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VIRGO PR A FULL SELECTION OF A LA CARTE OPTIONS
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WENDY VAZQUEZ
contents 5 A B O U T V I R G O P R
7 S E R V I C E S
10 P R I C I N G
contents 19 R E S U L T S
21 C O N T A C T
01 ABOUT
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About Wendy Vazquez is a communications and marketing expert behind Virgo PR. Specializing in fashion, beauty, and lifestyle brands, Wendy is an exclusive freelancer who provides PR services along with creative content for blogs, brands and media. From media relations and brand partnerships to developing editorial content and divulging campaign materials, your brand is in good hands.
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02 S E R V I C E S
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Services Media Relations: I leveraged my incredible media relationships to secure top-tier media placements. My outreach has extended to various media outlets: digital and online, magazines, newspapers, national TV segments, and more. PR Planning and Positioning: I can assist you in strategical road mapping your long-term and short-term brand goals for a successful campaign and outreach. Developing a calendar and identifying your objectives are essential and simple with me by your side. 7
Brand Partnerships: Discovering social influencers and developing new relationships to solidify your brand outreach is important to me. Liaisoning opportunity is a specialty of mine. Content Development: I have experience in creating content for both print and digital sources. From web copy to guest articles, I’ve had my worked published in multiple formats and publications. I’m very comfortable with the process of researching, organizing, writing and editing my own work as well as that of others.
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Work Style: I’ve been working remotely for over a year. I’m an expert at balancing projects and meeting tight deadlines. I currently reside in the Atlantic City, NJ area, however, I am willing to travel for certain important client meetings and events. I studied fashion for 6+ years and have been obsessed with fashion and beauty magazines since I was a child. Brainstorming in the arena of fashion, beauty, and lifestyle is what I live, breath, and eat for!
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03 P R I C I N G
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Pricing Product Placement - $950 Long lead, short lead, print, digital–what do you think your business needs? What level of recognition are you looking for? With my relationships with various editors and writers focusing on placing in different mediums, we can’t definitely get you what you’re looking for. What Virgo PR will do: - Work with press and media to get placement for your products/services on your behalf. - Outreach and processing for media and influencer gifting. - Collect and organize clippings of print and digital placements. - Performing follow-up services for upcoming coverage. 11
PR Planning and Consulting (1 Hour Session) - $100 Do you need one-on-one advice on your brand direction, and help plotting your PR calendar? Maybe you just need someone to look over your current initiatives. We can do an hour session to hash out any problems you think your plan has, and develop a real plan to tackle and PR woes. What Virgo PR will do: - A 1 hour session via phone or Skype. - A firm discussion on your PR plan and how to solidify it. - We can go over your short term and long term goals to develop a plan that will take your business to the next level.
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Gift Guide Inclusions - $175 Need a little push that special time of the year? Gift guides may just be the perfect direction for your product/service. What Virgo PR will do: - Get your product into the right hands. - Reach out to key media contacts that edit and write these guides themselves. Blogger Partnerships ($250 + any applicable blogger fees) Influencers are taking over, and I know just who to get in touch with. Bloggers and social influencers are a great way to get your brand noticed by the perfect niche. Whether you are looking for social placement, or a new brand ambassador, you’ve turned to the right source.
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What Virgo PR will do: - Negotiate the process of blogger partnerships on your behalf. Get in touch with the perfect net for your niche. Launching Your Brand - $300 So you have your dream product/service, now what? With so many things going on, PR may be the last thing on your mind, but it remains essential. I’m here to help and make your load lighter. What Virgo PR will do: - Upcoming planning for your PR tasks. - Developing a formal PR plan and sticking to a PR calendar. - Assisting in event/production tasks. 14
Event Planning $475 Got an upcoming fashion show or media event in the works? I’m here to help you feel more confident in handling press! Think about pre and post press options, media invites, and more. What Virgo PR will do: - Create a detailed overview of accomplishments for a desired event. - Inviting key media to your event. - Developing press materials for a successful event. Press Release Writing and/or Editing $100 for writing, or $50 for editing Not ready to take a leap in the PR pool yet? No worries, I’ve got your covered. Press releases are still regarded as a great way to formally introduce your business and brand. I can help you create a beautifully written press release, or make tweaks to a current one you have. 15
What Virgo PR will do: - Carefully edited and drafted materials for press. - A creative overview of your brand story. - Formally formatting your press release to fit the respected AP layout. Social Media - $120 Social media can be a time sucker, but these days it’s a major part of business. This is how you interact with current and future consumers. I am able to be the voice of your brand over various social media platforms such as Pinterest, Facebook, Twitter, Instagram, and more. What Virgo PR will do: - Assist in managing and developing original content for social media platforms. - Establish a solid brand story line.
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This will be priced at $120 per month, per social platform support. A breakdown of what this entails will be listed below: - Instagram: 10 posts - Facebook: 5 posts - Twitter: 25 posts - Pinterest: 25 pins - Others – please contact me for a more accurate price and post quantity. Content Development and Story Telling - $300 Every business has a story that needs to be told. From your ‘About Us’ page to product copy writing needed, content development is essential to the relaying the core of your brand and products/services. 17
What Virgo PR will do: - Work with you to tell your brand story, catered to your audience. - Build consistent digital copy for your website. *Each price may vary depending on whether you are combining packages, or wish to further specify your business needs. Each priced is based on a monthly fee basis.
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04 R E S U L T S
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Results Your results are important to me too. I've helped previous clients get their product featured in top tier digital and print media like Redbook, Vogue.com, Seventeen, the Huffington Post, the New York Times, the Wall Street Journal, Women's Health, and many more. See my portfolio of placements here: https://drive.google.com/open? id=0B2c3mMqHDhVbMVc0VjRMYVNtS2s
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CONTACT ME: WENDY@VIRGOPR.COM