Wanderers in Adidas deal

NATHAN TAYLOR

The Western Sydney Wanderers will be kitted out by one of the famous sportswear brands in the world next season, with the club teaming up with global apparel and football giants Adidas.

The three-year partnership will see the three stripes worn proudly across the club’s A-League, A-League Women’s, Powerchair, Wanderers Academy and Community Programs until the end of the 2026/27 season.

Founded nearly a century ago, Adidas is one of the world’s most recognisable brands and became a household name in 1954 after designing the world’s first pair of football boots.

The Red & Black now join a highly esteemed list of clubs to wear Adidas including the likes of Arsenal, Manchester United, Juventus, Real Madrid and Bayern Munich.

The kits for the upcoming season, which will be unveiled by the club soon, have been designed in partnership with Ultra Football, Australia’s largest multi-branded football store with locations in Sydney and Melbourne.

Wanderers CEO Scott Hudson said he was delighted to kick-off the partnership with Adidas.

“We are very proud to welcome Adidas and their global team to the Wanderers family as we look to have a successful partnership over the next three seasons,” he said.

“Adidas are a world-renowned brand and we are also excited to work closely with Matt and his team from Ultra Football as we move into a new era of football culture and merchandising.”

Ultra Football General Manager Matt Adams said he was excited to launch the upcoming range.

“Western Sydney Wanderers shares similar value to Ultra Football, building its brand by football fans, for football fans,” he said.

“Ultra Football takes great pride in connecting Adidas, one of the globe’s greatest sporting brands, and Western Sydney Wanderers together.

“Our teams are very excited to launch an exciting Adidas range of products, to the Wanderers member and fan base.”

Adidas replaces fellow global sportswear manufacturer Kappa, who have been the official apparel partner of the Wanderers since the 2020/21 season.