Delicious Delights: Chocolate Muffins

The American-inspired chocolate muffin is what took the gold medal and went viral on social media. Olympian Henrik Christiansen sparked the Chocolate Muffin Craze with Google searches Exceeding 1,500%

Norwegian swimmer Henrik Christiansen has whipped up a global chocolate muffin frenzy. According to data from QR Code Generator, worldwide searches for “chocolate muffins” have surged by a staggering 1,523% since Christiansen began sharing his love for the treats on social media.

The Olympic athlete competing in the Paris 2024 Games has become an internet sensation thanks to his viral TikTok videos showcasing his obsession with Olympic Village muffins. He has since been dubbed “muffin man” after featuring the “choccy muffin,” accumulating millions of views. He gave it an “insane” 11/10 star review.

QR Code Generator also discovered his growing fame has not only boosted his follower count by over 250,000 in the past month but has also ignited a baking boom, with searches for “chocolate muffin recipes” jumping 203%.

It is estimated he can earn up to $700 per sponsored post with his current engagement metrics.

Commenting on the findings, Marc Porcar, CEO of QR Code Generator PRO S.L, said:

“Henrik, Norway’s swimming sensation, has created a worldwide stir—but not in the pool. His viral love for Olympic chocolate muffins has seen celebrities like Gordon Ramsay chime in and people around the world desperately trying to crack the secret recipe.

With newfound fame as the ‘Muffin Man’, it is a delightful reminder that even the greatest athletes are human. Seeing a world-class athlete like Henrik become an internet sensation for something as relatable as a love of delicious food is incredibly endearing.”

The study analyzed Google Trends data for worldwide searches of “chocolate muffins” over the past 90 days and calculated the percentage increase.