What is A/B Testing and How to Do It.
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What is A/B Testing? ď‚´A/B testing AKA split testing or bucket testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. By creating two different versions as A and B variant and testing them against each other. On regular intervals analysts can compare data, metrics & statistics to find out which one is better. This helps in to choose better design to improve Web or App conversion rates.
What Can You Test? ď‚´Anything on Website or Application which enhance user experience can be tested in A/B testing? Headlines
Call to Action Button
Sub headlines Most Common sections Paragraph Text
Call to Action text Testimonials
Continue‌.. Links Awards/Wi nning and badges
Images Most Common sections
Press/Medi a mentions
Content Social Media Presence
For Advanced Testing: Pricing structures Free or paid delivery
Sales promotions For Advanced Testing:
UX experiences
Free trial lengths Navigation Menus
A/B Testing Process Collect Data
Lastly Analyze Results
Kick off your Experiment
Identify Goals
Create Variations
A/B Testing Process Collect Data: Research where Web or App is having low conversion with Analytics. Begin with high priorities sections need to be changed. Identify Goals: Goals can be anything from clicking a button, link to product purchases and e-mail signups. Track your current goals and set new goals to be achieved. Create Variations: by changing the Colors, Position of a button, Rotate the Order of Elements on the Web or App etc... A/B testing tools like: Optimize have a visual editor that will make these changes easy. Kick off your Experiment: Measure visitor’s experience & interaction and compare it with other page. A small ad campaign, even as low as $50, you can send hundreds of visitors to your landing pages to collect the desired data.
Lastly Analyze Results: It’s time to find out the results. If you find a positive result (increment in sales or user engagement) from A/B testing. Congratulations!! If not, count it as an Experience.
Recommended A/B Testing Ideas for industry based Website or App For Media • Email sign-up Form • Relative Content Links • Social sharing buttons- positions and icons For Travel
• Booking Form • User enquiry Buttons • Information Presentations
Recommended A/B Testing Ideas for industry based Website or App For E-commerce • Category Elements • Cart, Wish list, enquiry - Buttons • Checkout Components For B2B
• Lead form • Signup flow • Enquiry, Contact us and Call-to-action buttons
A/B Testing while keeping SEO in mind
NO Cloaking
Use 302s, not 301s
All links work properly
ď‚´ NO Cloaking - Showing one set of content to humans, and a different set to Google bot. This can get your site demoted or removed from Google search results - I am sure this would not be the desired outcome of your test. ď‚´ Use 302s, not 301s - Always use 302 Redirect while A/B testing. 302 is a temporary redirect. This to notify Bot that this is a temporary redirect. Do not pass my entire Juice or Ranking to this page until I use 301 redirect which is a permanent Redirect. ď‚´ All links work properly-While doing testing, if any link internal or external added. Make sure it worked properly and not generating any crawl errors.
Thank you
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