Marketing & Technology Resource Guide, Wendy Lunt

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Your Real Estate Marketing & Technology Resource Guide

Strategies for keeping you ahead of the curve. www.wendylunt.com

2020 EDITION


Brokers in Action Marketing 4 6 8 10 12-14 16 18

NEW! Drive Up Open House Formula Design Like a Pro with Canva (RE)Write Your Modern Bio Clarify Your Brand Identity Google My Business Review Strategies & Scripts Listing Campaigns & Templates

Video 22-24 Video 101 26 Video Reinvented 28 Google Earth + Canva = Video

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A little about me... Passionate | Knowledge | Resource Alignment in business and in life is fueled by passion. In business, I am passionate about one thing. Teaching. And to teach at a high level I obsess about continually learning. I consume everything I can about marketing and technology so that I can be a phenomenal resource to you. Let’s just say I “nerd out” about it so you don’t have to! And through all of my years of teaching I’ve learned it’s not what you say, it’s what people hear. As a resource to you, I'm here to teach you how to signal your brand identity so clients can hear you, hire you & refer you as their trusted Real Estate Guide!

www.wendylunt.com 253 304 4214 wlunt@poweredbywest.com


What brokers are saying...

In the past 3 years of taking class after class, no teacher and no class has even come close to being as effective and helpful as the two I've taken with Wendy. As soon as she comes out with another, I'll be in the front row! I suspect we will be calling for additional help from her as well because she has so much practical knowledge in areas we need. Not theory, but practice! Do yourself a favor and take her classes. Or don't as I really don't cherish the competition! -Fletch N.

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Drive Up Open House Formula > Step-by-step Guide > Customizable Sign Rider Templates > Responder Scripts > Free Lead Generation Software >Video Tutorials

Prepare for the new Home Showing experience! 4


What brokers are saying...

As a newer broker in Washington state learning how to develop a social media strategy and POV has been a learning curve. Wendy was absolutely born for this career! Her immense knowledge of the digital social media & marketing platform combined with her amazing ability to teach has been of great value to my business. I'm investing in every course she offers - that I haven't already taken:). Thank you so much Wendy! -Adam B

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ONLINE

FRIENDS SHOP FIRST!

DESIGN LIKE A PRO WITH CANVA Make beautiful graphics for social posts, animated Facebook Business cover photos, beautiful listing presentations, printables, logos, videos with integrated art and music, YouTube channel art, invitations to client events or home buyer classes, etc……and so much more!

With our state-of-the art gym that's open 24/7, you can reach your fitness goals anytime at BAKS Gym & Wellness Center!

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What brokers are saying...

Wendy is hands down one of the best resources I have come across in the real estate industry. A gifted and talented leader that provides hands on workshops. You leave felling successful and accomplished. I did my bio in one hour with Wendy (something I have put off for 13 years). Simply Amazing! -Rhonda B

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(RE)WRITE • YOUR MODERN BIO •

ONLY 90 MINUTES?

Yes, you will write a modern, connected bio in 90 minutes …start to finish! How?! 6 STEP FORMULA

I will guide you through my formula in 6 easy steps resulting in a bio that you will be proud of! READY TO PUBLISH

You will have a compelling bio ready to publish, immediately. WHERE CAN I USE IT?

Anywhere you show up on digital, in print or in presentations. WebsitesFacebook-LinkedIn-ZillowGoogle My Business & more.

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What brokers are saying...

Wow, took a "clarify your Brand" class and it really expanded my brand vision, and helped me understand the principles of personalizing my brand. I feel confident that her knowledge and expertise will help me boost my business. Thank you again Wendy. -Nikiel T.

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Clarify your brand

SIGNAL YOUR BRAND!

Take a quiz

Design your brand identity Complete your Brand ID Kit

Why do you need clarity on your Brand Identity? Essentially, your brand identity is the recognizable personality of your business. It is a promise to your clients. They know how you will show up for them, every time! Activating and sharing a clear brand identity leads to: being known higher social media & video engagement recognizable & memorable increased sphere, referral, & new business

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What brokers are saying...

As a real estate broker in a tech-savvy market like Seattle, I struggle to understand all the ways potential clients can find me other than word-of-mouth referrals from past clients. ...it can be overwhelming to stay on top of all the marketing technology and platforms. While I was hoping to learn some tips and tricks, I didn't expect to learn so much valuable information as well as walk away with a complete Google Business Profile. Here's the kicker: Two days ago (yes, merely two weeks after attending this class) I get a call from someone who is relocating to Seattle. When I asked him how he found my information, he said "Google". Wendy makes marketing relevant to real estate brokers and simplifies the process. -Joe P

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Google My Business Series Complete all 3 guided, step-by-step workshops to claim your business on Google & win the SEO race, organically!

Part 1: Claim Your Business on Google Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps. Whether you work by referral or lead generation, you will be Googled! Guided step-by-step set-up Verification process initiated Complete profile with keywords for search Optimal for Real Estate Agents new to Google Business Pages

Businesses powered by Google Hacks 12


Google My Business Series

Part 2: SEO & Hyper-Local Hacks

Are you ready to learn three of 2020's best hacks for SEO on Google? Increase your hyper-local footprint & get promoted by Google the next time someone searches for "real estate agent near me". Geotag Images: Send the right signals & dominate your area Google Posts: Formula to increase SEO with top 4 trending content categories Chrome Extension: Discover trending Real Estate keywords and phrases to rise to the top of Search queries Upon completing this course, you will receive a downloadable Guide with step-by-step instructions

Businesses powered by Google Hacks 13


Google My Business Series

Part 3: Optimize the Visual Menu

Leverage the visual products menu to send strong signals to Google & increase your SEO. In this workshop, you will master Google & learn how to rise to the top of Search organically. Categories: Top 4 Real Estate categories plus 1 bonus category Products: Top of Search trending products & services Guided Tour: Step-by-step instructions to speed up your success Upon completing this course, you will receive a downloadable Guide with step-by-step instructions.

Businesses powered by Google Hacks 14


What brokers are saying...

I just had the most amazing class with Wendy and West. The content was packed and the pace just right. There were about 20 of us in the room, and I never felt like people were left behind, but she also kept things moving really fast. I loved the content, I've got three new tools and a ton of new processes to implement in my business - it would be overwhelming but we did it all together already, so I know how to do it. Very impressive. -Spencer B

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ONLINE REVIEW STRATEGIES PART 1: 5 STRATEGIES & 10 SCRIPTS

Reviews are a valuable part of the ecosystem of generating new clients and reconnecting with past clients. Yet, they are one of the hardest things to get, until now! I've cracked the code and would love to share it with you. In part 1 of this series, you will: Discover 5, possibly untapped, review strategies Receive 10 request-for-review scripts Get reviews!

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What brokers are saying...

Taking a class with Wendy is refreshing and relatable! She breaks down the material well and offers one part teaching, the other part hands on. This is an awesome way to learn the material because then I was able to ask questions in class as I was trying out the new material. I would highly recommend her courses!!! -Jessica L

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ONLINE REVIEW STRATEGIES PART 2: 1 SYSTEM & MORE SCRIPTS Reviews improve your SEO on Search & increase your probability of getting hired. Whether you are referred or found organically through a "Real Estate Agent near me" search, they will Google you! Do you have a repeatable, simple system for gaining new reviews on a consistent basis?

Receive a delivery system for requesting reviews Employ video to increase your odds of getting reviews Receive 30+ request-for-review scripts Take action while in class!

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What brokers are saying...

I've taken many courses, seminars, classes, etc. over the years in business, leadership, tech, marketing, and real estate and thought this was one of the best I've ever attended. Wendy was direct, engaging, professional, personable and funny. The content was thoughtful, relevant, presented well, and to the point. No time was wasted. We were tasked with thoughtful exercises during the class, asked to do the work necessary to propel our careers, and we walked away with great product. I couldn't recommend this class and specifically, Wendy, more. Highly recommend. -Lara W

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• NEIGHBORHOOD •

LISTING • CAMPAIGNS •

FOCUSED EFFORTS Did you know that homeowners around a listing are most likely to sell their home within 12 months? With this laser focused farming strategy, you will save money & time while increasing your listings in the neighborhoods of your choice.

3 THINGS According to memory experts, our short term memory can only hold up to 4 things at once. Using the science of memory and NLP, the unique letters/scripts offered in this class get the results you want, more listings!

GET MORE LISTINGS! We know that the formula for building trust and authority is comprised of offering valuable information and personalized education. When you pair that formula with how recent changes have directly affected the value of a home, you have the perfect recipe to build authority as the Real Estate Broker they will choose when ready list and sell their home.

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What brokers are saying...

What an amazing class! Wendy came in and hosted an interactive training with a number of agents. The value was incredible and we can't wait to have her back! -Ian M

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VIDEO 101: PART 1

Video 101

Do you find everyone is talking about using video in their business? Are you curious about how it could work for you? I will guide you step-by-step through my simple video formula. Together we will create compelling videos that tell your Real Estate stories & connect with your audience.

**NO PAST VIDEO EXPERIENCE REQUIRED. 22


What brokers are saying...

Wendy is an amazing instructor that provides timely and useful marketing content every time! -Cassie R

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Video 101

VIDEO 101: PART 2 Need inspiration for your videos?

I'll

share the top 10 Real Estate video topics trending today! You will also discover how to leverage video to: become a local guide, build rapport & trust, and scale your business.

**NO PAST VIDEO EXPERIENCE REQUIRED.

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What brokers are saying...

If you are looking for a charismatic presenter, natural teacher, thoughtful strategist to improve your business, your staff or marketing department, Wendy Lunt has helped my business through out my career. Reliable, on trend and enthusiastic!! -Sloan H

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Video (RE)invented

Have you noticed that a lot of Real Estate videos are beginning to look‌similar? Stand out in a sea of sameness with awesome listing and neighborhood videos that broadcast the reputation you deserve as the local, neighborhood expert with cutting edge video solutions at your fingertips! Homeowners are watching, let's capture their attention. New video format with: Your recognizable brand Clear call to action Visually interesting background Viewing power-the longer they watch, your SEO increases!

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What brokers are saying...

There aren't enough superlatives to properly express what an asset Wendy Lunt is. Being a long-time Realtor, the world of building an online presence can be confusing. Wendy takes me by the hand and shows me how to build impressive brand awareness for my business, and for that I will be eternally grateful. -Karen E

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GOOGLE EARTH + CANVA = AWESOME VIDEOS

ANNOUNCE LISTINGS HIGHLIGHT COMMUNITY BUSINESSESÂ LOCAL TOUR GUIDE RELOCATION TOOL

DOMINATE YOUR COMMUNITY WITH THIS POWERFUL, EYE-CATCHING VIDEO FORMULA! 28


WHERE TO START?

Whether you are want to refine your brand... increase SEO...dive into video creation... find a better tech solution for a system... get a digital audit, or... I'm ready to meet you where you're at! Let's collaborate.

ASK ABOUT MY BROKER QUIZinvaluable business insights included!

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Wendy Lunt


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