Re-Fresh: Updated Branding

Approximately two years ago, Wentworth overhauled its branding and debuted new taglines. As our Marketing and Communications department reflected on the results of that work, we knew changes could be made.

In the spring, Wentworth’s Marketing and Communications team updated assets and guidelines to refresh the university’s branding and visual identity.

New banners were one of the first ways this refresh was represented on campus, featuring some of the talented people that make up our community and meant to create a more consistent look and feel.

I’ve had amazing opportunities, from being able to travel abroad to experiencing living in the heart of Boston.

The refined identity features the Wentworth wordmark prominently, with limited use of the shield and “W” graphic logos. And we now center our color palette on the traditional Wentworth “black and gold” style, which aligns well with Wentworth’s Athletics department and helps create more cohesion across the university.

To help others easily create their own printed and digital materials with the refreshed branding, a selfservice portal was also created.