PEOPLE WHO MADE THE SWITCH TO WELLNESS DURING THE PANDEMIC

the wellness market has been in high demand because of people’s mental and emotional health being immensely affected by the state of the world.

By Ajeé Buggam

While the pandemic has taken a significant hit on everyone’s lives, making us question personal and professional life choices, the wellness market has been in high demand because of people’s mental and emotional health being immensely affected by the state of the world. If this life-changing scenario taught us one thing, it would be to prioritize our well-being as individuals as much as we prioritize anything else.

Many individuals have made significant career shifts during the past year, leaving various fields to join the wellness industry. Some people went through extreme lifechanging events which motivated them to make the switch, and other people just saw it as an opportunity to jump in because the wellness market is thriving in all areas.

Here are some who made the switch to Wellness in 2020:

GROOVY BUTTER

Founder of Groovy Butter, Rachel Weber, started her nut butter CBD-based company during the pandemic.

“When the pandemic began, I was running product innovation for a prominent wellness company in NYC – but was noticing the apparent impact of the pandemic on my mental health and the mental health of my friends. I already knew how beneficial CBD was for me: it made me less anxious, more relaxed and focused, and improved my sleep.” Weber wanted her family and friends to take CBD as well – but saw how reluctant they initially were. “It seemed tinctures were too unpleasant for them to take, and CBD gummies felt unhealthy.” So she made it her mission to make CBD a craveable product that fits seamlessly into someone's daily ritual. Organic nut butter fit the bill since she saw so many people enjoying nut butter at different moments in the day – blended it into their morning smoothies, smothering it on toast and with apple slices in the afternoon, and adding a nightly scoop of it straight out of the fridge as dessert. Groovy Butter launched during the pandemic because it stemmed from Weber’s own need: a simple way to incorporate CBD consistently into her routine to manage her wellness. She launched the business in January 2021 and has received tremendous positive feedback already.”People find the product incredibly delicious, seamless to incorporate into their daily routine, and tremendously powerful. Testimonials include majorly improved sleep, reduced anxiety, relieving period pains, and improved mood.”