Visual Communication Design (group work) 2011.02-2011.04
Visual thinking and implications
“Tourist circle map design for Delft”
Besides from aesthetic enjoyment, visual information affects people’s perception, thinking process and provides implications about space, directions and others. In this project, the team is assigned to design two tourist circle maps (route K and route P) for Delft, a city of the Netherlands. Their visualizations should guide users to read in two distinct ways: clockwise and anticlockwise. The difference between two maps should be subtle that tourists would not notice it when showed separately. The use of any directing objects such as text and arrows are not allowed.
Route K Clockwise
“Tourist circle map design for Delft� Visual implication and user test results Version One: Imply visitors go clockwise (Route K) Test Results: 91% people want to go clockwise. 9% people want to go anticlockwise. Version Two: Imply visitors go anticlockwise (Route P) Test Results: 67% people want to go clockwise. 33% people want to go anticlockwise.
The team uses saturation change (from low to high) to indicate direction. 88.5% users notice it in the test.
The size of icons changes gradually around the circle and indicates the direction. 30.8% users find it.
Route P Anticlockwise
The team adds orientation effects on the icon to indicate the direction. 15.4% users notice it.