Designing a business logo, brand guidelines, and stationary are key components to creating an impactful company image. The design of the logo should reflect the company’s mission and values in order to stand out from competitors. A professional branding agency can help create a unique and memorable design that reflects the company’s personality. Once the logo is finalized, brand guidelines should be set in place to ensure that it is used consistently across all media channels. Furthermore, stationery should be designed with purpose – every letterhead must match the tone of voice of your business. This includes using appropriate fonts, colors, photos, and logos on any documents sent out on behalf of the company. It’s important to take time when designing these elements as it will help create a lasting impression for potential customers.