Action! Video marketing and how to make it work better for your business

There is no doubting the positive impact that video marketing can have on your business. Video marketing has become an essential part of digital marketing strategies for many businesses because of its numerous benefits, including: – Increased engagement: Videos tend to grab people’s attention more than text or images, making them more engaging and memorable. This makes the importance of the first three to five seconds crucial to your video’s success.

Higher conversion rates: Using videos on landing pages can potentially increase conversions by up to 80 per cent. Engaging video also can improve the click through rate (CTR) of both your organic posts and paid marketing campaigns.

Better search engine rankings: Videos can help improve your website’s search engine ranking by increasing the time users spend on your site and reducing bounce rates.

Improved brand awareness: Videos are a great way to showcase your brand’s personality, values, and products or services, which can help build brand awareness and recognition. It’s all about online perception!

– Increased social media engagement: Videos are more likely to be shared on social media, through channels such as Reels and TikTok which can help increase engagement and reach. The more engaging your video is, the more chance of a wider audience.

– Cost-effective: Creating and sharing videos has become easier and more affordable with the availability of video creation tools and social media platforms. On the back of this, the organic reach of certain social media platforms has seen great growth over the past couple of years.

– Measurable results: Video marketing metrics such as views, engagement, and click-through rates can be tracked and analysed, providing valuable insights into the effectiveness of your video marketing campaigns.

Overall, video marketing can be a powerful tool for businesses looking to reach and engage their target audience, build their brand, and drive conversions and sales. If you are interested in finding out what type of content would connect you to your audience, please feel free to get in touch with us here at the Western Sydney Business Centre. Call 4721 5011.

Exciting Hairdressing Opportunity Myer Penrith

We are seeking Expressions of Interest from experienced and passionate hairdressers with a strong customer service focus. This is a rare opportunity to run your business in a vacant hair salon in our Myer Penrith store.

The salon is on approximately 99m2 and is located at the Western Highway entrance to Myer on Level 1, so it's a great way to gain high customer traffic exposure. Not only is this an excellent opportunity to gain new customers, but all power, water and telephone fees are also incorporated within Myer's use of the space, so you won't have to pay any additional utility costs.

Please forward your EOI by 31st May 2023 to kathy. milana@myer.com.au with any references you may have, or you can contact Kathy on 03 8667 7104 for further information.

Should you wish to view the site please contact the Myer Store Manager, Steven Stanton, Steven.Stanton@ myer.com.au to arrange a suitable time.