative considerations. The programme has been devised with reference to the subject benchmark statement for Accounting developed by the Quality Assurance Agency for Higher Education. The subject specific knowledge and skills, cognitive abilities and non-subject specific skills outlined in the benchmark statement are referenced in the relevant sections of this document.

Foundation Year

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The programme has been devised with reference to the subject benchmark statement for Accounting developed by the Quality Assurance Agency for Higher Education.

Level

Title

N ot e s

English Language I Information Technology Skills

FOUOND ATION

Study Skills Introduction to Economics I: Firms & Markets Introduction to Business Environment English Language II Quantitative Methods Introduction to Economics II: The Economic Environment

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Taxation: the rationale for this is to study planning aspects of taxation and the role taxation plays in the economy. The study of income and corporation tax provides the basis for these students.

The programme promotes the use of a range of teaching, learning and assessments methods, which develop the students intellectual abilities, self confidence and ability to study independently. As such it covers the graduate attributes of selfawareness, performance in a variety of idioms and contexts and ethical and creative considerations.

Course structure diagram

In addition the specialist Single Honours degrees will incorporate the following additional educational aims. Accounting Systems: the rationale for this is to develop a critical understanding of accounting information systems and an in depth understanding of auditing in a computerised environment.

of Management Accountants (CIMA) and the Institute of Chartered Accountants of England and Wales. Students may use the designate modules on the course to gain further exemptions from ACCA and CIMA.

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B u s i n e s s C o l l e g e O f At h e n s

The choice of a specific study field will take place after the completion of the Foundation Year. The structure and content of this first year will introduce the student to the academic way of thinking and approaching the different issues under consideration. In short, it will set the foundation for a productive three year study period. The choice and designate modules of the Foundation Year will introduce the student to different areas of study and will make the transition to the desired degree easier and more rational.

B u s i n e s s C o l l e g e O f At h e n s

Introduction to Communication & Marketing Studies Choice module

Please refer to the list of choice modules below

Choice Modules: • Intro to Financial Accountancy • Intro to Business Psychology

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• Intro to Business Information Technology

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B u s i n e s s C o l l e g e O f At h e n s

Level

Title

Νotes

Academic Skills for Accountants C ERTIFI C ATE

Introduction to Financial Accounting Economics for Accountants Financial Systems Management Accounting Fundamentals Business Law for Accountants Quantitative Methods for Accountants 1 Choice of modules

elective

Accounting for Limited Companies I n t e r m e d i at e

Quantitative Methods for Accountants 2 Company Law for Accountants

Hon ou r s Le ve l • Advanced Financial Reporting • Corporate Taxation • Taxation Theory and Practice • Audit and Assurance • Organisational Management • Management information Systems • Business Systems Technology • Systems Auditing

Management Accounting for Planning, Control & Performance Measurement

Elective

Finance 1

Any module for which the pre-requisite has been passed.

Choice of module

Choice from list below

Choice of module

Choice from list below or elective

Finance 2 Strategic Management Accounting Choice of module

Choice from list below or elective

Current Issues in Accounting and Finance Choice of module

Choice from list below

Choice of module

Choice from list below

Choice of module

Choice from list below or elective

Career opportunities BA Accounting and Finance is designed for the student who has a clear focus on becoming a professional accountant. Throughout their time of study they will select designates and electives on the basis of which professional body they wish to work towards. Both ACCA and CIMA are willing to consider the programme for exemption from the first two stages of their examinations. A student who can describe themselves as ‘part qualified’ on completion is in a very strong position when looking for employment. Employers will recognise that they come with a large body of knowledge and the employer recognises that it is worth supporting the student through the final level examinations. ICAEW will grant exemption from their foundation stage and CIPFA will also look favourably on students.

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H ONOURS

I nte r m e d i ate le ve l • Audit and Internal Control • Systems Analysis for Business • Accounting Systems Resources and Applications • Project Management • Tax Planning for Individuals

Income Tax

International Financial Accounting and Theory

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Designate choice

H onours Course

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BCA

BA Advertising and Marketing Communications & Public Relations The programme is intended to utilise the flexibility and choice provided by the University Undergraduate Scheme to offer a marketing communications specialism alongside other degree programmes. Advertising and marketing communications as a subject to study is highly stimulating as over the past two decades marketing communications as a business function has become a critical dimension of the strategic management activity of many organisations, manufacturing and service industries alike. For instance requirements such as the need to develop brands with pan-national appeal and the expansion of new media technologies including the Internet, CD-Roms and mobile commerce, have positioned this business function as critical to the achievement of competitive advantage. It is within this context that the rationale for this programme has been framed. Borne from and in response to the marketing communications needs of industry, this programme will be industry relevant to meet the demands of organisations seeking to be a forefront of the competition The philosophy of the BA Public Relations suite of awards is to provide you with a rigorous undergraduate education in Public Relations whilst providing a suitable foundation from which you can build a range of careers in either consultancy or client-side private or public sector. It should be remembered that Public Relations is concerned primarily with organisational reputation and as such carries its disciplines into a much wider organisational spectrum than, say, Marketing.

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Foundation Year

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Main educational aims of the course The Advertising and Marketing Communications and Public Relations suite of awards is designed to comply with the overriding aims of the University Undergraduate Scheme the broad aims of which are: • to offer intellectually challenging courses which support the personal development of students which are coherent, characterised by clear routes of progression and underpinned by scholarship and research. • to widen participation, with appropriate admissions, guidance and support, and learning and teaching policies which meet the needs of a diverse student body, at high standards of retention and achievement. • to develop in students an appropriate mix of knowledge, transferable skills and capabilities through a curriculum and an intellectual environment which enhances their employability and gives a rigorous foundation for further study and life-long learning. For Combined Advertising and Marketing Communications Honours students the aims are • to offer an intellectually demanding programme of study that facilitates and assists graduates in their development of the requisite knowledge, skills and experience to enable them to ultimately obtain employment within the advertising and marketing communications sector. • to promote students’ awareness and understanding of the theoretical perspectives underpinning the practice of advertising and marketing communications, and to develop critical thinking skills for the evaluation of such perspectives. • to foster an awareness of the political, economic, social, cultural and technological environment in which the

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advertising and marketing communications sector operates, and develop their critical skills for exploring and appraising this environment. • to develop in students a range of generic skills such as problem solving, working in teams, data analysis and oral presentation, which will complement, enhance and support their technical competences. • to equip students with an understanding of the range of topical issues in the areas of advertising and marketing communications practice and management, and to develop their critical skills in exploring and appraising them.

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B u s i n e s s C o l l e g e O f At h e n s

For the Public Relations Joint Honours students, the additional aims are: • to develop students’ understanding of the concept of Public Relations and its practical implications for, and application in, a variety of organisational contexts • to foster students’ awareness and understanding of the theoretical perspectives underpinning the practice of organisational communication, and to develop the critical skills necessary to evaluate them • to equip students with the specialised skills and knowledge necessary to make an immediate and positive contribution to the work of an employer • to equip students with understanding of the range of topical issues in the areas of public relations practice and management, and to develop their critical skills in exploring and appraising them • to develop in students a range of generic skills in such areas as problemsolving, co-operative working and data analysis and presentation which will complement, enhance and support their technical competences.

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B u s i n e s s C o l l e g e O f At h e n s

Level

Title

N ot e s

Level

Introduction to Marketing c e r t i f i cat e

Information Technology Skills

Introduction to Economics I: Firms & Markets Introduction to Business Environment

Introduction to Advertising Introduction to Public Relations Quantitative Analysis Global Challenges for Business, Management and Leadership Introduction to Business Law

English Language II

Choice of Module

Quantitative Methods

One from list or elective

PR Theory and Practice

Introduction to Economics II: The Economic Environment Introduction to Communication & Marketing Studies Please refer to the list of choice modules below

INTER M EDI ATE

FOUOND ATION

Study Skills

Branding Integrated Marketing Communication Choice of Modules

One from list or elective

Media Relations Communication and Technology Consumer Psychology and Buyer Behaviour

Choice Modules: • Intro to Financial Accountancy • Intro to Business Psychology

Νotes

Studying Marketing and Operations

English Language I

Choice module

Title

B u s i n e s s D e pa r t m e n t

H o nour s Cour se

Course structure diagram

Choice of Modules

• Intro to Business Information Technology

One from list or elective

Public Relations Strategy Advertising Theory

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H ONOURS

Globalization and Mass Media Choice of Modules

One from list or elective

Current Issues in PR/ Current Issues in Advertising and Mrk Comms Corporate Communications Customer Relationship Management

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Advertising

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B u s i n e s s C o l l e g e O f At h e n s

B u s i n e s s D e pa r t m e n t

Designate Modules Ce r tif i c ate Le ve l • Media Culture and Society • Business Economics • The Internet and the Business • External Communications I nte r me d i ate Le ve l • Communication Theory • Retail Marketing • Market Research I H o n o u r s Le ve l • Web Design • Services Marketing

Career opportunities

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Students will be equipped with skills and abilities for a wide variety of careers in the public, private and voluntary sectors. The transferable skills acquired by students during their course of study will provide a firm foundation for career building as well as providing an excellent base for further study at Master’s level.

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BA Business Logistics

Course structure diagram

Foundation Year The choice of a specific study field will take place after the completion of the Foundation Year. The structure and content of this first year will introduce the student to the academic way of thinking and approaching the different issues under consideration. In short, it will set the foundation for a productive three year study period. The choice and designate modules of the Foundation Year will introduce the student to different areas of study and will make the transition to the desired degree easier and more rational.

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Title

• foster an awareness of the decision-making process of business organisations and the social, cultural and ethical environment in which they operate; • provide students with an opportunity to engage in leading edge themes of today’s business world including sustainability, leadership, globalisation, corporate social responsibility, knowledge management and risk management; • provide students with the theory and application of key business logistics concepts, approaches and techniques so as to provide knowledge and understanding suitable to the development of a professional career in the area of business logistics and management; • develop students’ lifelong learning skills and personal development including self-evaluation and reflection and to apply these in the analysis of business logistics issues demonstrating integrity of conduct and awareness of cultural diversity; • ensure that students develop a range of intellectual attributes expected from graduate students, as well as the skills relevant to students’future employability in a business logistics and management context.

B u s i n e s s C o l l e g e O f At h e n s

N ot e s

English Language I Information Technology Skills Study Skills Introduction to Economics I: Firms & Markets Introduction to Business Environment English Language II Quantitative Methods Introduction to Economics II: The Economic Environment Introduction to Communication & Marketing Studies Choice module

Main Educational Aims of the Course

Level

FOUOND ATION

The BA (Hons) Business Logistics course is a single honours course that provides students with a thorough knowledge and understanding of the key subjects relevant to a career in business logistics in the widest possible context. Your Business Logistics degree course will enable you to study a number of leading-edge business and logistics subjects as well as allowing you to explore innovative and contemporary themes relevant to the modern-day business environment. The Course is taught and assessed in both English and Greek.

The principal aim of the Business Logistics course is to provide a contemporary and dynamic programme of study which gives students knowledge and understanding of core subjects relevant to business Logistics. The underlying philosophy of the course is to provide an educational experience that gives students a sound academic foundation in the core disciplines of business in general and business logistics in particular. The Business Logistics course will enable students to demonstrate the graduate attributes of self-awareness, performance in a variety of idioms and contexts and ethical and creative considerations. The specific aims of the course are to: • offer a contemporary course relevant to a career in business logistics. The course will provide students with the opportunity to explore and examine in-depth many subjects relevant to business logistics; • develop students’ intellectual and practical skills in the acquisition of knowledge and understanding of business logistics and management issues and to promote the development of students’ ability to analyse, synthesise and evaluate business principles in a wide range of appropriate contexts;

B u s i n e s s D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

Please refer to the list of choice modules below

Choice Modules: • Intro to Financial Accountancy • Intro to Business Psychology

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• Intro to Business Information Technology

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B u s i n e s s C o l l e g e O f At h e n s

Level

Title

B u s i n e s s D e pa r t m e n t

H onours Course Î?otes

Creative and Reflective Business Practice

C ERTIFI C ATE

Global Challenges for Business, Management and Leadership Understanding Information Principles of Operations Management Economics for Business Business Accounting Principles of Marketing Principles of Logistics Entrepreneurial Action

I n t e r m e d i at e

Fundamentals of Leadership Data Analysis for Business Decision-Making Inventory Management Management Accounting for DecisionMaking The Competitive Environment Business in Europe Quality Management

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Critical Perspectives on Management and Leadership H ONOURS

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Strategy in Action

Sustainable Logistics Procurement Logistics Investigation & Report Entrepreneurship and Innovation Supply Chain Management Warehousing Management

Career opportunities Many carrier opportunities exist for those studying the Business Logistics course. The course is particularly suitable for those who aim to be managers in firms involved in transport and logistics operations on an international or national basis.

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BA Economics

Course structure diagram

Students will examine a range of business and economic policy related issues and apply economic analysis to a variety of contexts in an effort to answer major questions: Is globalization desirable or does it increase the existing inequalities among countries? Can governments influence the well being of whole economies and/or that of single individuals? Should the European Central Bank bailout failing private financial institutions? Are economic crises human driven or inevitable? A student studying economics will have an opportunity to acquire the means of analyzing the key elements of these questions by formally modelling various economic relationships and trying to match the different beliefs of economic behaviour derived by these models against real world data. Economics is not the study of economic theory or mathematics, statistics and econometrics. It is the process through which students develop problem solving skills using the techniques they learn when they study economic theory, mathematics, statistics and econometrics, becoming therefore more skilled and alert individuals in an increasingly demanding world.

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Title

N ot e s

Please refer to the list of choice modules below

Choice Modules:

Foundation Year

Level

FOUOND ATION

The BA (Hons) Economics course is a single honours course that provides students with an in-depth knowledge and understanding of the methods, theory and applications of the Economic Science. The Course is taught and assessed in both English and Greek.

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B u s i n e s s D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

The choice of a specific study field will take place after the completion of the Foundation Year. The structure and content of this first year will introduce students to the academic way of thinking setting thus the foundation for a productive threeyear study period. The choice and designate modules of the Foundation Year will introduce students to different areas of study and make their transition to the core part of the programme easier.

• Intro to Financial Accountancy • Intro to Business Psychology

• Intro to Business Information Technology

Main educational aims of the course The BA Economics programme offers a broad approach to Economics. At Certificate level, in addition to Economics, it includes historical and financial analysis as well as IT and Mathematics. The course includes an important element of quantitative analysis emphasised at Intermediate level and optional at Honours level. There is a thorough treatment of economic theory and application at Intermediate and Honours levels. Specifically the educational aims of the

course are to: • Provide diverse and flexible programmes of study; • Promote high quality learning; • Provide a knowledge and understanding of methods, theory and application in Economics; • Provide a range of cognitive and transferable skills relevant to future employment and/or further study; • Develop students’ abilities to use forms of economic reasoning in a variety of contexts. 65

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H onours Course LEVEL

Title

Designate Modules: N ot e s

Introduction to Microeconomics

C e r t i f i cat e

Quantitative and Academic Skills International Economic Growth Financial Markets and Institutions Introduction to Macroeconomics Mathematics for Economists Choice module

One from list below or elective

Choice module

One from list below or elective

Microeconomics

I n t e r m e d i at e

Any module for which the pre-requisite has been met.

Economics of Employment Choice module

One from list below or elective

Introduction to Econometrics

Career opportunities

Macroeconomics

A wide range of career opportunities are opened up by this course. Graduates obtain employment in well-known international companies, global financial corporations, Banks, or public sector organisations as Lead Economists, Accounts Assistants, Export Managers, Financial Advisors, Consultants and Entrepreneurs. A sizeable proportion also progress to postgraduate study as the skills acquired in this course are highly demanded.

Choice module

One from list below or elective

Choice module

One from list below or elective

Macroeconomic Issues and Policy Economics Project Honours

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I nte r m e d i ate Le ve l: • From Economic Enquiry to Political Economy • Economics of Financial Markets • Business in Europe • Development Economics • International Economics

Hon ou r s Le ve l: • Financial Economics • Labour Economics • Mathematical Methods in Economics • Industrial Economics • State and Economy • From Political Economy to Economics

Elective Module:

Empirical Methods of Economics

Ce r t i fi cate Le ve l: • Accounting for Business • Economic and Political Framework • Introduction to Business Law

B u s i n e s s D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

Choice module

One from list below

Choice module

One from list below or elective

Economics Project Choice module

One from list below

Choice module

One from list below

Choice module

One from list below or elective

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BA Fashion Marketing

degree also aims to enhance students’ self-awareness, creativity and overall performance in a variety of idioms and contexts.

The BA (Hons) Fashion Marketing program is designed to offer a fashion marketing specialism alongside other degree programs. The content of the modules offers academic justification for the introduction of this new program in Fashion Marketing.

Foundation Year

Main educational aims of the course

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The philosophy of this programme is to provide a curriculum that is broad enough to offer an understanding of the various activities involved in advertising and marketing communications offering at the same time opportunities for students to specialise in particular fields via designate/elective modules and the final year project module. In fact, this program is intended to offer students a thorough introduction on the fashion sector together with fundamental knowledge regarding marketing implementation and product commercialization, given that marketing itself is a field with a growing demand and recognition in current business reality. The Course is taught and assessed in both English and Greek.

This degree has been developed in response to the developments that take place within the fashion industry and the growing demand for commercial expertise in fashion PR, marketing communications, branding, distribution and supply chain management. Therefore, the degree has been specifically designed for those students who wish to

Course structure diagram Level

Title

N ot e s

English Language I Information Technology Skills Study Skills FOUOND ATION

The current situation in the Greek fashion industry implies that there is a wider scope for graduate careers than ever before. This has come about as a result of the industry’s shift from manufacturing to sourcing which is actually a shift in importance towards marketing, marketing communications, consumer behaviour and customer relationships. Fashion industry in Greece is undoubtedly very diverse, including a wide range of commercial activities such as retailing, public relations, advertising, marketing communications, branding, global markets and supply chain management. All of these fields are being successfully taught for years by the experienced BCA staff. As such, fashion marketing is based on BCA staff expertise on business and marketing studies given that the core philosophy of the program is based on marketing.

In addition, further aims of the programme are: • To help students develop a critical understanding of the main themes and concepts of fashion marketing and their application to the international fashion environment. • To furnish students with skills in problem solving, reasoning, self-expression

and independent study, thereby enabling them to deal with complex issues surrounding fashion marketing. • To develop students’ analytical and interpretative skills in order to demonstrate an interest and awareness of contemporary fashion marketing trends. • Through the provision of both core and designate/elective modules, to allow students to acquire knowledge appropriate to their interests and career.

B u s i n e s s D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

Introduction to Economics I: Firms & Markets Introduction to Business Environment English Language II Quantitative Methods Introduction to Economics II: The Economic Environment Introduction to Communication & Marketing Studies Choice module

Please refer to the list of choice modules below

Choice Modules: work within the fashion sector in a marketing capacity.

• Intro to Financial Accountancy • Intro to Business Psychology

• Intro to Business Information Technology

In all, the principal aim of the course is to equip students with a contemporary understanding of fashion marketing and with the necessary analytical and personal skills in order to meet the demands of the fashion industry and demonstrate a professional attitude. The

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Designate Modules:

H onours Course level

ΤΙΤLE

NOTES

The Fashion Industry

C e r t i f i cat e

The Retail Environment Studying Marketing & Ops Introduction to Marketing

Understanding Information Choice module

One from list below or elective

Choice module

One from list below or elective

I n t e r m e d i at e

Career opportunities

Marketing Communications

Fashion Buying

Fashion retailing represents a large sector for careers within the Greek fashion industry. In addition to the obvious retail opportunities within stores, there are varied graduate career opportunities among head office functions of fashion retailer brands. These include:

Consumer Psychology & Buyer Behaviour

• Buying

Retail Marketing

• Merchandising

Choice of modules

One from list below or elective

• Marketing

Honours

Services Marketing

• Marketing communications

Buyer Behaviour 2 Choice of modules

• Distribution • Supply chain

Global Fashion Marketing

One from list below or elective

Fashion Marketing Project

• Brand management • Visual merchandising • Events management

Advertising

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Elective Module: Any module for which the pre-requisite has been met.

Branding

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Hon ou r s Le ve l: • Public Relations Strategy • Advertising Theory • Customer Relationship Management • Corporate Communications

I nte r m e d i ate Le ve l: • Public Relations, Theory & Practice • Market Research Ι • Media Relations

The Fashion System

Fashion Forecasting & Marketing

Ce r t i fi cate Le ve l: • Introduction to Public Relations • Introduction to Advertising (Marketing Communications) • The Internet and Business • Economics for Business • Introduction to Business Law

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B u s i n e s s C o l l e g e O f At h e n s

Choice of modules

One from list below or elective

Choice of module

One from list below or elective

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Wider opportunities existing beyond fashion retailers include employment in the manufacturing sector and the media.

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BA Digital and Social Media Marketing * The Digital and Social Media Marketing course is designed for those who want to proceed to pursuing a Bachelor’s Degree in the broad Marketing area specializing in the field of marketing communications with new technologies. The course builds upon the investigation of new areas of marketing that are being exposed to academic analysis. In fact the specific subject area diversifies as a consequence of research and market specialization. This course will provide a rigorous academic underpinning to a sector of the industry that has identified a lack of management education which is inhibiting its development. The underlying philosophy of the proposed course is to provide an education experience that gives students a sound academic base in the area of digital marketing. One of the key innovative aims of this degree is to provide an integrated degree in digital marketing which enables students to acquire knowledge in a coherently structured way. By doing this, it is specifically intended to engage the students fully in their studies, increase their motivation and raise their aspirations to be successful throughout their course and in the future. The curriculum provides students with an understanding of marketing and the techniques that technology can nowadays provide. Students will have the opportunity to study major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools. In this way, it is envisaged that students will be able to get the basic marketing knowledge and the same time specialize in the area of their interest.

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Main educational aims of the course

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Foundation Year

The objectives of the programme are as follows: • To offer intellectually challenging courses which support the personal development of students which are coherent, characterised by clear routes of progression and underpinned by scholarship and research.

The choice and designate modules of the Foundation Year will introduce the student to different areas of study and will make the transition to the desired degree easier and more rational.

• To widen participation, with appropriate

admissions, guidance and support, and learning and teaching policies which meet the needs of a diverse student body, at high standards of retention and achievement. • To develop in students an appropriate mix of knowledge, transferable skills and

capabilities through a curriculum and an intellectual environment which enhances their employability and gives a rigorous foundation for further study and life-long learning. • To offer an intellectually demanding program of study that facilitates and assists graduates in their development of the requisite knowledge, skills and experience to enable them to ultimately obtain employment within the digital marketing communications sector. • To promote students’ awareness and understanding of the theoretical perspectives underpinning the practice of social media marketing and to develop critical thinking skills for the evaluation of such perspectives. • To foster an awareness of the political, economic, social, cultural and technological environment in which the marketing communications and the digital and social media marketing sector operates, and develop their critical skills for exploring and appraising this environment. • To develop in students a range of generic skills such as problem solving, working in teams, data analysis and oral presentation, which will complement, enhance and support their technical competences. • To equip students with an understanding of the range of topical issues in the areas

of advertising and marketing communications practice and management, and to develop their critical skills in exploring and appraising them. • To offer an intellectually demanding program of study that facilitates and assists graduates in their development of the requisite knowledge, skills and experience to enable them to ultimately obtain employment within the advertising and marketing communications sector. • To develop students’ understanding of the concept of digital and social media marketing and its practical implications for, and application in, a variety of organisational contexts. • To equip students with the specialised skills and knowledge necessary to make an immediate and positive contribution to the work of an employer. • To equip students with understanding of the range of topical issues in the areas of digital and social media practice and management, and to develop their critical skills in exploring and appraising them. • To develop in students a range of generic skills in such areas as problem-solving, co-operative working and data analysis and presentation which will complement, enhance and support their technical competences.

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B u s i n e s s C o l l e g e O f At h e n s

Course Learning Outcomes Upon completion of the course, all students will be able to: • undertake a literature search and evaluate different sources. • construct an argument both orally and in writing. • work collaboratively with other learners • appreciate the importance of understanding the market and the consumers, and the need to build and maintain customer relations. • understand all basic principles, constructs and tools of marketing.

• critically evaluate the marketing policies

and practices of an organization. • employ appropriate concepts, tools and

techniques of marketing to analyze a service or product provision and make recommendations for improvement. • understand the way in which digital and social media marketing operate. • comprehend the operation of marketing communications . • realize the role and the importance of promotion with new technologies in the contemporary market.

* Subject to approval

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Course structure diagram Level

Title

H o nour s Co ur se N ot e s

level

English Language I

NOTES

Branding I n t e r m e d i at e

Study Skills FOUOND ATION

ΤΙΤLE E-Marketing

Information Technology Skills

Introduction to Economics I: Firms & Markets Introduction to Business Environment English Language II

Integrated Marketing Communication Web Planning and Design Media Relations Communication and Technology

Quantitative Methods

Consumer Psychology and Buyer Behaviour

Introduction to Economics II: The Economic Environment

Market Research Public Relations Strategy

Introduction to Communication & Marketing Studies

Advertising Theory Please refer to the list of choice modules below

Choice Modules: • Intro to Financial Accountancy • Intro to Business Psychology

• Intro to Business Information Technology

Honours

Choice module

B u s i n e s s D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

Globalization and Mass Media Services Marketing Marketing Communication with New Technologies Digital and Social Media Marketing Digital Marketing Project

H onours Course level

ΤΙΤLE

NOTES

Career opportunities Students will be equipped with skills and abilities in the digital and social media marketing are for a wide variety of careers in the public and private sector. The transferable skills acquired by students during their course of study will provide a firm foundation for career building as well as providing an excellent base for further study at Master’s level.

Studying Marketing and Operations Introduction to Marketing C e r t i f i cat e

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Social Media Analysis

Introduction to Advertising

Introduction to Public Relations Quantitative Analysis Global Challenges for Business, Management and Leadership Media Culture and Society The Digital and Social Media Context of Business

B u s i n e s s C o l l e g e O f At h e n s

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BCA

BSc Shipping The BSc in Shipping course is designed for students who wish to pursue a career in shipping. It provides students with a thorough knowledge and understanding of the key subjects relevant to a career in shipping.

By doing this, it is specifically intended to engage the students fully in their studies, increase their motivation and raise their aspirations to be successful throughout their course and in the future. The curriculum provides students with an understanding of shipping business and the techniques, concepts and principles that make shipping businesses successful and efficient. Students will have the opportunity to study major disciplines in shipping, acquire some business experience and explore the factors that influence shipping business from a domestic and international perspective.

Main Educational Aims of the Course

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The underlying philosophy of the course is to provide an education experience that gives students a sound academic base in the core disciplines of shipping. One of the key innovative aims of this degree is to provide an integrated shipping curriculum, which enables students to acquire knowledge in a coherently structured way. The curriculum has been designed to allow students to link the multi-disciplinary subjects of shipping (operations, management, legal and financial aspects).

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Your degree course will enable you to study a number of leading-edge shipping subjects as well as allow you to explore innovative and contemporary themes relevant to the modern-day shipping business environment. The Course is taught and assessed in either English or Greek only in the first year, from the 2nd year onwards is taught only in English.

The principal aim of the Shipping course is to provide a contemporary and dynamic programme of study which gives students knowledge and understanding of core subjects relevant to shipping business and management. The main educational aims of the course are: • the study of shipping and related organizations, their management and the changing external and global environment in which they operate. • professional training for a successful career in shipping.

In the first year (foundation level) of your course you will be introduced to the various subjects of shipping business as well as the general business principles. In the second (Certificate level), third (Intermediate level) and fourth year (Honours level) of your course you will be familiarized with the several areas of shipping.

B u s i n e s s C o l l e g e O f At h e n s

The specific aims of the course are to: • offer contemporary knowledge relevant to a career in shipping at large. The course will provide students with the opportunity to explore and examine in-depth many subjects relevant to shipping. • develop students’ academic and pro fessional skills relevant to shipping issues and to promote the develop ment of students’ ability to analyze, synthesize and evaluate shipping business management principles in a

u n d e r g r a d u at e s t u d i e s

wide range of appropriate contexts. • foster an awareness of the decision-

making process of shipping and ship ping related organizations and the so cial, cultural and ethical environment in which they operate. • provide students with an opportunity to engage in leading edge themes of shipping business including sustainability, globalization, corporate social responsibility and risk management. • provide students with the theory and application of key shipping business management concepts, approaches and techniques so as to provide knowledge and understanding suitable to the development of a professional career in shipping. • develop students’ lifelong learning skills and personal development in cluding self-evaluation and reflection and to apply these in the analysis of shipping business issues demonstrat ing integrity of conduct and aware ness of cultural diversity. • ensure that students develop a range of intellectual attributes expected from graduate students, as well as the skills relevant to students’ future employability in the shipping industry.

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Sh i p p i n g , T r a n s p o r t a n d L o g i s t i c s D e p a r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

BCA

Course Structure Diagram title

H o nour s Co ur se n ot e s

title

English Language I

Chartering I

Information Technology Skills

Financial Statement Analysis

Study Skills F o u n d at i o n

level

I n t e r m e d i at e

level

Introduction to Economics I: Firms & Markets Introduction to Shipping English Language II

Human Resources Management Shipping Law Chartering II Shipping Finance

Marine Insurance

Marine Cargo Operations

Strategic Shipping Management

Shipping Practice

Advanced Shipping Finance

• Intro to Business Information Technology • Introduction to Communication & Marketing Studies

Honours

Please refer to the list of choice modules below

Choice Modules • Introduction to Economics II: The Economic Environment • Intro to Financial Accountancy • Intro to Business Psychology

n ot e s

Advanced Maritime Economics

Quantitative Methods

Choice Module

Sh i p p i n g , T r a n s p o r t a n d L o g i s t i c s D e p a r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

International Maritime Regulations Port Economics & Logistics Ship, Sale & Purchase Alternative Disputes Resolutions Shipping Risk Management

H onours Course level

title

n ot e s

Introduction to Shipping Law Maritime Accounting C e r t i f i cat e

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Shipping Project

Career Opportunities This course is designed for those seeking careers in business management in shipping or shipping related organisations and will be an ideal preparation for entry onto the graduate training schemes of these organisations. The course provides students with the opportunity to specialise in particular areas of shipping and it is therefore possible for students to target their career towards these particular areas. Students’ knowledge, understanding and key skills will be highly attractive to a wide range of shipping or shipping related organisations and also to those businesses that specialise in specific areas including human resource management and economics.

Maritime Economics Maritime Policy Shipping Operations Carriage of Goods by Sea

The course is also excellent preparation for further research or postgraduate study in a number of shipping related areas.

Shipping Management Quantitative Analysis

B u s i n e s s C o l l e g e O f At h e n s

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B u s i n e s s C o l l e g e O f At h e n s

With an understanding of human behaviour the psychologists promote human welfare in a variety of environments, such as public and private institutions, business and industry, and the community. The course is seeking accreditation by the British Psychological Society which is the first step towards training as a professional psychologist.

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The designate and choice modules of the Foundation Year will introduce the student to different areas of study and will make the transition to the desired degree easier and more educ.

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Level

Title English Language I Information Technology Skills Study Skills Foundations to Psychology I Careers & Applications of Psychology English Language II Quantitative Methods

Introduction to Business Psychology Choice module

Please refer to the list of choice modules below

Choice Modules: • Introduction to Economics II: The Economic Environment • Intro to Financial Accountancy

Main educational aims of the course • To provide a specialist programme in psychology that meets the requirements of the British Psychological Society necessary for the acquisition of the Graduate Basis for Chartership (a prerequisite for subsequent progression to Chartered Psychologist status). • To provide a programme that ensures that students develop an understanding of the conceptual and historical context of the range of areas in and approaches to psychology.

Notes

Foundations to Psychology II

Foundation Year

Course structure diagram

FOUOND ATION

Psychology is the scientific investigation of the human mind and behaviour. Psychology integrates theory and evidence-based knowledge from different areas and perspectives in explaining both normal and abnormal behaviour, mental ability, perception, development, and individual differences. Additionally, psychological study strives to understand human emotions, thought, and motives. Central to this multifaceted scientific investigation is the applicability of the findings in clinical practice.

P s ych o l o g y D e p a r t m e n t

BSc Psychology

• Intro to Business Information Technology • Introduction to Communication & Marketing Studies

• To provide a programme that ensures that students are introduced to, and develop knowledge of, a broad range of areas and approaches in contemporary psychology. • To provide a programme that ensures that students develop independent academic thinking with an emphasis on research topic formation. • To ensure that the wide range of skills that students following the programme develop, may be generalised to a broader context.

B u s i n e s s C o l l e g e O f At h e n s

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B u s i n e s s C o l l e g e O f At h e n s

Level

Title

P s ych o l o g y D e p a r t m e n t

H onours Course NOTES

C ERTIFI C ATE

Psychological Perspectives and HE Orientation Developmental Psychology 1 Personality and Social Psychology Cognitive Psychology 1 Biological Bases of Behaviour Psychological Research Methods 1 (inc IT) Choice module

Any C-level module

Choice module

Any C-level module

I n t e r m e d i at e

Psychological Research Methods 2 Choice module

Choose from list below

Choice module

Choose from list below

Choice module

Choose from list below or elective

Psychological Research Methods 3 Career and Professional Development Choice module

Choose from list below

Choice module

Choose from list below or elective

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H ONOURS

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Psychology Project Choice module

Choose from list below

Choice module

Choose from list below

Choice module

Choose from list below

Choice module

Choose from list below

Choice module

Choose from list below

Choice module

Choose from list below

Designate Modules: I nte r me d i ate Le ve l • Social Psychology • Individual Differences • Cognitive Psychology 2 • Developmental Psychology 2 • Psychobiology

Ho no urs Level • Health Psychology and Addictive Behaviours • Qualitative Research Methods • Special Topics in Social Psychology • Abnormal Psychology • Occupational Psychology • Atypical Development • Psychology: from Theory to Application • Introduction to Counselling • Forensic Psychology • Clinical Neuropsychology B u s i n e s s C o l l e g e O f At h e n s

Career opportunities The major sub-specialties within psychology are clinical psychology, neuropsychology, educational psychology, social psychology, counselling psychology, developmental psychology, experimental psychology, and sports psychology. A psychology graduate can proceed to a postgraduate degree (MSc or MPhil) to specialise in any field of interest. Other career opportunities may be in advertising, business, human resources, social work, and related professions. The programme is accredited as conferring eligibility for Graduate Membership of the British Psychological Society, and the Graduate Basis for Chartership after successful completion of the 3-year programme with at least a second class honours degree (2:2). The latter is the first step towards the application to an accredited Master’s degree and the pursuit of the Chartered Psychologist status.

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BSc Computer Science

Course structure diagram

The emphasis throughout is on a thorough understanding of the foundations on which modern development rests, on the software life cycle and project control, on program specification and implementation, on modern software architectures and on human-computer interaction issues.

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Notes

English Language I Information Technology Skills Study Skills Computer Mathematics Network Fundamentals English Language II Quantitative Methods Computer Programming

Intro to Computer Science

Main educational aims of the course

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Title

Foundation Year

The choice and designate modules of the Foundation Year will introduce the student to different areas of study and will make the transition to the desired degree easier and more rational.

Level

FOUOND ATION

This course aims to produce graduates who will in the main wish to become Computer Scientists / Software Engineers, across the fields of Programming, Software Design / Development and applications. It aims to provide graduates with the skills and methods needed to create new generations of software applications and to appreciate the technical basis on which they should be built.

This degree is specifically designed for those students who wish to specialise in the design and implementation of modern software systems. The course fosters development using a range of tools and development platforms, and encourages students critically to evaluate the role of computer-based systems in a variety of different contexts. Emphasis throughout is on what the student learns and can do as a result of the learning. It also enables the demonstration of the graduate attributes of self-awareness, performance in a variety of idioms and contexts, and ethical and creative considerations. The aims of the single honours course are: • to provide an education in the development and use of software that will equip students with problem-solving skills, team-based design, development and

C o m p u t e r Sc i e n c e D e p a r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

Choice module

Please refer to the list of choice modules below

Choice Modules • Introduction to Economics II: The Economic Environment • Intro to Financial Accountancy • Intro to Business Psychology

• Intro to Business Information Technology • Introduction to Communication & Marketing Studies

management of computer-based development. • to provide graduates with transferable skills to enable progression in either management or technical areas with the ability to master new developments and have flexibility in career structure in an era of rapid organisational change and technological innovation. • to equip graduates with necessary ability and study skills to enable them to use self evaluation and apply the thinking approach in order to progress to advance postgraduate courses of study, and • to provide industry, commerce and research laboratories with effective and adaptive computer scientists that society demands.

B u s i n e s s C o l l e g e O f At h e n s

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BCA

B u s i n e s s C o l l e g e O f At h e n s

LEVEL

Title

C o m p u t e r Sc i e n c e D e p a r t m e n t

H onours Course N ot e s

Logic

C e r t i f i cat e

Problem Solving for IT Introduction to Programming Study Skills for Computing Introduction to the Internet Computer Hardware and Software Architecture Further Programming Personal Development for Computing

INTER M EDI ATE

Data Modelling and Database Systems Programming & Data Structures Employment Skills for Computing Introduction to Web Programming Object Oriented Analysis and Design Communication Networks Operating Systems Professional Development for Computing Final Year Project (double)

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H ONOURS

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Software Engineering 2 Formal Methods of Specification Software Architecture Final Year Project (double) Network Management and Security Advanced Database Systems Current Developments

Career opportunities The opportunities for graduates are wide ranging and include software houses and the financial, industrial and service sectors. The graduate will have the skills to pursue a career in information systems development or business computing, depending upon the options taken. Job prospects for our students are good throughout the UK and abroad. Some graduates will go on to study for postgraduate diplomas or degrees.

B u s i n e s s C o l l e g e O f At h e n s

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BCA

BA International Hospitality Management The philosophy of the course is to offer a curriculum that is broad enough to provide the international hospitality industry, a cluster of diverse sectors; with graduates who possess the appropriate flexible skills and abilities for a broad range of management positions. Hospitality is in continuous development, demanding new skills and facilitating opportunities for entrepreneurial and senior management positions. Forecasts suggest that the industry will continue to expand, therefore increasing the need for these skills and abilities. It remains a labour intensive service industry. Your degree focuses on the consumer, human resources, interpersonal skills, customer experience, modern technology, management accounting and strategic planning. You have therefore made the right choice if you want to be sure of being employed in a continuously expanding and challenging field at an international level.

Foundation Year American Hotel & Lodging Association (AH&LA)

The structure, the subject areas but also the teaching strategy of the course reflects a more intense practical approach. This gives potential students the opportunity to specialize in specific areas and techniques which are required in departments of a hospitality organization. Moreover, the student assessment process is more simple and contemporary. Upon successful completion of the 1st year of studies (8 specialized modules) the student is awarded a Hospitality Operations Certificate (HOC) from AH&LA EI

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Upon completion of the HOC course the student automatically is transferred on the BA International Hospitality Management programme in order to complete the course and be awarded the Bachelors Degree from London Metropolitan University.

• Facilitate employability through the nurturing of innovative skills and entrepreneurial initiatives. • Recruit international and mature students with previous vocational experience and

encourage vocational work during their university programme. • Exploit opportunities for gaining work experience in the UK and overseas leading to permanent employment after graduation.

Within the scope of the course particular focus is given to the practical training of specific industry related skills in order to give students the advantage to respond with efficiency and effectiveness to the needs and demands of contemporary Hospitality Organizations. In combination with the practical’s that take place within the schools premises during the lectures, by using a variety of different videos - DVDs and workshops, furthermore the main practical activities of students take place within a central Hotel Company in Athens, with which the college has an exclusive collaboration. The objective of the practicals is to improve and develop specific technical skills in real time within the context of a Hospitality Organization. The practical’s focus on the following areas and modules: • Managing service in food and Beverage operation • Food & Beverage Service Practical’s • Practical’s (95h – 20 days training)

H ot e l a n d To u r i s m M a n a g e m e n t D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

• Managing front office Operations • Managing Rooms Division Operations Practical’s • Practical’s (35h – 12 days training) • Housekeeping Management • Managing Rooms Division Operations Practical’s • Practical’s (15h – 6 days training)

Main educational aims of the course The International Hospitality Management degree is consistent with and reflects the aims of the University Undergraduate Modular Scheme which are: • to provide a business and management education within the context of international hospitality management with emphasis on interpersonal skills, personal development and research. • to provide students with knowledge and understanding of theories and methods relevant to business and management careers in these sectors and skills in problem solving appropriate to these industries.

• to enable the demonstration of the graduate attributes of self-awareness and performance in a variety of idioms and contexts and ethical and creative considerations. Specific aims of the degree are to: • Provide the international hospitality industry, itself a cluster of diverse sectors, with graduates who possess the appropriate subject knowledge, intellectual skills and abilities for a broad range of management positions. • Develop graduates with the flexibility to contribute to an industry in continuous development at both a national and international level.

B u s i n e s s C o l l e g e O f At h e n s

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BCA

AH&LA Year 1 Hospitality Operations Certificate (HOC) & BA Hon’s International Hospitality Management London Metropolitan University UK Year 1 • Foundation Level AH&LA Hospitality Operations Certificate (exit award 1) Autumn semester

Co urse str uc ture dia gra m Level

Hospitality Today Studying Service Sector Management

Management of Food & Beverage operations

Housekeeping Management

Data Analysis for Tourism, Sports and Creative Industries

Supervision in the Hospitality Industry

Information Technology skills

Basic Hotel & Restaurant Accounting

Practical’s in Hotel Operations

Purchasing for Food Service Operations

Business English I

Business English II

Title

C e r t i f i cat e

Managing Front Office Operations

Managing Service in Food & Beverage Operations

N ot e s

INTER M EDI ATE

Managing Front Office Purchasing for Food Service Operations English Language II Quantitative Methods Managing Technology in the Hospitality Industry

Choice of modules

Choose from list below

Choice of modules

Choose from list below

International Food and Service Management Finance for Leisure, Tourism and Hospitality Choice of modules

Choose from list below

The Consumer in Hospitality Leisure and Tourism Hospitality Consultancy and Research Issues in Employee Performance

Supervision in the Hospitality Industry Please refer to the list of choice modules below

Choice of modules

Choose from list below

o p t i o n al Plac e m e n t b e t w e e n L e v e l s I n t e r m e d i at e & h o n o u r s

Research and Dissertation Technological Innovation in the Hospitality Industry

Choice Modules • Introduction to Economics II: The Economic Environment • Intro to Financial Accountancy • Intro to Business Psychology

• Intro to Business Information Technology • Introduction to Communication & Marketing Studies

H ONOURS

FOUND ATION i n f o @ bca . e d u . g r

Introduction to Marketing

Information Technology in Hospitality, Leisure and Tourism

Study Skills

International Beverage Studies

C o m p u l s o r y Plac e m e n t b e t w e e n L e v e l s C e r t i f i cat e & I n t e r m e d i at e

Information Technology Skills

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Economics for the Service Sector

Honours course

English Language I

Choice module

Νotes

C o m p u l s o r y Plac e m e n t b e t w e e n L e v e l s F o u n d at i o n & C e r t i f i cat e

Spring semester Managing Technology In the Hospitality Industry

LEVEL

Title

H ot e l a n d To u r i s m M a n a g e m e n t D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

Culture, Hospitality and Tourism Choice of modules

Choose from list below

Global Strategic Issues in Hospitality and Tourism Multinational Finance Dissertation Choice of modules

B u s i n e s s C o l l e g e O f At h e n s

u n d e r g r a d u at e s t u d i e s

Choose from list below

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BCA

Designate choice

Industrial Placement

Ce r tifi c ate Le ve l • Design in Hospitality • Introduction to Facility Management

Learning management in a purely theoretical environment is a quite difficult task, unless of course one has accumulated a respectable amount of experience. It is the philosophy of BCA to place more emphasis in the academic rather than the vocational aspect of the hospitality and tourism education it offers. Nevertheless, in order for our students to develop the necessary technical and craft skills that will offer them a better understanding of Hotel & Tourism operations and offer more diverse career opportunities students should complete a compulsory industrial placement programme. These practicals are a core part of the course and are therefore mandatory. The industrial placement takes places between the foundation and certificate level & between the certificate & Intermediate level. Students will have the opportunity to complete their industrial placement in various tourism organizations.

Students considering an international placement will be advised on language training appropriate to their placement country I nte r m e d i ate Le ve l • Environmental Issues in Hospitality • Wine Tourism • Holiday Law H o n o u r s Le ve l • Business of Global Conference and Incentive Management • Business of Restaurants • Technological Innovation in the Hospitality Industry • Gaming Industry and Hospitality

Elective Any module for which the pre-requisite has been passed

The aims of the Industrial Placement are to enable the student to: (a) Experience employment and, where appropriate, accept responsibility for the completion of tasks. (b) Acquire additional practical skills and industry experience. (c) Gain greater maturity and self - confidence. (d) Develop attitudes and standards appropriate to his/her career objectives.

Career opportunities

I nte r m e d i ate le ve l Tourism, Culture and Society Leisure and Tourism Services Operations Management Organisation, Analysis and Design Management of Tourism Destinations H o n o u r s le ve l Tourism & Economic Development Policy Destination Marketing Environmental Planning in Tourism Visitor Attraction Management

Upon graduation, students will be equipped with the knowledge and skills required by many types of employers in the industry from international hotel chains to contract caterers to small up-market restaurants. Furthermore, career opportunities will have been facilitated during the course through employment contacts made both on the modules themselves and in other ways, for example through the sandwich placement, short placement or other part-time work gained whilst on the course. Our experience is that work placements often lead to offers of permanent employment in management posts in the hospitality and related sectors (leisure, tourism, events, healthcare etc). The course has an excellent graduate employment record with many ex-students now occupying senior positions in the industry.

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Ce r tifi c ate le ve l Behavioural Studies Geography for Tourism The Events Industry Tourism & Travel Systems

Aims of the Industrial Placement

H ot e l a n d To u r i s m M a n a g e m e n t D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

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BCA

BA Events Management

Course structure diagram

The philosophy of the course is to offer a curriculum that is broad enough to provide the international hospitality industry, itself a cluster of diverse sectors, with graduates who possess the appropriate skills and abilities. The hospitality industry is in continuous development and forecasts suggest that it will continue to expand. This increases the need for special skills and abilities which will facilitate graduates’ access to the professional market. An Events Management degree focuses on the consumer, human resources, interpersonal skills, customer experience, modern technology, management accounting and strategic planning. If you want to become employed in a continuously expanding and challenging field at an international level, a degree in Events Management is the best choice. The course is taught and assessed in English.

Year 1 • Foundation Level AH&LA Hospitality Operations Certificate (exit award 1) Autumn semester Managing Front Office Operations

Spring semester Managing Technology In the Hospitality Industry

Management of Food & Beverage operations

Housekeeping Management

Managing Service in Food & Beverage Operations

Supervision in the Hospitality Industry

Information Technology skills

Basic Hotel & Restaurant Accounting

Practical’s in Hotel Operations

Purchasing for Food Service Operations

Business English I

Business English II

LEVEL

Title

N ot e s

English Language I

Foundation Year

Information Technology Skills

American Hotel & Lodging Association (AH&LA)

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Upon successful completion of the 1st year of studies the student is awarded a Hospitality Operations Certificate (HOC) from AH&LA EI, which allows him/her to be transferred to the BA Events Management programme which leads to a Bachelors Degree from London Metropolitan University.

Study Skills FOUND ATION

The structure, the subject areas and the teaching strategy of the course reflect a more intense practical approach. This gives potential students the opportunity to specialize in specific areas and techniques which are required in departments of a hospitality organization. Moreover, the student assessment process is simpler and up to date.

H ot e l a n d To u r i s m M a n a g e m e n t D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

Managing Front Office Purchasing for Food Service Operations English Language II Quantitative Methods Managing Technology in the Hospitality Industry Supervision in the Hospitality Industry

Main educational aims of the course The aims of the course are consistent with and reflect the aims of the University Undergraduate Modular Scheme. The principal aim of the course is to provide a business and management education within the context of the events industry. More specifically, it endeavours to provide students with knowledge and understanding of the theories and methods relevant to business and management careers in these sectors and equip them with skills in problem solving appropriate to these industries. The course also focuses on the demonstration of the graduate attributes of self-awareness and performance in a variety of idioms and contexts and ethical and creative considerations.

Choice module

The specific aims of the course are: • To offer an intellectually stimulating programme of study, which will enhance the students’ understanding of the events industry within its wider business context. • To teach students the theory and application of key management concepts, approaches and techniques in order to attain the necessary qualifications for a professional career in events management.

Please refer to the list of choice modules below

Choice Modules • Introduction to Economics II: The Economic Environment • Intro to Financial Accountancy • Intro to Business Psychology

• Intro to Business Information Technology • Introduction to Communication & Marketing Studies

• To foster an awareness of the social, cultural, economic and political environment in which the events industry operates and of the strategic implications and broader social responsibilities that this environment generates. B u s i n e s s C o l l e g e O f At h e n s

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H onours Course level

title

Elective Module n ot e s

Any module for which the pre-requisite has been met.

C o m p u l s o r y Plac e m e n t b e t w e e n L e v e l s F o u n d at i o n & C e r t i f i cat e

The Service Sector Industries

Industrial Placement

C ERTIFI C ATE

Economics for the Service Sector

Arts & Events: Theory & Practice

Leisure and Tourism Services Operations Management

Aims of the Industrial Placement

Studying Service Sector Management Data Analysis for Tourism, Sport and Creative Industries The Events Industry Introduction to Marketing Choice of modules

One from the list below or elective

Choice of modules

One from the list below or elective

INTER M EDI ATE

C o m p u l s o r y Plac e m e n t b e t w e e n L e v e l s C e r t i f i cat e & i n t e r m e d i at e

Finance for Leisure and Tourism and Hospitality Choice of modules

One from the list below or elective

Planning and Management of Events Events Management Law HRM for Tourism, Sports & Creative Industries Choice of modules

H ot e l a n d To u r i s m M a n a g e m e n t D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

One from the list below or elective

Career opportunities

Research and Dissertation H ONOURS

Contemporary Issues In Events Management Venue Management for Events Choice of modules

One from the list below or elective

Events Strategy Marketing and Public Relations for Events Choice of modules

One from the list below or elective

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o p t i o n al Plac e m e n t b e t w e e n L e v e l s i n t e r m e d i at e & h o n o u r s

Designate Modules: Ce r tif i c ate Le ve l: • Business Society: Leisure & Tourism • The Sports Sector • The Arts & Heritage Sector I nte r me d i ate Le ve l: • Arts & Heritage Management

• Sports Management • Leisure & Tourism Policy H o no urs Level : • Cultural Policy • Sports Policy • International Issues in Sport B u s i n e s s C o l l e g e O f At h e n s

Upon graduation students will be equipped with the necessary knowledge and skills required by many employers in the event sector. Further more career opportunities will have been facilitated during the course through employment contracts through the industrial placement programme of the department. Our experience is that work placements often lead to employment offers in middle and upper management posts. Students will have the opportunity to be occupied in: • Hotels and mega resorts that organise and manage various types of conferences and conventions • In national and international conference organizers, • In companies which manage and organize mega sport events i.e. Olympic games – world cup series etc, • In organizations that develop and promote festivals, music concerts etc • In non profit organizations that develop fundraising events, • In companies that organize international exhibitions representing various retail products etc.

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BA International Cruise Operations Management *

industries. The course also focuses on the demonstration of the graduate attributes of self-awareness and performance in a variety of idioms and contexts and ethical and creative considerations.

The philosophy of the course is to offer a curriculum that is broad and diverse enough to provide the international Cruise industry, with graduates who possess the appropriate skills and abilities. The cruise industry is in continuous development and forecasts suggest that it will continue to grow. This increases the need for special skills and abilities which will facilitate graduates’ access to the professional market. The Cruise sector in Greece has gone through a major liberalization and therefore development, as a result of the cabotage abolition. The notion of no cabotage for the cruise industry in the Hellenic territory will trigger significant domestic and foreign cruise activity in the future within the Hellenic territory. This will increase competition and demand within the sector and as a result supply will be generated, creating further investments and employment opportunities within a sector with high performance and increasing potentials offering significant career opportunities.

The specific aims of the course are: • To offer an intellectually stimulating pro-

gramme of study, which will enhance the students’ understanding of the cruise industry within its wider business and operational context; • To use teaching and learning strategies

that will enable students to blend craft and theoretical skill and knowledge and

American Hotel & Lodging Association (AH&LA) The structure, the subject areas and the teaching strategy of the course reflect a more intense practical approach. This gives potential students the opportunity to specialize in specific areas and techniques which are required in departments of Cruise Line Organization. Moreover, the student assessment process is simpler and up to date. Upon successful completion of the 1st year of studies the student is awarded a Hospitality Operations Certificate (HOC) from AH&LA EI, which allows him/her to be transferred to the BA International Cruise Operations Management programme which leads to a Bachelors Degree from London Metropolitan University.

specifically, it endeavours to provide students with knowledge and understanding of the theories and methods relevant to business and management careers in these sectors and equip them with skills in problem solving appropriate to these

B u s i n e s s C o l l e g e O f At h e n s

• To enhance awareness of the social,

cultural, economic and political environment in which the cruise industry operates and the impact of strategic implications and broader social responsibilities that is generated through the operations of cruise lines.

AH&LA Hospitality Operations Certificate (exit award 1) Autumn semester

Spring semester

Managing Front Office Operations

Managing Technology In the Hospitality Industry

Management of Food & Beverage operations

Housekeeping Management

Managing Service in Food & Beverage Operations

Supervision in the Hospitality Industry

Information Technology skills

Basic Hotel & Restaurant Accounting

Practical’s in Hotel Operations

Purchasing for Food Service Operations

Business English I

Business English II

LEVEL

Title

N ot e s

English Language I Information Technology Skills Study Skills Managing Front Office Purchasing for Food Service Operations English Language II Quantitative Methods Managing Technology in the Hospitality Industry Supervision in the Hospitality Industry Choice module

* Subject to approval

plication of key management concepts, approaches and techniques in order to attain the necessary qualifications for a professional career in cruise management.

Year 1 • Foundation Level

FOUND ATION

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Foundation Year

• To teach students the theory and ap-

Course structure diagram

Therefore, it is important to offer potential students and professionals a contemporary and updated product and service that will fulfil your needs and requirements for specialization and certification in the area of cruise management. The BA International Cruise Operations Management course is designed to be in accordance with the already successful BA International Hospitality Management & the BSc Shipping. Your degree will focus on strategic operations and planning, human resources, legislation policy and safety, consumer needs and marketing. This will offer a greater pluralistic approach, enabling you to familiarize and further specialize in diverse cognitive areas. Making a choice to gain the specific degree will offer you the opportunity to become a pioneer in a rapidly developing industry.

effectively apply them on industry related cases.

H ot e l a n d To u r i s m M a n a g e m e n t D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

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Choice Modules • Introduction to Economics II: The Economic Environment • Intro to Financial Accountancy • Intro to Business Psychology

level

• Intro to Business Information Technology • Introduction to Communication & Marketing Studies

title

notes Optional Placement between Levels Intermediate & Honours

Research and Dissertation Managing International Destinations

level

title

notes

C ERTIFI C ATE

Compulsory Placement between Levels Foundation & Certificate

Cruise Risk Management

Studying Service Sector Management

Foreign language VI

Data Analysis for Tourism, Sport and Creative Industries

Industrial Placement

Foreign language I

International Beverage Studies Managing Events and Recreation Projects

Compulsory Placement between Levels Certificate & Intermediate Cruise Operations and Passenger control & safety International Food and Service Management

Finance for Leisure, Tourism and Hospitality INTER M EDI ATE

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Global Strategic Issues in Hospitality and Tourism

Economics for the Service Sector

Foreign language II

Foreign language V

Marketing of Cruise Destinations

Principles of Cruise Logistics

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Marine Environmental regulations

Principles of the Cruise Industry

Tour Operating & Travel Distribution

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Information Technology in Hospitality, Leisure & Tourism H onours Course

H ot e l a n d To u r i s m M a n a g e m e n t D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

Career opportunities

Shipping Law

Upon graduation students will be equipped with the necessary knowledge and skills required by many employers in the wider service sector. Further more career opportunities will have been facilitated during the course through employment contracts through the industrial placement programme of the department. Our experience is that work placements often lead to employment offers in middle and upper management posts. Students will have the opportunity to be occupied in:

Foreign language III Cruise marketing & Sales International Tourism Business HRM for Tourism, & Creative Industries Organizational Design: Approaches & Application Foreign language IV

B u s i n e s s C o l l e g e O f At h e n s

u n d e r g r a d u at e s t u d i e s

• National and international Cruise lines

managing day to day operations • Headquarters of major Shipping compa-

nies planning business developments and operations • Hotels and mega resorts that organise and

manage various types of conferences and conventions • In national and international conference

organizers, • In companies which manage and organize

mega sport events i.e. Olympic games – world cup series etc.

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The Programs of the AHLA for Professionals in the Hospitality Industry

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For more than 50 years the AHLA is the primary source of education, research and training of the Hotel industry in America but also globally. The Educational institute of the American Hotel & Motel Association publishes books and manuals for hotel training and their programs are used by more than 3,000 Universities and schools of hotel education and training around the world.

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Year 2 • Diploma level (HND) AH&LA Hospitality Management Diploma (level 2 - exit award 1) Autumn semester Development of professional & academic skills Intro to Economics Tourism & Hospitality Industry

Spring semester Basic Hotel & Restaurant Accounting Purchasing for food service Operations Leadership & Management in the Hospitality Industry

American Hotel and Lodging Association E.I. (AHLA)

Managing Hospitality

Hospitality Facilities Management

Hospitality Management Diploma (HMD) The American Hotel & Lodging Association was founded in 1910 and is the trade association that represents the Hotel and Tourism sector in the United States of America. It is seated in Washington DC and its purpose is to offer international representation of the industry in each government, education, research, information and any other service with added value required by the members of the organization in order to work in a balanced and competitive environment. The collaboration of BCA with the AHLA, one of the largest organizations for hotel and tourism education of America, gives the opportunity for a contemporary and high level of training to new students but also new and senior executives of the Hotel industry who wish to expand their knowledge base and improve their skills in various sectors of the industry, and as a result to be able to develop their career faster and more effectively. For more than 50 years AHLA has been the primary source of education, research and training of the Hotel industry not only in America but also globally. The Educational institute of the AHLA publishes books and manuals for hotel training and their programs are used by more than 3,000 Universities and schools of hotel education and training around the world. The programs of the AHLA are designed based on the proposals and viewpoints of professionals of the sector and so reflect the most contemporary practices and trends in the hotel industry. The enterprises of the sector know that students that have completed Hospitality Management AHLA programs are well prepared to undertake management responsibilities and add value to the business. For those who have acquired the knowledge and skills offered by the AHLA programs, career growth is a rapid process in the hotel industry.

Human Resources

& Design

Foreign Language II

Foreign Language III

H ot e l a n d To u r i s m M a n a g e m e n t D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

AH&LA 2 Year Hospitality Management Diploma (HMD) Year 1 • Foundation Level AH&LA Hospitality Management Diploma (level 1) Autumn semester

Spring semester

Managing Front Office Operations

Managing Technology In the Hospitality Industry

Management of Food & Beverage operations

Housekeeping Management

Managing Service in Food & Beverage Operations

Supervision in the Hospitality Industry

Information Technology skills

Business English II

Practical’s in Hotel Operations Foreign Language I

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B u s i n e s s C o l l e g e O f At h e n s

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The Postgraduate School

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B u s i n e s s C o l l e g e O f At h e n s

The Postgraduate School

How to apply and Entry Requirements The application procedure and the entry requirements for postgraduate programs may differ from one course to the other

Why Choose us 1. BCA, operating since 1971 in the educational field, is considered today a prestigious and acknowledged educational organization, one of the oldest in Greece. 2. BCA offers a wide range of specialized and contemporary postgraduate programs (some are offered exclusively by us), which reflect the current market needs.. 3. All our premises, spread in four different directions ( centre of Athens, Pireaus, Glyfada and Kifisia) are well equipped with the latest technology, offering a pleasant and comfortable educational environment for students. 4. The academic structure and content of the postgraduate programs give the postgraduate student the opportunity to develop and evaluate their academic and professional background. 5. The flexible postgraduate programs we offer, regarding the delivery mode, which respect the studentsâ&#x20AC;&#x2122; limited time to allocate to their studies, render the completion of their studies achievable. 6. Our strong links with the labour market, our supportive environment and our excellent learning facilities lead to a successful academic investment for the future

The postgraduate programs are offered both full time ( one year of attendance) or part time (two years of attendance). Prospective students can either apply in October or in February.

All postgraduate programs are offered in the evenings and some of them are delivered one evening during the week and Saturday morning to facilitate, thus, the people who work and have limited spare time to attend classes. The majority of our postgraduate programs are delivered in both English and Greek. A student will be offered a place for the postgraduate program he/she has applied for only if he/she satisfies the entry requirements of the equivalent program. In case the academic requirements are not met, the working experience and other qualifications will be considered, depending on the postgraduate program. The application form may be filled in, all bcaâ&#x20AC;&#x2122;s premises, either by the registry staff or electronically by visiting our site, at: www.bca.edu.gr

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The period for admission intake for the Autumn semester commences in May and terminates in October, while admission intake for the Spring semester, commences in December and terminates in mid February.

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Ο ι κ ο ν ο μ ι κ ό Κο λ λ έ γ ι ο Α θ η ν ώ ν

Academic Departments Business Department 286 | MBA 290 | MBA Hospitality Managemen 292 | MA International Human Resources Management

Guide to

296 | MA Marketing / Advertising / PR 302 | MA Digital and Experiential Marketing * 306 | MA Management

Po s t g r a d u a t e C o u r s e s

310 | MSc Accounting and Finance 314 | MSc Purchasing and Supply Chain Management 318 | DMS Postgraduate Diploma in Management Studies 322 | PreMaster’s Business Studies

Shipping Transport and Logistics Department 326 | MSc Shipping •

Maritime Finance Pathway

•

Chartering Pathway

•

Marine Insurance Pathway

•

Management and Operations Pathway

•

Port Logistics Pathway

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334 | PreMaster’s Shipping Studies

Psychology Department

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330 | DMS Postgraduate Diploma in Management Studies in Shipping

346 | Graduate Diploma in Psychology

Computer Science Department 336 | MSc in Computing 340 | MSc in Ιnformation Technology 344 | Graduate Certificate in Computing

350 | Graduate Certificate in Psychology

* Subject to approval

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B u s i n e s s C o l l e g e O f At h e n s

The course is taught and assessed in both English and Greek. The MBA programme is designed to provide participants with an academically rigorous management education. The MBA provides participants with a sound foundation from which to develop their abilities as a manager and increase their effectiveness in future management roles.

Course structure diagram Title

B u s i n e s s D e pa r t m e n t

MBA Master of Business Administration

N ot e s F u ll T i m e

Leadership & Management Development Global & Economic Context Accounting & Finance for Managers Managing People

The programme provides an opportunity to analyse key business issues and problems facing managers today and in the future. Particular attention is paid to the internationalisation and globalisation of business. Participants will be introduced to the latest concepts and techniques.

Managing Information Systems

In addition to developing participants’ knowledge and understanding the MBA will also help them develop their personal and interpersonal skills to enhance their effectiveness as a manager.

Managing Change & innovation

Marketing & Operations Management Comparative Management Research Methods B Strategic Management

Main educational aims of the course • Offer a rigorous and intellectually demanding course of study to experienced managers and professionals, who can be expected in time to make a significant contribution to management at a strategic level in their organisation; • Endow students with and understanding of contemporary management lite-

Research Methods A

Elective

rature and theory, and to enable students to focus on the insights that such literature and theory can provide into the practice of management and the interpretation of organisational situations; • Provide an environment that encourages reflection on personal managerial development.

Dissertation Pa r t T i m e Leadership & Management Development

1st Year

Global & Economic Context Accounting & Finance for Managers Managing People

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Course learning outcomes Upon successful completion of the MBA students will be able to: • Demonstrate knowledge and understanding of the impact of contextual forces on organisations, such as legal systems; ethical, economic, environmental, social and technological change issues; international developments and corporate governance; • Make informed and sound judgements on strategic managerial issues, drawing from the key disciplines of finance and accounting, human behaviour, marketing, strategic management, economics, information management, international

Research Methods A

management, quantitative methods, operations management and other relevant subject areas; • Demonstrate the knowledge and understanding of theories, concepts and research relevant to strategic management and change management and to be able to evaluate the integration of different organisational functions within them; • Demonstrate knowledge and understanding of the uses and limitations of a range of research methods/techniques, both qualitative and quantitative, appropriate to management research.

B u s i n e s s C o l l e g e O f At h e n s

Marketing & Operations Management Comparative Management

2nd Year

Elective Managing Change & innovation Research Methods B Strategic Management Dissertation

Diagram for Postgraduate Award Titles Awa r d

Title

N ot e s

PG C e r t

Postgraduate Certificate

Awarded for 60 credit modules

PG D i p

Postgraduate Diploma

Awarded for 160 credit modules

MBA

Master of Business Administration

Awarded for 220 credit modules

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Standard University entry requirements, inc APEL/AP(E)L An honours degree, two years post graduating work experience at an appropriate level of responsibility, in current full time employment at an appropriate level. N o n - s t a n d a rd e nt r y As the MBA is effectively a ‘conversion course’ that does not require students to have studied business before they commence the course, course tutors may interpret the degree qualification criterion as meaning ‘of graduate standard’. If, for example, an applicant has an NVQ at level 5 or a good HND and 5 or 6 years managerial experience he or she may be considered for entry by offsetting the lower level qualification against the additional experience. Exceptionally a candidate without a higher education qualification may be considered for entry to the course. This practice is in line with the university’s commitment to access.

Credits for Accredited Prior Learning (APL) or Accredited prior Experiential Learning (APEL): Applicants may apply for exemption for certain modules in accordance with University regulations, section B2.

English Language Entry requirements • IELTS or BCA IELTS placement test 6.0 with a minimum of 5.5 in all components. This means you need at least 6 in writing and speaking • TOEFL iBT 92+ a minimum of 20 in each component • Cambridge Proficiency (CPE) Grade C • Cambridge First (FCE) Not suitable for Postgraduate level

Credits for previous study or experiential learning

Career opportunities

‘ Fa s t- t ra c k M B A’ for a p p li c a nt s w i t h a DM S: If an applicant has a Diploma in Management Studies awarded by London Metropolitan University with an overall grade of A or B, they may be eligible for entry to stage 2 of the MBA and will be given credit for the whole of semester 1 / stage 1 of the course.

The programme is designed to enhance your knowledge of management and your practice as a manager. The context for many of the assessments is the organisation you most recently worked in all of these elements contribute to increasing your employability and confidence. Many students are promoted or obtain better positions whilst studying for the MBA.

B u s i n e s s D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

Fa st tra c k M B A’ for q u a li f i e d p ro fe s s i o nal s : Applicants who are qualified members of a CCAB accountancy professional body (CIMA, ACCA, CIPFA, ACAEW etc) or ICSA may be given credit for elements of semester 1 / stage 1 of the course except the Leadership and Management Development module. Qualifications must not be more than 5 years old.

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If an applicant has a DMS award from another institution with an overall grade of A/B or above 60%, they may considered for direct entry to semester 2 / stage 2 of the MBA if their DMS course of study enables them to be given credit for the whole of semester 1 / stage 1. If there are some shortfalls then students may receive credit where appropriate but must complete the remaining modules.

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B u s i n e s s C o l l e g e O f At h e n s

MBA Hospitality Management

TIT L E

MBA students seeking the award of MBA Hospitality and Tourism Management take designated modules in place of options that support the chosen specialisation.

B u s i n e s s D e pa r t m e n t

Course structure diagram NOTES F u ll T i m e Leadership & Management Development International Hospitality & Tourism Environment Accounting & Finance for Managers Managing People

The Dissertation is a management topic in the area of specialisation. More specifically, they take International Hospitality & Tourism Environment instead of the Economic & Global Context, Strategic Management in International Hospitality & Tourism instead of Strategic Management and International Tourism & Leisure Development instead of the Elective module.

Managing Information Systems Research Methods A Marketing & Operations Management Managing Change & innovation Comparative Management Strategic Management in International Hospitality & Tourism Research Methods B International Tourism & Leisure Development Dissertation Pa r t T i m e Leadership & Management Development

1st Year

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Research Methods A Marketing & Operations Management Comparative Management Managing Change & innovation Research Methods A

Strategic Management in International Hospitality & Tourism Dissertation

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2nd Year

International Tourism & Leisure Development

Diagram for Postgraduate Award Titles

B u s i n e s s C o l l e g e O f At h e n s

Awa r d

Title

N ot e s

PG C e r t

Postgraduate Certificate

Awarded for 60 credit modules

PG D i p

Postgraduate Diploma

Awarded for 160 credit modules

MBA

Master of Business Administration with Hospitality Management

Awarded for 220 credit modules

p o s t g r a d u at e s t u d i e s

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MA International Human Resources Management The course is taught and assessed in both English and Greek. Consequently those graduating from the MA International Human Resource Management gain an internationally recognised management qualification. The MAIHRM programme is designed to provide participants with an academically rigorous management education. The MAIHRM provides participants with a sound foundation from which to develop their abilities as a manager and increase their effectiveness in future management roles. The programme provides an opportunity to analyse key business issues and problems facing managers today and in the future. Particular attention is paid to the internationalisation and globalisation of business. Participants will be introduced to the latest concepts and techniques.

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In addition to developing participants’ knowledge and understanding the MAIHRM will also help them develop their personal and interpersonal skills to enhance their effectiveness as a manager.

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B u s i n e s s C o l l e g e O f At h e n s

Main educational aims of the course • To enhance students’ critical awareness of the economic, socio-political and regulatory factors enabling and constraining organisations internationally; • To develop an advanced understanding of the role and impact of Human

Resource Management in a global business context; • To develop the strategic and practical skills mix required for effective human resource management in an international arena.

B u s i n e s s D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

Course learning outcomes Upon successful completion of the course, students will: K n ow le d ge a n d u n d e r s t a n d i n g • Have the ability to identify, analyse and evaluate the key contemporary economic, political, social, and technological trends affecting international commerce and production in their appropriate historical context; • Be able to demonstrate a critical awareness of a wide range of management and social science perspectives in the analysis of the international environment for human resource management; • Understand the consequences of economic, socio-political, regulatory and technological change for organisational decision-making regarding people management regionally and world-wide; • Be able to apply perspectives, models and methods drawn from strategic management, social science and specialist personnel and development management to guide the planning and leadership of international organisations; • Be able to demonstrate an understanding of different socio-cultural and professional contexts and communicate effectively within them. • Be able to demonstrate an understanding of the philosophical, ethi-

p o s t g r a d u at e s t u d i e s

cal and practical factors associated with understanding and undertaking research at postgraduate level. Cogn i t i ve / i nte lle c t u a l s k i lls • Be able to apply complex theoretical concepts to problem-solving and decision-making in an international HRM context; • Be able to undertake research and independent study in a manner appropriate to a master’s level qualification; • Be able to demonstrate a sound grasp of the principles of analytical reasoning and the use of relevant management and social science research techniques; Transferable skills, including those of employability and professional practice • Be able to organise and conduct strategic analysis of complex timebounded problems in multi-cultural environments; • Be able to work collaboratively and communicate ideas and concepts effectively; • Be able to draw on and integrate a range of sources of knowledge and other resources.

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B u s i n e s s C o l l e g e O f At h e n s

TIT L E

B u s i n e s s D e pa r t m e n t

Course structure diagram NOTES FU L L TI M E Comparative Employment Systems Human Resource Strategies Cross-cultural Management International Personnel and Development Alternative Perspectives on Organising in Global Context Organisational Research in International and Cross-Cultural Contexts Dissertation PA RT T i m e Comparative Employment Systems

1st Year

Human Resource Strategies International Personnel and Development Alternative Perspectives on Organising in Global Context Cross-cultural Management

2nd Year

Organisational Research in International and Cross-Cultural Contexts Dissertation

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Diagram for Postgraduate Award Titles

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Awa r d

Title

N ot e s

PG C e r t

Postgraduate Certificate

Awarded for 60 credit modules

PG D i p

Postgraduate Diploma

Awarded for 120 credit modules

MBA

MA International Human Resource Management

Awarded for 180 credit modules

Standard University entry requirements, inc APEL/AP (E) L To be considered for a place on a Masters or Postgraduate Certificate course, you will normally be a graduate of a Greek or UK university, with a good Honours degree (a minimum 2.2 or above) or a ptychion of 6.5 points or above.

English Language Entry requirements • IELTS 6.0 with a minimum of 5.5 in all components. This means you need at least 6 in writing and speaking • TOEFL iBT 92+ a minimum of 20 in each component

• Cambridge First (FCE) Not suitable for Postgraduate level • Cambridge Proficiency (CPE) Grade C

B u s i n e s s C o l l e g e O f At h e n s

Career opportunities Graduates have gained employment in a range of international commercial, public and voluntary organisations. The course also provides a basis for applying for an MPhil or PhD.

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MA Marketing / Advertising / PR The course is taught and assessed in both English and Greek. We believe that you will find your MA Marketing studies to be a rewarding and challenging experience that will not only introduce you to the academic literature on marketing but also prepare you for the role of a senior manager in today’s dynamic organisational environment.

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The MA Marketing (MAMRK With Advertising & MAMRK With P.R.) programme is designed to provide participants with an academically rigorous management education. The MAMRK (MAMRK With Advertising & MAMRK With P.R.) provides participants with a sound foundation from which to develop their abilities as a manager and increase their effectiveness in future management roles. The programme provides an opportunity to analyse key business issues and problems facing managers today and in the future. Particular attention is paid to the internationalisation and globalisation of business. Participants will be introduced to the latest concepts and techniques.

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Main educational aims of the course • To teach the core disciplines of marketing: these are the key areas of marketing strategy, marketing communications, marketing research and international marketing. • To develop skills relating to the practical application of marketing information to business decision making; this includes collection, analysis and interpretation of information from a wide variety of media and the organisation of knowledge in a meaningful managerial way. • To enable students to become independent learners. The MA Marketing (with Advertising & with P.R.) seeks to address the needs of a growing number of people who wish to develop their understanding of marketing, or formalise, through acquiring a postgraduate qualification, their past marketing work experience. Developments in both marketing practice and marketing as a discipline have reflected these changes, such that more attention is now given to the marketing of services and specialist attention is devoted to marketing within particular sectors. Pressures for global responsiveness in many markets has increased. This has led to a range of ‘global marketing’ strategies and the proliferation of global brands. The dynamic tension between globalisation and pressures for local responsiveness is becoming increasingly important, and pro-

vides further stimulus for changes in marketing practice and analysis. Other stimuli for change include the direct and indirect implications of developments in information technology, which has produced increased interest in customer profiling, direct marketing, and new forms of marketing research. Increased recognition of the strategic role and position of marketing within organisations, and new approaches to marketing which have emerged from a review of some of the basic concepts underpinning the subject of marketing (e.g. value, customer satisfaction, buying patterns, etc.) have contributed additional items to the marketing agenda. Whilst the dynamism of marketing, both in practice and as a subject discipline, is attested to by the changes referred to above, marketing has not gone unchallenged. Concerns regarding the difficulties in sustaining brand values and producing new product innovations are two examples of such challenges.

B u s i n e s s D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

A central philosophy underpinning the programme is the study of marketing within an applied decision-making context. The MA Marketing will seek to take advantage of student’s work experience knowledge of marketing and undergraduate level intellectual skills to provide a rigorous marketing programme of study at master’s level.

Aims of the MA in Marketing (with Advertising & with P.R.) : In addition to developing participants’ knowledge and understanding the MAMRK (MAMRK With Advertising & MAMRK With P.R.) will also help them develop their personal and interpersonal skills to enhance their effectiveness as a marketing manager. The MAMRK (MAMRK With Advertising & MAMRK With P.R.), seeks to address the needs of a growing number of people who wish to develop their understanding of marketing as a business philosophy and as a business practice. The shift away from internal business activities towards a customer-centered focus, has made organisations aware of the importance of market oriented strategies. The MAMRK (MAMRK With Advertising & MAMRK With P.R.), aims to familiarise our students with the latest developments in marketing philosophy and give them the tools to develop market oriented strategies.

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• To enable students to acquire and develop the theoretical knowledge and application skills that will assist them to enhance their careers in a variety of marketing environments; • To provide opportunities for postgraduate education which will benefit students from a wide and increasingly diverse range of marketing backgrounds;

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• To foster a critical awareness and understanding of contemporary issues in marketing management and theory; • To enable students to select an area of interest and engage in in-depth study through the dissertation; • To enhance student’s intellectual, research, inter-personal and applied decision-making skills within a rigorous academic programme.

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Course learning outcomes K n ow l e d g e a n d u n d e r s t a n d i n g MA M a r ke t i n g Students successfully completing the MA Marketing will be able to: • Use the relevant analytical and creative skills of marketing; • Demonstrate that they have the underpinning knowledge and understanding of the theories, concepts and research relevant to marketing; • Develop the ability to communicate the ideas and concepts of marketing; • Critically evaluate the marketing environment and consider the appropriate strategic response to this environment; • Demonstrate a range of interpersonal, self-management and consultancy skills relevant to marketing. MA M a r ke t i n g w i t h Ad ve r t i s i n g Upon successful completion of the MAMRK, students will have achieved the following: • Understanding of organisations, the external context in which they operate and how they are managed • Utilisation of relevant analytical and creative skills in marketing • Utilisation of perspectives, models and methods drawn from communications theory • Critical evaluation of the advertising environment and the appropriate strategic response to this environment • Critical evaluation of the cultural and industrial roles of advertising. • Application of theoretical models to the creation of an advertising campaign. • Demonstration of the ability to produce and defend a significant piece of original research

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Upon successful completion of the MAMRK, students will have achieved the following: • Understanding of organisations, the external context in which they operate and how they are managed • Utilisation of relevant analytical and creative skills in marketing • Utilisation of perspectives models and methods drawn from PR theory • Critical evaluation of the marketing environment and the appropriate strategic response to this environment • Critical evaluation of contemporary issues, practices and controversies in the field of PR. • Application of theoretical models to the creation of a PR campaign. • Demonstration of the ability to produce and defend a significant piece of original research

Course structure diagram TIT L E

MA M a r keting NOTES FU L L TI M E

International Marketing Marketing Communications Marketing Strategy Marketing Research Designate Module Choose from the list below • Buyer Behaviour • Service Sector Marketing Free option Dissertation PA RT T i m e Marketing Strategy

1st Year

Marketing Communications Designate Module Designate Module Choose from the list below • Buyer Behaviour • Service Sector Marketing Free option Independent study

2nd Year

International Marketing Marketing Research Dissertation

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Course structure diagram TIT L E

MA M ar ke t i ng wi t h Adve r t i s i ng NOTES

Diagram for Postgraduate Award Titles Awa r d

Title

N ot e s

PG C e r t

Postgraduate Certificate in Marketing

Awarded for 60 credit modules

PG D i p

Postgraduate Diploma in Marketing

Awarded for 120 credit modules

MA Marketing / with Advertising / with Public Relations

Awarded for 180 credit modules

FU L L TI M E International Marketing Marketing Communications Marketing Strategy Marketing Research Strategic Advertising Planning

Basic for the specific pathway

New Advertising Technologies

Basic for the specific pathway

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Dissertation PA RT T i m e Marketing Strategy

Standard University entry requirements, inc APEL/AP(E)L

1st Year

Marketing Communications Strategic Advertising Planning

Basic for the specific pathway

New Advertising Technologies

Basic for the specific pathway

International Marketing

2nd Year

Marketing Research

English Language Entry requirements

Dissertation

Course structure diagram TIT L E

MA M ar ke t i ng wi t h P. R . NOTES

International Marketing

• IELTS 6.0 with a minimum of 5.5 in all componets. This means you need at least 6 in writing and speaking • TOEFL iBT 92+ a minimum of 20 in each component • Cambridge Proficiency (CPE) Grade C • Cambridge First (FCE) Not suitable for Postgraduate level

Career opportunities

Marketing Communications Marketing Strategy Marketing Research Contemporary Issues in PR

Basic for the specific pathway

PR Theories and Tactics

Basic for the specific pathway

These programmes are designed to develop or enhance professional competence in individuals who are already experienced and who wish to build on that experience through a structured programme of study. These programmes are often linked to professional institute qualifications (such as CIM, CIPD, etc). They are usually offered by P/T study in parallel with employment.

Dissertation PA RT T i m e

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FU L L TI M E

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Entry requirements may include a cognate prior qualification and will normally require relevant work experience. To be considered for a place on a Masters or Postgraduate Certificate course, you will normally be a graduate of a Greek or UK university, with a good Honours degree (a minimum 2.2 or above) or a ptychion of 6.5 points or above.

Marketing Strategy

1st Year

Marketing Communications Contemporary Issues in PR

Basic for the specific pathway

PR Theories and Tactics

Basic for the specific pathway

International Marketing

2nd Year

Marketing Research Dissertation

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MA Digital and Experiential Marketing * MA Digital & Experiential Marketing integrates two exciting, and emerging academic disciplines and marketing industry practices, Digital Marketing and Experiential Marketing. Digital Marketing serves the growing demand by industry and consumers alike to utilise electronic and online applications to market products and services. Increased use of technology by consumers has led to the need for socially connecting activities where customers can engage directly with brands through live brand experiences devised through experiential marketing.

Through the exploration of digital marketing topics, students shall be exposed to career pathways in digital platform design and development, and data mining, which lead to careers in market intelligence and marketing campaign design. The exploration of experiential marketing will expose students to a further career path associated with the nature of brand characteristics and how these may be interpreted into live brand experiences.

The objectives of the programme are as follows: • To draw upon the competences of three

educational centres (Business, Computing and Social Sciences) to deliver a holistic understanding of the roles and contribution of each discipline to the digital and experiential marketing process. • To provide students with an academic

foundation in the theories which underpin the digital and experiential industries.

On completing the course, students will: • know and understand the theories and

intellectual constructs which underpin, and contribute to, digital and experiential marketing as academic disciplines. • know and understand the contribu-

tion that digital and experiential marketing makes to successful marketing campaigns, and brand management strategies. • posses a critical understanding of the

interconnectedness of digital marketing and experiential marketing, and the allied disciplines that contribute to the success of these media platforms. • be able to undestand the migration of

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• To augment theory with a framework

of experiential learning to ensure that students possess the practical skills to allow them to make an effective contribution within the marketing industry and to face the challenges associated with the digital and experiential aspects of brand marketing. • To develop a high degree of graduate-

ness in the students, to enhance the ability of individuals to operate as effective learners, independently or collaboratively, and to provide the transferable skills to ensure graduates operate successfully in a variety of business contexts.

Course Learning Outcomes

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The course addresses to students that are interested in following a career in the area of marketing with new technologies. It provides a broad, analytical and highly integrated study of business and marketing management; specifically the interrelationships and the interconnectedness between the Digital and Experiential sectors of the marketing industry. This course is strongly related to practice and therefore will provide a strong link between the development of skills and the employability of graduates.

Main Educational Aims of the Course

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marketing budgets and brand strategies to the internet, and the re-adjustment in consumer buying behaviour and decision making processes. • be able to analyze complex data sets

in the form of primary and secondary data, in off-line and web-based formats, and interpret this data in the form

of market intelligence and marketing information, and in the form of recommendations applicable to practice. • be able to synthesise theoretical con-

cepts taught within a classroom context, and apply interpretations of theory, through individual and group based active learning, to provide practical responses to business problems. • develop teamwork, entrepreneurial,

creative and verbal communication skills through. • experiential learning that simulate

business problems and presentations. • develop IT, research and analytical skills

shall be delivered through seminar activities, assignments, the dissertation and lab seminar activities. • develop competency in the origina-

tion of live brand experiences for recognised branded products or services and in devising and developing digital multimedia online solutions to marketing problems.

* Subject to approval

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Entry Requirements

Career Opportunities

Admitted students will be holders of a good Honours Bachelor’s Degree, minimum 2:2 in marketing, communications, a business discipline, computing, or other degree with relevant business experience. Applicants who do not hold an undergraduate degree will require a minimum of three years of marketing experience within industry. In addition, students who wish to be part of the English language cohort will have to meet the requirements for English language set by London Metropolitan University. Students who will follow the Greek cohort must have a good reading and working knowledge of the English Language.

Opportunities upon graduation from MA Digital and Experiential Marketing are wide ranging, including roles within a corporate marketing department delivering live brand experiences or digital marketing campaigns. Job roles may include brand management, account management, business development, digital marketing management, integrated marketing, strategic management, experiential marketing, and consultancy. The course further prepares graduates for entrepreneurial roles, given the nature of the experiential marketing industry.

Διάγραμμα Δομής του Προγράμματος TIT L E

NOTES FU L L TI M E

Fundamentals of Digital Marketing

Core

Experiential Marketing

Core

Marketing Research

Core

Brand equity

Core

Data Mining Business Applications

Core

E-Solutions and Digital Media Applications

Core

Dissertation (Digital and Experiential Marketing)

Core

PA RT T i m e

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Experiential Marketing

1st Year

Brand equity Data Mining Business Applications Marketing Research

2nd Year

E-Solutions and Digital Media Applications Dissertation (Digital and Experiential Marketing)

Diagram for Postgraduate Award Titles Awa r d

Title

N ot e s

PG C e r t

Postgraduate Certificate

Awarded for 60 credit modules

PG D i p

Postgraduate Diploma

Awarded for 120 credit modules

MBA

MA Digital and Experiential Marketing

Awarded for 180 credit modules

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MA Management

Main educational aims of the course

This course introduces aspiring and current managers to a range of business disciplines that will enhance your knowledge, skills and practice as managers. Graduates from a variety of disciplines will acquire an understanding of the theory and practice of managerial work and the course will provide you with insights into general management and business strategy.

The course is intended for recent graduates who are seeking to enter the job market with an improved ability to manage effectively. For current managers, the course is an opportunity for professional updating and an introduction to the latest developments in management theory and practice.

• To analyse and critically evaluate developments in management theory and practice. • To provide insights and depths of perspective for new graduates and to support the continuous professional development of managers and consultants in this field. • To supply a series of models and concepts enabling effective management in a variety of cultural, economic and people contexts.

• To facilitate the development of a strategic, holistic view of management in both intra- and extra-organisational settings. • To encourage students to reflect critically on their own experiences, to develop their own capabilities and to regard themselves as life-long learners. • To provide a set of methodological tools enabling research into managerial issues in the workplace.

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Course learning outcomes

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• The identification, analysis and evaluation of the key contemporary social, technological, economic and political trends in management; • The application of management knowledge in the workplace in order to provide for a more effective working environment • The understanding of the consequences of changes in the economic, organisational, political, social and technological environment for decision making; • The access of relevant sources of management knowledge at, or informed by, the forefront of relevant academic and professional disciplines, and the conduct of independent research in a manner appropriate to the holder of a masters-level qualification; • Carry out independent and scholarly research and investigation. In particular, the objective is to develop in the student at both the module level and the course level an ability

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•

to use knowledge to provide critical analysis and evaluation of specific issues and problems related to the management of organisations; Develop and apply intellectual skills and critical faculties with particular emphasis on the development of the higher order skills of analysis, synthesis and evaluation of concepts, models and theories common to the practice of management; Develop competence in the areas of problem solving, working with others, communication, self‑management, self‑presentation and decision making; Apply the skills of seeking, handling and interpreting qualitative and quantitative data towards the creation of new knowledge by means of hypothesising, testing and/or theorising management issues; Produce a full-length document offering original perspectives on an aspect of management based on the existing corpus of heuristic tools and models.

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TIT L E

B u s i n e s s D e pa r t m e n t

Course structure diagram NOTES FU L L TI M E The Management of Organisations Strategy for Managers Elective The global context of management and business Decision making and Leadership Development Research methods for managers Dissertation PA RT T i m e The Management of Organisations Strategy for Managers

1st Year

The global context of management and business Decision making and Leadership Development Elective

2nd Year

Research methods for managers Dissertation

Standard University entry requirements, inc APEL/AP(E)L

Awa r d

Title

N ot e s

PG C e r t

Postgraduate Certificate in Management

Awarded for 60 credit modules

PG D i p

Postgraduate Diploma in Management

Awarded for 120 credit modules

MA Management

Awarded for 180 credit modules

We encourage applicants without these formal qualifications where their range of work and other experience can compensate.

• IELTS 6.0 with a minimum of 5.5 in all components. This means you need at least 6 in writing and speaking • TOEFL iBT 92+ a minimum of 20 in each component • Cambridge Proficiency (CPE) Grade C • Cambridge First (FCE) Not suitable for Postgraduate level

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An honours degree normally of a Lower Second classification (or above), or a ptychion of 6,5 points or above.

English Language Entry requirements

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Diagram for Postgraduate Award Titles

Career opportunities The course will enable both aspiring and current managers to hone their professional skills and move ahead in their careers. You can also progress to the MBA if you have the appropriate work experience or may develop your dissertation topic into an MPhil/PhD course.

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MSc Accounting and Finance The course is taught and assessed in both English and Greek. The aim of the MSc Accounting & Finance is to deliver an academically rigorous masters level programme which provides students with the opportunity to study the major disciplines in accounting and finance and relate these to the business environment. It provides a sound conceptual foundation for a professional managerial or business career to help students explore current issues and critically analyse this knowledge in the rapidly changing business environment. It enables students to enhance their employability and/or progress to a doctorate programme or study for a professional accounting qualification.

The programme promotes the use of a range of teaching, learning and assessment methods which develop the students’ skills of critical analysis and appraisal of issues as well as self confidence and the ability to conduct an effective research project. As such it covers the attributes of self awareness, performance in a variety of idioms and contexts, and ethical and creative considerations.

Main educational aims of the course The aim of this MSc is to deliver an academically rigorous masters level programme which provides students with the opportunity to study the major disciplines in accounting and finance and relate these to the business environment. It provides a sound conceptual foundation for a professional managerial or business career to help students explore current issues and critically analyse this knowledge in the rapidly changing business environment. It enables students to enhance their employability and/or progress to a doctorate programme or study for a professional accounting qualification.

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On successfully completing this MSc course students will : • Have an in depth understanding of current issues and developments in accounting and finance. • Be capable of using financial information to make strategic financial decisions. • Be able to critically analyse current issues in accounting and finance in a strategic and international context. • Be capable of seeking, understanding and assessing contemporary literature relevant to the area. • Be able to design and conduct independent research at postgraduate masters level in an area of academic interest and in the field of accounting and finance. • Put the theory into practice in the form of a dissertation.

Course learning outcomes On successful completion of this course, students will:

• Have a solid grounding in the principles and issues in the developing field of accounting and finance; • Be able to apply accounting and financial management skills and techniques to different business scenarios. • Be able to take a strategic view of the

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performance in a variety of idioms and contexts, and ethical and creative considerations.

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financial direction of modern business. • Be able to explain how alternative theoretical frameworks are related to accounting and finance issues. • Be aware of the social, political and ethical dimensions within which modern businesses operate.

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Diagram for Postgraduate Award Titles

Title

N ot e s F u ll T i m e

Awa r d

Title

N ot e s

PG C e r t

Postgraduate Certificate Accounting and Finance

Awarded for 60 credit modules

PG D i p

Postgraduate Diploma Accounting and Finance

Awarded for 120 credit modules

MSc Accounting and Finance

Awarded for 180 credit modules

Advanced Financial Reporting Strategic Financial Management International Business Finance & Investment Research Methods for Accounting and Finance

Standard University entry requirements, inc APEL/AP(E)L

Strategic Management: Control & Appraisal

At least a lower second BA/BSc Honours degree (UK) or a ptychion of 6,5 points or above (or equivalent standard) in Accounting and/ or Finance. In some cases the Department, subject to an interview, would consider an applicant without the formal academic requirements provided they had several years of working in Accounting and Finance related employment and/or have achieved relevant professional qualifications.

Choice from one of the following designates: • Mergers & Acquisitions • Contemporary Issues in Strategic Management Accounting • Corporate Strategy • Corporate Governance & Accountability • Strategic Information Management

English Language Entry requirements • IELTS or BCA IETS placement test 6.0 with a minimum of 5.5 in all components. This means you need at least 6 in writing and speaking • TOEFL iBT 92+ a minimum of 20 in each component • Cambridge Proficiency (CPE) Grade C • Cambridge First (FCE) Not suitable for Postgraduate level

Dissertation (MSc Accounting & Finance) PA RT T i m e Advanced Financial Reporting

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Strategic Management Control & Appraisal

Career opportunities

Choice from one of the following designates:

Graduates from the programme should move into a range of careers in the financial sector, including roles in finance departments in financial services and industry. Other career options may be roles in regulatory bodies, consultancy and audit.

• Mergers & Acquisitions • Corporate Strategy • Corporate Governance & Accountability • Strategic Information Management • Contemporary Issues in Strategic Management Accounting International Business Finance & Investment

2nd Year

Research Methods for Accounting and Finance Dissertation (MSc Accounting & Finance)

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B u s i n e s s C o l l e g e O f At h e n s

The MSc in Purchasing & Supply Chain Management programme provides in depth academic knowledge coupled with practical skills on logistics related decision making and problem solving. The course is taught in English and the curriculum achieves a balance of decision-making skills and procedures with the analysis of external factors influencing logistics functions and processes.

N ot e s F u ll T i m e

Research Methods Global Supply Chain Management E-Commerce and The Supply Chain International Purchasing Systems Free Option or P&SCM module option

This course is attractive to a wide range of students from across the public and private sector keen to develop their skills and knowledge, and to analyse the strategic concepts of the increasing complex world of purchasing and supply chain management.

Subject to Programme Planning Approval

Dissertation PA RT T i m e E-Commerce & The Supply Chain

1st Year

The modules of the course will appeal to a wide range of students, keen to develop their skills, without going into detail in the areas of transport modeling and engineering. The Chartered Institute of Logistics and Transport, subject to evaluation, may accept degree holders for professional entry.

Global Supply Chain Management

More specific the educational aims of the course are:

Research Methods

2nd Year

• To expand knowledge of the industry, and build from there a deep understanding of business logistics functions and operations; • To develop the skills of critical analysis and apply them in business cases and problems. • To improve decision-making processes from a management perspective through processes analysis;

Free Option or P&SCM module option

Subject to Programme Planning approval

• To provide a deep knowledge of business logistics, and its characteristics, and assess its contribution in a country’s economy, with emphasis in the Greek one; • To develop advanced generic business skills required by a logistics practitioner ; • To develop managerial skills in logistics;

International Purchasing Systems Purchasing & SCM Option

Dissertation

Purchasing & Supply Chain Management (P&SCM) options • Business-to-Business • Public Procurement • Logistics

Diagram for Postgraduate Award Titles

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Title

Purchasing & SCM Option

Main educational aims of the course

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MSc Purchasing & Supply Chain Management

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Awa r d

Title

Ν ot e s

PG C e r t

Postgraduate Certificate

Awarded for 60 credit modules

PG D i p

Postgraduate Diploma

Awarded for 120 credit modules

MSc

MSc in Purchasing & Supply Chain Management

Awarded for 180 credit modules

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B u s i n e s s C o l l e g e O f At h e n s

Standard University entry requirements, inc APEL/AP(E)L Honours degree (or equivalent) in a business-related area. Applicants whose first degree is in science or humanities (law, languages, literature, etc) and who have business experience are welcome to apply. Applicants with membership of professional bodies, such as the Chartered Institute of Purchasing & Supply and the Chartered Institute of Logistics and Transport, will also be considered. Entry requirements may include a cognate prior qualification and will normally require relevant work experience. To be considered for a place on a Masters or Postgraduate Certificate course, you will normally be a graduate of a Greek or UK university, with a good Honours degree (a minimum 2.2 or above) or a ptychion of 6,5 points or above.

English Language Entry requirements • IELTS 6.0 with a minimum of 5.5 in all components. This means you need at least 6 in writing and speaking • TOEFL iBT 92+ a minimum of 20 in each component • Cambridge Proficiency (CPE) Grade C

Career opportunities

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Ideal for anyone who is looking for an opportunity to develop their knowledge of the supply chain, including current industry professionals who wish to enhance their promotion prospects, or for anyone wishing to start a career in the industry. Areas of particular growth include public sector transport planning consultancy; outsourcing, or managing outsourced relationships with suppliers; IT, logistics and transport; and e-based technology application and development.

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B u s i n e s s C o l l e g e O f At h e n s

We believe that you will find your DMS studies to be a rewarding and challenging experience that will not only introduce you to the academic literature on management but also prepare you for the role of a senior manager in today’s dynamic organisational environment.

Course structure diagram Title

B u s i n e s s D e pa r t m e n t

DMS Postgraduate Diploma in Management Studies

N ot e s F u ll T i m e

Managing Self & Others Management & Marketing Services

The DMS is a two-year, part-time professional development course at diploma level. It is taught and assessed in both English and Greek. The DMS seeks to prepare you for further academic study/research (e.g. MBA, MA), as well as for the rigours of senior management. The programme provides an opportunity to analyse key business issues and problems facing managers today and in the future.

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• To provide an appreciation of management theories and how they apply to practice. • To provide an international context for the study of management. • To develop critically reflective practitioners.

Human Resource Management Research Methods Strategic Management Project Managing Self & Others

1st Year

Managing & Marketing Services Management Environment Research Methods Accounting for Managers

2nd Year

Human Resource Management Strategic Management Project

Course learning outcomes By the end of the DMS students will be able to: • Demonstrate an improvement in their practice; • Work effectively in teams and aid their formation; • Demonstrate knowledge and understanding of the subjects that form the discipline of management; • Critically evaluate theories offered in the various disciplines; • Investigate and analyse existing situations and make recommendations for their improvement; • Better understand their own behaviour and how that impacts on others;

Management Environment

PA RT T i m e

Main educational aims of the course • To assist managers in improving their practice. • To make accessible and applicable the discipline of management. • To develop and sustain students’ motivation and ability to manage their own learning and development. • To introduce key issues in research methodology and a number of research techniques.

Accounting for Managers

• Construct and present persuasive and balanced arguments; • Conduct independent research into an area of practical and academic interest; • Demonstrate the knowledge and understanding of theories, concepts and research relevant to strategic management and change management and to be able to evaluate the integration of different organisational functions within them; • Demonstrate knowledge and understanding of the uses and limitations of a range of research methods/techniques, both qualitative and quantitative, appropriate to management research.

B u s i n e s s C o l l e g e O f At h e n s

Diagram for Postgraduate Award Titles Awa r d

Title

N ot e s

PG C e r t

Postgraduate Certificate

Awarded for 60 credit modules

PG D i p

Postgraduate Diploma

Awarded for 120 credit modules

p o s t g r a d u at e s t u d i e s

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B u s i n e s s D e pa r t m e n t

Standard University entry requirements, inc APEL/AP(E)L An honours degree, a higher national award or equivalent qualification, plus at least two years of management experience. Exceptionally, applicants without these qualifications are admitted if they have a number of years experience at a senior level in an organisation. Applicants in this category would not normally be less than 28 years of age. Applicants must be in full time employment in a supervisory, managerial or trainee managerial role. Applicants must be at least 23 years of age.

Career opportunities

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The programme is designed to enhance your knowledge of management and your practice as a manager. The context for many of the assessments is your own organisation. All of these elements contribute to increasing your employability and confidence. Many students are promoted or obtain better positions whilst studying for the DMS.

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Pre Master’s in Business Studies

Course Learning Outcomes

This is a pre - Master’s course for those who want to proceed to pursuing a Master’s Degree and do not meet the Entry Requirements either because of a low Bachelor’s Degree Classification or due to their prior field of studies which is not related to the area of Business.

Upon completion of the course, all students will be able to: • undertake a literature search and

evaluate different sources.

• understand the purpose of planning

and control, the budgeting process, and the evaluation of performance measures.

• construct an argument both orally

The course is designed in a way that will bring the academic level of those who attend it at par with those who have graduated with a degree of 2:2 and above. The design of this programme aims at covering the entry requirements of the four franchised Master’s Degrees already offered by BCA in collaboration with the London Metropolitan Business School. Those programmes are the MA Marketing, the MSc Accounting and Finance, the MA International Human Resource Management and the MA Management. There are also a number of people with bachelor’s degrees coming from different fields of study who would like a conversion – like process to help them continue their studies in a Business related post graduate course. With the introduction of the Pre Master’s course in Business Studies both groups have an opportunity to either improve their academic standing to a level acceptable for graduate entry or to acquire the basic academic skills needed in order to successfully enroll and graduate from a Master’s degree programme in a business related subject.

Main Educational Aims of the Course The objectives of the programme are as follows: oped the necessary skills and competencies to study Business subjects at Master’s level; • To widen students academic knowl-

edge and understanding within the Business area of study through the academic modules and thus to ensure that they have the capabilities to cope with studying at Masters level;

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• To ensure that students have devel-

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• To orientate students to UK teach-

ing/learning/assessment strategies through all the modules and to ensure that they are able to achieve their potential when studying at Masters level; • To develop in all students an aware-

ness of, understanding of and competence in the use of advanced study skills and essential research methodology, so that they can operate effectively at postgraduate level;

and in writing. • work collaboratively with other learn-

ers. • understand the way in which the glo-

bal financial markets have evolved to meet contemporary financial needs. • comprehend the operation of global

financial markets, understanding the relevant macro-economic issues. • realize the role of governments and

regulatory authorities in the operations of markets.

Those students who, upon completion, will continue to the MA Marketing, MA IHRM or MA Management courses will have the ability to:

B u s i n e s s D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

• appreciate the importance of under-

standing the market and the consumers, and the need to build and maintain customer relations. • understand all basic principles, con-

structs and tools of marketing. • critically evaluate the marketing poli-

cies and practices of an organization. • employ appropriate concepts, tools

Students who will continue to the MSc Accounting and Finance course will also be able to:

and techniques of marketing to analyze a service or product provision and make recommendations for improvement.

• identify the sources of and evaluate

• have a clear understanding of the

business risk. • use quantitative techniques for valu-

ing, comparing and assessing alternative financial proposals and investment projects. • formulate strategies of choosing long

term and short term financing. • evaluate the strengths and weakness-

es of accounting information systems and relation of these structures to final accounting statements.

function of an organisation, and of the various processes taking place within it. • identify and assess the main issues

and theories involved in studying organisational practices. • have the ability to critically examine

the development of organization and management theory and its role in the management of people.

• analyze and interpret the final ac-

counting statements of an organisation.

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B u s i n e s s D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

Course Structure Students will attend four modules, successful completion of which will allow them to continue at the Master’s level. All students are required to take a module on Post Graduate Study preparation and one in Financial Management. The other two modules will be offered according to which Master’s programme the student wants to register for. Those who wish to enroll in the BA Accounting and Finance programme will undertake Introduction to Accounting and Finance and Financial Markets. Those who will enroll in the MA Marketing, MA IHRM or MA Management courses will take Management and Organizational Development and Introduction to Marketing Management.

Course Structure Diagram title

n ot e s

Academic Skills for Postgraduate Business Studies

Core

Financial Management

Core

Management and Organizational Development

Option (Subject Related)

Introduction to Marketing Management

Option (Subject Related)

Introduction to Finance and Financial Markets

Option (Subject Related)

Introduction to Accounting

Option (Subject Related)

Admitted students will be holders of an Honours Bachelor’s Degree of any classification. In addition, students who wish to be part of the English language cohort will have to meet the requirements for English language set by London Metropolitan University. Students who will follow the Greek cohort must have a good reading knowledge of the English Language.

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Entry Requirements

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MSc Shipping

Course Learning Outcomes

The MSc Shipping is the ideal post-graduate degree for achieving high caliber shipping careers. The course balances between advanced academic theories and practical knowledge and its structure is suitable both for shipping and non shipping graduates that seek a demanding conversion course.

The Msc Shipping is designed to be flexible and tailor made. A number of designated themes have been established that enable students to pursue clearly defined shipping areas. In this way, students are able to specialise in their particular areas of interest.

The MSc Shipping provides students and professionals with the necessary analytical and research skills so as to equip them for critical evaluation of developments in the shipping environment and undertake relevant managerial and strategic decisions. The course aims to focus on the operational and organizational aspects of shipping companies and shipping related organizations and expects students to undertake research work and produce a major shipping project (dissertation) at a specified deadline.

• To provide advanced understanding

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of the Shipping industry, shipping business functions and operations.

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• To develop advanced business skills

required by a shipping practitioner. • To provide the practical and commer-

cial considerations necessary to handle decision-making processes in the shipping sector from a management perspective. • To provide the essential knowledge

of the diverse subjects which comprise the shipping industry and a critical evaluation of the relationships between them.

• Critically evaluate the interrelations

of the internal shipping business functions and the external developments of trade and policy. • Assess the impacts of legal, social,

economic and political factors on the management functions of shipping businesses. • Take founded decisions from a strate-

Main educational aims of the course

More specific the educational aims of the course are:

Upon completion of the course students will be able to:

gic and managerial perspective based on analysis of global trade, financial and economic developments. • Evaluate international trade develop-

ments and effectively make decisions regarding ship employment strategies.

• Evaluate from a financial and strate-

gic perspective investment decisions of shipping companies. • Analyse transportations chains and

effectively recognize interrelations with shipping activities. • Analyse and apply business logistics

principles in shipping processes in order to attain competitive advantage. • Constructively apply academic tech-

ni-ques for specific shipping problems. • Produce and defend a significant

piece of original research. • Work within a team or individually

and keep strict time constraints.

Sh i p p i n g T r a n s p o r t a n d L o g i s t i c s D e p a r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

• To develop the skills of critical analy-

sis and apply them in shipping business cases and problems.

Pathway modules The program offers five pathways to students: • Maritime Finance • Chartering • Maritime Law • Management & Operations • Port Logistics

The pathways allow students to concentrate in a shipping area of particular interest to them.

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Course Structure Diagram

Sh i p p i n g T r a n s p o r t a n d L o g i s t i c s D e p a r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

M A N AGE M ENT & OPER ATIONS PAT H WAY title

CORE M ODU L ES title

n ot e s

2nd semester

1 s t SE M ESTER

Carriage of Goods by Sea

Maritime Economics

Management of Shipping Companies

Maritime Regulations

Strategic Shipping Management

Shipping Operations

Research Methods

Shipping Law

Dissertation PORT LOGISTI C S PAT H WAY

M A RITI M E FIN A N C E PAT H WAY title

n ot e s

title

n ot e s

2nd semester

Carriage of Goods by Sea

Ship Sale and Purchase

Container Logistics in Ports

Shipping Finance & Risk Management

Port Economics & Management

Research Methods

Dissertation

Dissertation C H A RTERING PAT H WAY

title

n ot e s

2nd semester

Carriage of Goods by Sea Ship Sale and Purchase

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Chartering Practice & Laytime Calculations

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Research Methods Dissertation M A RITI M E L AW PAT H WAY title

n ot e s

2nd semester

Carriage of Goods by Sea Marine Insurance

Diagram for Postgraduate Award Titles Awa r d

Title

Ν ot e s

PG C e r t

Postgraduate Certificate

Awarded for 60 credit modules

PG D i p

Postgraduate Diploma

Awarded for 120 credit modules

MSc

MSc in Shipping

Awarded for 180 credit modules

Standard University entry requirements, inc APEL/AP(E)L Prospective students should have an Honours degree (or equivalent) in a businessrelated area. Applicants whose first degree is in science or humanities (law, languages, literature, etc) and who have business experience are welcome to apply. Applicants with membership of professional bodies, such as the Institute of Chartered Shipbrokers, or other combination of qualifications and industrial experience as the course leader may consider appropriate, will also be considered. Additionally, students who have successfully completed the DMS in Shipping programme will normally be admitted to the second semester to any of the 5 pathways of the MSc in Shipping programme.

International Trade Law and Bills of Lading Research Methods Dissertation

English Language Entry Requirements

• TOEFL iBT 92+ a minimum of 20 in each

• IELTS 6.0 with a minimum of 5.5 in all

• Cambridge Proficiency (CPE) Grade C.

component.

components. This means you need at least 6 in writing and speaking. B u s i n e s s C o l l e g e O f At h e n s

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B u s i n e s s C o l l e g e O f At h e n s

Sh i p p i n g T r a n s p o r t a n d L o g i s t i c s D e p a r t m e n t

DMS Postgraduate Diploma Shipping Τhe DMS Shipping is taught and assessed in English and is designed carefully to provide the necessary skills for career advancement in shipping companies and organisations. The course is designed for mature students with a relative professional experience that seek an in-depth education and knowledge development on the fast developing global shipping sector. The degree apart from its training objectives seeks to prepare students for further academic studies (e.g. MBA, MA). It combines a thorough understanding of the theoretical concepts of business along with shipping case studies.

The classes are taught by business and academic professionals in the Greek market who guide the learning process with lectures and seminars, along with talks by expert guest speakers with extensive experience on shipping business matters.

Main educational aims of the course The course is designed to give postgraduate students the necessary foundations for further academic and professional advancement.

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The students who complete successfully the DMS in Shipping and wish to further advance in their studies are normally accepted at the second semester of the MA Shipping.

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The shipping business environment, that is rapidly changing forces shipping companies to attract business executives with adequate training in order to become competitive in their field of action.

The DMS in Shipping prepares the participants for the many challenges of global shipping management at a postgraduate level.

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The DMS in Shipping aims to provide the necessary background to assist professionals for careers success.

The main educational aims of the course are: • To provide the educational background for career development in shipping companies and related organizations. • To develop team working abilities and a thorough understanding of team role in shipping business administration • To develop the academic skills of students for the application of theoretical models in the profession. • To develop and sustain students’ motivation and ability to manage their own learning and development as a substantial effort to improve their working opportunities • To develop an understanding and comply with cross-functional shipping topics and cases, as well as managerial strategies and policies • To develop critically reflective practitioners

B u s i n e s s C o l l e g e O f At h e n s

Course learning outcomes After completing the course, students will be able to: • Apply models of modern development and build plans to improve their personal effectiveness within their organisation • Work in groups as part of the every day business environment • Critically analyse shipping business problems. • Apply management practices and theoretical principles in a shipping company and vice versa • Be able to develop and analyse shipping management plans as tools of managerial effectiveness • Apply marketing management principles in a modern and highly competitive shipping business environment • Apply modern theories and practices to shipping organisations p o s t g r a d u at e s t u d i e s

• Understand the role of data analysis and implementation into today’s demanding shipping business environment • Make effective use of Maritime Accounting to support decision making • Make effective use of creative thinking and problems solving techniques for shipping business problems • Critically evaluate the impact of human element performance in the organization’s effectiveness • Apply strategic actions to the shipping organization’s development • Sound awareness of international and national legal shipping issues, in order to solve managerial as well as environmental problems

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B u s i n e s s C o l l e g e O f At h e n s

Title

Sh i p p i n g T r a n s p o r t a n d L o g i s t i c s D e p a r t m e n t

Course structure diagram N ot e s F u ll T i m e Personal Effectiveness & Team Working Shipping Business Management & Marketing Economics of Maritime Transport Maritime Accounting and Finance Human Resource Management in Shipping Business Shipping Law Aspects Strategic Thinking in Shipping Project PA RT T i m e Personal Effectiveness & Team Working

1st Year

Shipping Business Management & Marketing Human Resource Management in Shipping Business Shipping Law Aspects Economics of Maritime Transport

Standard University entry requirements, inc APEL/AP(E)L

2nd Year

Prospective students should have an honours degree, a HND or equivalent qualification, plus at least two years of management experience. Exceptionally, applicants without these qualifications are admitted if they have a number of years experience at a senior level in an organisation. Applicants in this category would not normally be less than 28 years of age. Applicants must be in full time employment in a supervisory, managerial or trainee managerial role.

Maritime Accounting and Finance Strategic Thinking in Shipping

Diagram for Postgraduate Award Titles

Applicants must be at least 23 years of age.

Awa r d

Title

N ot e s

PG C e r t

Postgraduate Certificate Shipping

Awarded for 60 credit modules

PG D i p

Postgraduate Diploma Shipping

Awarded for 120 credit modules

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Project

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Career opportunities

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Successful DMS graduates are more likely to gain increased responsibilities at work, secure promotion, and in general enjoy enhanced career opportunities in firms involved in shipping operations, management and transport on a national or international basis. On completing the DMS students may wish to apply for direct entry to the second semester of any of the three pathways of the MA in shipping program provided that they have the appropriate work experience.

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Pre Master’s in Shipping Studies

Course Learning Outcomes Upon completion of the course, all students will be able to: • Undertake a literature search and evaluate different sources . • Construct an argument both orally and in writing. • Work collaboratively with other learners.

This is a pre - Master’s course for those who want to proceed to pursuing a Master’s Degree and do not meet the Entry Requirements either because of a low Bachelor’s Degree classification or due to their prior field of studies which is not related to the area of Shipping.

The course is designed in a way that will bring the academic level of those who attend it at par with those who have graduated with a degree of 2:2 and above. The design of this programme aims at covering the entry requirements of the MSc in Shipping offered by BCA in collaboration with the London Metropolitan Business School. There are also a number of people with bachelor’s degrees coming from different fields of study who would like a conversion – like process to help them continue their studies in a Shipping related post graduate course. With the introduction of the Pre Master’s course in Shipping Studies both groups have an opportunity to either improve their academic standing to a level acceptable for graduate entry or to acquire the basic academic skills needed in order to successfully enroll and graduate from a Master’s degree programme in Shipping.

• Understand basic economic theories

along with relevant micro-economic issues . • Familiarise themselves with the international shipping industry. • Understand the basic legal framework of the shipping industry.

Course Structure Diagram title

n ot e s

Academic Skills for Postgraduate Shipping Studies

Core

Introduction to Shipping Industry & Operations

Core

Introduction to Economics

Core

Introduction to Maritime Law

Core

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B u s i n e s s C o l l e g e O f At h e n s

Entry Requirements

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Main Educational Aims of the Course

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The objectives of the programme are as follows: • To ensure that students have developed the necessary skills and competencies to study Shipping subjects at Master’s level; • To widen students academic knowledge and understanding within the Shipping area of study through the academic modules and thus to ensure that they have the capabilities to cope with studying at Masters level; • To orientate students to UK teaching/ learning/assessment strategies through

all the modules and to ensure that they are able to achieve their potential when studying at Masters level; • To develop in all students an awareness of, understanding of and competence in the use of advanced study skills and essential research methodology, so that they can operate effectively at postgraduate level; • To assist students wishing to change their academic discipline to do so.

B u s i n e s s C o l l e g e O f At h e n s

Admitted students will be holders of an Honours Bachelor’s Degree of any classification. In addition, students who wish to participate will have to meet the requirements for English language set by London Metropolitan University.

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MSc Computing

• Estimate, plan and monitor information and software systems development work. • Design, plan, organise and deliver an individual project. • Critically apply knowledge to comment on and evaluate real-world software projects.

This course is designed for recent graduates and mature candidates currently working in Computing industry or academia who want to improve or update previous computing knowledge or experience in subjects such as programming, database and web design. The delivery and the teaching of the materials will be through a mixture of lectures, workshops and laboratory sessions supported by learning materials such as lecture notes and additional references. The course is taught and assessed in English.

• Quickly acquire knowledge on how to use data mining tools and software such as SPSS, Minitab and SAS. • Develop a user interface for a scaled down version of a real life database application, appreciating the characteristics of 4GL and understanding their potential and limitations as database development tools.

Course structure diagram Main educational aims of the course

The main course aims are: • To provide a high quality postgraduate programme of training in the most important, current areas of computing. • To provide a sound theoretical understanding of the areas covered. • To address a broad core of computing topics, focusing in depth on issues

•

pertinent to current computing concepts and practice. To develop a set of skills that enable students to apply an analytical approach to computer science issues in the context of real life applications. To offer core as well as optional units to allow candidates to acquire knowledge appropriate to their interests and career, enhancing and complementing the knowledge, skills and scholarly perspective from their previous education and experience. To further develop in candidates the intellectual skills of reasoning, problem solving, self-expression and independent study, thereby enabling them to deal with complex issues both systematically and creatively. To further encourage commitment and enthusiasm for computing and prepare students for advanced studies and for employment as computing professionals.

Title

N ot e s

F u ll T i m e Relational and Object Database Development Internet Application, Design and Development Research and Development Skills

Object Oriented Software Design and Development

Information Security Software Project Management Object Oriented Software Design and Development

Research and Development Skills

MSc Advanced Computing Dissertation Pa r t T i m e Relational and Object Database Development

1st Year

Internet Application, Design and Development Research and Development Skills

Object Oriented Software Design and Development

Information Security Software Project Management

2nd Year

Object Oriented Software Design and Development

Research and Development Skills

MSc Advanced Computing Dissertation

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The overriding aim of the course is to provide specific computing skills to a professional level with particular emphasis on those areas which are currently considered as core for a career in the profession, i.e. object oriented methods, database systems and the design and implementation of web-based systems. The programme will be academically challenging and provide exposure to a variety of technologies, concentrating on those currently most widely used in industry. Encouragement and support will be offered to students wishing to make contacts with industry, for example by encouraging industry-based projects.

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Learning Outcomes By the end of the course, students will have the ability to: • Perform systems analysis and design using a variety of computer science tools and approaches. • Configure, utilise and manage applications suites in centralised and distrib-

Diagram for Postgraduate Award Titles uted database contexts. • Use object oriented programming languages to build, maintain or extend complex, real life systems. • Select an appropriate methodology for analysing and designing a specific system.

B u s i n e s s C o l l e g e O f At h e n s

Awa r d

Title

N ot e s

PG C e r t

Postgraduate Certificate

Awarded for 60 credit modules

PG D i p

Postgraduate Diploma

Awarded for 120 credit modules

MSc

Master of Business Administration

Awarded for 180 credit modules

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B u s i n e s s C o l l e g e O f At h e n s

Career opportunities

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The programme is based on a series of taught modules and a project in computing that seek to foster professional development through the provision of core and specialist education tailored to vocational needs. The course design takes into consideration the different educational backgrounds and learning needs of the target candidate groups and aims to provide a good educational experience for those who decide to undertake postgraduate study in the university. Postgraduate degree qualifications from a UK University such as London Metropolitan University would improve employment opportunities for students within their own and related disciplines and be capable of initiating and undertaking their own research project in academia or industry. To be specific, the course will enhance employment opportunities in computing areas such as software system design and development, database systems, object oriented programming and current internet technologies. Links with industry will be encouraged, especially in studentsâ&#x20AC;&#x2122; choice of final project.

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MSc Information Technology

Course learning outcomes On completing the course students will be able to: • demonstrate a deep understanding of relevant and contemporary IT issues – both from a technical and an end-user perspective; • demonstrate a critical appreciation of the process of IT project development and the tools available to developers; • demonstrate a high level of comprehension in choosing and applying development methods and tools;

The primary focus of the course is to allow students to gain an understanding of all the fundamental areas of IT systems, such as security, project management, database systems and business solutions. Its aim is to equip students with a combination of generic technical skills and ‘client-facing’ IT skills in preparation for a career within the IT industry. On completion of the course, graduates will have reached Oracle Professional Certification level, which they may further pursue to become fully certified professionals. The course is taught and assessed in English.

• apply research skills and methods to current areas within the field. • demonstrate an ability to plan, execute and report on system development and on project evaluation. • develop competence in areas of problem-solving, troubleshooting, working within teams, communication, decision making, self-management and selfpresentation as applicable to the world of work.

c o m p u t e r s c i e n c e D e pa r t m e n t

B u s i n e s s C o l l e g e O f At h e n s

Main educational aims of the course

Additional course aims: • to enable students to strengthen their existing design and development skills. • to cover substantial ground, including recent research, over a wide range of areas within an Information Systems context. • to equip students with a range of ‘value-added’ skills sought by IT employers e.g. industry Professional Certification qualification. • to equip students with both technical IT skills and ‘client-facing’ business

skills; thereby ensuring that they are the ‘hybrid employees’ sought after by the IT industry. • to encourage the practice of troubleshooting and problem solving strategies within a broad IT context. • to offer students an opportunity to develop advanced expertise in a specialist field relevant to their skills and professional career aspirations. Additional generic postgraduate aims: • to develop research and development skills for use in project work and production of research reports. • to develop students’ intellectual, practical and personal skills in the area of Information Technology consistent with masters level study. • to undertake a substantial individual project which utilises current and upto-date IT techniques and tools. • to encourage students to reflect critically on their own experiences, to develop their own capabilities and to regard themselves as life-long learners.

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The main educational aim of the course is to provide students with a working knowledge of all the fundamental areas of IT, e.g. security, project management, database systems and business solutions. The main educational aim is coupled with the development of generic employability skills required by the IT industry. Professional development and the practice of managerial skills are also to be supported on the course.

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Course structure diagram Title

N ot e s

F u ll T i m e Database Systems with Professional Certification Business Solutions Research and Development Skills

Object Oriented Software Design and Development

Security Management Software Project Management Object Oriented Software Design and Development

Research and Development Skills

Information Systems Project Title

N ot e s

Pa r t T i m e Database Systems with Professional Certification

1st Year

Business Solutions Object Oriented Software Design and Development

Research and Development Skills

Security Management Software Project Management

2nd Year

Object Oriented Software Design and Development

Research and Development Skills

Information Systems Project

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B u s i n e s s C o l l e g e O f At h e n s

Diagram for Postgraduate Award Titles Awa r d

Title

N ot e s

PG C e r t

Postgraduate Certificate

Awarded for 60 credit modules

PG D i p

Postgraduate Diploma

Awarded for 120 credit modules

MSc

MSc Information Systems

Awarded for 180 credit modules

Career opportunities Specialist technical competency and extensive programming skills are not always prerequisite for certain jobs e.g. Project Manager, Business Analyst, Database Administrator, IT Manager. What is required are postgraduates who have a thorough grounding knowledge of the IT area and the issues surrounding it. Also required by the IT industry are ‘hybrid employees’ who possess generic IT skills coupled with business and project management awareness and also ‘client-facing’ IT skills.

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On completion of the course, graduates will have reached Oracle Professional Certification level, which they may further pursue to become fully certified professionals within a range of pathways.

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Graduate Certificate in Computing The primary aim of the Graduate Certificate in Computing course is to provide students who are already graduates of disciplines other than Computing with the opportunity to develop computing related knowledge and understanding, practical discipline skills and a range of transferable skills sufficient to prepare them for study at Masters level. The curriculum is driven by the aim of the course to prepare non-computing graduates, with little or no background in the field, for further study in the discipline of Computing. It encompasses the fundamentals of computer science, data modelling and databases, programming development and Internet applications. Progression to MSc Computing requires a level of achievement equivalent to the normal entry criteria for that course. Students who have passed all four modules and attained the equivalent of an upper second class degree can automatically progress to the MSc Computing course. The award of Graduate Certificate will be given to those students who have taken all four modules and have passed at least three of them.

Course Structure Diagram Level

Title

Au t u m n a n d / o r S p r i n g E n t r y Intermediate

Essential Computer Science

Honours

Object-oriented Programming

Honours

Database Design and Implementation

Honours

Internet Applications Development

Career opportunities

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B u s i n e s s C o l l e g e O f At h e n s

Through the acquisition of additional IT and software development skills, the course graduates will enhance their employability in their current profession. As it is intended that the majority of graduates will progress to MSc Computing or to other masters’ programmes, the course will provide further educational opportunities for students without a previous background in the discipline. That will open further future opportunities in the IT industry for them.

The course is taught and assessed in English.

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Main educational aims of the course

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The primary aim of the course is to provide students who are already graduates of disciplines other than Computing with the opportunity to develop computing related knowledge and understanding, practical discipline skills and a range of transferable skills, sufficient to prepare them for study at Masters level. The main objectives: • offer a well-balanced programme of study that introduces students to underpinning theories and principles as well as to state-of-the-art applications and technologies, in a wide range of Computing topics; • provide students with the necessary grounding in the fundamentals of computing such as computer architecture and networks, data modelling

and databases, programming development and Internet applications; • enable students to develop an understanding of a complex body of knowledge and practical skills related to the current boundaries of the discipline; • encourage further development of students’ intellectual skills such as problem-solving, critical evaluation, communication and independent study, enabling them to competently deal with the complexity of computerbased systems and the process of analysing, developing and implementing such systems; • foster an awareness of the ethical, social and legal issues associated with the field.

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Graduate Diploma in Psychology Professional body exemptions/accreditation The Graduate Diploma in Psychology is one of the two courses that together form a conversion programme in psychology for graduates from other disciplines. The other course is the Graduate Certificate in Psychology, which is taken by graduate students with little or no psychology background in their first degree to provide an entrance qualification to the Graduate Diploma.

The raison d’être for conversion courses is that they provide a convenient route for graduates with degrees in other disciplines to take a step towards a new career in psychology by obtaining the Graduate Basis for Chartered Membership (GBC) with the British Psychological Society (BPS). The Graduate Diploma in Psychology is accredited by the British Psychological Society as conferring eligibility for both Graduate Membership of the Society and the Graduate Basis for Chartered Membership (GBC). The latter is the first step towards becoming a Chartered Psychologist and is a requirement for entry into professional postgraduate applied courses in clinical, counselling, educational, forensic, health, and occupational psychology.

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The Graduate Diploma builds on knowledge of psychology at an introductory level to provide a thorough grounding in all of the core areas of the discipline including biological psychology, developmental psychology, cognitive psychology, social psychology and individual differences. The course includes an option in an area of your choice, which is generally related to career intentions. In addition, the course enables you to develop your knowledge, understanding, and skills in the conduct of psychological research. Thus, the course provides a sound basis for students seeking to go into postgraduate study with a view to becoming professional psychologists.

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Standard University entry requirements, including APEL/AP(E)L Entry to the Graduate Diploma in Psychology requires candidates to: • possess a minimum of a lower second class honours BA/BSc Degree from a UK institution, or • an equivalent award from a UK or an oversees institution, and at least 60 credits of appropriate psychology at degree level The 60 credits of psychology may be part of the BA/BSc entry qualification or obtained via another course. The London Metropolitan Graduate Certificate in Psychology meets this criterion. Applicants will be made aware that in order to achieve recognition for the Graduate Basis for Chartered Membership with

the British Psychological Society they must complete the Graduate Diploma with a minimum average performance of 50% (equivalent to a minimum of lower second class honours degree).

Students who complete with a minimum average grade of 50% are eligible for the Graduate Basis for Chartered Membership as a Chartered Psychologist with the British Psychological Society. This standard is equivalent to a minimum lower second class honours degree. The Business College of Athens operates the Graduate Diploma in Psychology as a franchise course from London Metropolitan University and students follow the same programme of studies, assessment processes and are subject to the same academic regulations as those studying at London Metropolitan University. Franchise arrangements are not accredited by the BPS, but students may apply on an individual basis.

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Main educational aims of the course The principal aim of the Graduate Diploma in Psychology is to provide graduates from other disciplines with a broad education in the core areas of psychology, including training in empirical research and an opportunity to specialise in an advanced topic of particular relevance to each student’s interests and/or career ambitions. A fundamental attribute of the course is that it will meet the requirements of the British Psychological Society for the Graduate Basis for Registration (a prerequisite for subsequent progression to Chartered Psychologist status via accredited training in a professional area of psychology). Specifically, the Graduate Diploma aims to: • Provide a programme that builds on the certificate level in order to ensure students develop core areas and approaches in depth, with an increasing emphasis on independent practical work. • Allow students to choose an area of particular interest for advanced study as a specialist option.

• Ensure that each module fosters an understanding of the conceptual issues, research history, and the current issues in the area of psychology that it covers. • Ensure that the wide range of skills that students following the programme develop may be generalised to a broader context.

Proficiency in the English language is essential. If English is not your first language, you will be required to have one of the following or other equivalent certification: • IELTS with a minimum of 6.5, and a minimum score of 6 in all components • TOEFL (old examination) with a minimum of 630 • TOEFL (new examination) with a minimum of 267

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Course Structure Diagram ΤΙΤLE

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Au t u m n s e m e s t e r Psychological Research Methods 2 Cognitive Psychology 2 Developmental Psychology 2 Choose one from: Choice of modules

• Individual Differences • Introduction to Counselling

Spring semester Empirical Study Social Psychology Psychobiology Choose one from: Choice of modules

• Health Psychology and Addictive Behaviours • Abnormal Psychology

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• Occupational Psychology

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Graduate Certificate in Psychology

Specifically, the Graduate Certificate course aims to: • Provide graduate students who have not studied psychology at degree level with a programme that ensures they are introduced to, and develop

The Graduate Certificate in Psychology is one of the two courses that together form a conversion programme in psychology for graduates from other disciplines. The other course is the Graduate Diploma in Psychology. The Graduate Certificate in Psychology, which is taken by graduate students with little or no psychology in their first degree, provides an entrance qualification to the Graduate Diploma.

a knowledge of, a broad range of areas and approaches in psychology. • Fully utilise the students’ capacity for independent learning acquired from their first degree course.

Course Structure Diagram The Graduate Certificate provides a thorough introduction to contemporary psychology. On completing the course you will have covered all the core areas of the discipline including biological psychology, developmental psychology, cognitive psychology, social psychology and research methods. Standard University entry requirements, including APEL/AP(E)L Entry to the Graduate Certificate in Psychology requires as a minimum entry qualification a lower second class honours BA/BSc Degree from a UK institution, or an equivalent award from a UK or an overseas institution. Candidates who possess at least 60 credits of appropriate psychology at degree level may be granted entry directly to the Graduate Diploma.

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Au t u m n E n t r y Developmental Psychology 1 Personality and Social Psychology Spring Semester Cognitive Psychology 1 Biological Bases of Behaviour Psychological Research Methods 1

A short intensive module taken at the end of the academic year, in September.

Proficiency in the English language is essential. If English is not your first language, you will be required to have an IELTS 6.5 minimum with a minimum score of 6 in all components, TOEFL (old examination) 630, TOEFL (new examination) 267 or equivalent.

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Professional body exemptions/accreditation

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The Graduate Certificate in Psychology provides an entrance qualification to the Graduate Diploma in Psychology. Eligibility for the Graduate Basis for Registration as a Chartered Psychologist with the British Psychological Society for students who complete with a minimum average grade of 50% is conferred for students who then complete the Graduate Diploma with a minimum average grade of 50%. This standard is equivalent to a minimum lower second class honours degree. The Business College of Athens operates the Graduate Certificate in Psychology as a franchise course from London Metropolitan University and students follow the same programme of studies, assessment processes, and are subject to the same academic regulations as those studying at London Metropolitan University. Franchise arrangements are not accredited by the BPS, but students may apply on an individual basis.

Main educational aims of the course The Graduate Certificate in Psychology provides a qualification for entry to the Graduate Diploma in Psychology for graduate students who have not previously studied psychology at degree level.

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Postgraduate Programmes Academic Year 2013-2014

Programmes Academic Year 2013-2014 Undergraduate Programmes - Academic Year 2013-2014 Programme of Study

Collaborating University

Duration

London Metropolitan University

4 years

€ 7.890 / per annum

BA in Advertising, Marketing Communications

Collaborating University

Duration

Tuition Fees

Department of Business & Management

Tuition Fees

Department of Business & Management BA in Accounting & Finance

Programme of Study

Master in Business Administration (MBA)

London Metropolitan University

2 year

€ 11.600

Master in Business Administration with Hospitality Management

London Metropolitan University

2 year

€ 11.600

MSc in Accounting & Finance

London Metropolitan University

1 year

€ 9.900

& Public Relations

London Metropolitan University

4 years

€ 7.890 / per annum

MA in International Human Resource Management

London Metropolitan University

1 year

€ 9.900

BA in Business Management

London Metropolitan University

4 years

€ 7.890 / per annum

MA in Management

London Metropolitan University

1 year

€ 9.900

BA in Business Logistics

London Metropolitan University

4 years

€ 7.890 / per annum

MA in Marketing

London Metropolitan University

1 year

€ 9.900

BA in Fashion Marketing

London Metropolitan University

4 years

€ 7.890 / per annum

MA in Marketing with Advertising

London Metropolitan University

1 year

€ 9.900

MA in Marketing with Public Relations

London Metropolitan University

1 year

€ 9.900

MSc in Purchasing & Supply Chain Management

London Metropolitan University

1 year

€ 9.900

Postgratuate Diploma in Management Studies (DMS) London Metropolitan University

1 year

€ 9.000

Department of Shipping BSc in Shipping

London Metropolitan University

4 years

€ 7.890 / per annum

Department of Shipping & Transport

Department of Hospitality & Tourism Management BA in Events Management

London Metropolitan University

BA in International Hospitality Management

London Metropolitan University

4 years 4 years

€ 7.890 / per annum € 7.890 / per annum

MSc in Shipping

London Metropolitan University

4 years

€ 10.200

Postgraduate Diploma in Shipping (DMS in Shipping)

London Metropolitan University

4 years

€ 9.450

Department of Computer Science

Department of Computer Science BSc in Computer Science

London Metropolitan University

P s ych o l o g y D e p a r t m e n t

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4 years

€ 7.890 / per annum

MSc in Computing

London Metropolitan University

1 year

€ 9.900

MSc in Information Technology

London Metropolitan University

1 year

€ 9.900

Department of Psychology BSc in Psychology

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London Metropolitan University

4 years

€ 7.890 / per annum

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Campus Αθήνας #1 ΑΘΗ ΝΑ ( H I LTON ) Δημητρέσσα 4, Τ.Κ. 115 28 ΤΗΛ: 210 7253 783-6 Fax: 210 7251563

Campus Αθήνας #2 ΑΘΗ ΝΑ ( H I LTON ) Δημητρέσσα 5, Τ.Κ. 115 28 ΤΗΛ: 210 7253 783-6 Fax: 210 7251563

Campus Γλυφάδας ΓΛΥΦΑ Δ Α Λεωφ. Ποσειδώνος 95 & Φοίβης 1 Τ.Κ. 166 74 ΤΗΛ: 210 8986 086 Fax: 210 8943 604

Campus Κηφισιάς Κ Η ΦΙΣΙΑ Τατοΐου 2 & Όθωνος 77 Τ.Κ. 145 61 ΤΗΛ: 210 8088 008-9 Fax: 210 8088 968

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Αthens Campus #1 ATH ENS (H ILTON) 4, Dimitressa Str., P.C. 115 28 TEL: 210 7253 783-6 Fax: 210 7251563

Αthens Campus #2 ATH ENS (H ILTON) 5, Dimitressa Str., P.C. 115 28 TEL: 210 7253 783-6 Fax: 210 7251563

Glyfada Campus GLYFA DA 95, Poseidonos Blvd & 1, Fivis Str. P.C. 166 74 TEL: 210 8986 086 Fax: 210 8943 604

Kifisia Campus K IFISIΑ 2, Tatoiou Str. & 77, Othonos Str. P.C. 145 61 TEL: 210 8088 008-9 Fax: 210 8088 968

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Accommodation BCA has an exclusive collaboration with the 4star+ Hotel Alexandros,(www.airotel. gr/greek/hotel/alexandros) at walking distance from its main campus in Athens. The hotel offers luxurious amenities in a quiet and affluent suburb of Athens, close to the main archaeological sites, the Acropolis and the surrounding museums, as well as the bustling night life of Athens.

Accomodation* options for 1 year of studies : Single Rooms inclusive of: • Breakfast • Free 24hour Wi-Fi access Single Rooms inclusive of: • Breakfast • Lunch or Dinner • Free 24hour Wi-Fi access Double Rooms inclusive of: • Breakfast • Free 24hour Wi-Fi access

The Hotel offers:

Double Rooms inclusive of:

• Free wi-fi access to all students

• Breakfast

• Daily Breakfast served at the Hotel

• Lunch or Dinner • Free 24hour Wi-Fi access

Students shall have the following additional services: • BCA’S resident student representatives at the Hotel to support the needs of the students throughout their studies

*4 star hotel accommodation

• 24 hour doctor monitoring

Room rates subject to the number of students

Hotel in walking proximity to the campus

• Excursions at major cultural heritage sites • One light meal per days of study at the main campus

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