Going Global: Europe Nickelodeon Treasure Hunt

Paramount Global has announced the third edition of the Nickelodeon experiential tourism franchise, Nickelodeon Treasure Hunt Malta, to take place in Valletta on May 24-28.

The Hunt is designed to drive discovery of Valletta for kids and families through the power of Nickelodeon’s globally loved characters: SpongeBob SquarePants, PAW Patrol, Transformers and Baby Shark. A Nickelodeon Treasure Hunt map will act as a guide for kids to experience a series of character-themed zones across multiple locations in the heart of Valletta, creating memories and collecting mementos along the way.

Activities in Valletta will include a Transformers Zone on Republic Street starring a life-size BumbleBee Transformer, a Nickelodeon Dance Party at Pjazza Teatru Rjal featuring some of Nickelodeon’s biggest animated stars, a PAW Patrol Zone in Jean De Valette Square including Malta’s real-life first responders from the Police and Fire Departments, and a SpongeBob SquarePants Zone where families will be able to experience the world’s most famous sea-sponge like never before. Across all the zones, kids and families will be able to enjoy exclusive give- aways, interactive augmented reality photo experiences and character meet and greets. On both Saturday and Sunday, spectacular must-see Nickelodeon Parades will close each day’s activity, starting from Republic Street and finishing in Triton Square.

In addition to the Nickelodeon Treasure Hunt in Valletta, kids and families will be able to discover the whole island through an exclusive Heritage Malta Trail, running around the Treasure Hunt weekend. There is also discounted tickets and offers for some of Heritage Malta’s most family-friendly attractions.

All activities included in the Nickelodeon Treasure Hunt will have free entry, with no registration or tickets required.This Nickelodeon experience builds upon the success of the annual Isle of MTV Malta live music event which helped reposition Malta as a youth travel destination.

The sunny islands of Malta, in the middle of the Mediterranean Sea, are home to a most remarkable concentration of intact built heritage, including the highest density of UNESCO World Heritage Sites in any nation-state anywhere. Valletta, built by the proud Knights of St. John, is one of the UNESCO sites and the European Capital of Culture. With superbly sunny weather, attractive beaches, a thriving nightlife and 8,000 years of intriguing history, there is a great deal to see and do.

For more information on Malta, visit www.visitmalta.com.