INDIAN E-COMMERCE COMPANIES AND CELEBRITIES WEDIGTECH
OUTLINES • Introduction • About E-commerce
• Indian E-commerce Company and Celebrities • Contact Us • Question & Answer • Thank you
ABOUT THE AUTHOR
• Mozrif is an analytical and versatile digital marketing evangelist, Consultant, Content Writer at WeDigTech – A Mobile Apps Development Company in India. He focused on helping businesses -- from domestic to MNCs. He is also a national speaker at online marketing conferences.
INTRODUCTION
• Remember Aishwarya Rai’s Hi. I’ Sanjana. Got a other Pepsi? ? Or A ita h Ba h ha ’s Radha Miss Palampur chuni gayi hai ? Or a e y of a tresses, fro Juhi Chawla to Katrina Kaif, in a bathtub endorsing Lux soap? Celebrity endorsements have been around for a long time, and for a brand it is a way of announcing that it is a serious player in the market.
Kya Aap Ki e-commerce Ad Mein Celebrity Hai?
ABOUT E-COMMERCE • E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business.
INDIAN E-COMMERCE COMPANY AND CELEBRITIES • Yatra.com • JustDial
• YepMe • Myntra • Lenskart.com
• AskMeBazaar.com • Snapdeal • BabyOye.com
• TicketPlease.com
YATRA.COM Company Name
Yatra.com
Celebrity
Salman Khan
Deal
Travel agency and travel search engine
Date of endorsement
In march 2012
Fees charged by Celebrity
Salman khan is not only brand ambassador of yatra.com along with it he is also a shareholder of the company with 5% stake of the company.
type
Private
Founded
1st august , 2006
Founder
Dhruv Shringi (CEO) , Manish Amin (CIO) , Sabina chopra (COO-Corporate hotels)
Headquarters
Gurgaon , Haryana
Website
http://www. Yatra.com
JUSTDIAL Company Name
JustDial
Celebrity
Amitabh Bachchan
Deal
it provides a service to customer where a customer can call to a common number to a human operator about the information of the products or the services they are looking for
Date of endorsement
7th December 2013
Fees Charged by Celebrity
Big B was allotted 62,794 shares at a price of Rs 10 each in 2011 amounting to Rs 6.27 lakh.
Type
Public
Founded
16th feb , 1996
Founder
VSS Mani
Headquarter
Mumbai , Maharashtra
Website
www.justdial .com
YEPME Company Name
YepMe
Celebrity
Farhan Akhtar , Shahrukh Khan , Esha Gupta & Sonu Sood
Deal
O li e Retaili g of accessories.
Date of endorsement
Farhan Akhtar = April 2014 SOnu Sood = June ,2014 Esha Gupta = June ,2014 Shah Rukh Khan = December , 2014
Fees Charged by celebrity
N/A
Type
Private
Founded
April , 2011
Founder
3 Alumni of IIT and IIM Vivek gaur , Sandeep Sharma and Anand Jadhav
Headquarter
Gurgaon , haryana
Website
www.yepme.com
e ’s a d o e ’s gar e ts a d
MYNTRA Company Name
Myntra
Celebrity
Ranveer Singh , Hrithik Roshan And Kangana Ranaut
Deal
It deals in Fashion and Casual lifestyle products
Date Of Endorsement
N/A
Fees Charged by celebrity
N/A
Type
Private
Founded
2007
Founder
Flipkart
Headquarter
Bangalore , Karnataka
Website
www.myntra.com
LENSKART.COM Company name
Lenskart.com
Celebrity
Purab Kohli
Deal
Eyewear products
Date of endorsement
N/A
Fees Charged by celebrity
N/A
Type
Private
Founded
November , 2010
Founders
Peeyush Bansal , Amit chaudhary , Sumeet Kapahi
Headquarters
New Delhi
Website
www.lenskart.com
ASKMEBAZAAR.COM Company name
AskMeBazaar.com
Celebrity
Kangana Ranaut , Ranbeer Kapoor
Deal
Online shopping Indian style
Date of Endorsement
N/A
Fees Charged by celebrities
Not Available
Type
Private
Founded
2012
Founders
Kiran Murthi
Headquarters
noida
Website
www.askmebazaar.com
SNAPDEAL Company Name
Snapdeal
Celebrity
Aamir khan
Deal
Largest Online marketplace
Date Of endorsement
March , 2015
Fees Charged by celebrities
4-5 Crore
Type
Private
Founded
2010
Founder
Kunal Bahl & Rohit Bansal
Headquarters
New Delhi
Website
www.snapdeal.com
BABYOYE.COM Company Name
BabyOye.com
Celebrity
Karishma Kapoor
Deal
Baby Products
Date of Endorsement
April ,2011
Fees Charged by Celebrity
26% stakeholder in the company
Type
N/A
Founded
2010
Founder
Arunima Singhdeo , Sanjay Nadkarni
Headquarter
Worli , Mumbai
Website
www.babyoye.com
CONTACT US • For E-Commerce Web and Mobile apps development .
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SPECIAL THANKS
• Paranay mathur : CEO at WeDigTech • Ashish Sharma: CMO at WeDigTech • WeDigTech Team