Welcome to Yorkshire Marketing opportunites 2016-17 by Welcome to Yorkshire

2016/2017 Welcome to Yorkshire Marketing Opportunities

Whatâ&#x20AC;&#x2122;s the secret to a great marketing campaign? It starts by looking at opportunities with Welcome to Yorkshire... Welcome to Yorkshire, working with the tourism industry, local authorities and the wider business community in Yorkshire, has delivered impressive results since it was launched. In order to help you plan your marketing activity, this brochure details the activity you can get involved in and share this success by being part of our 2016/17 campaigns. Should you wish to discuss any of these opportunities in more detail, please contact: Jenny Higgins Senior Marketing Campaigns Executive T: 0113 322 3572 or M: 0787 529 7101 jhiggins@yorkshire.com Danielle Ramsey Marketing Campaigns Manager T: 0113 322 3547 or M: 0773 885 4463 dramsey@yorkshire.com

Publications

This is Y January 2017 An independently written celebration of all that is great about Yorkshire. It appeals to a diverse range of people with one thing in common; they love the qualities and values associated with worldclass destinations. The magazine provides credible and engaging content written by highly acclaimed writers coupled with inspiring photography and design. This is Y is published in January 2017 and is in circulation for the whole of the year.

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130+ page glossy lifestyle magazine 200,000 copies produced Dedicated pages on yorkshire.com Poly-bagged within the Telegraph newspaper Distributed from Tourist Information Centres in the UK Online & Social Media supporting activity (Facebook & Twitter) Distribution to all Yorkshire business including accommodation and attraction providers and through all WTY events

Member price (+VAT)

1/8 page £540 + VAT 1/4 page £900 + VAT 1/2 page £1,800 + VAT Full page £3,600 + VAT Inside front / back £4,400 + VAT Outside back £6,000 + VAT DPS £5,400 + VAT Advertorial full page £4,400 + VAT DPS advertorial £6,000 + VAT

Seasonal Guides - Spring - Summer - Autumn - Festive

Spring in Yorkshire Early March 2016 Our Spring publication appeals to the short break market as well as day visitors and focusses on Yorkshire’s Outdoors, Countryside and Heritage. This tactical seasonal publication will be produced and inserted out of county into The Sunday Times in the North West in early March 2016 and will be in circulation in advance of and over the Easter holidays. This publication will also be available within Tourist information centres, accommodation providers and attractions in Yorkshire.

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44 page, A5 lifestyle magazine 75,000 copies produced Dedicated pages on yorkshire.com Poly-bagged with The Sunday Times out of county Distributed from Tourist Information Centres in the UK Online & Social Media supporting activity (Facebook & Twitter) Distribution to Yorkshire business by request including transport links and stations, accommodation and attraction providers and through all WTY events

Member price (+VAT)

1/4 page £300 1/2 page £600 Full page £1,200 Inside cover £2,200 Sponsorship £11,000 Sponsorship includes logo on the front page, joint introduction, double page spread and outside back cover.

Summer in Yorkshire Mid May 2016 Our Summer publication appeals to the family market and focuses on the many options for fabulous holidays and days out in Yorkshire. This tactical seasonal publication will be produced and inserted out of county into The Guardian newspaper in the North East and North West in mid May 2016 in advance of the Summer holidays. This publication will also be available within Tourist information centres, accommodation providers and attractions in Yorkshire. • • • • • • •

44 page, A5 lifestyle magazine 75,000 copies produced Dedicated pages on yorkshire.com Poly-bagged with Guardian out of county Distributed from Tourist Information Centres in the UK Online & Social Media supporting activity (Facebook & Twitter) Distribution to Yorkshire business by request including transport links and stations, accommodation and attraction providers and through all WTY events

Member price (+VAT)

1/4 page £300 1/2 page £600 Full page £1,200 Inside cover £2,200 Sponsorship £11,000 Sponsorship includes logo on the front page, joint introduction, double page spread and outside back cover.

Autumn in Yorkshire End of August 2016 Our Autumn Guide appeals to the affluent short break market and focusses on Yorkshire’s many options for a cosy break in Yorkshire, showcasing places to stay, things to do, where to shop, where to dine and relax and what events are on throughout autumn and winter. This tactical seasonal publication will be produced and inserted out of county into The Sunday Times in the affluent areas of London and the South East at the end of August 2016. This publication will also be available within Tourist information centres, accommodation providers and attractions in Yorkshire.

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Member price (+VAT)

1/4 page £300 1/2 page £600 Full page £1,200 Inside cover £2,200 Sponsorship £6,000 Sponsorship includes logo on the front page, joint introduction, double page spread and outside back cover.

Festive Yorkshire Mid October 2016 Our Festive Yorkshire publication appeals to the family market and focusses on things to do over the festive period in Yorkshire, showcasing everything Christmas. This will include Christmas Markets, Pantomimes, Santa's Grottos, Santa Trains, Events, accommodation and much more. The guide will appeal to those looking for a short break, as well as day visitors. This tactical guide will be inserted into a national newspaper within Yorkshire in mid October 2016, to influence decisions over the Christmas period. This publication will also be available within Tourist information centres, accommodation providers and attractions in Yorkshire. • • • • • • •

44 page, A5 guide 75,000 copies produced Dedicated pages on yorkshire.com Poly-bagged with a national newspaper in county Distributed from Tourist Information Centres in the UK Online & Social Media supporting activity (Facebook & Twitter) Distribution to Yorkshire business by request including transport links and stations, accommodation and attraction providers and through all WTY events

Member price (+VAT)

1/4 page £300 1/2 page £600 Full page £1,200 Inside cover £2,200 Sponsorship £6,000 Sponsorship includes logo on the front page

Themed Guides - Discover Days Out - Film & TV - Cycling Map

Discover Days Out March 2016 Our Discover Days Out, Festivals and Events Voucher Booklets will feature Yorkshire’s most popular tourist attractions and leisure providers, festivals and events, giving fantastic discounts across the county. The DL and A6 size publications will target the family market and will be distributed within Yorkshire and the North East, from early March 2016, well in advance of the Easter holidays. • • • • • •

Inclusion in both the DL and A6 voucher booklet 125,000 combined copies produced A6 voucher booklet distributed to primary school pupils in Yorkshire just in time for the school holidays. DL voucher book let distributed from Tourist Information Centres in the UK. Online & Social Media supporting activity (Facebook & Twitter) Distribution to Yorkshire business by request including accommodation and attraction providers and through all WTY events

Member price (+VAT)

Standard Entry £300 Sponsorship £2000 Sponsorship includes back page advert and logo on the front page of both DL and A6 voucher booklets.

Film & TV Guide March 2016 Yorkshire has provided the backdrop to a long list of high profile film and television productions over the years, with its stunning locations helping to make the county one of the most desirable filming destinations in the UK and this is continuing with recent large scale productions choosing Yorkshire. The map will raise the profile of Yorkshire as a TV and film destination and excite and inspire more visitors to visit places that have attracted film and TV makers in the past. The Film & TV Map is aimed at visitors with a medium - high disposable income (ABC1), particularly targeting visitors from London, the Midlands and the South East. The campaign will also be promoted throughout Yorkshire. • • • • • •

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32 page A5 booklet 75,000 copies produced Poly-bagged with The Telegraph in London and the South East Distributed from Tourist Information Centres in the UK Online & Social Media supporting activity (Facebook & Twitter) Distribution to Yorkshire business by request including accommodation and attraction providers and through all WTY events There will be a dedicated microsite for this campaign

Member price (+VAT)

1/4 page £300 1/2 page £600 Full page £1,200 Inside cover £2,200 Sponsorship £11,000 Sponsorship includes logo on the front page, joint introduction, double page spread and outside back cover.

Family Cycling in Yorkshire Guide April 2016 Yorkshire and cycling go hand in hand. The diverse, natural landscape is designed for cyclists and the county is widely regarded as one of the spiritual heartlands of UK cycling. In 2016 alongside the Tour de Yorkshire which takes place 29th April – 1st May 2016, we will be producing a targeted campaign to help promote family friendly cycling in Yorkshire to enable our member businesses who cater for the cycling community to communicate with this sector of the market. You might be an accommodation provider who welcomes cyclists, a café or restaurant, a bike and cycling products retailer or any other Yorkshire business who welcomes customers arriving on 2 wheels. Your business and its location will be shown on our map to enable cyclists to find you. This tactical publication will be produced and distributed nationally to cycling clubs across the UK from April 2016, as well as being inserted in to a key cycling magazine.

Member price (+VAT)

1/4 page £300 1/2 page £600 Full page £1,200 Inside cover £2,200 Sponsorship £11,000 Sponsorship includes logo on the front page, joint introduction, double page spread and outside back cover. • • • • • •

75,000 copies produced Dedicated pages on yorkshire.com Online & Social Media supporting activity (Facebook & Twitter) A wide distribution programme to cycling clubs nationally Poly-bagged with Cycling Active out of county. Distribution to Yorkshire business by request including accommodation and attraction providers and through all WTY events.

Yorkshire Post Supplements - Heritage Supplement - Coastal Supplement - Cycling Supplement

Throughout the Year Yorkshire Post Supplements Our supplements will be distributed within the Yorkshire Post, an influential, quality morning broadsheet newspaper that enjoys the confidence of a loyal readership and commands prestige nationwide. We have some limited opportunities available in our three bespoke supplements, which we produce in association with the Yorkshire Post. • • •

Heritage – March 2016 Coastal – June 2016 Cycling – September 2016

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8 pages 50,000 copies printed Inserted into the Yorkshire Post, Friday edition Readership of 144,000 61% of readers ABC1

Advertisement Member price (+VAT) 1/8 page £325 1/4 page £650 1/2 page £1,300 Full page £2,600 Sponsorship £2,500 Sponsorship includes logo on the front page and a half page advert or editorial Competition £650 Advertorial from £650 Take advantage of booking all three supplements at once with added value incentives. Including preferential Yorkshire Post rates for Welcome to Yorkshire Members in all three supplements.

Reduced rates for booking in conjunction with the Family Cycling Guide.

Trails - Market Towns Trail - Gardens Trail - Delicious Trails

Market Towns Trail March 2016 Welcome to Yorkshire are producing a Yorkshire Market Towns Trail in March 2016, foreword expert Kate Hardcastle, and showcasing Yorkshire’s picturesque market towns, all with a charm of their own and offering something unique to visitors. This campaign will raise the profile of Yorkshire’s many traditional market towns and hidden gems, encouraging visits to the more rural areas of Yorkshire. The Trail will be distributed across Yorkshire, encouraging visits to neighbouring market towns.

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40,000 copies produced Trails are A2 folded to DL Distributed from Tourist Information Centres in Yorkshire Online & Social Media supporting activity (Facebook & Twitter) Distribution to Yorkshire business by request including accommodation and attraction providers and through all WTY events

Member price (+VAT)

Standard Entry Enhanced Entry Sponsorship of guide

£150 £300 £2,200

Standard entry – includes image, name, address, contact details and 70 words of text. Enhanced entry – includes large image, name, address, contact details, and 140 words of text . Sponsorship – includes logo on the front page, back page advert, online advertising pod and content.

Gardens Trail April 2016 Don’t miss out on Welcome to Yorkshire’s hugely successful Gardens Campaign and help Yorkshire celebrate 300 years since the leading landscape designer Capability Brown transformed the Yorkshire landscape. A 2016 Yorkshire Gardens Trail will be produced to continue raising the profile of Yorkshire’s beautiful green spaces and encourage visits to gardens, historic houses and related events across the county. Launched at the Spring Harrogate Flower Show and the guide will be distributed at Welcome to Yorkshire's largest ever project at the RHS Chelsea Flower Show in London in May. • • • • • • •

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100,000 copies produced A2 folded to DL Distributed at Chelsea Flower Show Dedicated gardens section on yorkshire.com Distributed from Tourist Information Centres in Yorkshire Online & Social Media supporting activity (Facebook & Twitter) Distribution to Yorkshire business by request including accommodation and attraction providers and through all WTY events Stand share opportunities at horticultural and agricultural shows

Member price (+VAT)

Basic listing Enhanced listing from DL size advert Sponsorship

£280 £560 £1,680 £POA

Delicious Trails July 2016 Yorkshire’s famed food and drink can be found in abundance across the county’s numerous markets, farm shops and restaurants. From Michelin to madras, rhubarb to real ale, Wensleydale to wine, Yorkshire is simply delicious! Our campaigns take you on a journey across many delicious trails in Yorkshire, a great way to encourage people to stay longer, spend more and see more of our county in one trip. • • • • •

Trails are A2 folded to DL 40,000 copies of each Dedicated pages on yorkshire.com Online & Social Media supporting activity (Facebook & Twitter) Distribution to Yorkshire business by request including accommodation and attraction providers and through all WTY events

Trails for 2016 include:

Ale (July) Afternoon Tea (July) Dairy to Deli (July)

Advertisement Standard entry Enhanced entry Sponsorship of guide

Member price (+VAT) £150 £300 £2,200

Design Fees

Design fees Welcome to Yorkshire offers a design fee for adverts that are placed within our publications. The artwork will be sent on to you for approval. Cost (+VAT â&#x20AC;&#x201C; member price): From ÂŁ55.00

Event and Exhibition Opportunities

Y 16 York Barbican, 23 March 2016 Y 16 is Welcome to Yorkshire's annual tourism launch pad event and the biggest of its kind in the UK, presenting highlights of Yorkshire tourism of the past year and looking forward to the plans for marketing Yorkshire in the upcoming year.

Opportunities (all + VAT) Principal Conference Sponsor - £3,500 The highest level of exposure offered, incl: company logo on marketing collateral, company profile on yorkshire.com/Y16, acknowledgement as a sponsor and an advert with direct links, company logo on screen at the conference, onstage sponsor acknowledgement, association on our industry newsletter, highlighted as a principal sponsor in Y16 press releases, premier exhibition space and much more. Refreshment Sponsor - £1,000 Logo, company profile and hyperlink on www.yorkshire.com/Y16, company logo on screen during the presentation, branding and stand-up banners in a high traffic area of the conference, onstage sponsor acknowledgement, and more… Exhibitor Stand - £500 Logo, company profile and hyperlink on www.yorkshire.com/Y16 , company logo on screen during the presentation, exhibition space in the business networking area, plus more. Conference Bag - £125 - One item or piece of marketing literature to go in the conference bag which is handed to every guest on arrival.

Great Yorkshire Show 12 – 14 July 2016 The Great Yorkshire Show takes place annually on the Great Yorkshire Show Ground in Harrogate. It is the country’s leading agricultural event attracting over 135,000 visitors each year. The 158th Great Yorkshire Show runs from Tuesday 12 - Thursday 14 July 2016. The Welcome to Yorkshire stand is one of the most prominent and visually impressive stands at the show, with a plot in 2015 of 32m x 34m. Our stand is easily accessible and open for passing visitors from both sides of the avenues; it is located near the main ring and the Big Wheel, one of the show’s major attractions. Audience Fact file Number of visitors at the show – 135,000 Number of farmers visiting the show – 36,786 Average spend per person £54.84 An affluent audience: 66% ABC1 social demographic Average age of people at the show – 50yrs 57% female

Opportunities

Member price (+VAT)

Interactive Zone Sponsorship

£POA

Stand share gold £3,300 3 day stand presence in your own marquee provided by WTY, 4 tickets to a corporate event, opportunity for data capture from your own stand via business card drop or competition, company profile of 500 words and company logo, plus link to your website, use of Welcome to Yorkshire logo for brand synergy on all literature, 4 staff tickets for the show each day. Stand share silver £1,700 3 day exhibition stand presence on a pod, opportunity for data capture from your own stand via business card drop or competition, company listing with a 200 word description on our website, 2 staff tickets for the show each day. Other opportunities available including product tastings and presentations, subject to negotiation.

White Rose Awards 2016 Sponsorship Opportunities The Welcome to Yorkshire White Rose Awards is the largest celebration of tourism excellence in the UK. Our awards recognise and reward the very best of the industry throughout Yorkshire. The awards are attended by those working in the tourism industry and the wider business community. The awards are in association with the BBC and the Yorkshire Post, and achieved over £1 million in media coverage in 2015, and audience exposure for our winners, sponsors and the wider tourism industry.

Opportunities Event Partner £ POA Becoming the event partner is a unique opportunity for your business to be associated with Welcome to Yorkshire at one of the most prestigious awards ceremonies in the UK. Have brand exposure before and after the event, scope to highlight your products and services throughout the evening and an opportunity to present an award. Category Sponsorship £ POA (per category) The opportunity to sponsor a category gives your organisation sole association and branding of your selected award. Ad hoc

£ POA