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HAWKESBURY RACE CLUB • WWW.HAWKESBURYRACECLUB.COM.AU • 4577 2263 Saddle up for music and races

Horse racing and country music are a match made in heaven!

Join the team at Hawkesbury Race Club on Saturday, September 3 for the Saddle Up for Spring Country Music Raceday.

There will be plenty of entertainment happening on and off the track.

A spectacular music line-up features exciting young talent Courtney Keil fresh off the acclaimed ‘Girls Night Out’ tour, Golden Guitar winner Steve Passfield and Downtown Country Band, plus local Hawkesbury duo the James Brothers.

On the track there will be a thrilling eight-card race meeting including two $45,000 showcase races.

It’s an event not to be missed.

The race club has packages to suit all budgets including the

Courtney Keil will perform at Hawkesbury Race Club.

signature hospitality package which includes a Gourmet BBQ Buffet and five-hour beverage package in the Ted McCabe Function Room overlooking the home straight and views of the Blue Mountains.

Grab your family and friends, dress to impress, beat those winter blues and come together for a fabulous day of racing and country music in the Hawkesbury.

Don’t miss out, tickets are selling fast.

Head to the website to book now!

The Saddle Up for Spring Country Music Raceday will be on Saturday, September 3 at the Hawkesbury Race Club, 1 Racecourse Road, Clarendon.

For more information or to buy tickets to the big day, visit www. hawkesburyraceclub. com.au or call 4577 2263.

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Why networking is a key part of sales success for you and your business

When I first started selling advertising, I was invited to attend a networking breakfast function. The main thing I remember about the morning was people swapping business cards. Being in my early 20s and thinking I knew about sales; I did not see the benefit of it and never attended again. Back then I thought sales was a numbers game. I thought the more cold calls I did, the more sales pitches I delivered and the more proposals I sent out in a week was the key to driving sales. How I wish I could go back and talk to my younger self about the benefits of networking.

Networking is such an essential part of the sales process. The key to sales success in today’s marketplace is through building relationships and this is what good networking does. It allows you to meet not just potential customers or clients. It also helps you build a fan base that acts as your own referral network.

To network effectively you will need to do a couple things. The first is nail your personal brand. For a time in some networking circles, I became known as the “go to guy”. If you needed help with anything, chances are I had a contact to help you. Another great example of a personal brand is the Selfie Guy. There is a gentleman who attends networking events in north west Sydney that I have dubbed the “Selfie Guy”. You have not really attended a networking meeting until you have had a selfie with him. So what can you be known for? Your thing could be a particular colour or accessory you always wear like a bow tie or even a hat.

The next thing you need to do, to get the most out of networking, is get people talking.

Here are three important questions to get them talking. 1. Where are you from? 2. What do you do? And 3. How are things going?

This allows you to find out information about their business and what problems they may have that you can help with. It also shows you are interested in their business, which will help you be remembered.

Happy networking!

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