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CONTENTS 07/07/2019
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22
Fashi
on Di aries Khan
Erum
tting: o p s d n e r T or! Tie Dyyye
F
Chairperson/Publishing Editor: Rameeza Majid Nizami Editor The Nation: Salim Bokhari Managing Editor: Maryam Mahmood Content Coordinator: Amina Tiwana Sub Editor: Rana Faizan Hussain Creative Head: Faiz-ur-Rehman Creative Team: Faisal Fazal, Zeeshan Arif, Sohail Abbas, Shoaib Qadir Photographer: M. Basharat Irshad GM Marketing: Bilal Mahmood For Advertising: Kherzan Zaidi - 0321 8976730, Ata-ur-Rehman - 0332 2427473, Khalid Sheikh - 0345 5130728
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weekend | around town
Sobia & Bazla
Spa-rty!
Amina Z Salon hosted an exclusive spa party at their Faisal Town branch in Lahore. The PR was done by Faiza Sheikh.
Nazish Zahoor & Faiza
Rida & Tashfeen
Anam & Rabiya
JULY 07, 2019 | 06
Rubia Moghees
Mishal & Maryam
Nayab
Humaira Asghar Ali
Kherzan Zaidi
Kanwal Ilyas
weekend | around town
Amna Iqbal
Khadija Faisal
Rida Aurangzaib
Minal Khan
Arham Qadir
Kezia Peter
Maham Irfan
Wajeeha Sabir
Zarminay Haq
JULY 07, 2019 | 07
Roma Zak
Seyham Vahidy
Nudrat Mustafa
weekend | around town
Maira Ahad
Saneela Jawad
Hamna Sheikh
Maleeha Salman
Jaweria Yasir
Anum
JULY 07, 2019 | 08
Zainab Cheema
Samreen Shahzad
Maha Sheikh
Komal Shahid
Saman Asif
Fariha Asghar
weekend | around town
Sara & Hashim
#AreeshKiExhibition Art enthusiasts gather at Exhibit 29.1 in Lahore to view photographer Areesh Zubair’s 9 year journey in the field. The PR was done by Lotus.
Aalia & Faryal
Gulbeen & friends
Areesh & Sameera
JULY 07, 2019 | 10
Faryal & Sadaf
Nida Alvi
Umair Ali
Hassan Tahir
Ansab
weekend | around town
Zohaib & Awwais
Ansab, Usama, Ghalib, Areesh & Asfand
Areesh, Sayra & friend
JULY 07, 2019 | 11
Amna, Atif & Hafsa
Asfand
Huzaifa
Uama Imran
Salman
weekend | around town
Hassan Sheikh
One for the Books!
The Aleph Review hosted the Lahore launch for ‘The Inside City’ — a debut novel by Anita Mir. The book launch was held in collaboration with the Taufiq Rafat Foundation and the Research and Publication Centre helmed by Rashid Rehman.
Farah Rehman & Afshan Shafi
Anita Mir
july 07, 2019 | 12
Tehmina Khan
Laleen Sukhera
Anita Mir & Mehvash Amin with a guests
Hiba P Sheikh & Hassan Tahir Latif
weekend | around town
New in Town! Omer, Harika, Lubna & Faraz Gul
Hifsa & Saad khan
Momin Ali Munshi & Kahkashan
Farah & Misbah
july 07, 2019 | 14
Babar & Rima
Mr and Mrs Faraz Gul along with Mr and Mrs Omer Ehtasham brought Wild Wings in Lahore, which is the first sports cafĂŠ of its kind. The PR was managed by Aamir Mazhar.
Zainab Reza
Amna Adeel Monnoo
Neha Maneka
Mishale Hira
weekend | around town
Minahil, Misha, Fahad, Saad & Hamza
Sonia, Sameer & Iqra
Amna, Ayesha & Hifsa
july 07, 2019 | 15
Masooma, Hamna & Amber
Mahnoor Iqbal
Rubia Moghees
Ghania Sohail
Dr Farzeen
weekend | around town
Faisal & Rabiya
Anny & Jehanzeb
Salina & Ali Chaudhry
Sadia Tariq & Neha Maneka
july 07, 2019 | 16
Sadia & Talal
Omer & Alishay
Sarah
Mahenur Haider
Dua
Omer
weekend | around town
Summer Fashion! Savvy PR organised their Annual Trunk Show at Sheraton Tysons Corner in Washington DC.
Sadaf Amir & Alishae
Rabeya & Wajeeha
Mashaal & Rubina Azmat
july 07, 2019 | 18
Faiza Mazhar & Mehreen Tariq
Rakshi, Alina, Faiza, Aamir & Sabeen
Deeba
Hamna Amir
Sadia Tariq
Faiza Rehman
weekend | around town
Sabgul, Zainab, Eman & Sadia
Sarah Naeem & Zeba Hussain
Sonia Mahajan & Fareeha
Tasnim Rais & Faiza Mazhar
july 07, 2019 | 19
Natalia & Naureen Bokhari
Aisha Farid
Aasme
Aisha Imran
Tallat Hafiz
weekend | FASHION
Tie DyyYE For! mehek saeed
i farwa kazm
TREND SPOTTING
shilpa shetty
sara shahid
momina s ibtain
Spring/Summer19 has seen a massive revival of tie dye & we’re loving these fashionistas’ distinct takes on this fun trend.
Bakhtawar Malik
olivia palermo
May 12 , 2019 | 52
bella hadid
madhuri Dixit
gigi hadid kamiar rokni & maryam mahmood
rdezi Zainab Ga
weekend | FASHION
ook l e h t t n e m e Compl Culottes PKR 4250 @thesassystorepk
Charlotte Tilbury Bond Girl
PKR 1750 @cocoonbyamnababer
Neon Hoops @ninelines9
Ring @misho_designs
k o o l e h t t e G ok e covetable lo ep ow to steal th
ks to ke er for h Look no furth vvy! Check out our top pic sa of the fashion is summer. th d n e you on tr
Bag @prada
Dress PKR 12000 @mango
Skirt @zara
Sweatshirt PKR 5000 @reserved
Kaftan @thehouseofkamiarrokni @sublimebysara
JULY 07 , 2019 | 23
Aries Tshirt PKR 15000 @net-a-porter
Summer Signature bridal look 2019
Featuring different looks of Saba Malik’s signature makeup, her broad vision is the reason her makeup is distinctive, while the model is elegantly styled in Rema Shehrbano avant-garde outfits and outstanding jewelry. Saba Malik has taken the world of beauty salons by storm. Saba Malik firmly believes that each face has unique features and therefore the way it looks should be unique too. Her makeup is soft, well detailed and flawless. The essence of a Meraki bride lies in emphasizing the natural beauty of the subject.
Makeup by Saba Malik @merakibeautywellness Model @rehmatajmal Designer @remaintl Jewellery @remaluxe Photographer @haiderseth Post @azen_malick
weekend | lifestyle
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The beauty edit
must have holy grail products
These amazing local skin and hair care items are tried & tested winners by Team Weekend.
1
Primary PK
Zoya's Herbals
JuLY 07 , 2019 | 32
This super gentle cleanser tones, moisturises & revitalises skin with natural properties of rose extract. Unlike other foaming cleansers it removes excess oil & dirt from skin pores, without leaving your face feeling dry or stretched. The natural scent is lovely without being at all overwhelming.
PKR 1250
2
Combining powerful botanical extracts such as aloe, chamomile & lavender with a gentle concentration of 3% Glycolic acid this toner works together to deep clean pores, encourage skin renewal & smooth fine lines. Glycolic acid is an excellent naturally derived Alpha Hydroxy Acid which acts as a skin exfoliant that gradually reveals glowing skin while fighting breakouts. Lavender is antibacterial & calming, chamomile heals the skin, witch hazel tightens pores & thoroughly cleans the skin, seaweed improves skin elasticity & mint is an anti irritant which is perfect in the heat! Apply a little on a cotton pad & sweep across a clean face avoiding the eye area. You can use Am & Pm but we prefer to use it at night only.
Rose Face Wash
PKR 350
Glow Toner
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Youthful Glow Serum
Spa in a bottle PKR 990
This (nighttime only) serum is a game changer! A blend of skin loving oils like Lemon, Peppermint, Rose, Lavender, Sweet Almond, Olive & Rice Bran Oil, it slows the aging process, fights bacteria & acne-causing free radicals & helps even and brighten skin tone with its high Vit C content. Apply a few drops after cleansing at night whatever your age or skin type and see a visible different within weeks.
ana Beauty M PKR 000
Beauty ManPKRa1200 This divine smelling face spray is super hydrating & softens the skin. Lavender, Orange Blossom, Chamomile, & rose water come together to make the most refreshing & soothing formulation that adds a glow to your face while minimizing pores. Use it as an after sun tonic, before you moisturize or even on top of makeup to freshen your face! It’s on the pricier side for a mist but we can’t live without it.
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Janine Dew Face Mist
Primary PK PKR 900
This is the perfect pick-me-up for tired & dehydrated skin. Combining n hyaluronic acid (that holds more tha 1000 times its own weight in water thereby optimizing skin hydration & stimulates collagen production) with powerful botanical extracts like jasmine (evens skin tone), green teae (slows aging) & aloe vera (fights acn s & reduces inflammation/redness), thi unique formula is truly a dream to use. Shake & spritz on your face after cleansing or anytime for a midday moisture boost.
Infused with Sea Salts, Oats & Lime Juice, this scrub will remove rough dry patches, and even out your skin leaving you looking and feeling refreshed. Especially with the grime & sweat of the summer months, our skin n feels congested ofte other issues. A leading to backne or so apply it to wet or dry little goes a long wayever your face!) and feel skin in the shower (nd. instantly rejuvenate
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Lash Out Serum
Spa in a bPKRott790le
A blend of lash loving essential oils like Rosemary, Cedar wood, Lavender & Avocado oil mixed with Jojoba & Castor oil. Take a single drop & sweep across your lashes, brows or hairline to remedy sparse growth. We noticed longer lashes & thicker brows within a few weeks of use. Unlike simple castor oil the consistency of this product is far easier to apply & keep on.
JuLY 07 , 2019 | 33
Floral Toning Mist
weekend | lifestyle
4 5
Awaken Body Scrub
weekend | fashion JULY 07, 2019 | 34
n o i h s f a ies Diar
Erum Khan Muse:
@kkhadeeja5 Location:
Erum Khan’s Studio (Lahore)
Simple pants & a crop top are elevated with a glamorous overcoat intricately embellished with threadwork & sparkle.
weekend | fashion JULY 07, 2019 | 35
Hints of cool blue & blush offset this lovely cream ensemble. Wear together or as versatile separates.
weekend | fashion JULY 07, 2019 | 36
The perfect amalgamation of summer’s biggest trends. Sheer fabrics, beautiful metallic work & soft blush feminine details make for an ethereal look.
weekend | fashion JULY 07, 2019 | 37
A timeless longline kurta is glammed up with stunning heavy embroidery & fuschia pants. This is the perfect classic piece to wear time after time.
In Cinemas this week:
Baaji
Rehan Babar
11th July
july 07 , 2019 | 42
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weekend | food
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july 07 , 2019 | 43
weekend | food
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LOVES Spot our tags at leading stores in Lahore. (Follow us on Instagram for updates.)
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July 07, 2019 | 46
Now, where do I start from ? Ha-ha. Well, the most challenging part of tackling this niche is creatively building up a middle ground for both, our clients and celebrities. And, not to forget ‘Negativity Management’, we operate very cautiously while dealing with both parties. Because one unfavorable statement could cause us tonnes, which we cannot afford! Luckily, we are smoothly dealing in the industry till now and are sure to maintain the standards for many more years, Insha’Allah. Q What skills are required in your position on a dayto-day basis?
Sarfraz Niazi (Creative Director/Partner) Q1: How is the office life at EPIC? Life at EPIC is as amazing as our name is! However, the ‘Epic Squad’ is a troop of fun-loving individuals, so the office environment is quite cool. No one is bound to yawn from 9-5 p.m. due to boredom, or follow the orthodox office rules here. This is our second home, everyone is free to work comfortably and it is made sure no one feels spiritless! We celebrate together, eat together, enjoy music, and not to miss the badminton sessions after work! Q2: Tell us about your roles in building up the team and taking the legacy ahead. We name our team as, “The Force” and “Epic Squad”. “The Force” which drives the team includes me; ‘Sarfaraz Niazi’- Creative Director & Partner- being responsible for leading from the front and making most of our decisions with respect to our day to day affairs; business development, making strategies and concept writing! On the other hand, Jahanzaib Shafiq - Consulting Partner- plays more of a “Devil’s advocate” and gives us another dimension, which helps our team to reevaluate the project and to improve it further more. The EPIC Squad is a wing of fun-loving young minds - who are smarter than their years, go-getters, quick learners, and original thinkers. Together we are all geared up for the Epic Mission! Jahanzeb Shafique (Consulting Partner) Q3. Which parts of your work do you find most challenging?
I believe, most importantly one requires to have a “Professional Approach”, as I mentioned earlier that we try our best to avoid unfavorable circumstances. Secondly, “Public Dealing” skills, after all, we get to deal with different sorts of people. Thirdly, “Crises Management”, throughout our daily grinds of celebrity management, it’s our job to put forward the finest services, be it events or productions! Fourthly, and most importantly, “MultiTasking” because at any given time you have, like, 30 different things going on at once! Kumail Abbas (Account Director) What did you like about being a celebrity manager? Well, there’s so much to jot down. It’s such a relationship-built business. So many of our clients, since we get to interact with them regularly, regarding many things - they do become like family and friends. That is the best part!
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people, with diverse background. So this post actually caters my aspirations. You get to deal with different sorts of people, learn a lot and gear up for more challenges in life! Sahar Naseem Awan (Content Writer) Do you wish to sustain a career at EPIC? Yes I sure do! EPIC has a long way to go, it is deep in its core and content creation is one of the main areas where it aims to excel. I see a very bright and fruitful future with the team in coming future, excited and all geared up to sustain a career here! Have you ever written a diary in early teens/childhood? I will confess that I have loved writing for the longest time and that I used to write my diary off and on. Al-
though I haven’t saved any, I guess out of sheer laziness. It would have been a joy to read what I wrote as a teenager. I believe I always had this urge to pen down my thoughts on paper and I can vouch that I had the most abstract speculations ever since I can remember. Alizay Hassan: (Creative Designer) What’s the best of being at EPIC? To be very honest, there are many to mention. But the BEST part of being part of Team Epic is our work environment. I actually enjoy working here, the overall vibe is really cool and we come up with awesome ideas when sit together! What’s the basic characteristic of being called an up to mark artist? Well, I guess making others interpret your art deeply, as well as making them understand its basic concept is when an artist achieves his/her goal. Ahsan Asghar (Creative Manager) What is the greatest enemy of creativity? I think the greatest enemy of creativity is oneself. Observation is the key to creativity. Creative derives from creation. We can’t create something if we are unaware of it. My definition of creativity is to notice the unnoticed. Do you think creative management in an agency is important for its digital transformation?
It is the most important thing for an agency. In this age of information, people desire to see and hear something that they haven’t seen or heard before. An agency has a much bigger role to play than providing mere entertainment. It holds the power to change people’s mind! Creative management is not only important for digital transformation but for the transformation period.
July 07, 2019 | 47
“Celebrity Management is all glam n fun” Is this statement true? Or just a myth? As they say, “All that glitters is not gold” ;) This is something very important for people who fantasize media industry. It sure is glam n fun but not ‘completely’. You can’t even imagine how we tackle fans and celebrities side by side! But there’s lots of exposure involved too, which amplifies learning and that is fun in actual! Mahir Samad (Account Manager) Q: How would you describe your life at EPIC? My life at EPIC is an awe-inspiring experience in itself. My role is more into relationship management with both clients and celebrities, so the type of learning is quite interesting and challenging at the same time. P.S. Being the oldest employee among the squad, I feel more involved into the daily grinds. Q: Is this something of your interest or just an option? It’s definitely my cup of tea! I love interacting with new