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SOCIAL MEDIA CHECKLIST The Basics Post Topic: __________________________________________________________ Publish date: _________________________________________
Audience/Purpose
Buyer’s Journey Awareness
Post goals:
Consideration
Create Awareness
Drive conversion
Inspire evangelists
Generate demand
Delight customers
Retention/Check-up
(awareness stage)
(consideration stage)
(decision stage)
Decision
(advocacy stage)
Adoption Advocacy
(keep top of mind)
(adoption stage)
is this post... Useful*
(70% of posts should be useful)
Promotional
(20% of all posts should be promotional)
About your company/culture
(10% or less of posts should be company specific)
*Useful = Will it drive people to your website? Will it drive social engagement (likes, shares, retweets, comments, etc)?
What’s the purpose of this post:_______________________________________________________ What I want readers to get out of this post: _______________________________________________ Personas reached:
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“ Persona Name: ____________________ Descriptor 1: ____________________
”
2
“ ____________________
”
3
“ ____________________
____________________
____________________
Descriptor 2:
____________________
____________________
____________________
Descriptor 3:
____________________
____________________
____________________
What does each persona struggle with?
1
“ Persona Name: ____________________
”
2
“ ____________________
”
3
“ ____________________
Pain Point 1:
____________________
____________________
____________________
Pain Point 2:
____________________
____________________
____________________
Pain Point 3:
____________________
____________________
____________________
Content Type of content: Blog Outreach
Content Offer
Event
Promo Offer
”
”
Content
Our brand voice is... Character: _________________________
Language: __________________________
(friendly, warm, inspiring, playful, authoritve, professional)
(complex, savvy, insider, serious, simple, jargon-filled, fun, whimsical)
Tone: _____________________________
Purpose: ____________________________
(personal, humble, clinical, honest, direct, scientific)
(engage, educate, inform, enable, entertain, delight, sell, amplify)
Possible relevant keywords or hashtags: ________________________________________ What can this post help each persona with? Note: May not be applicable to all
1
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Problem:
____________________
____________________
____________________
Solution:
____________________
____________________
____________________
Persona Name:
““ ”” ____________________
““ ”” ____________________
““ ”” ____________________
What do I want readers to do next, what is my CTA? __________________________________________
Channels to Post On
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Social Media FACEBOOK
Post at (time): ____________________________
Post at (time): ____________________________
Recommended character length:
Recommended character length:
100
Max character length:
140
Max character length:
40 63,206
FB post copy: _______________________________
Tweet copy: ________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________ Recommended image size:
1200 x 628
_________________________________________ Recommended image size:
1024 x 512 Post complete?
Post complete?
GOOGLE+
Post at (time): ____________________________
Post at (time): ____________________________
Recommended character length:
200
Recommended character length:
Max character length:
n/a
Max character length:
50 600
Google+ post copy: __________________________
LinkedIn post copy: _________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________ Recommended image size:
497 x 279
_________________________________________ Recommended image size:
700 x 400 Post complete?
Post complete?
Post at (time): ____________________________
Post at (time): ____________________________
Recommended character length:
Recommended character length:
Max character length:
150 2,200
Instagram post copy: ________________________
200 n/a
Max character length: Pinterest pin copy:
_______________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Recommended image size:
1080 x 1080 Post complete?
Recommended image size:
735 x 1102 Post complete?
Medi Social Media
OTHER
OTHER
Post at (time): ______________________________
Post at (time): ______________________________
Recommended character length: _____________
Recommended character length: _____________
Max character length: _______________________
Max character length: _______________________
Post copy:__________________________________
Post copy:__________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Recommended image size:___________________
Recommended image size:___________________ Post complete?
Post complete?
OTHER
OTHER
Post at (time): ______________________________
Post at (time): ______________________________
Recommended character length: _____________
Recommended character length: _____________
Max character length: _______________________
Max character length: _______________________
Post copy:__________________________________
Post copy:__________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Recommended image size:___________________
Recommended image size:___________________ Post complete?
Post complete?
Image Check! Are the images the correct size?
Do the images pass the ‘stock image’ test?
Does this image provide a strong first impression and is it related to my topic?
Would this image compell me to click on this post?
POST-POST RITUAL Respond to comments and feedback Update tracking data Do I want to boost or promote this as an ad on any social sites?
Congratulations! Ready to post again?
800.951.3755
www.wekinnectglobal.com info@wekinnectglobal.com