CONTENTS
The Golden Fruggie Award Amazon Fresh / D&AD
Santa Wouldn’t Say No Mentos
Are You Grown Up? The Grown Up Chocolate Company / YCN
Culture Night Culturae Mundi
Midsummer Music Day Culturae Mundi
Amsterdam Type Tour The Secret Diary of Adrian Mole Aged 133/4 Penguin
| The Golden Fruggie Award
THE GOLDEN FRUGGIE AWARD AmazonFresh / D&AD
Branding / Advertising Campaign
AmazonFresh is an online grocery store, which provides fresh food from local shops and market. Fresh food and an incredible service are the main focus of the brand. “The Golden Fruggie Award”, the word “Fruggie”comes from fruit and veggie. The idea of the campaign is to promote UK’s best seasonal food and let people know the fun facts behind the “Fruggie”. The campaign could be promoted outdoor and on different social media including Facebook and Snapchat.
| The Golden Fruggie Award
| The Golden Fruggie Award
| The Golden Fruggie Award
| The Golden Fruggie Award
| The Golden Fruggie Award
| The Golden Fruggie Award
| The Golden Fruggie Award
| Santa Wouldn’t Say No
SANTA WOULDN’T SAY NO
Mentos
Branding / Advertising Campaign / Interactive
The campaign develops from the Mentos ‘Who says no to’ campaign. ‘Santa wouldn’t say no’ is a Christmas campaign designed to celebrate Christmas and promote the Mentos fruit Flavour. It can be launched in any countries that celebrate Christmas. The aim of the campaign is to bring people together and open up a conversation with the person next to you through the product.
| Santa Wouldn’t Say No
INTERACTIVE GAME The game designed for audiences from 16 to 34 years old. It will be located in the shopping mall and bus stop or places with high people machine and multimedia touchscreen. Users need to invite passers-by to complete the game together to win two free Mentos samples and share with friends.
| Santa Wouldn’t Say No
| Santa Wouldn’t Say No
| Santa Wouldn’t Say No
| Are You Grown Up?
ARE YOU GROWN UP?
The Grown Up Chocolate Company / YCN Packaging Design / Branding / Web Design
The Grown Up Chocolate Company is a young and growing brand, aimed to make the chocolate we enjoyed as children, and add inventive twists to create chocolate bars more in tune with the adult palette. The brief is to create a packaging design for a new personalised chocolate product. The idea of the design focuses on create a thoughtful and quality gift box which could remind of people’s childhood.
| Are You Grown Up?
Customers can upload up to three photos to customise the tray. It will leave as a blank if no photos were uploaded.
| Are You Grown Up?
| Cluture Night
CULTURE NIGHT Culturae Mundi Branding / Advertising
Culture Night is an annual event organised by Culturae Mundi, with different culture performances to promote the culture diversity in Coventry. multi-media poster and ticket design.
| Cluture Night
| Cluture Night
| Cluture Night
| Cluture Night
| Midsummer Music Day
MIDSUMMER MUSIC DAY Culturae Mundi Branding / Advertising
Midsummer Music Day is a music festival that organised by Culturae Mundi collaborating with local musicians in Coventry to perform in local pubs. multi-media poster and tote bag design, and a map to indicate the locations of the programme.
| Midsummer Music Day
| Midsummer Music Day
| Amsterdam Type Tour
| Amsterdam Type Tour
| Amsterdam Type Tour
| Amsterdam Type Tour
| The Secret Diary of Adrian Mole Aged 13 3/4
| The Secret Diary of Adrian Mole Aged 13
3/4
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