African Digital Media Companies aiming to add profit to your business Do you plan to market or sell products and services to AfricanAmerican consumers? Come to WeeTracker to get the best services. If so, in order to successfully market to this community, it is to your advantage to understand the marketing trends of some African digital media companies. How do today's African-Americans shop, where are they most likely to be receptive to advertising, and more importantly, how do they feel about marketing and the media? It is being said that the coming era of the 21st scenario is going to be a killer year for social media and small businesses.
It has also been said that properly implemented digital marketing strategies that can help small businesses grow. So, what does this
mean for small businesses that plan to target primarily black American consumers? This means you need a realistic understanding of where black consumers fit into this new media and cyber cultural landscape. Many, if not most, young African Digital Media Companies are early adopters and influencers of pop culture, so you will want to promote new technology and lifestyle products to this consumer demographic. Black Americans have become heavy users of social media and large consumers of video content. Black digital consumers are very receptive to advertising on mobile devices. The Black consumer ownership rate for smartphones increased from 33% to over 54% and then continues to grow. African-Americans use their phones for texting, Internet access, receiving and sending email, downloading pictures, music and mobile video, and accessing Twitter and Facebook more than other demographics. Black women become major users of e-commerce, including purchasing beauty products, clothing, healthcare products, and groceries.