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Our funders
Over 1 000 companies actively support Sea Rescue through their corporate social investment funds, their marketing budget or their Chairman’s Fund. We rely on these companies to sponsor boats and vehicles and, in so doing, fund our asset replacement programme. We are one of a few charities with 18A status and, since more than 98% of our beneficiaries are black, we offer B-BBEE certificates as well. The income from these companies totalled R7.4 million in 2019.
Our Platinum Partners contributed R1 042 990 in 2019. Platinum partnership is an exclusive opportunity for a maximum of ten partners at any one time. These are a group of companies who understand our business needs and enter into a long-term partnership and brand investment with us.
Oceana Group, South Africa’s largest fishing company, is playing a key role in ensuring that maritime safety for seafarers, coastal communities and harbour areas is prioritised by committing more than R1 million to Sea Rescue over the next five years.
We have two Strategic Partners, Mitsubishi Motors who assist us in ensuring we have the very best vehicle fleet for rescues, and DHL who are key in moving our essential lifesaving equipment around the country and internationally and sponsoring the cost of the printing for our Integrated Annual Report. These two partners save us millions of Rands every year.
Our big events for the year included the first Rotary Wine Auction in Hermanus, as well as the Cape Town Wine Auction contributing R399 105, and our golf days contributing R883 641.
Volunteer crew from NSRI Station 17 Hermanus at the Wine Auction
The Government and State-Owned Enterprises are important role players and contributed R4.2 million.
Bequests remain a very important source of income and we have several retired crew and supporters who pledge to leave us a legacy in their will. Income from bequests in 2019 amounted to R3 million, which translates to 2% of our annual income.
Individuals have contributed close to R4 million in 2019.
In 2020, Sea Rescue will continue to receive all donations electronically (i.e. cashless funding) to ensure a fully auditable and transparent donor process. We will continue to investigate and source new income streams and generate new leads through various targeted, digital marketing campaigns. We value donor security, donor safety and donor privacy.
In 2019, we rolled out the following facilities as appropriate to each Rescue Station or event: » Yoco Devices » SnapScan and Zapper Codes » GivenGain Application » Donation Applications (App)
Our platinum partners:
