Build Your Own Buyer Persona Answer these basic questions about your prospects to build your perfect customer persona!
Name:
Primary
Secondary
Demographics Age
Gender
Hot Tip!
Job Position
Find this information by checking your current clients’ social profiles!
Geographic Location
Psychographics Interests
E.g Hiking, reading, fitness
Values
What matters to them?
Personality Traits
E.g Calm, go-getter, decisive
Business Details Industry Type
Services
Company Size
Service Region
Online Activity Communication
How do they best communicate?
Phone
Social Media
Other
Internet uses
What do they use the internet for?
Communication
Entertainment
Education/Research
Other
Goals, Challenges & Motivators Goals
What do they want to achieve?
1 2 3
Pain Points
What’s getting in the way?
1 2 3
Motivators
What are their motivators for choosing a solution?
Save time
Ease of use/implementation
Save money
Other
Perfect Pitch Your Solutions
Which of your products/services can relieve their pain points?
1 2 3
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