Preparing for a complete brand refresh

Launched a business and it hasn’t quite taken off as you would expect? Maybe you have a great business where customers know YOU and not your business name? Or perhaps you have been around for decades and it is time for a refresh? If this sounds familiar, then a business marketing rebrand may be on the cards.

Think business cards, signage, website, the list goes on, and it can be quite overwhelming.

So here it is, the ultimate checklist to rebrand your business within a week, a month, three months... the time-frame is up to you and how quickly your suppliers are able to assist you!

Digital Marketing Checklist

A digital shopfront for your business is essential today, to attract and engage customers they need to be able to find you on Google and view your website.

Website – work with your small business web developer

• Registering a new domain in both .com and .com.au – don’t forget to SAVE the logins!

• Work with your small business web developer to assist with changes such as

- Website logo

- Favicon

- Content and any name references

- Image references

- Update email address on the contact us page

- Website redirect directs SEO – Work with a small business SEO specialist or DIY

SEO... search engine optimisation ... something that can be quite complex when undertaking a website rebrand, here is the basics

– Update any directory listing and local business citations

– Once all pages and listings have been updated, including Google My Business, await for the site to be indexed or request an index via Google Search Console.

- Review Yoast SEO… make sure that the meta description or title tags and tiles of each page do not have the old names.

Google My Business and Google Maps

One of the most critical steps in a rebrand is to update these listings, these can be found via your Google My Business login and can take up to 48 hours to make the changes.

Social media profiles

• Instagram, Facebook, LinkedIn, Tiktok, Pinterest, Twitter... whatever social media platform you use for your marketing awareness of your small business, it all needs updating.

Other considerations

• Signage

• Uniforms

• Banners and other marketing material

• Business cards

• Emails

• Communicate the rebrand

• Review voicemail messages and ensure they are consistent

• Trademark logo and business name

• Register your business name - this can be an expensive and costly process.