Page 1 Women’s Active Bee
SPORT LIFESTYLE SPRING/ SUMMER
2014
Page 2 Women’s Active Bee
Page 3 Women’s Active Bee
Page 4 Kids Sport Fashion
CHANGE THE WORLD THROUGH SPORT For hummel, sport is more than a physical activity. It is a universal language with the strength to eliminate differences in politics, culture, religion and beliefs. We trust that we can make a real change in the world by using sport to create borderless understanding, respect and unity. From Afghanistan to Sierra Leone we support and initiate projects that help people live out their passion for sport. In a connected world, we believe this will act as a boomerang of positive change for all. We are on the same team.
Page 6 Women’s Active Bee
SPORT LIFESTYLE SPRING/ SUMMER 2014
This season’s hummel Lifestyle collection offers an intriguing flashback to the 80’s and 90’s seen through the screen! With inspiration from a broad range of digital elements, hummel has created a look with an outstanding visual edginess. One of the extraordinary graphic directions in the collection is the halftone. This “dotted” effect is used both as elements in fabric structure as well as in multiple ways within graphics. Geometric shapes, pixelated camo and typographic prints are other eye-catchers within decoration and design, just as logo prints have gone through a digital transformation offering a cool distorted look with inspiration from QR codes and computer pixels. Key to silhouettes is the 90’s look with its simple lines and casual-chic appearance. Inspiration has been taken from the active street look of the hummel archives in cool
updated versions. The focus is on comfort and freedom to move, featuring classic sweat materials and sporty poly. The collection contains both street and leisure wear, as well as functional designs for cross fit, jogging and workout. Key for active styles is within choice of material, where comfort, stretchability, drapyness, quick dry and antibacterial treatments play an important role. The understated casual and sporty design makes these styles multifunctional being suitable for both sport and leisure. For women, boxy and loose tees are seen among the more classic fitted silhouettes.
Page 7 Women’s Active Bee
Crewnecks, tracksuits and zipped hoodies in striking new designs bring a casual and trendy vibe to the collection followed up by the sporty hummel chevrons and logo. Swimwear offers a broad variety of styles, patterns and colours to mix and match in infinite ways. For men, cool summery coloured tees come with catchy prints where pixels and halftone elements link and combine the digital direction with authentic sport designs. Crewnecks, zipped hoodies and track tops as well as pants are all created with a sporty look and a casual feel; great for the capricious spring weather or chilly summer evenings.
The colour palette is based on classic black, white, dress blue and grey mélange mixed with pop colours such as coral, sharp green, bright purple and pink for women and orange, Swedish blue and sharp green for men; a solero-inspired palette that neatly sums up the fresh and edgy look of this year’s springsummer collection.
Page 8 Women’s Active Bee
Active Bee
ACT IVE BEE.
Page 9 Women’s Active Bee
drop 01 Spring/ Summer 2014
TEXTILE 08—896—6698 Ara Top 08—892—6698 Angelina Sports Top 39—656—2001 Peri Pants
Page 10 Women’s Active Bee
drop 01 Spring/ Summer 2014
TEXTILE 36—378—2001 Kala Zip Jacket 39—655—2001 Kala Pants
Page 11 Women’s Active Bee
drop 01 Spring/ Summer 2014
TEXTILE 08—895—3639 Salia Top 08—893—6698 Cloe Top SS14 11—179—2800 Cloe 3-4 Leggings SS14
Page 12 Women’s Active Bee
drop 01 Spring/ Summer 2014
TEXTILE 08—894—3436 Mara SS Tee 08—891—3650 Angelina Top SS14 10—760—2007 Classic Bee Womens Tech Shorts
Page 13 Women’s Active Bee
drop 01 Spring/ Summer 2014
TEXTILE 08—895—3436 Salia Top 08—891—3650 Angelina Top SS14 39—720—2006 Classic Bee Womens Tech Pants
Page 14 Women’s Active Bee
drop 01 Spring/ Summer 2014
TEXTILE 36—378—2001 Kala Zip Jacket 08—892—2001 Angelina Sports Top 39—655—2001 Kala Pants
Page 15 Women’s Active Bee
drop 01 Spring/ Summer 2014
TEXTILE 08—891—3652 Angelina Top SS14 39—655—2600 Kala Pants
Page 16 Men’s Active Bee
drop 01 Spring/ Summer 2014
TEXTILE 08—938—2006 Morris SS Tee 39—669—2006 Aage Pants SS14
Page 17 Men’s Active Bee
drop 01 Spring/ Summer 2014
TEXTILE 36—384—7459 Minor Zip Jacket 08—973—8244 Geller SS Tee 39—671—7459 Quaid Pants
Page 18 Men’s Active Bee
drop 01 Spring/ Summer 2014
TEXTILE 08—939—6029 Nash Tank 39—671—2001 Quaid Pants
Page 19 Men’s Active Bee
drop 01 Spring/ Summer 2014
TEXTILE 08—937—8244 Abbott SS Tee 36—385—8244 Quaid Zip Jacket 39—669—2001 Aage Pants SS14
Page 20 Men’s Active Bee
drop 01 Spring/ Summer 2014
TEXTILE 36—384—2006 Minor Zip Jacket 08—938—2001 Morris SS Tee 39—670—2006 Aage 3/4 Pants SS14
Page 21 Men’s Active Bee
drop 01 Spring/ Summer 2014
TEXTILE 08—937—7459 Abbott SS Tee 39—670—7459 Aage 3/4 Pants SS14
Page 22 Men’s Active Bee
drop 01 Spring/ Summer 2014
TEXTILE 36—385—2001 Quaid Zip Jacket 24—060—2001 His Boxers 2Pack 39—671—2001 Quaid Pants
Page 24 Women’s Sport Lifestyle
Lifestyle
LIFE STY LE.
Page 25 Women’s Sport Lifestyle
drop 01 Spring/ Summer 2014
TEXTILE 36—459—2006 Talli Long Zip Jacket 08—908—9001 Uhura SS Tee 39—684—2001 Nola Knickers
Page 26 Women’s Sport Lifestyle
drop 01 Spring/ Summer 2014
TEXTILE 36—458—2006 Lea Zip Jacket 08—893—6698 Cloe Top SS14 39—685—2006 Sula Pants
Page 27 Women’s Sport Lifestyle
drop 01 Spring/ Summer 2014
TEXTILE 36—462—2006 Sula Zip Jacket 10—760—2006 Classic Bee Womens Tech Shorts
Page 28 Women’s Sport Lifestyle
drop 01 Spring/ Summer 2014
TEXTILE 36—461—6698 Sula Sweatshirt 11—181—2001 Sonya Leggings
Page 29 Women’s Sport Lifestyle
drop 01 Spring/ Summer 2014
TEXTILE 08—899—2001 Rani LS Tee 24—050—3639 Cloe 2Pack Hotpants SS14 40—600—6698 Classic Bee Nylon Shoulderbag
Page 30 Women’s Sport Lifestyle
drop 01 Spring/ Summer 2014
TEXTILE 08—897—9001 Natira SS Tee 88—586—2001 Shelly Swim Shorts
Page 31 Women’s Sport Lifestyle
drop 01 Spring/ Summer 2014
TEXTILE 08—908—3436 Uhura SS Tee 39—684—2006 Nola Knickers
Page 32 Women’s Sport Lifestyle
drop 01 Spring/ Summer 2014
TEXTILE 08—898—2006 Ara SS Tee 10—760—2007 Classic Bee Womens Tech Shorts
Page 33 Women’s Sport Lifestyle
drop 01 Spring/ Summer 2014
TEXTILE 08—907—2094 Rani Top 36—461—3436 Sula Sweatshirt 39—685—7459 Sula Pants
Page 34 Women’s Sport Lifestyle
drop 01 Spring/ Summer 2014
TEXTILE 36—455—7459 Lea Long Poly Zip Jacket 08—897—9001 Natira SS Tee 11—181—7459 Sonya Leggings
Page 35 Women’s Sport Lifestyle
drop 01 Spring/ Summer 2014
TEXTILE 81—132—7429 Cornelia Raincoat SS14 40—612—7459 Classic Bee Gym Sack
Page 36 Women’s Sport Lifestyle
drop 01 Spring/ Summer 2014
TEXTILE 81—132—6149 Cornelia Raincoat SS14 08—429—3650 Cloe Top All Year 24—070—6149 Hers 2Pack Mini Shorts
Page 38 Men’s Sport Fashion
drop 01 Spring/ Summer 2014
TEXTILE 36—466—2006 Tesla Zip Hood 08—941—6698 Volta SS Tee 39—686—2006 Tesla Pants
Page 39 Men’s Sport Fashion
drop 01 Spring/ Summer 2014
TEXTILE 36—465—8244 Gauss Zip Jacket 08—940—2006 Faraday SS Tee 40—598—8244 Classic Bee Pu Shoulderbag
Page 40 Men’s Sport Fashion
drop 01 Spring/ Summer 2014
TEXTILE 36—465—7459 Gauss Zip Jacket 08—941—8244 Volta SS Tee 39—686—7459 Tesla Pants
Page 41 Men’s Sport Fashion
drop 01 Spring/ Summer 2014
TEXTILE 87—025—2001 Ampere Waistcoat 08—942—2006 Joule LS Tee 39—669—2001 Aage Pants SS14 40—598—2001 Classic Bee Pu Shoulderbag
Page 42 Men’s Sport Fashion
drop 01 Spring/ Summer 2014
TEXTILE 87—025—2006 Ampere Waistcoat 08—961—5265 Neo SS Tee
Page 43 Men’s Sport Fashion
drop 01 Spring/ Summer 2014
TEXTILE 36—463—7459 Circuit Crew 39—675—2006 Circuit Pants
Page 44 Men’s Sport Fashion
drop 01 Spring/ Summer 2014
TEXTILE 36—392—7459 Ohm Hood 39—670—7459 Aage 3/4 Pants SS14
Page 45 Men’s Sport Fashion
drop 01 Spring/ Summer 2014
TEXTILE 81—131—6149 Fused Rain Jacket 39—675—2006 Circuit Pants
Page 46 Men’s Sport Fashion
Swimwear
SW IM WE AR.
Page 47 Women’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—572—8520 Paulina Cup Top SS14 88—573—8520 Penelope Hipsters SS14
Page 48 Women’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—576—3650 Savannah Halterneck 88—586—3436 Shelly Swim Shorts
Page 49 Women’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—576—6698 Savannah Halterneck 88—577—6698 Savannah Hotpants
Page 50 Women’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—582—7429 Maui Top 88—583—7429 Maui Tanga
Page 51 Women’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—578—7429 Coral Top 88—579—7429 Coral Tanga
Page 52 Women’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—584—2001 Maui Swimsuit
Page 53 Women’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—570—2001 Naima Top SS14 88—571—2001 Naja Mini Tie SS14
Page 54 Women’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—574—3650 Rachel Halterneck SS14 88—575—6598 Rhea Hotpants SS14
Page 55 Women’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—580—6149 Atlantis Top 88—581—6149 Atlantis Hipsters
Page 56 Women’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—570—3650 Naima Top SS14 88—585—6149 Atlantis Swim Shorts
Page 57 Men’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—472—6149 Roland Shorts SS14
Page 58 Men’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—467—6149 Shock Shorts
Page 59 Men’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—467—7459 Shock Shorts
Page 60 Men’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—470—7671 Polar Shorts
Page 61 Men’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—474—7459 Grid Shorts
Page 62 Men’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—471—7671 Charger Shorts
Page 63 Men’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—468—8242 Pylon Shorts
Page 64 Men’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—469—3425 Spike Shorts
Page 65 Men’s Swimwear
drop 03 Spring/ Summer 2014
TEXTILE 88—473—2006 Roland Melange Shorts
Page 66 Classic Accessories
Accessories
AC CES SOR IES.
Page 67 Classic Accessories
drop 03 Spring/ Summer 2014
ACCESSORIES 40—598—8244 Classic Bee Pu Shoulderbag 40—601—2001 Classic Bee Weekend Bag 40—598—2001 Classic Bee Pu Shoulderbag
Page 68 Classic Accessories
drop 03 Spring/ Summer 2014
ACCESSORIES 40—600—6149 Classic Bee Nylon Shoulderbag 40—600—6698 Classic Bee Nylon Shoulderbag 40—612—6149 Classic Bee Gym Sack
Page 69 Classic Accessories
drop 03 Spring/ Summer 2014
ACCESSORIES 40—600—2001 Classic Bee Nylon Shoulderbag 40—604—2001 Classic Bee Toilet Bag 40—602—2001 Classic Bee Backpack 40—603—2001 Classic Bee Gym Bag
Page 70 Classic Accessories
drop 03 Spring/ Summer 2014
ACCESSORIES 40—600—7459 Classic Bee Nylon Shoulderbag 40—612—7459 Classic Bee Gym Sack
Page 72 Classic Accessories
hummel International Sport & Leisure A/S Balticagade 20 8000 Aarhus C Denmark Tel +45 87 34 48 00 Fax +45 87 34 48 09 info@hummel.dk www.hummel.net