Advertising Solutions
ENVISION CREATE PRINT Find Your Solutions Inside‌
Available Gatefolds
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STD PRSRT Postage US PAID GA Atlanta, 2883 Permit
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Publishing
a Partner Printer, More
Gatefolds Available
than
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you could of REVENUE? * Format revenue the additional copies? As $969 10,000 As Low much Copy with How tax StartingCent per sales generatePrices 1 Print less than Today applicable
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about Solutions, Print information Sales and more your For Mobile at Web, contact please Representative
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Solutions
Contents Fake Belly Band . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BB1–BB4 Paper: 100b #3 Gloss Text Features: Printed 4/4 with Flood Gloss UV on 1 Side Only
French Gate Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Front Cover Paper: 100lb #3 Gloss Text Features: Printed 4/4 with Matte UV on 1 Side Only (Back Cover - UV Knockout)
Four-Page Signature 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1–2, 11–12
Green Initiatives
W
e recycle plates for printing, utilize a virtual proofing system rather than traditional methods and recycle paper waste from printing. Our clean air system absorbs over 90% of chemical emissions released during the printing process.
Paper: 70lb #4 Gloss Text Features: Printed 4/4 Content: About this Guide, Why a Poster?, Additional Mailing Services, Freight/Distribution
Two-Sided Single Sheet (Tipped) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Paper: 7pt #2 Gloss Cover Features: Printed 4/0 Content: About this Guide (duplicate of page 1)
Four-Page Signature 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3–4, 9–10 Paper: 70lb #4 Gloss Text Features:Printed 4/4 Content: What are Bind-in Cards, What is Tipping?, Every Door Direct Mailing
Poster (Tipped) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Paper: 60lb #4 Gloss Text Features: Printed 4/4 Content: Poster Possibilities, Full Display Poster
Bind-in Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4A, 8A Paper: 75lb Business Reply Card (Uncoated) Features: Printed 4/4 Content: Reader Request Cards (2 Cards), Reader Survey Card (Single Full Page Card)
Four-Page Signature 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5–8
Unique Printing Solutions aimed to enhance an advertiser’s brand presence and marketing efforts
Paper: 70lb #4 Gloss Text Features: Printed 4/4 Content: Home Builders, Inc. (Bind-in Card Sample Ad), Product Highlights, Capabilities
Revenue (Tipped) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Paper: 80lb #3 Gloss Text Features: 5.375 x 8.25, 8-Page Selfcover, Printed 4/4, Saddlestitched Content: Home Builders, Inc. (5.125 x 8.25), 8-Page Gatefold Insert, 60lb #4 Gloss Text (Tipped); Parade of Homes (4.375 x 7.5), 8-Page Stitched Publication, 45lb #4 Gloss Text
Miscellaneous . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13, 14, 15, 16, BC Paper: 100lb #3 Gloss Text Features: Printed 4/4 Content: Green Initiatives, What are Gatefolds? Available Gatefolds, Mobile Solutions Ad
We are dedicated to continually improving our stewardship of the environment for our neighbors, customers and employees...utilizing renewable and recyclable products whenever possible in the printing process.
Advertising Solutions 13
About this Guide
M
agazine advertising is good for your business. 91% of Americans read magazine media according to the Mediamark Research & Intelligence (MRI) Spring 2013 study. Surprisingly, the study shows the younger generation is consuming magazine content more than other demographics. 94% of Americans under 35 and 96% of Americans under 25 read magazines. But, merely reading a magazine does not benefit advertisers. A study by Experian Marketing Ser vices (EMS) shows the power of magazine advertising. It states consumers are more receptive to magazine ads than other mediums, including television and the internet. The EMS study further states Magazines, while not as “hip” as other advertising mediums, are extremely effective. They deliver the audience and advertising receptiveness making magazine advertising a key part of a successful marketing effort…and that is good for business! This Guide is designed to enhance the power of magazine advertising. It is a tool to show you how to differentiate your company, its products and ser vices from other advertisers. It offers various suggestions for upgrading from a simple print ad, whether you choose to go with one of these alternatives or a standard printed advertisement to deliver your message…remember magazine advertising really works to promote your business!
Advertising Solutions
Envision Create Print Unique Printing Solutions aimed to enhance an advertiser’s brand presence and marketing efforts
Find Your Solutions Inside�
This Guide is designed to enhance the power of magazine advertising
Advertising Solutions 1
Why a Poster?
A
Poster folded and tipped (affixed) into a magazine demands the reader open it to reveal your message. A Poster also has staying power since the poster can easily be removed from the magazine and displayed. That is the advantage of “tipping” without damaging the magazine.
“A Poster also has staying power...”
2 Advertising Solutions
Poster Example
Envision Create Print
Advertising Solutions  3
What are Bind-in Cards?
A
Bind-In Card guarantees the card facing your full page ad stays in place until the reader removes it to respond to your call to action. Additionally, bind-in cards tend to be printed on heavier paper than the rest of the magazine. This offers you two huge advantages: 1. Often, magazines open to the heavier bind-in card. 2. Readers naturally tend to stop and take notice of your full page ad with its facing card when f lipping through the pages.
Bind-in cards typically print on heavier paper. Magazines of ten open to the card’s location. Readers naturally tend to stop and take notice which creates priority for your advertisements.
4  Advertising Solutions
Home Builders, Inc. (800) 555-5555 Toll Free www.homebuildersinc.com
Reader request cards
Request a Home Builders, Inc. Specialist contact you for a free Custom Home Building Consultation First & Last Name:________________________________________________ Street Address:__________________________________________________ Address (continued): _____________________________________________ City:______________________________ State: _________ Zip: ___________ Home Phone:____________________ Cell Phone:______________________ E-mail: ________________________________________________________ Best Time for our Consultant to contact you: _____________
¨
AM
¨
PM
Request To Receive Your Complimentary Copy of the
Custom Home Plans & Design Guide First & Last Name:________________________________________________ Street Address:__________________________________________________ Address (continued): _____________________________________________ City:______________________________ State: _________ Zip: ___________ Home Phone:____________________ Cell Phone:______________________ E-mail: ________________________________________________________ Best Time for our Consultant to contact you: _____________
¨
AM
¨
PM
NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES
BUSINESS REPLY MAIL FIRST-CLASS MAIL
PERMIT NO.
POSTAGE WILL BE PAID BY ADDRESSEE
Priority Service Department 0000 Main Street Anytown, USA 00000-0000
NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES
ate Card 4-1/4" x 6" Working Layer
atform: Macintosh
Application: Adobe Illustrator
File Name: am4146.ai
BUSINESS REPLY MAIL FIRST-CLASS MAIL
PERMIT NO.
POSTAGE WILL BE PAID BY ADDRESSEE
Priority Service Department 0000 Main Street Anytown, USA 00000-0000
Featured Builder of the 2014 Parade of Homes
About this Guide
A
Building Your Dreams From The Ground Up!
Poster folded and tipped (affixed) into a magazine demands the reader open it to reveal your message. A Poster also has staying power since the poster can easily be removed from the magazine and displayed. That is the advantage of “tipping” without damaging the magazine..
« Please Complete the Reader Requests To Receive Your Complimentary Copy of: Custom Home Plans & Design Guide
To Request a Home Builders, Inc. Specialist contact you for a free Custom Home Building Consultation
5 Advertising Solutions
Home Builders, Inc. (800) 555-5555 Toll Free www.homebuildersinc.
Product Highlights
F
rom a smaller digest to a standard publication, size plays an important role in attracting readers in a crowded environment, which helps your publication stand out among your competitors. Binding and finishing options complete the message to create an image that appeals to your target audience.
Downtown LAWRENCEVILLE
RESTAURANTS & SPECIALTY FOODS
Full-Size Magazine
With a dining scene as diverse as its population, Lawrenceville restaurants offer something to satisfy even the most discerning palate. Whether grabbing a slice from the local pizzeria, sipping on cocktails high above the square at the neighborhood tavern, or gathering around a candlelit table for a family-style Italian feast fit for a king, downtown Lawrenceville eateries won’t disappoint. Radiating out from the heart of town in all directions, epicurean explorers will find a diverse blend of cultural cuisine, coast-to-coast chains, and “just-likemama-used-to-make” Southern fare.
For an updated list of our restaurants, visit us at www.VisitLawrenceville.com
8” x 9” Brochure (folds to 4” x 9“)
Digest-Size Magazine
6 Advertising Solutions
Capabilities
W
e offer a full range of print and finishing capabilities with the ability to produce catalogs and magazines of var ying finish sizes along unique and distinctive inserts ranging from single bindin gatefolds to completely separate publications (or product booklets, brochures and/or catalogs) tipped into location as demonstrated throughout the Advertising Solutions Guide. Manufacturing Facility • 5 Heatset Web Presses • 5 Saddlestitchers • 2 Perfect Binders Products •C onventional Magazines from 7” x 9” up to 8.375” x 10.875” (Convenient 4 Page Increment Flexibility) • D igest Magazines from 5” x 8” up to 5.375” x 8.25” (Convenient 8 Page Increment Flexibility) Additional Products • • • •
Gatefold Covers & Inserts Map & Poster Inserts French Gate Covers Various Bind-in Cards
Additional Ser vices • D igital Publications including conversion and hosting • M obile Apps for Digital Publications currently available for Apple, Google and Amazon Prepress Ser vices •V irtual File Submission & Proofing v ia Kodak InSite • A utomated File Processing including Pref lighting & Imposition v ia Kodak Prinerg y • C omplete Computer-to-Plate System • R edundant File Processing System Equipment w ith Offsite Back-up • Redundant Platemaking Printing Ser vices •H eatset Web Printing for Conventional & Digest Sizes • 2 Presses Equipped w ith Sheeter Units w ith Inline U V Coaters for Covers, Gatefolds & Other Inserts • Multi-Folder Capabilities • I nline Perforation Capabilities • P ress-side Digital Proofing • F inishing & Logistical Ser v ices • S addlestitching & Perfect Binding • Tipping • Bind-ins
Advertising Solutions 7
Tipping Example
Revenue The Magazine of Money-Making Ideas
ISSUE 1
How Publishers Can Generate More Revenue Targeted Media Solutions Create Additional Business
8  Advertising Solutions
We Want to Know About You! Thank you for taking the time to complete OUR Magazine’s reader survey. Your opinion and feedback is very important to us. We are looking forward to getting to know our readers better and to producing the best magazine for YOU. Our survey will be online for 60 days, your answers are confidential. 1. Do you subscribe to OUR Magazine? ¨ Yes ¨ No 2. If you are not a subscriber, do you buy OUR Magazine on the newsstand? ¨ Yes ¨ No 3. Where did you first discover OUR Magazine? ¨ Independent bookstore ¨ Bookstore ¨ Art gallery ¨ Someone’s home or office ¨ A friend/family member showed me a copy ¨ Given a gift subscription ¨ In a course/seminar/workshop ¨ At a library ¨ On the Internet ¨ Facebook or Twitter ¨ Other (please specify) _____________________ 4. Why do you read OUR Magazine? ¨ For the diversity of voices/viewpoints represented ¨ For the coverage and reviews of artists, shows and exhibits ¨ I appreciate the magazine’s perspective ¨ I use the magazine as a research tool ¨ I use the magazine as activist resource ¨ Other (please specify) _________________ 5. How frequently do you read OUR Magazine? ¨ Every issue ¨ Most issues ¨ Less than half ¨ Once in a while ¨ Never 6. How long have you been reading OUR Magazine? ¨ Under a year ¨ 1-2 years ¨ 2-3 years ¨ 3-5 years ¨ 5 years or more 7. On average, how long do you spend reading an issue of OUR Magazine? ¨ Less than one hour ¨ 1-2 hours ¨ 2-3 hours ¨ More than 5 hours 8. How do you usually read OUR Magazine? ¨ Digital edition ¨ Print edition ¨Both 9. If you are reading OUR digitally, do you use: ¨ iPad ¨ Smart phone ¨ Tablet ¨ Computer ¨ Other (please specify) _____________ 10. Typically, how many people read your copy of OUR Magazine besides you? ¨ No one else ¨ I’m the only one who reads it. ¨ 1-3 other people ¨ 4-6 other people ¨ 6-10 other people ¨ 10+ other people
11. These are the sections that appear regularly in OUR Magazine. Please indicate how often you read or look at them.
Every issue Most issues
Some issues
Never
Feature ¨ ¨ ¨ ¨ Interviews ¨ ¨ ¨ ¨ Projects ¨ ¨ ¨ ¨ Reviews ¨ ¨ ¨ ¨ 12. Are there any issues, topics, or themes that you would like to see in upcoming issues of OUR? ____________ ___________________________________________ ___________________________________________ _____________________ 13. What do you think of OUR Magazine’s design? ¨ It’s good ¨ It could use some work 14. In terms of the design, what stands out most and/or what could use some work? ___________________________________________ ___________________________________________ ___________________________________________ 15. What do you think of OUR Magazine’s cover design? ___________________________________________ ___________________________________________ ___________________________________________ 16. How long do you save a copy of OUR Magazine? ¨ I discard it as soon as I’m done reading it ¨ 1-12 months ¨ 13-24 months ¨ 24 months or more ¨ Never Discard 17. Do you visit the OUR Magazine’s website? ¨ Yes ¨ No 18. If yes, how often do you visit the OUR website? ¨ Once a week ¨ A couple of times a month ¨ Every few months 19. Do you access the OUR website through a mobile device? ¨ Yes ¨ No 20. Would you purchase an OUR Magazine app for more than $10? ¨ Yes ¨ No 21. What kind of content would you like to see added to the OUR website? ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
Thank you for taking time to complete OUR survey.
OUR Magazine Survey Enclosed Fold Here and Tape on Bottom Edge Only NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES
BUSINESS REPLY MAIL FIRST-CLASS MAIL
PERMIT NO.
POSTAGE WILL BE PAID BY ADDRESSEE
Priority Service Department 0000 Main Street Anytown, USA 00000-0000
What is Tipping?
T
ipping allows you to insert and “affix” various product samples, removable advertisements, cards, even posters and brochures into your publication with a thin strip of removable glue. When readers get to your tipped (affixed) piece, it can easily be removed.
Items are tipped (af fixed) with a thin strip of removable glue, which allows for easy removal by the reader.
Advertising Solutions 9
Every Door Direct Mail®
E
ver y Door Direct Mail ® enables you to reach your target audience. Map out target areas and select deliver y routes, using demographic data such as age, household income and size. The U.S. Postal Ser vice will deliver a copy of your publication to ever y address within the selected deliver y routes ensuring your target audience sees your advertisements.
USPS delivers your publication to ever y home and (or) business within the carrier Free online search tools available at https://eddm.usps.com
10 Advertising Solutions
routes you select to ensure your target audience is reached.
Additional Mailing Services
W
e provide traditional mailing ser vices including co-mail. As part of our Customer Ser vice, we provide expert postal advice to help you setup and maximize your mailings. Furthermore, our Account Managers help you coordinate shipments, mailings and provide the support and coordination you need to successfully put your publication in the hands of your target audience.
“...traditional mailing ser vices including co-mail. As part of our Customer Ser vice, we provide expert postal advice...”
Advertising Solutions 11
Distribution/Freight Services
T
he best publication is useless if it does not reach its target audience. This is why we take distribution seriously. Our “f leet of tractor-trailers” delivers bulk shipments to your distribution locations day or night, ensuring your network has product when they are ready to fill your racks. These same trucks deliver to postal facilities to minimize postal costs for your saturation mailings.
12 Advertising Solutions
Solutions
Contents Fake Belly Band . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BB1–BB4 Paper: 100b #3 Gloss Text Features: Printed 4/4 with Flood Gloss UV on 1 Side Only
French Gate Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Front Cover Paper: 100lb #3 Gloss Text Features: Printed 4/4 with Matte UV on 1 Side Only (Back Cover - UV Knockout)
Four-Page Signature 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1–2, 11–12
Green Initiatives
W
e recycle plates for printing, utilize a virtual proofing system rather than traditional methods and recycle paper waste from printing. Our clean air system absorbs over 90% of chemical emissions released during the printing process.
Paper: 70lb #4 Gloss Text Features: Printed 4/4 Content: About this Guide, Why a Poster?, Additional Mailing Services, Freight/Distribution
Two-Sided Single Sheet (Tipped) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Paper: 7pt #2 Gloss Cover Features: Printed 4/0 Content: About this Guide (duplicate of page 1)
Four-Page Signature 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3–4, 9–10 Paper: 70lb #4 Gloss Text Features:Printed 4/4 Content: What are Bind-in Cards, What is Tipping?, Every Door Direct Mailing
Poster (Tipped) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Paper: 60lb #4 Gloss Text Features: Printed 4/4 Content: Poster Possibilities, Full Display Poster
Bind-in Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4A, 8A Paper: 75lb Business Reply Card (Uncoated) Features: Printed 4/4 Content: Reader Request Cards (2 Cards), Reader Survey Card (Single Full Page Card)
Four-Page Signature 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5–8
Unique Printing Solutions aimed to enhance an advertiser’s brand presence and marketing efforts
Paper: 70lb #4 Gloss Text Features: Printed 4/4 Content: Home Builders, Inc. (Bind-in Card Sample Ad), Product Highlights, Capabilities
Revenue (Tipped) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Paper: 80lb #3 Gloss Text Features: 5.375 x 8.25, 8-Page Selfcover, Printed 4/4, Saddlestitched Content: Home Builders, Inc. (5.125 x 8.25), 8-Page Gatefold Insert, 60lb #4 Gloss Text (Tipped); Parade of Homes (4.375 x 7.5), 8-Page Stitched Publication, 45lb #4 Gloss Text
Miscellaneous . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13, 14, 15, 16, BC Paper: 100lb #3 Gloss Text Features: Printed 4/4 Content: Green Initiatives, What are Gatefolds? Available Gatefolds, Mobile Solutions Ad
We are dedicated to continually improving our stewardship of the environment for our neighbors, customers and employees...utilizing renewable and recyclable products whenever possible in the printing process.
Advertising Solutions 13
What are Gatefolds?
I
f a typical advertising two-page spread is simply not enough to satisfy your needs, consider a Gatefold Ad. It commands the reader’s attention! The unusual fold draws the reader, where their curiosity takes over; demanding the gatefold-f lap be opened to reveal what is inside.
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P U B L I C AT I O N SOLUTIONS GROUP
Available Gatefolds
2305 Newpoint Parkway | Lawrenceville, GA 30043 | 770-962-7220 ext 24440 2305 Newpoint Parkway | Lawrenceville, GA 30043 | 770-962-7220 ext 26743
PRSRT STD PERMIT STD US Postage PAID Atlanta, GA NewPoint PermitGroup 2883 Media
Advertising So
4-Page Gatefold
Digest and Magazine: Available for Per fect Bound Only
More than just another Printer, a Partner with Publishing Expertise
6-Page Gatefold
Digest and Magazine: Availale for Saddle-Stitch or Per fect Bound
Envision Like the Format of REVENUE? Create How much additional revenue could you generate with 10,000 copies? Print + Web + Mobile = a Turn-Key Solution Print Prices Starting As Low As $969 * That’s less than 1 Cent per Copy
Providing More than Print Solutions for Our Valued Partners Contact newPoint Today
* Price before delivery & applicable sales tax
For more information about our Web, Mobile and Print Solutions, please contact your Sales Representative. French Gatefold Cover
Digest and Magazine: Availale for Saddle-Stitch and
Per fect Bound
Call US Toll-Free 1.800.555.PRNT (7768) Visit Us Online www.Revenue-Mag.com/Issue1
R
Envision Create Print
Revenue The Magazine of Money-Making Ideas
8-Page Double Gatefold
Digest: A vailable for Saddle-Stitch or Per fect Bound Magazine: Available for Per fect Bound Only
Find Your
P U B L I C AT I O N SOLUTIONS GROUP
Available Gatefolds
2305 Newpoint Parkway | Lawrenceville, GA 30043 | 770-962-7220 ext 24440 2305 Newpoint Parkway | Lawrenceville, GA 30043 | 770-962-7220 ext 26743
PRSRT STD PERMIT STD US Postage PAID Atlanta, GA NewPoint PermitGroup 2883 Media
Advertising So
4-Page Gatefold
Digest and Magazine: Available for Per fect Bound Only
More than just another Printer, a Partner with Publishing Expertise
6-Page Gatefold
Digest and Magazine: Availale for Saddle-Stitch or Per fect Bound
Envision Like the Format of REVENUE? Create How much additional revenue could you generate with 10,000 copies? Print + Web + Mobile = a Turn-Key Solution Print Prices Starting As Low As $969 * That’s less than 1 Cent per Copy
Providing More than Print Solutions for Our Valued Partners Contact newPoint Today
* Price before delivery & applicable sales tax
For more information about our Web, Mobile and Print Solutions, please contact your Sales Representative. French Gatefold Cover
Digest and Magazine: Availale for Saddle-Stitch and
Per fect Bound
Call US Toll-Free 1.800.555.PRNT (7768) Visit Us Online www.Revenue-Mag.com/Issue1
R
Envision Create Print
Revenue The Magazine of Money-Making Ideas
8-Page Double Gatefold
Digest: A vailable for Saddle-Stitch or Per fect Bound Magazine: Available for Per fect Bound Only
Find Your