to be a

With 500 units already sold, CUPRA’s Born battery electric car is fully charging toward being this year’s best-selling European BEV.

Response to the initial allocation of 400 Borns made available for sale online before Christmas was such that a total 600 and then 700 were allocated by the factory. Of those some 500 have sold and ordering is now unrestricted.

Born – a large, rear-wheel-drive hatchback – is not only the first relatively affordable BEV of its type to reach Australia, it has the longest range for the most attainable price: up to 511km between recharging for $59,990 plus on-road costs.

In states and territories such as NSW and ACT the drive-away price is within $2,500 of that class-leading sum, before region-specific incentives are applied. Where incentives are applicable, the drive-away price could fall below the RRP.

CUPRA has been laser-focused on delivering its rear-wheel drive hot hatchback BEV both with class-leading electric range, the performance and dynamics that local drivers love – and at a competitive price.

Built on a dedicated BEV platform – called MEB – the Born has been raised from the ground up to deliver not only 7.0-second 0-100km/h straight line speed, but most importantly driver engagement through the steering and rear-drive chassis. This is supported by 19- or 20-inch alloy wheels, optional wide Michelin Pilot Sport 4 tyres, and a high level of standard technology and luxury for the price.

“Customer response has been immediate, which has been recognised and rewarded by our factory with increasing allocations of a car in hot demand in other markets,” CUPRA Australia Director, Ben Wilks said “To combine a long 500km-plus EV range with instant electric performance, and controllable dynamics through the sharp steering and rear-wheel drive chassis, places the CUPRA Born in an exclusive part of the market.

“From range and pricing, to space and driver satisfaction, the Born will be the most important vehicle that CUPRA launches as it defines class leadership.”

For more: www.cupraofficial.com.au.