Autumn/Winter 2018
Autumn/Winter 2018
Nothing fishy, just a little refresh. New for 2018, we have given our branding a bit of a makeover, and are proud to introduce the refreshed bones logo. We wanted to keep the uniqueness of our original logo, and of course the iconic fish, but looked to create a more contemporary and relaxed feel, to fit with the brand. Research indicated that customers felt the original logo was a little ‘spikey’ and outdated, so we have softened the font and fish slightly, without moving too far from the original, as this is part of our heritage. We hope you like the new branding, which will be swimming into our shores early next year.
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We are the
Weekend
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Aqua Marine
Light Cream
Jemima
10706 8 - 20 Pointelle Lounge Vest 100% Cotton
Hot Pink
Dark Navy
Radical Red
Walkabout
Scandi Blue
10707 8 - 20 Long Sleeve Slub Cotton T-Shirt 100% Cotton 3
Saffron
Light Cream
Jenna
10708 8 - 20 Long Sleeve Slub Cotton T-Shirt 100% Cotton
Mulled Wine
Indigo
Coal
Dark Navy
Deep Sea Blue
Pinto
10709 8 - 20 3/4 Sleeve Printed Jersey T-Shirt 100% Cotton 4
Deep Sea Blue Marl
Hot Pink Marl
Livia
10710 8 - 20 3/4 Sleeve Ladder Stripe T-Shirt 100% Cotton
Winter Berry
Frost Grey
Gillie
10711 8 - 20 3/4 Sleeve Jacquard Stripe T-Shirt 100% Cotton 5
Aqua Marine
Ink
Light Cream
Harper
10712 8 - 20 3/4 Sleeve Printed Pique Stripe T-Shirt 100% Cotton
Back View
Back View
Dark Navy
Mulled Wine
Jamila
10713 8 - 20 Printed Jersey Top Jersey Front: 100% Cotton. Woven Back: 100% Viscose 6
Midnight
Francisco
10060 8 - 20 Printed Jersey Top Jersey Main: 100% Cotton Woven Trim: 100% Viscose
Dark Navy
Bodil
10714 8 - 20 Floral Jacquard Top 49% Cotton, 48% Polyester, 3% Elastane 7
Aqua Marine
Hot Pink
Rosa
10715 8 - 20 Check Twill Shirt 100% Cotton
Chalk
Anders
10716 8 - 20 Micro Stripe Popover Shirt 100% Cotton 8
Harper 3/4 Sleeve T-Shirt, 10712. See Page: 6
Alta Tunic, 10719 See Page: 11
Walkabout Long Sleeve T-Shirt, 10707. See Page: 3 Malomo Skirt, 10728. See Page: 17 9
Ola Tunic, 10722 See Page: 13
Klint Scarf, 10779 See Page: 60
10
Aqua Marine
Light Cream
Ink
Tallula
10718 8 - 20 Printed Pique Stripe Tunic 100% Cotton
Light Cream
Scandi Blue
Alta
10719 8 - 20 Stripe Slub Jersey Tunic Jersey Main: 100% Cotton Slub Twisted Stripe Woven Trim: 100% Cotton Chambray 11
Frost Grey
Winter Berry
Arlo
10720 8 - 20 Jacquard Stripe Tunic 100% Cotton
Dark Navy
Deep Sea Blue
Reve
10721 8 - 20 Printed Stretch Tunic 96% Cotton, 4% Elastane 12
Dark Navy
Ola
10722 8 - 20 Floral Jacquard Tunic 49% Cotton, 48% Polyester, 3% Elastane
Frost Grey Marl
Amber
10723 8 - 20 Floral Jacquard Tunic 62% Polyester, 34% Viscose, 4% Elastane 13
Starshine Dress, 10724 See Below
Deep Sea Blue
Indigo
Coal
Dark Navy
Mulled Wine
Starshine
10724 8 - 20 Printed Jersey Dress 100% Cotton 14
Dark Navy
Dark Denim
Sailaway
Greta
10725 8 - 20 Stripe Jersey Dress 100% Cotton
10726 8 - 20 Denim Dress 100% Cotton
Chalk
Poole
10727 8 - 20 Geometric Jacquard Dress 58% Cotton, 42% Polyester 15
Greta Dress, 10726 See Left
16
Mulled Wine
Coal
Deep Sea Blue
Dark Navy
Malmo
10728 8 - 20 Printed Jersey Skirt 95% Cotton, 5% Elastane
17
Scandi Blue
Walkabout Long Sleeve T-Shirt, 10707. See Page: 3 Malmo Skirt, 10728 See Left
18
Dark Denim
Grey Wash
Ria
10729 8 - 20 Denim Skirt 98% Cotton, 2% Elastane
Deep Sea Blue
Danilo
10730 8 - 20 Woven Jacquard Skirt 70% Cotton, 30% Polyester 19
Pack Away
Light Cream
Bedford
10731 8 - 20 Printed Loungewear Short 100% Viscose Twill
Pack Away
Deep Sea Blue
Lottie
10732 8 - 20 Printed Loungewear Pant 100% Viscose Twill 20
Pack Away
Aqua Marine
Salma
10733 8 - 20 Check Twill Loungewear Pant 100% Cotton
Ink
Indigo
Nimbus
10734 8 - 20 Printed Harem Trouser 100% Viscose 21
Dark Navy
Dark Denim
Grey Wash
Vixen
16WL714 8 - 20 Straight Leg Denim Jean 98.5% Cotton, 1.5% Elastane
Winter Berry
Skydiver Blue
Valentine
10387 8 - 20 Straight Leg Denim Jean 97% Cotton, 3% Lycra 22
Sara Cardigan, 10736 See Below
Danilo Skirt, 10730 See Page: 19
Dark Navy
Hot Pink
Scandi Blue
Sara
10736 8 - 20 Cable Knit Outfitter Cardigan 78% Acrylic, 12% Polyester, 8% Nylon, 2% Spandex 23
Aqua Marine
Back View
Chalk
Back View
Deep Sea Blue
Niko
10737 8 - 20 Intarsia Stripe Jumper 78% Acrylic, 12% Polyester, 8% Nylon, 2% Spandex
24
Chalk
Aqua Marine
Icy Blue
Rhubarb
Steffi
10738 8 - 20 Fair Isle Jumper 78% Acrylic, 12% Polyester, 8% Nylon, 2% Spandex
25
Anouk Hat 10774 See Page: 56
Steffi Jumper, 10738 See Left
26
Edie Popover, 10739 See Below
Pearl Grey
Edie
10739 8 - 20 Fair Isle Popover 78% Acrylic, 12% Polyester, 8% Nylon, 2% Spandex 27
Tessa Cardigan, 10740 See Below
Chalk
Tessa
10740 8 - 20 Fair Isle Longline Cardigan 78% Acrylic, 12% Polyester, 8% Nylon, 2% Spandex 28
Boscombe Top, 10741 See Below
Dark Navy
Rhubarb
Boscombe
10741 8 - 20 Stripe Crew Neck Top 100% Cotton 29
Aqua Marine
Hot Pink
Dark Navy
Bina
10742 8 - 20 1/4 Zip Print Trim Sweatshirt 50% Cotton, 50% Polyester
Dark Navy
Rhubarb
Westbury
10743 8 - 20 Stripe Full Zip Hoodie 100% Cotton 30
Chalk
Newgale
10744 8 - 20 Jacquard Hoodie 100% Cotton
Dark Navy
Harlech
10745 8 - 20 Stripe Popover Hoodie 100% Cotton 31
Dark Navy
Hot Pink
Aqua Marine
Taloga
10746 8 - 22 Full Zip Print Lined Hoodie 50% Cotton, 50% Polyester
Harlech Hoodie, 10745 See Left
32
Dark Navy
Winter Berry
Octavia
10747 8 - 20 Plush Fur Pop Over Fleece 100% Polyester
Rhubarb
Dark Navy
Icy Blue
Chrystal
10748 8 - 20 1/4 Zip Stripe Fleece 90% Polyester, 10% Viscose 33
Light Cream
Ellen Hat, 10776 See Page: 58
Tommy Gloves, 10773 See Page: 56
Dania Hoodie, 10749 See Page: 35
34
Dark Navy
Rhubarb
Dania
10749 8 - 20 Melange Soft Knit Hoodie 100% Polyester
Aqua Marine
Dark Navy
Galata
10750 8 - 22 Full Zip Soft Knit Fleece 100% Polyester 35
Hot Pink
Ellen Hat, 10776 See Page: 58
Roskilde Fleece, 10751 See Below
Dark Navy
Rouge
Roskilde
10751 8 - 20 Funnel Neck Knitted Fleece 58% Acrylic, 34% Polyester, 8% Cotton 36
Frost Grey Marl
Winter Berry Marl
Imperial
10112 8 - 20 Full Zip Boucle Knit Hoodie 100% Polyester
Rhubarb
Chalk
Tova
10752 8 - 20 Full Zip Soft Knit Hoodie 100% Polyester 37
Dark Navy
Winona
10753 8 - 20 Striped Velour Fleece Hoodie 100% Polyester
Dark Navy
Mulled Wine
Ecru
Aqua Marine
Rhubarb
Constantine
10754 8 - 20 1/4 Zip MacaroniTM Sweatshirt 80% Cotton, 15% Polyester, 5% Viscose
38
Ellen Hat, 10776 See Page: 58
Constantine MacaroniTM, 10754 See Page: 38
39
Dark Navy
Aqua Marine
Mulled Wine
Ecru
Rhubarb
Damla
10755 8 - 22 Full Zip MacaroniTM Sweatshirt 80% Cotton, 15% Polyester, 5% Viscose
Dark Navy
Rhubarb
Scandi Blue
Abelia
10418 8 - 20 Full Zip Nep MacaroniTM 50% Acrylic, 25% Polyester, 25% Cotton 40
Weston MacaroniTM, 10756
See Below
Dark Navy
Weston
10756 8 - 20 Striped MacaroniTM Hoodie 100% Cotton 41
Hani MacaroniTM, 10757 See Below
Rhubarb
Dark Navy
Aqua Marine
Ecru
Hani
10757 8 - 22 Classic MacaroniTM Hoodie 80% Cotton, 15% Polyester, 5% Viscose 42
Pitville MacaroniTM, 10758 See Below
Dark Navy
Rhubarb
Pitville
10758 8 - 20 Full Zip MacaroniTM Fleece Lined Hoodie 85% Cotton, 15% Polyester 43
Ecru
Susa Gilet, 10759 See Below
Mulled Wine
Dark Navy
Susa
10759 8 - 20 Plain Wadded Gilet Outer Shell: 100% Polyester Sueded Face. Body Lining: 100% Polyester 44
Kathy Hat, 10775 See Page: 58
Babylon Jacket, 10424 See Right
Sazi Welly, 10785 See Page: 67
45
Midnight
Deep Sea Blue
Dark Navy
Babylon
10424 8 - 22 Showerproof Printed Parka Jacket Outer Shell: 100% Polyester Matt Ripstop. Upper Body Lining: 60% Cotton, 40% Polyester. Lower Body Lining: 100% Polyester Mesh
Blue Spruce
Radical Red
Avesta
10760 8 - 20 Fully Waterproof Jacket 100% Polyester 46
Arlene Jacket, 10761 See Below
Light Cream
Saffron
Arlene
10761 8 - 20 Fully Waterproof Striped Jacket 100% Polyester 47
Dark Navy
Asta Jacket, 10762 See Below
Rouge
Skydiver Blue
Asta
10762 8 - 20 Fully Waterproof Parka Jacket Outer Shell: 100% Nylon. Body Lining: 100% Cotton Chambray 48
Mulled Wine
Amadeo
10763 8 - 20 Waterproof All-Weather Coat 100% Polyester
Rhubarb
Dark Navy
Beatrix
10764 8 - 20 Waxed Finish Waterproof Wadded Coat Outer Shell: 100% Cotton. Body Lining: 100% Cotton Chambray 49
Sigourney Jacket, 10765 See Below
Dark Navy
Sigourney
10765 8 - 20 Check Waterproof Jacket Outer Shell: 100% Cotton Lining: 100% Polyester
50
Olive Night
Radford
10767 8 - 20 Jacket 100% Cotton
Coal
Dark Navy
Lydian
10766 8 - 20 Waxed Look Jacket Main: 72% Cotton, 28% Polyester Lining: 100% Cotton Check. Wadding: 100% Polyester 51
Anouk Hat 10774 See Page: 56
Steffi Jumper, 10738 See Page: 25
Lydian Jacket, 10766 See Left
52
Chalk Marl
Dark Navy Marl
Huron
10768 UK 4-7 Single Pack Patterned Sock 59% Cotton, 25% Nylon, 15% Polyester, 1% Elastane
Rhubarb
Pool
10769 UK 4-7 Single Pack Fluffy Sock 99% Polyester, 1% Elastane 53
Deep Sea Blue Marl
Frost Grey Marl
Parade
10770 UK 4-7 Triple Pack Patterned Sock 54% Cotton, 25% Nylon, 20% Polyester, 1% Elastane
Aqua Marine
Dark Navy
Park
10771 UK 4-7 Double Pack Fluffy Sock 99% Polyester, 1% Elastane 54
Hot Pink
Deep Sea Blue
Azra
10150 One Size Cable Knit Wristwarmer 100% Acrylic
Deep Sea Blue
Tasha
10772 One Size Block Stripe Glove Outer: 100% Acrylic. Trim: 100% Polyester Microfleece 55
Aqua Marine
Dark Navy
Tommy
10773 One Size Fair Isle Fleece Lined Mitten Outer: 100% Acrylic. Trim: 100% Polyester Microfleece
Winter Berry
Mulled Wine
Anouk
10774 One Size Checker Stitch Beanie 100% Acrylic 56
Deep Sea Blue
Hot Pink
Aysha
10154 One Size Cable Knit Bobble Hat Outer: 100% Acrylic. Trim: 100% Polyester Microfleece 57
Deep Sea Blue
Kathy
10775 One Size Block Stripe Bobble Hat Outer: 100% Acrylic. Trim: 100% Polyester Microfleece
Aqua Marine
Dark Navy
Ellen
10776 One Size Fair Isle Bobble Hat Outer: 100% Acrylic. Trim: 100% Polyester Microfleece 58
Rhubarb
Hesse
10777 One Size Pom Pom Mongolian Outer: 100% Acrylic. Trim: 100% Polyester Microfleece
Klint Scarf, 10779 See Right
59
Scandi Blue
Mulled Wine
Deep Sea Blue
Dark Navy
Coal
Alverton
10778 One Size Patterned Scarf 100% Polyester
Mulled Wine
Winter Berry
Klint
10779 One Size Checker Stitch Scarf 100% Acrylic 60
Rhubarb
Indi
10779 One Size Pom Pom Snood 100% Acrylic
Frost Grey
Deep Sea Blue
Denka
10781 One Size Brushed Jacquard Scarf 100% Acrylic 61
Deep Sea Blue
Valentina
10782 One Size Block Stripe Scarf 100% Acrylic
Dark Navy
Aqua Marine
Callie
10783 One Size Fair Isle Scarf 100% Acrylic 62
Dark Navy
Inside View
Mulled Wine
Inside View
Scandi Blue
Inside View
Deep Sea Blue
Inside View
Tom Tom
10440 One Size Patterned Cotton Purse 100% Cotton
63
Deep Sea Blue
Inside View
Dark Navy
Inside View
Mulled Wine
Inside View
Betti
10442 One Size Cotton Cross Body Bag 100% Cotton
64
Inside View
Inside View
Deep Sea Blue
Mulled Wine
Inside View
Inside View
Dark Navy
Scandi Blue
Amira
10444 One Size Patterned Cotton Cross Body Bag 100% Cotton 65
Inside View
Mulled Wine
Inside View
Scandi Blue
Inside View
Inside View
Dark Navy
Deep Sea Blue
Elena
10446 One Size Patterned Cotton Shopper Bag 100% Cotton 66
Midnight
Mulled Wine
Abi
10784 Shoe 4 - 7 Patterned Slip On Welly 100% Rubber
Mulled Wine
Midnight
Sazi
10785 Shoe 4 - 7 Patterned Welly 100% Rubber
67
Notes
68
Notes
69