A G LO BA L C R I S I S
Wat is p From human beings to living creatures, ecological habitats
for the continued welfare of people and the planet. Yet,
to built environments, environmental processes to industrial
our interaction with water on a daily basis, as individuals,
enterprise, water sustains and fuels every life form and
businesses, and governments would drastically seem to
activity on the planet. It grows the food we eat, supports
indicate otherwise. It is mismanaged and misallocated,
the manufacturing of goods we consume, facilitates the
wasted and contaminated, undervalued and disregarded.
production of the energy we utilize, disposes of the waste
Most tragically of all, its lack of availability and distribution
we produce, provides pathways for the goods we trade. It is,
threatens the livelihoods of nearly 1 billion people through-
without a doubt, the single most important natural resource
out the developing world.
ter precious. 575 Liters 19 Liters The area of the photo above represents the 575 liters of
...compared to the 19 liters the average person who lacks
water the average American uses everyday...
adequate water access uses.
A G LO BA L C R I S I S
What do 1,000,00 mean?
oes 00,000 Imagine if the entire population of New York City lacked access to clean water.
A G LO BA L C R I S I S
Plus the populations of Lo Chicago, Mexico City, Tor Montreal, Bogotรก, Phoenix Philadelphia, San Antonio Dallas, Detroit, Ottawa, Sa San Francisco, Columbus Memphis, Buenos Aires, M Minneapolis, Halifax, San Boston, Quito, Vancouver,
os Angeles, S達o Paulo, ronto, Lima, Houston, x, Rio de Janeiro, o, Calgary, San Diego, antiago, Indianapolis, s, Austin, Guayaquil, Miami, Tijuana, Caracas, Salvador, Baltimore, Managua & Seattle.
A G LO BA L C R I S I S
Plus the populatio of every other city town, neighborho street and house in all of the Ameri And still that would not equal the number of people worldwide who do not have access to clean water.
1/
on y, ood,
icas.
1/6
th
of the entire world population lacks access to clean water.
A G LO BA L C R I S I S
Population vs Water The world population has increased three-fold since the start of the previous century. In the same timeframe, water usage has increased six-fold.
2/3
of World Population Fraction of people estimated to be living under waterstressed conditions by 2025.
3.7
2,000,000
4,800
Miles Average distance women in Africa and Asia walk in a day to collect water.
Tons Amount of human waste disposed of in water courses around the world everyday.
Deaths 4,800 people die every day from diseases associated with lack of access to safe drinking water, inadequate sanitation and poor hygine.
The longer we wait to collectively act, the more severe the water crisis will become Population growth, climate change, demographical shifts, & uncontrolled pollution are all expected to increasingly exacerbate the situation.
A G LO BA L C R I S I S
OUR VISION
Amidst the current landscape we have a twofold vision at WellDone.
Awareness 1
First, we strive to shift the global community’s perception
food supply - just a few of the water issues that we must
of water. We believe all meaningful, lasting change begins
begin to address as an international community, but ones
with individual awareness, an awareness that ultimately
that we will continue to ignore until a radical, global shift
translates into the personal choices individuals take, the
occurs in our collective perception of water. We hope to be
manner of conduct by which businesses operate, and the
a leading voice that initiates such a change – a voice that
policies that governments and municipalities enact. Water
resonates among the general public and stirs up a much
scarcity, the intersection of energy and water, water conser-
needed global awareness on the critical water issues that
vation, the impacts of climate change, water and global
imminently face our generation and threaten our planet.
Access 2
Secondly, we strive to practically ground ourselves in the
today. We believe that access to clean drinking water is
most immediate global water issue of all, the work to bring
fundamental in the fight against poverty, hunger, and sick-
clean drinking water to communities without access to this
ness in the developing world, and we work towards provid-
life-sustaining resource. The reality of communities lacking
ing clean water for those throughout the world in need of
a clean water supply, of thousands of children dying on a
this critical resource.
daily basis due to water-related disease, of mothers and daughters relegated to the daily task of hauling buckets of dirty water home to their families, is one we must address
OUR VISION
Water is indeed precious.
From the suburbs of Silicon Valley to the villages of rural Africa,
OUR VISION
we’re raising water awareness to save the planet for tomorrow,
providing clean water to save communities today.
GUIDING PRINCIPLES
Guiding Principles 2
Local Involvement The success of any clean water project is directly related to the level of involvement the host community plays in the planning, implementation, and maintenance of the actual work. From developing community water committees to supporting local water enterprises, we strive to meaningfully engage our target groups in every phase of the project process.
1
Grassroots Empowerment We started WellDone as a small group of young individuals - by no means experts in the field, yet driven by the conviction that we could collectively utilize our talents to make a difference. We continue to hold onto this spirit, and aspire to empower and support other individuals and groups in their grassroots efforts to address the global water crisis.
3
Innovate, Iterate We believe that increased impact comes through progressive innovation - a progression that is only achieved through persistent trial and error. As such, we aim to launch a host of projects frequently, learning from our mistakes and improving upon them. In this spirit, we also focus on developing partnerships with organizations on the forefront of innovative technologies and
5
Design
solutions to scale clean water access in the developing world. From effectively communicating a message to simply capturing a person's attention, we believe design has the power to change the world. WellDone strives to utilize design in stimulating awareness on global water issues and changing people's perception of this critical resource - the very foundation of lasting change.
4
Partnership The clean water crisis is vast and complex, and accordingly will not be solved by any single individual or entity. That includes ourselves. We wholeheartedly believe in the power of partnerships in creating global impact, and aim to develop a synergy between organizations, governments, and businesses committed to collaboratively addressing the various facets of the global water crisis.
O U R H I S TO RY
WellDone began with a humble aim To impact lives through the drilling of one well in one village.
As graduates fresh out of college, we traveled to Africa during
rural Ghana, and in the process having developed partner-
the Summer of 2005, during which we observed the critical
ships with a diversity of water organizations, small businesses,
need for safe drinking water in communities throughout rural
and leading experts in the field. In one sense, the literal
Ghana. We wanted to make a difference, so we launched
realization of our project name has been accomplished long
WellDone. We’ve long since accomplished our original goal,
ago. In a much greater sense, WellDone has taken on new
having successfully seen through the funding, construction,
meanings for our team.
and long-term management of six wells in villages throughout
We’ve since come to realize that the work involves far more than drilling a well in a single location and leaving the rest to be. The work just as significantly involves educating and em-
tions to raise awareness of an issue that is far too important
powering communities to develop holistic, on the ground
to be forgotten or ignored. The work is neither isolated to a
solutions that can be readily implemented and locally
single locale nor a single issue, but extends across the globe
sustained. It involves forming meaningful and fruitful part-
and over a diversity of water issues. The work is ever-engag-
nerships between non-profit organizations, governmental
ing, immensely challenging, and broadly encompassing.
agencies, and private businesses that all play a unique role
Accordingly, WellDone, and the concept that title signifies,
in developing real-world solutions to a complex problem.
is only as engaging, challenging, and encompassing as we
It involves utilizing creative media and informative publica-
are committed to making it become.
O U R H I S TO RY
Since our start, we’ve implemented projects in several communities throughout rural Ghana,
150
People Gathered at Wine to Water, an event to raise support for the Kamancheli village in Ghana.
10
100,000 4,000 x 2 4 200 Students
Launch high school clubs in
Partners Gather together through Project10, collectively raising support to drill a clean water well in Mekoda, Ghana.
Customers Learn about WellDone and the clean water crisis through an in-store residency at Red Rock Coffee in San Francisco over a 6-month period
Miles Two cyclists ride across the country in support of clean water awareness
T-shirts Sold
their respective schools, rais-
Raising over $4,000 and receiv-
ing awareness and garnering
ing design accolades through
support for projects in Africa.
AIGA’s cause/affect awards.
creatively connecting our supporters at home with projects abroad.
30 350
Community Members Mobilized into village water committees, empowered to effectively operate and maintain the wells.
Women & Children Freed from the task of walking miles each day to collect water.
6
1,500
Wells New clean water wells
are drilled in rural villages throughout Ghana.
People Approximately 1,500 people in these communities now have access to a clean water source.
OUR PROJECTS
Raising Global Awareness, Providing Clean Water. From implementing clean water wells in West Africa, to exploring scaleable water solutions in peri-urban India, to promoting water conservation in suburban America, WellDone aims to creatively and crosscuttingly address the diverse facets of the global water crisis.
Locally, we strive to raise awareness on the critical water issues of our day through creative awareness campaigns, studentled initiatives and innovative fundraising programs. Some existing and upcoming programs include:
Student Leaders Program
Water for Water A cross-cutting awareness and fundraising program connecting donors at home with clean water projects abroad. Through the pledges of local water
A student-led initiative to raise awareness of global water issues in schools
users, financial savings from targeted water reductions are applied towards
across the U.S.. Several student leaders are currently pioneering the launch
the implementation of clean water projects abroad. Water for Water aims
of clubs throughout high schools in Southern California, challenging and
to address the opposing ends of the global water crisis by connecting two
empowering their peers to meaningfully address the global water issues
vastly different, yet equally problematic modes of interacting with water –
of our generation.
wasteful use here at home versus lack of access abroad.
OUR PROJECTS
Globally, we strive to provide clean water for those without access by equipping grassroots individuals and local organizations to implement water projects in their target communities, while also supporting those organizations working on the forefront of clean water innovations in the developing world. Some existing and upcoming projects include:
Well Drilling in West Africa An ongoing effort in partnership with Pioneers-Africa, a local Ghanaian organization, to provide clean water through the drilling of wells in villages throughout West Africa. To date, the program has seen through the implementation of six clean water wells in rural Ghana, with expansion into Benin, Togo, and Burkina Faso expected for 2010.
Small Scale Water Enterprise in India An anticipated effort to improve clean water delivery through locally sustained enterprise. WellDone seeks to explore opportunities to scale clean water solutions in an urban and peri-urban context through sparking and supporting local entrepreneurship.
Storage Solutions in Kenya A recently launched project to provide water storage solutions for communities in Kenya. WellDone has partnered with local organizations to provide storage solutions for the Hamza ward of Nairobi and for schools in the Mathare Valley, one of the largest informal settlements in the world.
OUR PROJECTS
OUR TEAM
Core Members
Joshua To
Jim Yoon
Head of Development, works as a Program Manager in Business Operations
Head of Projects, works as a water resources engineer for MWH, dealing with
for Google in Mountain View, CA overseeing internal product development
Southern California water supply and management issues. Through WellDone,
and global e-mail marketing initiatives. Josh loves to connect the dots, bring-
Jim utilizes his background to explore the technological and institutional
ing together individuals with diverse talents to work towards a unified goal.
mechanisms that can most effectively and sustainably improve clean water access in the developing world.
Ardy Ghanbar
James Buyayo
Head of Operations, is a Certified Public Accountant who currently works full-
Head of Design, works as an Art Director for Sapient Interactive, designing
time for WellDone, with professional experience in both public accounting
various marketing materials for initiatives on the Sony Electronics account.
and the private sector. Ardy is also an avid mountaineer, with a recent
James is keenly interested in the role design can play in raising awarness
summit of Mount Denali, the highest peak in North America. Ardy combines
of critical issues and sparking social change.
his financial know-how with his focused tenacity in laying the organizational foundation from which the team can effectively operate.
Advisors
Partners
BRUTE LABS is a small group of young individuals dedicated to collective action. Focusing on the world around them, they embody the notion that it’s much better to try and fail than to have never tried at all. BRUTE LABS serves as a launching pad from which social initiatives can be launched in quick succession. WellDone was originally founded as a BRUTE LABS initiative, having since grown into an autonomous organization.
Dr. Frank R. Rijsberman Program Director at Google.org, the philanthropic arm of Google Inc., oversees the global public health initiative, Predict and Prevent, among other programmatic responsibilities. Prior to joining Google, Frank was Director General (CEO) of the non-profit research institute International
Pioneers-Africa, a subsidiary of Pioneers International, is a Christian missions
Water Management Institute (IWMI.org). He co-founded and managed
and aid organization working among some of the most remote regions of
an environmental consultancy firm in the Netherlands, Resource Analysis BV.
West Africa. In 2008, WellDone developed a partnership with Pioneers-Africa,
Dr. Rijsberman holds a BSc and MSc from Delft University of Technology in
utilizing their strong relationships with remote villages in rural Ghana to bring
Civil Engineering (Fluid Mechanics) and a PhD from Colorado State Univer-
clean water to communities in dire need of a critical resource. WellDone’s
sity in Civil Engineering (Water Resources Planning and Management).
partnership with Pioneers-Africa continues to grow, with expansion into Benin, Togo, and Burkina Faso anticipated in 2010.
Red Rock is a not-for-profit coffee shop located in Mountain View, CA. From serving fresh coffee, to hosting arts and music events, to providing a meeting space for local interest groups, Red Rock exists to bring together and strengthen the very community that supports it. WellDone was featured at Red Rock for a 6-month period, during which over 100,000 customers were
Dr. Willem Henri Lucas An award winning Dutch designer, serves as educator and Chair of the Design | Media Arts Deptartment at University of California, Los Angeles. Willem studied at the Academy of Visual Arts in Arnhem in the Netherlands under guidance of Karel Martens and worked as an intern and apprentice for Max Kisman. He works for clients primarily in the field of Culture and Art. From 1990 to 2002 he served as a professor and chair of the Utrecht School of the Arts’ Graphic Design department. In 1998 he designed holiday postage stamps for the PTT (Dutch Post and telecom company), and in 2003 and 2004, won a ‘Best Book’ award and a nomination from the Art Director’s Club in the Netherlands.
exposed to the clean water crisis in the developing world.
welldone.org info@welldone.org 650.450.WELL (9355)
23020 Hamlin Street West Hills, CA 91307
A view from the Grand Canyon of the Colorado River, a major source of water for the American Southwest.