Search Engine Trends for the Gases and Welding Industry

SEARCH ENGINE TRENDS

for the Gases & Welding Industry

BY STEVE GUGLIELMO

Part of developing a comprehensive digital marketing campaign is understanding how customers and potential customers are using the Internet to find your products and your website. The graphs and information below all come from Google Trends, which analyzes the popularity of search queries in Google Search across various regions and languages. The graphs scale “Interest Over Time” which represent search interest relative to the highest point in the chart for the given region and time-period. So, a value of 100 is the peak popularity for the term.

Another alternative is “Google Keyword Planner.” To use this tool, you must have a Google Ads account. The Keyword Planner lets you search keywords and suggests other words or phrases related to your products and services. It lets you research the trend information for how often certain words are searched and how those searches have changed over time and also gives you suggested bid estimates for each keyword so you can determine your advertising budget.

In today’s digital environment, we strongly encourage members to capitalize on this growing trend and ensure that your company is visible in the place where people search the most.

GAS CYLINDER

• Average Search Volume has increased 75.4% YoY

• Average Search Volume has increased 37% over the past 5 years

TOP RELATED SEARCH QUERIES

1. Compressed Gas Cylinder 2. Welding Gas Cylinder 3. Nitrogen Gas Cylinder 4. Argon Gas Cylinder 5. Gas Cylinder Sizes

ACETYLENE

• Average Search Volume has increased 42.9% YoY

• Average Search Volume has increased 10.3% over the past 5 years

• Average Search Volume has increased 19.6% YoY

• Average Search Volume has increased 12.5% over the past 5 years

HYDROGEN

TOP RELATED SEARCH QUERIES

1. Acetylene Torch 2. Torch 3. Oxy Acetylene 4. Oxygen 5. Oxy Acetylene Torch

DRIVER SHORTAGE

TOP RELATED SEARCH QUERIES

1. Hydrogen Gas 2. Hydrogen Bond 3. Carbon 4. Hydrogen Energy 5. Hydrogen Fueling Stations Near Me

• Average Search Volume has increased 400% YoY

• Average Search Volume has increased 262.5% over the past 5 years

TOP RELATED SEARCH QUERIES

1. Truck Driver Shortage 2. Truck Driver Shortage 2021 3. Is There a Truck Driver Shortage? 4. Tank Truck 5. Commercial Driver’s License