Business

@PRINT CREATIVE SOLUTIONS • 2B/21 LAWSON STREET, PENRITH • 4731 5055

Meeting all of your printing needs

Asign of a successful business is their longevity and @Print Creative Solutions has that in spades, celebrating 20 years in business this year. @Print commenced operations in July 2002 in North Rocks before moving to Abel Street in Penrith in December 2004. They are currently located in Lawson Street, Penrith, where they’ve been since 2009. 20 years ago @Print evolved when Aaron Tyers, a freelance typesetter, set up the business with two other full-time employees.

The primary work undertaken was graphic design and print management, which continues to this day.

“We specialise in understanding our clients’ – and potential clients’ – requirements and supplying a solution,” Mr Tyers said.

“We design and print with a purpose – that purpose being producing material that will help build and grow businesses.

“We do not print for the sake of printing. We always try to discourage the ‘scatter gun’ approach.” @Print Creative Solutions can help with business cards, flyers, brochures, presentation folders, stationary, posters and more – all the material companies need to build and grow their business.

“We are more than happy for clients to call and discuss their requirements or call into our premises and see some of our samples,” Mr Tyers said.

“We are also happy to meet at their premises if it is more convenient.”

Mr Tyers said the secret to @Print’s success over the past two decades is listening to their clients and providing the best possible service around.

“Our commitment has never wavered,” he said.

“We always endeavour to deliver fast and accurate turnaround for our design and printing at very affordable prices.

“We listen to our clients and provide a solution tailored to their needs and purpose.”

For all your printing and graphic design needs, look no further than one of Penrith’s most experienced and well-known businesses, @Print Creative Solutions. @Print is located at 2B/21 Lawson Street, Penrith.

For more information on the services they offer, call 4731 5055 or visit www.atprint.com.au.

Aaron Tyers and the team are ready to make your printing and graphic design dreams a reality.

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Social media management without the stress

Your social media profiles managed from just $160 per week

FACEBOOK MANAGEMENT

Sit back and focus on your business, and let MTM Digital handle your Facebook page. We’ll arrange regular and consistent posts, plus manage your inbox communication and other elements of your page. OTHER PLATFORMS

Need help with Twitter, Instagram or LinkedIn? What about a regular newsletter to your valued clients and supporters? We can do it all. Talk to us about your social media and digital needs today.

“MTM Digital has taken the pressure off our business when it comes to staying relevant on social media. They have done an excellent job building our presence and generating interest” Rod Matthew, KSR Autobody

EMAIL SOCIAL@MTMDIGITAL.COM.AU OR VISIT WWW.MTMDIGITAL.COM.AU WITH KATINA BEVERIDGE • WESTERN SYDNEY BUSINESS CENTRE • 4721 5011

How content marketing can help your business survive the tough times

With interest rates rising, cost of living going up and customers spending less, we need to brace ourselves for a different market ahead.

One of the areas we will see impacted is our marketing.

Audience engagement is one metric we may see suffer, and no matter what email hacks you employ, getting people to respond becomes more difficult.

While slow times can be more challenging, it can also be an opportunity to do something fruitful.

Let’s look at what content marketing can do to help us get through these times and how we can stay productive.

1. Check what you missed

With a little more time on your hands, you and your team should search for — and repair — holes and other flaws in your current content strategy. Go over your content with your team, including marketing, sales and account services.

What content do you lack? What are the unanswered questions from your audience? What content triggers must you address?

2. Plan ahead

Begin planning your timelines and publication dates, as well as the topics you want to cover and which thought leaders will write which pieces. Then, go into the knowledge banks of the thought leaders and begin supplementing or outlining the articles with their own ideas to streamline content creation and keep your team from scrambling to create content later.

3. Audit your content

The goal is to examine what has worked well, what hasn’t, and what needs to be changed. If you’ve aligned your content goals and metrics, and your team is tracking your progress, you should be able to see how far you’ve come — and how far you still have to go in the coming months to finish the year on a positive note.

4. Keep your contact details updated

Make sure you are easy to reach even during downtime. Demand for your products or services is probably lower than usual right now, but don’t be deceived – people are still buying and paying attention. People who have less to do will spend more time on social media and browsing the web, so make sure you are easy to reach.

Over the last few years we have experienced so many challenges in business, fortunately we have the experience to be able to ride anything out.

See you soon!